Table of Contents. Acknowledgment. Building on Excellence. Testimonials. Audience. General Coverage. Media Coverage. Mobile App.

(1)

(2)

2 John Molson MBA International Case Competition

3

4

5

7

9

15

18

20

19

22

25

24

Acknowl

edgment

Building o

n Excelle

nce

Testimoni

als

Audience

General C

overage

Media C

overage

Mobile A

pp

Social M

edia

E-Newsle

tter

Website

Appendix: Y

our spons

orship pack

age!

Contact I

nformati

on

(3)

3 John Molson MBA International Case Competition

S

ince its inception in 1981, our competition has relied on the generous support of its valued corpo-rate sponsors. We sincerely thank our loyal sponsors for being part of this great event and extend our warmest welcome to our new sponsors who are an integral part of the continued success of this competition. Our event would not be possible without your continued support and contributions.

Acknowledgment

Thank you!

The 2014 MBA ICC Organizing Team

From top left:

Oleksandr Kryvenko- Reza Farahi- Miguel Laursen Melina Soochan- Leila Mosalaeepour- Bita Sehat Hanaa Badaoui- Elliott Altilia- Brittany Doyle

(4)

4 John Molson MBA International Case Competition

Building on Excellence

W

e are pleased to announce that the 33rd edition of the John Molson MBA International Case Competition was the most successful ever since its inception! We are very grateful that this year we had a record amount of sponsorship, IT improved sponsor visibility:

M

-enhancements made to our website and mobile app allowed us to improve the reach of the sponsors’ visibility and com-municate effectively with the audience of 1,000 people during the week.

The event draws Mrs. Michaëlle Jean and Haitian politicians:

T

he live case this year was introduced by Mrs. Michaëlle Jean, former Governor General of Canada and current UNESCO of the Haiti case to the competing schools. This was by far the highlight moment of the event and attracted wide media coverage and impressive feedback from the audience.

This visibility report is a brief report of the marketing material and reach during the week of the competition to ensure a positive return for your sponsorship. We encourage you to use any of this information to promote your support and in-volvement with our competition.

Thanks to your support and commitment, the competition gets bigger and better year after year. Looking forward to continued strong relationships!

(5)

5 John Molson MBA International Case Competition

Testimonials

Solange Casiez, President and Founder, Capsule Video

I

at the John Molson School of Business International Case Competition. I success and this enables us to identify tomorrow’s leaders. A really exciting event, not to be missed!

Doris Kochanek, Bombardier, Director, Business Planning

C

experience. The energy of the competitors is amazing, and I really en-quick MBA refresher blast at the start of each year!

Georges Demeule, Gestion Georges Demeule, Président

J

-cours international des études de cas de John Molson MBA Case Com-petition et à chaque fois, ce fut une expérience enrichissante autant par réseau de contacts. Bravo et longue vie à votre concours qui encourage la relève.

“

(6)

6 John Molson MBA International Case Competition

Testimonials

Oleg Romar, Supratek Pharma Inc., President & CEO

T

he John Molson MBA Competition is an outstanding venue for the their peers from around the world. I have been privileged to participate -perience rewarding and enriching. There is nothing like witnessing future business leaders matching their wits in a case competition superbly struc-tured and managed by the students of the John Molson School of Business themselves.

Roy Trayhern, Independent Consultant

I

t is a great privilege to be associated with such a professionally run com-future business leaders.

Natalie Voland, Gestion Immobilière Quo Vadis, Présidente

W

to the JMSB MBA Case Competition this year. I am honoured to be part of Concordia’s rich education that they have been providing students for years. I believe Nelson Mandela said it the best: “Education is the most pow-erful weapon which you can use to change the world”. Good luck candidates!

“

(7)

7 John Molson MBA International Case Competition

Audience

The John Molson MBA International Case Competition (ICC) attracts an audience of over 1,000 people from very select demographics throughout the week.

Our stakeholders include:

200 MBA participants from 13 countries, 270 local executives,

365 volunteers from talented students, 200 visitors,

(8)

8 John Molson MBA International Case Competition

Audience

(9)

Copies of all media coverage can be found here: http://mbacasecomp.com/media/media-report

Highlights:

• Breakfast Television – 4:00 min interview with Mrs. Michaëlle Jean at the competition

• Breakfast Television -3:30 minute interview with organizer Hanaa Badaoui

• CBC News • La Presse

• The Globe and Mail • News of Kaiserslautern • The Concordian • The Link

• Concordia News

Media Coverage

Full media coverage can be viewed on this link: http://mbacasecomp.com/media/media-report

“Mme Jean était l’invitée d’honneur du 33e Con-cours international d’étude de cas MBA John-Molson de l’Université Concordia, le plus important du genre dans le monde”

Published on January 9th, 2014 In La Presse

“The case competition allows Bombardier and others future leaders among the competition’s participants and at JMSB in general”.

-Michel Ouellette

President of customer services and specialized and amphibious aircraft at Bombardier

Published in The Link On January 14th, 2014

“It is a great competition; we have 36 schools par-ticipating from around the world. I am so impressed with Haiti being the focus of the case, it is wonderful because it is about having these great minds coming -sues”.

-The Right Honourable Michaëlle Jean

Aired on January 8th, 2013 On Breakfast Television-City TV

“JMSB hosts largest and most highly respected stu-dent-run competition”

Published on January 14th, 2014” In The Concordian

(16)

Media Coverage

Largest MBA competition in the world draws participants from 13 countries

John Molson School of Business MBA International Case Competition

Montreal, December 16th_{, 2013}_{- From January 5 to 10, 2014, the 33}rd_{John Molson MBA}

International Case Competition will welcome 36 schools from around the world at the Fairmont Queen Elizabeth hotel in downtown Montreal.

The competition, the oldest and largest of its kind in the world, is organized by 4 MBA students from the John Molson School of Business appointed in March. Five executive assistants join them to bring together 36 schools, 350 volunteers and over 270 local executives as judges. In total, over 1,000 attendees are expected for the weeklong event.

MBA participants from all over the world

number of international presence with 16 international teams from all over the globe including Australia, Singapore, Germany, Sweden, and South Africa. The Netherlands and Brazil will be participating for the first time along with Yale School of Management, University of Minnesota and University of Notre Dame. The presence of Quebec Business schools is also boosted this year by the participation of Sherbrooke University.

To learn more about the John Molson School of Business, visit johnmolson.concordia.ca.

For more information please contact: [email protected] Or see our website: www. mbacasecomp.com

Contact person: Hanaa Badaoui at [email protected] or 514.699.4315

This event highlights the importance of best practices for success, one of

PMI-core values. We are always eager to encourage young business talent. This competition provides us an excellent opportunity to meet with potential members and show them how project management will serve them throughout their career.

Benoît Lalonde, President of PMI-Montreal

(17)

Media Coverage

The Right Honourable Michaëlle J ean to pr esent the live case about Haiti at the J ohn Molson MBA Inter national Case Competition

Montreal, December 30th_{, 2013}_-_{The John Molson MBA International Case Competition will be held}

from January 5th-10th, 2014 at the Fairmount Queen Elizabeth Hotel in downtown Montreal.

This year’s live case will be introduced and presented by the Right Honourable Michaëlle Jean, former Governor General of Canada and current UNESCO Special Envoy for Haiti, about a subject concerning Haiti.

The live case:

The live case is the signature moment of the competition and is historically presented by a surprise company regarding an issue they are currently facing. The participating teams will then present their solutions and strategies to a panel of judges to evaluate their recommendations.

About the competition:

The John Molson MBA International Case Competition (MBA ICC) was created in 1981 and is currently the largest MBA competition in the world gathering 36 schools from all over the globe including Australia, Brazil, Sweden, Germany and South Africa.

The participating teams tackle seven varied business cases over the week and the final winning team earns the Concordia Cup and a cash prize of $10,000.

The MBA ICC is organized by four MBA candidates from the John Molson School of Business appointed in March. Five executive assistants join them to bring together over 350 volunteers and 270 executive-level judges from the business community.

To learn more about the John Molson School of Business, visit: johnmolson.concordia.ca Or see our website: www. mbacasecomp.com

Contact person: Hanaa Badaoui at [email protected] or 514.699.4315 Mrs. Michaëlle Jean will introduce the live case at the John Molson MBA ICC

(18)

18 John Molson MBA International Case Competition

Mobile App:

%PXOMPBEPVSBQQ

UPIBWFUIFDPNQFUJUJPOJOUIFQBMNPGZPVSIBOE

IUUQNCBDBTFDPNQDPNDPNQFUJUJPOEPXOMPBEBQQ

+0)/.0-40/

2014 MBA International Case

Competition

22.17

ǹȀ˚ǿ

100%

.PSF &WFOUT .FTTBHFT $PNQFUJUJPO )PNF

Total number of downloads: 482 To download the app, visit

(19)

19 John Molson MBA International Case Competition

E-Newsletter

Total number of subscribers: 1608 members

Total reach (Period January 5 – January 11): 4591+ Opens Number of newsletters: 7 Newsletters

Copies of the newsletters can be found here: http://mbacasecomp.com/media/newsletter

Sample report: Newsletter Day1 – January 5, 2014

Total number of followers: 446 Total number of new followers: 173

(20)

20 John Molson MBA International Case Competition

Facebook

Facebook:

(Statistics for Period )

Total number of likes: 1720 likes (675new likes)

(21)

21 John Molson MBA International Case Competition

Social Media Trivia Contest

Over 100 people participated in the Social Media Trivia Contest. Sample Question format:

(22)

22 John Molson MBA International Case Competition

Website

(23)

23 John Molson MBA International Case Competition

Website

(24)

24 John Molson MBA International Case Competition

For more information please contact:

Contact Information

R

eza holds a M.Sc. in Industrial Management. Before im-migrating to Canada, he has worked in NIOC-RIPI/Iran, the largest Oil and Gas research institute in the Middle East, as a marketing and sales specialist for 4 years. Reza is a pas-sionate artist of wood-inlay as well. He is a member of Gold-en Key International Honour Society. Reza is in his 2nd year of full-time MBA focused in marketing. He is looking forward to a career in marketing where he can unite his artistic spirit and his marketing know-how. (www.linkedin.com/in/rezafarahi)

H

anaa is a second year full-time MBA candidate and is re-sponsible for sponsors and marketing of MBA ICC. Hanaa advisor in the banking industry and as a manager in retail. She holds a Bachelor degree in Marketing from McGill University and IFIC license for trading mutual funds. Upon graduation, Hanaa aims to work in sales and business development for an international company as she speaks 4 languages.

Reza Farahi

Marketing Executive Assistant

[email protected] (438) 994 5578

Hanaa Badaoui

Organizer: Sponsors & Marketing

[email protected] (514) 699 4315

(25)

25 John Molson MBA International Case Competition

Appendix: Your sponsorship package!

Direction sign

(26)

26 John Molson MBA International Case Competition

Appendix: Your sponsorship package!

Montréal Map

(27)

27 John Molson MBA International Case Competition

Appendix: Your sponsorship package!

Hotel Key Card

(28)

28 John Molson MBA International Case Competition

Booklet

(29)

29 John Molson MBA International Case Competition

Schedule

(30)

30 John Molson MBA International Case Competition

Schedule

(31)

31 John Molson MBA International Case Competition

Ad in the booklet

(32)

32 John Molson MBA International Case Competition

Promotional items

Appendix: Your sponsorship package!

(33)

33 John Molson MBA International Case Competition

Table Sign

Mobile App.

(34)

34 John Molson MBA International Case Competition

Cheques

(35)