Homes&
www.NewHomesAndIdeas.comIdeas
2014
MULTIMEDIA
MARKETING PLATFORM
Awarded as being “The Best” in marketing excellence! Mame Awards B EST NEW HOME PUBLIC AT ION 2012 2012
Social Media Brand Marketing
INTRO
A MULTI-PLATFORM
MARKETING STRATEGY
Social Media Management Marketing Print Marketing Online MarketingRealtor Outreach Marketing
NHSPRO.com
Connecting Builders & Brokers: Events, Inventory, Promotions
Homes
NEW&
Ideas
COMPLETE ACCESS
Priority Placement on Web, Mobile & Social Media
More than
70% OF LOCAL SEARCHES
are conducted on mobile devices
Total Access - online + print drives
40% MORE LEADS
to your online advertising
60% of online retailers say that
PRINT GENERATES MORE
THAN 50% OF THEIR ONLINE SALES
HOME BUYER
DEMOGRAPHICS
*SOURCE: National Association of Realtors- 2012 **SOURCE: Ranker 2012
YOUR BUYER
OF HOME PURCHASES
ARE MADE BY THE
FEMALE SHOPPERS
WITH THE MEDIAN AGE
OF 45 AND 64% ARE MARRIED*
91%
INFLUENTIAL:
OF WOMEN
IDENTIFY THEMSELVES
AS THE
AS THE
PRIMARY SHOPPER
IN THEIR HOME*
75%
SHOPPERS:
TECH-SAVVY:
RALEIGH
RANKS #1
AS THE
MOST “WIRED” CITY
I
N
THE COUNTRY, ATLANTA COMING IN AT #2**
MAGAZINE
CIRCULATION
MAGAZINE
DISTRIBUTION
NHI is delivered to
136
major employers for employee & relocation packages
Cisco
SAS Institute, Inc. Nortel
Novartis (CIBA)
Parexel International Corp HR
Pharmaceutical Product Clinical Research Glaxo Smith Kline
John Deere Company Blue Cross Blue Shield Duke University Caterpillar
NC State University
NC Technology Development UNC-University Human Resources Verizon Wireless
Just to name a few...
Reaching Relocating Buyers
Across the Country
NOW BETTER THAN EVER AND GROWING!
ARIZONA; PHOENIX
New Homes & Lifestyles
Magazine 480-443-7750
TUCSON
Tucson Lifestyle
New Homes Guide 520-721-2929
CALIFORNIA: SOUTHERN
Home Buyers Guide 949-476-3055
NORTHERN
Home Buyers Guide
949-476-3055 CANADA: TORONTO Homes Magazine 905-479-4663 COLORADO: DENVER /NORTHERN COLORADO / COLORADO SPRINGS
New Home Finder
303-217-5970
DELAWARE: EASTERN SHORE
New Homes Guide
703-992-1100
DISTRICT OF COLUMBIA: WASHINGTON, DC
New Homes Guide
703-992-1100
FLORIDA: SOUTHEAST
Florida New Homes & Condo Guide 954-425-1041 GEORGIA: ATLANTA COMMUNITIES Magazine 770-541-7575 ILLINOIS: CHICAGO
New Homes Guide
630-368-4089
KANSAS: KANSAS CITY
New Homes Journal
913-789-8408
KENTUCKY: NORTHERN KENTUCKY / CINCINNATI / DAYTON
New Homes Guide
614-488-5174
MARYLAND: WESTERN MARYLAND/ BALTIMORE / EASTERN SHORE
New Homes Guide
703-992-1100
MISSOURI: KANSAS CITY
New Homes Journal
913-789-8408
NEVADA: LAS VEGAS
Southern Nevada New Homes Guide
702-387-5220
NORTH CAROLINA: TRIAD/GREENSBORO / WINSTON-SALEM / HIGH POINT
Triad New Home Guide
336-454-3516
RALEIGH / DURHAM / CHAPEL HILL
New Homes & Ideas 919-534-1186
OHIO: CINCINNATI / DAYTON /
NORTHERN KENTUCKY
New Homes Guide
614-488-5174
S. CAROLINA: CHARLESTON
Greater Charleston New Homes Guide
704-516-1376
GRAND STRAND / MYRTLE BEACH
Grand Strand New Home Guide
336-454-3516
GREENVILLE / SPARTAN-BURG/ ANDERSON
New Home Finder
864-281-9331
TENNESSEE: NASHVILLE / MID TEN-NESSEE
New Home Finder
615-783-1757
TEXAS:
DALLAS / FORT WORTH
New Homes Journal
972-818-1588
MCALLEN / RIO GRANDE VALLEY
New Homes Guide
956-971-9700
SAN ANTONIO
San Antonio at Home
210-826-5375
VIRGINIA: NORTHERN VIRGINIA
New Homes Guide
703-992-1100
LOCATIONS
THR
OUGHOUT THE TRIANGLE
1,200+
PRINTED
PER ISSUE
50,000+
PRINTED
PER MONTH ON AVERAGE
16,000+
PICK UP
RATIO
DISTRIBUTION
FOUND HERE
Doctors & Medical Centers Car Dealers & Auto Shops Community Shopping Centers Financial Institutions Gas Stations & Convenient Stores Hotels & Motels Major Employers– HR/Relocation Dept. REALTORS® & Builders Colleges & Government Offices Salons & Fitness Centers Grocery Stores Coffee Shops & Restaurants Chamber of Commerce RDU AirportSURROUNDING
THE
FEMALE DECISION MAKER
OF HOME PURCHASES
ARE
MADE BY THE
FEMALE SHOPPERS
WITH THE MEDIAN AGE OF 45
AND 64% ARE MARRIED*
91%
*SOURCE: National Association of Realtors- 2012
EDITORIAL INCLUDES:
• Housing Trends • Lifestyle Trends • Decorating Ideas
• New Community Directory • Builder Profiles
• Green Living • Home Finance • Local Resources • Home Décor Shopping
MARKETING OPPORTUNITIES:
Front Cover
• Front Cover with Interior or life style photo, logo and posi-tion statement along with page reference to advertorial • 2-page advertorial Featured front placement (first 6 pages) • 2 quarter page mentions throughout issue with page
refer-ence to advertorial
Half Page Directory Ad
3 photos OR 2 photos and QR Code, 3 logos, 8 bullets, turn-by-turn directions, location on area map, office hours, website, contact information, up to 10 amenities listed in key, tagline OR up to 4 social media icons & community description.
Quarter Page Directory Ad
2 photos, 1 logo, 5 bullets, turn-by-turn directions, location on area map, office hours, website, contact information, up to 10 amenities listed in key & community description.
Two Page Advertorial Spread
100% open design, camera ready. 2 FREE Quarter Page Directory Ads OR 1 FREE Half Page Directory Ad
Full Page Branding Ad
PRINT: 100% open design, camera ready. 1 FREE Half Page Directory Ad/Basic online
Proven:
READERS FOUND
MAGAZINE
ADVERTISING
TO BE THE
MOST TRUSTED
**
MULTI-MEDIA PLATFORM
*SOURCE: GfK, MRI Starch Advertising Research 2011-12 **Nielesen Global Trust in Advertising Survey, April 2012
92%
READ MAGAZINES
, INCLUDING
HARD-TO-REACH MILLENNIALS*
MULTI-MEDIA PLATFORM
ONLINE
• Over 300,000 listings, the nation’s largest online database
• Updated daily
• Exclusive real estate partner
• Top #3 organic un-paid and paid positions for New Homes
• Target a wide range of long tail terms • Syndicate data with leading portals to
dominate the page so your content is found everywhere
• Drive quality sponsored (pay per click) traffic
• BDX/NHI dominates the results!
*SOURCE: GfK, MRI Starch Advertising Research 2011-12 **SOURCE: Hearst Tablet/ E-edition Research, February 2012
MAGAZINE READERS ARE
SMARTPHONE USERS AND
MAGAZINES RANK #1
IN DRIVING TRAFFIC
ONLINE*
54%
MADE OR
CONSIDERED A PURCHASE**
Proven:SMARTFEED
PREFERRED
ADDITIONAL+135
SITES+155
ADDITIONAL SITES TMMULTI-MEDIA PLATFORM
ONLINE
BUNDLED DISTRIBUTION NETWORK
MULTI-MEDIA PLATFORM
SOCIAL MEDIA BRANDING
www.twitter.com
www.facebook.com www.pinterest.com
blog.raleigh.newhomebook.com
*SOURCE: Socialnomics Research 2012 **SOURCE: Zooped Research 2012
84%
OF MARKETERS SAY
THEY USE SOCIAL MEDIA TO
“REACH CUSTOMERS AT
MULTIPLE TOUCHPOINTS”**
Social Media Benefits
• Allows you to have one-to-one communication with your consumers
• It can be used to gather feedback • It personalizes your corporation/brand
• Distributes exclusive content that can be shared, which in return extends the voice of your brand • Can be used to share exclusive information & offers • It’s an extension of your public relations strategies • Provides potential word-of-mouth buzz about your
company and products
• Offers opportunities that will bring more exposure to your company
USERS THAT FOLLOW
BRANDS OF SOCIAL
MEDIA INCREASES BY
106%
*
MULTI-MEDIA PLATFORM
SOCIAL MEDIA MARKETING
What is Builder Sherpa?
• A custom, turnkey integrated marketing system for professional home builders
• Simple, powerful, customizable
• Dedicated account managers coordinate the whole program with you
• Low monthly fee
Benefits for Your Company
• Higher search engine viability • More web traffic
• Extensive targeted leads
• Increased word-of-mouth/More referrals
• Enhanced connections with customers & prospects • More sales
SOURCE: WordPress Hosting SEO 2012
THE AVERAGE AMERICAN
SPENDS
6.9
HOURS
PER MONTH ON
SOCIAL
MEDIA NETWORKING*
MULTI-MEDIA PLATFORM
DIRECT REALTOR MARKETING
NHSPRO.com
Connecting Builders & Brokers: Events, Inventory, Promotions
Homes&
NEWIdeas
CURRENTLY 2,100 REGISTERED BROKERS... AND GROWING DAILY!
Complete Listings on NHIPRO.com (becomes like the new “MLS” for New Homes!)
• Allowing REALTORS® to search based on price, size, bedrooms,
MLS geographic area, school information, etc.
• Allows REALTORS® to search local builder Promotions and Events
Targeted Email Campaigns (“E-fliers”)
• Allows our builders to e-blast realtors that “opt in” to receive information and are expecting it
• Allows REALTORS® to search local builder Promotions and Events Weekly Incentives Insider (the “Hot Sheet”)
• Emailed list of every promotion and event that is going on in the next 7 days sent to Realtors each week
Mobile Feature: All information available via Cell Phones, Blackberries, PDAs
• Spec home floor plan information available anytime, anywhere • The latest technology available that no one else offers!
Spring 2014 April/ May/June
Insertion Reservation: February 19, 2014 Summer 2014
July/August/September
Insertion Reservation: May 21, 2014 Fall 2014
October/November/December Insertion Reservation: August 7, 2014 Winter 2015
January/February/March
Insertion Reservation: November 12, 2014
• Files must be Macintosh Compatible • Camera ready ad formats: PDF (preferred),
Quark, Adobe Illustrator (CS3 or earlier EPS file) & Adobe Photoshop (JPG or TIF)
• Images: 300dpi & CMYK required
• Full-Page ads 1/8 inch bleed extended from the trim on all sides. Avoid placing important text and graphics ¼ inch from the trim to account for the live area.
• New Homes & Ideas is not responsible for quality discrepancies for ads not meeting above requirements.
ADVERTISING
FREQUENCY
ADVERTISING
SPECS
