Deliver
Opportunities
Integrate
Data
Score
Customer Yield
Segment
Opportunities
Customer
Data
User
Data
Contract
Price
Period
Usage
÷
Scout
®Link:
An Integration Overview
How It Works
Scout Analytics
™solutions are designed to seamlessly integrate
with your existing company infrastructure, databases, and customer
relationship management (CRM) systems. This overview provides a
description of the Scout Link technology and the process for integrating
your data with Scout Analytics to enable revenue optimization.
Through correlation of user behavior and revenue model, Scout
Analytics solutions generate targetable customer and audience
segments for monetization. As shown in the “How It Works” diagram,
the solutions integrate data from multiple sources and then score,
segment, and output results to existing systems such as CRM. In turn,
this provides you with actionable revenue opportunities. Our solutions
include technology and services to ensure streamlined integration
and support. The end result for you is an accelerated time to revenue
optimization and ROI.
Scout Link Integration Overview 2 Your Website CRM 3rd Party Data Data Collector or Data Loader Data Loader Data Loader or Cloud Connector
Sales Force Automation Marketing Automation
Billing Automation
Scout Data Hub
Scout Link Technology Layer
Scout Link is the technology layer that streamlines integration with your
infrastructure by supporting a number of purpose-built options for data exchange. As shown in the architecture diagram, Scout Link provides three approaches for integration: real-time data collection, batch data loading, and cloud connectors. To create an operational solution, the integration process is as follows:
Usage Data Feed
Delivery of the usage data feed can be accomplished either via the Scout® Link DataCollector, a JavaScript addition to your existing site; or Scout® Link Data Loader, a
secure FTP location to which log files are sent.
Option 1: Scout
Link Data Collector
The Scout Link Data Collector employs the industry-standard practice of placing a JavaScript in a global location on your site. The JavaScript executes in an
asynchronous manner to send information about usage to the Scout Analytics service on the Internet.
The following snippet illustrates how the Data Collector would be implemented within the master page structure on your site. Note that the highlighted sCode represents your unique customer code; this will be provided to you during implementation.
1.
Establish Usage Data Feed
2.
Establish Customer Data Feed
JavaScript Example >
<script type=”text/javascript”>var $SAT = $SAT || [];
//Provide the username below for authenticated sessions $SAT.push([‘setUser’, ‘--USERNAME GOES HERE--’]);
//Optionally, provide key-value pairs for metadata tagging $SAT.push([‘setContent’, ‘siteSection’, ‘Analysis’]);
$SAT.push([‘setContent’, ‘siteSubSection’, ‘Latest Analysis’]); (function () {
var sa = document.createElement(‘script’); sa.type = ‘text/javascript’; sa.src = ‘http’ + (‘https:’ == document.location.protocol ? ‘s’ : ‘’) + ‘://scout.scoutanalytics.net/sCode/sat.ashx’; (document.getElementsByTagName(‘head’)[0] || document getElementsByTagName(‘body’)[0]).appendChild(sa); })(); </script>
The following screenshot demonstrates an example of a website integrated with the Data Collector:
Scout Link Integration Overview 4
Customer Data
Customer data can be pushed to the Scout Data Hub by way of two different options. The first is via the Data Loader, which is described in the previous section. The following represents a sample of the type of information within customer data that is accepted and loaded into Scout Data Hub:Company Name Purchased License Type of License Contract Value Start Date Renew Date
The following represents how the values appear when entered into Scout’s code:
The second option for integrating customer data is through the growing list of cloud connectors that enable direct integration into CRM SaaS solutions such as Salesforce. com, Zuora, Adestra, and others.
Option 2: Scout Link Data Loader
ScoutLink Data Loader is the alternative to the Data Collector described above. The Data Loader enables you to push your usage data stored in a log file format of your choice to a secure FTP location on the Internet. Our implementation engineers will map your data feed to Scout Data Hub, eliminating work on your end.
The following represents an example of data being pushed to Scout Data Loader:
Customers can push files to the Scout Data Loader as often or as infrequently as they wish, depending on their individual analysis needs.
User Data
Scout Analytics categorizes “users” as any individual who is granted access rights as part of a purchased license. In most B2B cases, users are employees of the specified customer. In B2C cases, the customer and user are often the same. When pushing user data to the Scout Data Hub, the Scout Data Loader option can be used. The following represents a sample of the type of information within user data that is accepted and loaded into Scout Data Hub:Username E-mail Address Company Name Title
Third-Party and Custom
Data Integration
You may wish to include additional firmographic data for customer segmentation such as industry classification, or you may wish to extend user data with demographic data. In these cases, the Scout Link Data Loader can be used to append data to customer and user records.
Summary
Today’s publishers and SaaS providers are demanding a simplified, fast, and low-cost approach for their integration. Scout Link streamlines the integration process to ensure you get the most value out of your current IT infrastructure. With over 100 current deployments at leading publishers and SaaS providers, Scout Link is proven to accelerate your time to revenue.
Contact your Scout Analytics account manager to arrange for an integration planning call with one of our implementation specialists.
