media kit 2021 AustriA germany switzerland

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media kit

AustriA

germAny

sWitZerLAnD

2021

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Fo to : I ng o P er tr am er

e d I t o r I a l

YOUR RELIABLE PARTNER

IN CHALLENGING TIMES -

CROSS-MEDIA. INTERACTIVE. EFFECTIVE.

Wolfgang Rosam

Publisher of the Falstaff magazine

CIRCULATION OF 142,000 COPIES IN THE GERMAN-SPEAKING AREA!

Wolfgang m. Rosam wolfgang.rosam@falstaff.com @rosamWolfgang

F

alstaff is and will be a stable advertising partner for a precise target group approach. no other part-ner in the culinary and lifestyle segment could show, in times like these, such a strong growth and stability. therefore, we are very pleased to continue the success story and present you the newest media data 2021 with an extended cross-media range.

40 years of Falstaff and not a bit tired of providing a constantly growing readership of over 2 million in the whole DACH region.

• With a print run of more than 139,000 copies in the German-speaking area, the Falstaff magazine has long since become an indispensable reading experience for every bon vivant.

• The reach among high-income readership increased from 4.9 % to 5.4 % (MA 2019/2020). • 64.2 % of the Falstaff readers are situated in the high to very high-income classes.

(MA 2019/2020)

• THE most interactive culinary medium in the DACH region: 4,500,000 page impressions, 156,000 newsletter subscribers, over 121,000 Facebook fans and 70,000 Instagram followers. Falstaff is

ranked among the 20 most successful social media channels in Austria. (Google Analytics, Story Clash and HORIZONT 2020).

• In Germany, Falstaff is the only German wine and gourmet magazine with an increasing performance data considering print and online, as audited by the iVW.

• In Switzerland, Falstaff maintains a readership of 73 % between 35 and 65 years. Of those, 60 % obtain a monthly household income of over 8,000 CHF.

SUCCESS FACTORS FOR EVERY MEDIA PLAN!

For a long time the Falstaff magazine has been and still is a highly appreciated collector’s item with high-quality and first-class journalism. the premium target group spends almost three hours reading this extraordinary magazine. 61 % of our readers keep the magazine.

You can find the Falstaff magazine in living rooms, libraries, in restaurants and hotels. Therefore, your advertising message is always newly discovered and permanently represented in the magazine.

It is a pleasure for me to enter the exciting year 2021 with you. Discover the fascinating world of Falstaff and let us start a successful and profitable partnership.

We are looking forward to you!

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the World oF FalstaFF

Falstaff line extensions & corporate publishing

Falstaff recipes Falstaff LIVING

Falstaff Profi Falstaff Travel

CULINARY LIFESTYLE ON ALL CHANNELS

GOURMET – WINE – FOOD – TRAVEL – THIS IS WHAT THE WORLD OF FALSTAFF IS ALL ABOUT

THE WORLD OF FALSTAFF

Falstaff magazine

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GoUrMet CoMMUNItY IN the daCh reGIoN

35,000

gourmets at more than 100 events each year

100,000

downloads of the Falstaff apps

10,000,000

page impressions on falstaff.com

173,000

newsletter subscriptions

73,500

subscribers in austria, Germany and switzerland

20,000

members of the Gourmet Club in austria

130,000

Facebook friends over

80,000

Instagram followers over

FALSTAFF MAGAZINE

Falstaff is THE high-end magazine for culinary lifestyle and market leader in the German-speaking area: a perfect combination of lifestyle and well-founded information, high journalistic standard and special demands on style, aesthetics and design about the topics wine, food and gourmet travel.

FEEL GOOD wITH FALSTAFF

Fine wines, excellent food, wonderful journeys: These are the topics that Falstaff provides on the highest level – with an elegant appearance and noble design, competently written by renowned authors of the international gourmet scene and passionate journalists with an exceptional nose for wine.

the in-depth gourmet topics bring an extremely intensive readership relation. Benefit from the high level of attention for your products and brands!

With country-specific editions for Germany, Austria and Switzerland – which can be booked individually – the total circulation lies at 139,000 copies!

YEAR OF ESTABILSHMENT:

1980

2010

2014

You can find the latest performance values at:

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FalstaFF MaGazINe

FALSTAFF AUSTRIA

aUdIted aUdIted subject to change

Dates

2021 – AT

AusgAbe CD PCD PD 1/2021 25.01. 26.01. 12.02. 2/2021 01.03. 02.03. 19.03. 3/2021 05.04. 06.04. 23.04. 4/2021 07.05. 10.05. 28.05. 5/2021 21.06. 22.06. 09.07. 6/2021 09.08. 10.08. 27.08. 7/2021 06.09. 07.09. 24.09. 8/2021 11.10. 12.10. 29.10. 9/2021 08.11. 09.11. 26.11. LAE(3.0/2019)**

• The cross-media reach of the Falstaff publishing house lies at 25.2 %, which represents 89,000 decision makers.

• Falstaff achieves the best cross-media reach in monthly and weekly publications.

• The digital reach of the Falstaff publishing house is 15.6 %, which represents 55,000 decision makers.

• The print range of the Falstaff publishing house is 16.4 %, which represents 58,000 decision makers.

The exclusive magazine for culinary lifestyle is one of the most successful magazines of the country.

CIRCULATION

• 44,000 printed copies (ÖaK I. hJ/2020)

• 47,430 distributed circulation incl. e-paper (ÖaK I. hJ/2020)

• thereof 34,000 subscribers & Gourmet Club members

READERSHIP (Ma 2019/20, lae 3.0/2019)

• 925,000 people in the extended readership

• 201,000 readers per issue 54 % men

46 % women

64 % in the top two income classes 41 % in classes A & B

• With 25.2 % cross-media reach, Falstaff reaches 89,000 top decision-makers

REACH (Ma 2019/20)

• 2.7 % reach in Austria

• 6.2 % in class A

• 4.6 % reach among the mobile engaged educated elite

• 4.2 % reach among the culturally engaged educated elite

READING BEHAVIOR (GfK 2017)

• 61 % keep the magazine after first-time reading

• Almost 3 hours average reading time (174 minutes)

BRAND AWARENESS (GfK 2017)

• 88 % in the affine target group

• 65 % throughout Austria

Net reach in %

Issue PRINT + ONLINe PRINT

Kronen Zeitung 32,7 27 Wirtschaftskammer-Zeitungen (Ringwert) 25,6 22,3 Falstaff 25,2 16,4 Der Standard 24,8 15 Gewinn 23,5 18,4 Kurier 21 15,8 Kleine Zeitung 20,7 16,2 Die Presse 20,4 14,6 NÖN - NÖ Nachrichten 15,3 12,8 Wirtschaftsnachrichten (Ringwert) 12,9 7,2

OÖN - OÖ Nachrichten 11,8 9,2

Industriemagazin 11,7 8,9

SN - Salzburger Nachrichten 9,5 8,2

Profil * 12,1

TOP-Gewinn * 8,4

Trend * 7,1

*No data available

**source: lae 2019, total of 352,000 decision makers ranking according to the print reach of all lae media

EVERY 4

TH

DECISION MAKER READS FALSTAFF!

FALSTAFF PERFORMS EXCELLENTLY AT THE READER ANALYSIS OF DECISION MAKERS 3.0/2019.

Falstaff reaches one quarter of the decision makers. Only two domestic media achieve a higher range.

9 x

in 2021

25.2 %

print + online

16.4 %

print reach

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FALSTAFF GERMANY

Falstaff is the only German wine and gourmet magazine with increasing and IVW-audited performance data – both for print and online. Benefit from the planning security provided by iVW-audited usage figures for your communication!

In Switzerland, the findings on readership are based on reader surveys from 2019. We would be happy to provide you with further corresponding data, please do not hesitate to contact us.

CIRCULATION*

• 70,000 printed copies

• 54,000 sold copies

• 28,000 subscription copies

OUR READER PROFILE

• Premium target group: for culinary, pleasure, lifestyle and travel

• Open for luxury, pleasure and savoir-vivre: wealthy, affluent and highly educated

• Highest demands in terms of quality of life: strong affinity for an upscale lifestyle

• maximum willingness to spend money on high-grade products and first-class quality

INTENSIVE USAGE!**

• The Falstaff reader spends on average almost three hours reading the magazine – every fifth in addition out of professional interest.

• Readers: on average 2.5 readers per issue

* source: WeMF 1/2020 **source: reader survey 2018 *** In the categories wine & food *current quarterly circulation reports on ivw.de

**source: reader survey 2019

CIRCULATION*

• 25,000 printed copies

• 26,275 distributed copies

• 5,713 subscription copies

• 4,223 sold copies

OUR READER PROFILE**

• 73 % of Falstaff readers are between 35 and 65 years old

• 60 % of Falstaff readers have a monthly household income of over 8,000 CHF

• 60 % of Falstaff readers work in leading positions

• Half of the Falstaff readers have a university degree.

• 60 % read all pages

• 90 % keep the entire magazine or articles from it

• 90 % of Falstaff readers rated the magazine as „good/ very good“

• 93 % of readers would recommend Falstaff to others

MILESTONES

• 2014 launch of Falstaff Switzerland

• 2015 third-best selling magazine***

• 2020 best-selling magazine for the fifth time in a row***

FALSTAFF SWITZERLAND

Dates

2021 – DE

Issue CD PCD PD 1/2021 20.01. 22.01. 17.02. 2/2021 24.02. 26.02. 24.03. 3/2021 31.03. 02.04. 28.04. 4/2021 05.05. 07.05. 02.06. 5/2021 16.06. 18.06. 14.07. 6/2021 04.08. 06.08. 01.09. 7/2021 01.09. 03.09. 01.10. 8/2021 06.10. 08.10. 03.11. 9/2021 03.11. 05.11. 01.12.

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FalstaFF MaGazINe

subject to change

Dates

2021 – CH

Issue CD PCD PD 1/2021 01.02. 02.02. 19.02. 2/2021 08.03. 09.03. 26.03. 3/2021 14.04. 15.04. 30.04. 4/2021 17.05. 18.05. 04.06. 5/2021 30.06. 01.07. 16.07. 6/2021 16.08. 17.08. 03.09. 7/2021 16.09. 17.09. 06.10. 8/2021 11.10. 12.10. 05.11. 9/2021 15.11. 16.11. 02.12.

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toPIC sChedUle

TOPIC SCHEDULE

2021

FAlsTAFF 05/2021,

TOPIC: CUlINARY DElIGHTs BY THE lAKE

PUBLICATION DATE AT: 09.07.21 I DE 14.07.21 I CH: 16.07.21

WINE Winners of the Wine guide; Winners of the Wine guide south tyrol; Vernaccia san Gimignano Trophy; Vino Nobile Trophy; AT: Weinviertel region; DE: Kabinett Trophy; CH: Swiss Red Wine Prize

GOURMET Barbecue prepared by the best butchers; salad; mustard – the world’s best spicy ingredient

SPIRITS Punch; Vodka Trophy

TRAVEL ireland; the Baltics

FAlsTAFF 06/2021, TOPIC: THE CITY As A PANTRY

WINE New Zealand – the Burgundy of the South; Rioja; Trophy Sicily; tasting: Tuscan Coast; AT: Grauburgunder Weinviertel DAC Trophy; DE: Sauvignon Trophy; CH: Piwi Trophy

GOURMET The city itself as a pantry: urban farming; AT: the best wine taverns in Vienna; DE: Frankfurt: dizzy heights; CH: surprising meat alternatives

SPIRITS Brandy, cognac & co.

TRAVEL golf

FAlsTAFF 01/2021, TOPIC: PAsTA

WINE Austria‘s best red wines; Campania / Basilikata Trophy; AT: Blauer Portugieser; Steirische Vulkanland Trophy; DE: Spätburgunder Trophy; CH: the best Dôle

GOURMET All about pasta!; best of pesto, sugo and ragout; hard cheese: parmesan & co.; pasta gadgets; the best italian restaurants

SPIRITS il cocktail italiano!

TRAVEL Campania – Sorrento & Amalfi Coast, long weekend: Bologna

FAlsTAFF 07/2021, TOPIC: COFFEE

WINE Great wines from Germany; tasting: Northern Piedmont; „The different Piedmont“ Trophy; AT: treasury Thermenregion; Kremanstal DAC Rieden Trophy;

DE: Grauburgunder Trophy; CH: Aargau; Riesling Silvaner Trophy

GOURMET Coffee-trends; island cuisine on Madeira; Sardines; DE: Rhine-Main region

SPIRITS gin trophy

TRAVEL Portugal – Algarve; Spas; Long Weekend: Lisbon

FAlsTAFF 02/2021, TOPIC: THE 100 BEsT WINEs

WINE The 100 best price-performance wines; Tasting Brunello; Friaul Trophy; AT: Wagram; DE: Weissburgunder Trophy

GOURMET Poultry deluxe; Eggs: the all-purpose weapon of chefs; AT: winners of the Restaurant Guide; DE: Darß: Germany’s peninsula with the most beautiful beaches; CH: Miso from Switzerland

SPIRITS the home bar

REISE Wine cities: Vienna, Santiago, Porto & co.; long weekend AT: Lucerne; DE+CH: Vienna

FAlsTAFF 08/2021, TOPIC: lONG DIsTANCE TRAVEl

WEIN & CO Australia; Young Red Wines Grand Prix; tasting: Barolo / Barbaresco; Trophy South Tyrol – Burgundy varieties; AT: sparkling wine; CH: glacier wines; Pinot Trophy

GOURMET Bread; DE: culinary highfliers of the Rems valley; CH: “Metzgete”

SPIRITS the winners of the Bar guide

TRAVEL the most beautiful gourmet-travel destinations of the world

FAlsTAFF 03/2021,

TOPIC: THE MOsT BEAUTIFUl WINE ROADs

WINE Wine roads; tasting: Jura & Savoie; Trophy Trentino; wines from Rome; AT: the lightness of wine; DE: Chardonnay Trophy; CH: Grisons

GOURMET Olive oil; buffalo mozzarella; sprouts; DE: Ruhr area; CH: non-alcoholic drink accompaniment

SPIRITS tequila trophy

TRAVEL The most beautiful places to visit in spring; e-biking; Bougogne-Franche-Comté

FAlsTAFF 09/2021, TOPIC: WINTER DElIGHTs

WINE South Africa; Chianti Classico Trophy; wine & fashion; Chianti Classico Trophy; Italian Sweet Wine Trophy; AT: noble sweet wines; Kamptal DAC Rieden Trophy; DE: Westhofe-ner Morstein; Steillagen Trophy; CH: Ticino; Syrah Trophy

GOURMET Tuna; cheese; tea; DE: hidden champion Hohenlohe

SPIRITS Hot cocktails; Rum Trophy

TRAVEL the most beautiful castle hotels; winter sport destinations

FAlsTAFF 04/2021, TOPIC: sEA

WINE Wine regions by the sea: Sardinia; Sardinia Trophy; Prosecco Trophy; Rosè Trophy;

Bordeaux en primeur; AT: Blauer Wildbacher DE: Rosé Trophy; Schilcher; CH: Schaffhausen

GOURMET Seafood overview – from shrimp to langostino; salt; AT: the winners of the Heurigen Guide; CH: salt from Switzerland

SPIRITS The “Spritz”

TRAVEL Wine hiking; the most beautiful island in europe

TOP WINES, GOURMET TRENDS AND TRAVEL HOTSPOTS:

THIS WILL BE THE FALSTAFF-YEAR 2021!

Fotos: © s hut ters tock, beiges tell t. subject to change

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the CooKING MaGazINe

Dates

2021

– AT

Issue CD PCD PD TOPIC at 1/2021 08.03. 09.03. 26.03. spring at 2/2021 07.06. 08.06. 25.06. summer at 3/2021 08.09. 09.09. 24.09. fall at 4/2021 08.11. 09.11. 26.11. winter

Cooking has long ago changed from only being a necessity to prepare food to a fun and fulfilling leisure activity. Severin Corti and Tobias Müller, both icons of culinary journalism, present an incomparable recipe collection. they have unlocked the secrets of the best chefs, cookbook authors and gourmets!

FACTS COOKING MAGAZINE AUSTRIA CIRCULATION

• 50,000 copies

DISTRIBUTION

• 34,000 copies to subscribers & Gourmet Club members of the Falstaff magazine

• Kiosks

• Airport lounges

• Cooking studios

• Culinary schools

• Kitchen studios

FACTS COOKING MAGAZINE SWITZERLAND CIRCULATION

• 25,000 copies

DISTRIBUTION

• To subscribers of the Falstaff magazine

• Kiosks

• Airport lounges

THE COOKING MAGAZINE

subject to change

Dates

2021

– CH

Issue CD PCD PD TOPIC

Ch 1/2021 30.06. 01.07. 16.07. summer

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lINe exteNsIoNs & CorPorate PUblIshING

LINE ExTENSIONS &

CORPORATE PUBLISHING

sPECIAls, slOW-TRAVEl GUIDEs,

BOOKlETs, CORPORATE PUBlIsHING

Since 2013 the product portfolio of Falstaff has grown enormously. The result is a series of slow-travel guides full of enjoyable tips and recipes to collectors‘ items and informative booklets in small formats.

Falstaff Specials

2021

–

DE

Issue CD PCD PD CIRCuLATION

ProWein 2021 19.02. 26.02. 19.03. 25.000

Falstaff Specials

2021

–

DACH region

Issue CD PCD PD CIRCuLATION Alpine Küche 08.03. 09.03. 26.03. 110.000 100 Jahre Sbg Festspiele 22.06. 23.06. 09.07. 50.000 Sparkling 16.09. 17.09. 15.10. 132.000

Falstaff Specials

2021

–

AT

Issue CD PCD PD CIRCuLATION VieVinum 27.04. 28.04. 14.05. 15.000 Spirits 09.08. 10.08. 27.08. 45.000 Future 18.10. 19.10. 05.11. 45.000 subject to change

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PrICes aNd ForMats

1/4 portrait

64 x 300 mm bleed 48 x 268 mm printing space

1/3 portrait

81 x 300 mm bleed 60,3 x 268 mm printing space

1/2 portrait

114 x 300 mm bleed 97,5 x 268 mm printing space

THERE IS NO BETTER wAY TO POSITION YOURSELF!

PREMIUM PLACEMENTS

466 x 300 mm bleed

436 x 268 mm printing space Gutter bleed

approx. 3 mm additional bleeding per page

233 x 300 mm bleed

203 x 268 mm printing space

436 x 268 mm printing space Gutter bleed

approx. 3 mm additional bleeding per page

1/2

landscape

1/3

landscape

1/4

landscape

233 x 74,5 mm bleed 203 x 58,5 mm printing space Advertisement without scatter loss: here is what an efficient target group approach costs.

2/1 double page

1/1 single page

1/1 Advertorial

2/1 Advertorial

Austria € 13,600 Germany € 18,200 Switzerland ChF 13,500 Austria € 5,500 Germany € 6,500 Switzerland ChF 5,300 Austria € 3,800 Germany € 4,800 Switzerland ChF 3,600 Austria € 2,900 Germany € 3,700 Switzerland ChF 2,800 Austria € 8,700 Germany € 11,100 Switzerland ChF 8,600 Austria € 9,700 Germany € 12,700 Switzerland ChF 9,600

2/1 Opening spread

Austria € 16,300 Germany € 22,200 Switzerland ChF 15,300

Inside front cover

Austria € 10,500

Germany € 15,300

Switzerland ChF 9,900

Insde back cover

Austria € 9,800

Germany € 12,000

Outside back cover

First 2/1 after Os

First right-hand page

First 1/3 page

second 1/3 page

Austria € 4,100

First left-hand page

second 2/1 after Os

second right-hand page

Austria € 9.800

Germany € 12,200

second left-hand page

Austria € 9,400 Germany € 12,200 Switzerland ChF 9,000 Austria € 15,600 Germany € 22,700 Switzerland ChF 15,500

For premium placements, an earlier closing date applies (CD): 8 weeks before the regular closing date. the placement confirmation will expire if no order is placed by then.

all listed prices exclude taxes and other charges.

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sPeCIal adVertIsING ForMats

OUR SPECIAL ADVERTISING FORMATS

466 x 148 mm bleed

436 x 132 mm printing space

Extraordinary concepts need unique implementations. Our special advertising formats are perfectly predestined for outstanding products and ensure maximum attention.

Panorama:

1/2 panorama

Austria € 12.100

Germany € 14.000

Switzerland ChF 10.700

only in combination with 1/1 advertisement

Format:

60 x 80 mm to 200 x 200 mm Grammage:

115 g/m2_to_{250 g/m}2

Placement:

Position on the curvet and at least 2 cm distance to the edges

sticker:

Place-on-card, 2-sided

Per 1,000 units € 90 Per 1,000 units ChF 110 Klebe-PosItIoN

accompanying booklets upon request *Minimum print run: 10,000 units Combination, banderole, cut-out

upon request

Inserts

*

supplements up to 20 g

*

Austria

Per 1,000 units € 340

Per 20 g additional weight

Per 1,000 units € 17

Germany

Per 1,000 units € 265

Per 1,000 units € 25

Switzerland

Per 1,000 units ChF 329

Per 1,000 units ChF 18

all listed prices exclude taxes and further charges.

2 editions 3 %

4 editions 5 %

6 editions 7 %

8 editions 10 %

Discount scale

Prices upon request

sleeve around

the magazine

approx. 557 x 80 mm bleed A sleeve is wrapped around the magazine and glued to the back page.

Prices upon request

sachet

Only in combination with 1/1 advertisement

GENERAL TECHNICAL REQUIREMENTS

• High-resolution PDF with at least 300 dpi.

• Fonts are completely embedded or implemented as paths

• Magazine color profile: ISO coated V2 (cover), PSO LWC Improved (core) • Guide color profile: ISO coated v2 300 eci.

• Minimum 3 mm full bleed margin (= “bleed”).

• We recommend a 4c black with these color values: C80 M80 Y40 K100. • We recommend a safety distance of at least 5 mm between text / logos and

the paper edge and at least 10 mm to the collar.

TECHNICAL REQUIREMENTS FOR INSERTS

FORMATS:

Minimum format: 105 x 105 mm

Maximum format: 190 x 260 mm

Book format: 233 x 300 mm

All format details are shown in width x height - all other formats upon request. (The longer side must be the closed side)

PAPER GRAMMAGES:

2 pages: min. 115 g/m2_{, max.}_{250 g/m}2

4 pages: min. 80 g/m2_max._{200 g/m}2

8-16 pages: min. 60 g/m2_{, max.}_{135 g/m}2

16-32 pages: min. 60 g/m2_{, max.}_{80 g/m}2

(max. paper strength: approx. 1 mm)

PROCESSING FEE:

The processing fee for attached inserts is 2 % and needs to be added to the circulation.

DELIVERY ADDRESS:

Ferdinand Berger & Söhne GmbH, Wiener Straße 80, AT 3580 Horn.

Map and directions available at www.berger.at under: “Mein Weg zu Berger.”

DELIVERY TIMES:

Delivery times: Delivery from Mon. to Thu. from 07:00 am to 12:00 noon and from 1:00 pm to 4:00 pm.

Fridays from 07:00 am to 12:00 noon. The required material must be delivered at least 10 business days before the publication date (Falstaff AT).

TEST RUN:

Templates for the test run (for non-standardised products) minimum of 200 units to Druckerei Ferdinand Berger & Söhne GmbH, Wiener Straße 80, AT 3580 Horn; 3 weeks before the publication date.

TECHNICAL INFORMATION

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FalstaFF GUIdes

AUSTRIA

FROM WINE TO RESTAURANTS AND BARS – ADVERTISMENTS IN OUR

GUIDES TAKE EFFECT FOR AT LEAST ONE WHOLE YEAR!

FALSTAFF GUIDES

*due to the adhesive bonding, a space of 6 mm will be covered on the glued page; therefore the visible space will be: 183 mm.

subject to change

PD: 12.07. | CD: 18.06. | PCD: 21.06. | Circulation: 40,000 copies

The best restaurants and bars of the city of Salzburg and its surroundings are presented in two languages – german and english – including tips from prominent guests of the festival.

Falstaff Restaurant Guide Edition

salzburger Festspiel Guide 2021

outside cover 100 x 210 mm € 9,100

front inside flap* 189 x 210 mm € 11,600

back inside flap* 189 x 210 mm € 11,100

front and back inside

cover 88 x 210 mm € 8,000

2/1 200 x 210 mm € 9,600

1/1 100 x 210 mm € 6,400

The best Heurigen & Buschenschanken (wine taverns) in Vienna, Lower Austria, styria and Burgenland – reviewed by guests. Also available as a smartphone app.

Falstaff Heurigen Guide 2021

cover 88 x 210 mm € 8,000

2/1 200 x 210 mm € 9,600

1/1 100 x 210 mm € 6,400

the best 1,800 restaurants in Austria are selected in all categories by the members of our Gourmet Club. The Falstaff Restaurant guide is available in a handy format and as a smartphone app.

Falstaff Restaurant Guide 2021

cover 88 x 210 mm € 9,200

2/1 200 x 210 mm € 11,100

1/1 100 x 210 mm € 7,600

The Austrian red wine scene at a glance: About 1,500 wines from about 500 top wineries are described and reviewed in detail in the Falstaff Red Wine Guide. In addition: a „Best Buy“ section with wines up to 10 euro.

Falstaff Red Wine Guide 2022

front inside flap 280 x 220 mm € 9,000

back inside flap 280 x 220 mm € 8,600

cover 135 x 220 mm € 5,600

2/1 296 x 220 mm € 8,300

1/1 148 x 220 mm € 4,500

PD: 25.06. | CD: 01.06. | PCD: 02.06. I Circulation: 10,000 copies

The Falstaff Ultimate Wine Guide presents Austria‘s best wines in an international setting: a selection of the annual Falstaff Wine guide with wine ratings and descriptions in english.

Falstaff Ultimate Wine Guide 2021/22

cover 135 x 220 mm € 3,900

2/1 296 x 220 mm € 6,000

1/1 148 x 220 mm € 3,200

PD: 29.06. | CD: 17.06. | PCD: 18.06. I Circulation: 30,000 pieces

The Falstaff Wine Guide is a renowned guide to the best

winegrowers and wines of Austria and South Tyrol. On about 850 pages you will find about 4,000 current wines from 500 wineries – tasted and evaluated.

Falstaff Wine Guide 2021/22

cover 135 x 220 mm € 7,600

2/1 296 x 220 mm € 9,600

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FalstaFF GUIdes

FALSTAFF GUIDES GERMANY & SwITZERLAND

FALSTAFF GUIDE DACH

german wines are gaining more and more international recognition. the editors taste and evaluate the best wines – clearly listed and described.

Falstaff Wine Guide Germany 2022

cover 135 x 220 mm € 7,000

2/1 296 x 220 mm € 9,000

1/1 148 x 220 mm € 6,100

The German Falstaff community chooses the best inns in the country – recommendations from guests for guests, described by the Falstaff editorial staff.

Falstaff Restaurant Guide Germany 2021/22

cover 88 x 210 mm € 7,000

2/1 200 x 210 mm € 9,000

1/1 100 x 210 mm € 6,100

In the Falstaff Beizen Guide the best 500 stains in Switzerland are illustrated, evaluated and described. All restaurants are sorted by region, canton, place and by the name of the restaurants.

Falstaff Restaurant & Beizen

Guide switzerland 2022

outside cover 100 x 210 mm ChF 9,200

front inside flap 189 x 210 mm ChF 10,100

back inside flap 189 x 210 mm ChF 9,600

cover 88 x 210 mm ChF 8,100

1/1 100 x 210 mm ChF 6,600

this guide offers an overview of the most trending cocktail and wine bars from Austria, Germany and Switzerland.

Falstaff Bar Guide 2022

cover 88 x 210 mm € 8,000

2/1 200 x 210 mm € 9,600

1/1 100 x 210 mm € 6.400

subject to change

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Ost, initatusdae sit aut in ratur atem-pore volor aut hil ma volla sumquo co-rempore omnimil iquiassit omnihillant est verum ea simil ide vel molest, solu-piet quiatusNestiand anducid ex experfe ribuscitatem quuntintur? Di volupta eperum haruptaspero tetus, conse aut inctistium eiustem que pres eatendit qui cum et quatur, conectectium reprorum conserem nus, num faccum eaquo odia-nim endendam, isci doluptaspere mos eaquati consenessiti quo ero te sit quis posame qui cusae placeatio iusapienit, non nonse. Seite 100 ÖSTERREICH H O T E L D E S J A H R E S FALKENSTEINER SCHLOSSHOTEL VELDEN H O T E L G U I D E 2 0 2 1 falstaff AT/B E S T O F / / B E S T O F / AT falstaff H O T E L G U I D E 2 0 2 1 49 48 w 18 falstaff H O T E L G U I D E 2 0 2 1 19 AT/ W I E N /I N N E R E S T A D T / / I N N E R E S T A D T / W I E N /AT G U T51 – 69 S E H R G U T70 – 84 H E R V O R R A G E N D 85 – 94 E X Z E L L E N T 95 – 100 Punkte HOTEL SACHER

sachervienna.com HOTEL IMPERIAL imperialvienna.com

E X Z E L L E N T H E R V O R R A G E N D Kärtnerring 16 A-1015 Wien +43 01 550 550 wienl@sacher.com Kärtnerring 16 A-1015 Wien +43 01 550 550 hotel.imperial@luxurycollection.com 99|100 94|100

Nectest eum qui rero eatiossum quae latin pre quis nos expe sectes et liciis utem invellibusti ventod quiatem ra con pra ditincienit as doluptatius a vendebis in porrum et ute labore molectiam ulparciet optaque volore nobistoribus magnam ex earum quiam, omnis dolorpo rendaec atatur auditiis eume maiossi magnihit ut perovit ationsequis volupta voluptata dusam, quaectur, acea esed quisciis ma ea dolorit fugias senist viducit acculleum serchiliqui optatias autatur, occusam volupta tibusandis exerum quam etum, occaborum. Ducienissit pa nima vel eost aut labo. Nam fuga. Da nest eictas maio. Nam volorese essimet et modit harum initatusdae sit aut in ratur atempore vol or aut hil ma volla sumquo corempore omnimil iquiassit omnihillant est verum.

Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: 15 20 15 15 15 20 99 15 20 15 15 15 20 94 15 20 15 15 15 20 100 15 20 15 15 15 20 100 | | | | | | | | | | | | | | HOTELNamE 20 falstaff H O T E L G U I D E 2 0 2 1 21 AT/ W I E N /I N N E R E S T A D T / / I N N E R E S T A D T / W I E N /AT G U T51 – 69 S E H R G U T70 – 84 H E R V O R R A G E N D 85 – 94 E X Z E L L E N T 95 – 100 Punkte Kärtnerring 16 A-1015 Wien +43 01 550 550 welcome@grandferdinand.com Kärtnerring 16 A-1015 Wien +43 01 550 550 welcome@grandferdinand.com HOTEL IMPERIAL A LUXURY COLLECTION HOTEL imperialvienna.com HOTEL SACHER sachervienna.com GRAND FERDINAND VIENNA HOTEL IN THE CITY CENTER

grandferdinadvienna.com PALAIS HANSEN KEMPINSKI VIENNA hansenkempinskivienna.com Kärtnerring 16 A-1015 Wien +43 01 550 550 hotel.imperial@luxurycollection.com Kärtnerring 16 A-1015 Wien +43 01 550 550 hotel.imperial@luxurycollection.com

Nectest eum qui rero eatiossum quae latin pre quis nos expe sectes et liciis utem invellibusti ventod quiatem ra con pra ventod quiatem ra con pra ditincienit as dolupta ditincienit as dolupta tiusa vendebis in porrum et ute labore molectiam.

Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: 15 20 15 15 15 20 100 15 20 15 15 15 20 98 15 20 15 15 15 20 100 15 20 15 15 15 20 100 | | | | | | | | | | | | | | E X Z E L L E N T E X Z E L L E N T H E R V O R R A G E N D H E R V O R R A G E N D 100|100 98|100 89|100 86|100

Nectest eum qui rero eatiossum quae latin pre ventod quiatem ra con pra ditincienit as dolupta tiusa vendebis in porrum et ute labore molectiam ulparciet optaque volore nobistoribus magnam ex earum quiam, omnis dolorpo rendaec atatur.

Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: 15 20 15 15 15 20 89 15 20 15 15 15 20 86 15 20 15 15 15 20 100 15 20 15 15 15 20 100 | | | | | | | | | | | | | | 20 falstaff H O T E L G U I D E 2 0 2 1 21 AT/ W I E N /I N N E R E S T A D T / / I N N E R E S T A D T / W I E N /AT G U T51 – 69 S E H R G U T70 – 84 H E R V O R R A G E N D 85 – 94 E X Z E L L E N T 95 – 100 Punkte Kärtnerring 16 A-1015 Wien +43 01 550 550 welcome@grandferdinand.com Kärtnerring 16 A-1015 Wien +43 01 550 550 welcome@grandferdinand.com HOTEL IMPERIAL A LUXURY COLLECTION HOTEL imperialvienna.com HOTEL SACHER sachervienna.com GRAND FERDINAND VIENNA HOTEL IN THE CITY CENTER

grandferdinadvienna.com PALAIS HANSEN KEMPINSKI VIENNA hansenkempinskivienna.com Kärtnerring 16 A-1015 Wien +43 01 550 550 hotel.imperial@luxurycollection.com Kärtnerring 16 A-1015 Wien +43 01 550 550 hotel.imperial@luxurycollection.com

Nectest eum qui rero eatiossum quae latin pre quis nos expe sectes et liciis utem invellibusti ventod quiatem ra con pra ventod quiatem ra con pra ditincienit as dolupta ditincienit as dolupta tiusa vendebis in porrum et ute labore molectiam.

Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: 15 20 15 15 15 20 100 15 20 15 15 15 20 98 15 20 15 15 15 20 100 15 20 15 15 15 20 100 | | | | | | | | | | | | | | E X Z E L L E N T E X Z E L L E N T H E R V O R R A G E N D H E R V O R R A G E N D 100|100 98|100 89|100 86|100

Nectest eum qui rero eatiossum quae latin pre ventod quiatem ra con pra ditincienit as dolupta tiusa vendebis in porrum et ute labore molectiam ulparciet optaque volore nobistoribus magnam ex earum quiam, omnis dolorpo rendaec atatur.

Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Kategorie: Luxus, High End Zimmer: 90 Zimmer, 10 Suiten Preise: € 550 – € 1.800 Sterne: 5 Sterne Geöffnet: ganzjährig Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: Gesamteindruck: Zimmer: Ausstattung Service: Kulinarik : Lage: Gesamt: 15 20 15 15 15 20 89 15 20 15 15 15 20 86 15 20 15 15 15 20 100 15 20 15 15 15 20 100 | | | | | | | | | | | | | | w HOTEL NamE

Falstaff Hotel Guide 2022

PD: 11.11. | CD: 04.10. | PCD 05.10. | Circulation: 20,000 copies 24 falstaff H O T E L G U I D E 2 0 2 1 H O T E L G U I D E 2 0 2 1 falstaff 25 / AT AT/P O R T R A I T / SUSANNE KAUFMANNS FAVOURITE ESCAPES ON HER HOME

‚Growing up in Bregenzerwald, there were plenty of opportunities to do all kinds of sports. I really like to combine skiing with eating good food and time to chill out. I regularly run in the forest, and go ice-skating and mountain-biking, depending on the season. We have exquisite restaurants here such as the Adler Schwarzenberg and Schwanen Bizau, where I love the Marillenknödel, dump-lings made of curd and filled with apricot jam; they are gorgeous.‘

ON HER HOTEL

‚I base Post Bezau on what makes me feel good. This applies to everything from the espresso at our bar to the sheets on the beds, the towels, the food and overall service. It is a very personal ap-proach. In the beginning the skincare and spa were only available to hotel guests. When I met Ingo Metzler, the cosmetics producer who lived in the next village, it was the starting point for the launch of my own collection in 2003. My in-terest in traditional Chinese medicine also began at that time.‘

ON DESIGN

‚Our minimal approach to the spa was a reaction to the overload of Alpine knick-knaks that seem to be the main attraction in places across the re-gion. That concept has worked for decades, but it didn‘t work for me anymore. I wanted to get back to basics and nature. My brother Oskar Leo is an architect and he designed my products, along with Johannes Norlander. We recommend our guests visit the Werkraum Bregenzerwald building; it was built by Peter Zumthor and is very impressive.‘

ON SKIING

‚Baumgarten, which is in Bezau - where I‘m from - is really small and old-school. Close to Bezau there‘s a lovely ski area called Mellau Damüls with wonderful slopes and views of the western Austrian Alps. Lech is very cool but I sometimes prefer going with my family to the easy pistes in Seiser Alm, Italy. Plus it has great restaurants. I like Haglöfs and Peak Perfomance for ski clot-hing, HEAD for skis and Fischer for ice skates. You can find all these brands in the shops around the slopes. Buy it where you use it is my advice.‘

ON TRAVEL

‚The safari lodges I‘ve visited in South Africa with my husband were superb, such as Belmond Savute Elephant Lodge in Botswana. It was a big adven-ture. But my favourite places are Ellerman House in Cape Town, Lizard Island on the Great Barrier Reef, Das Stue in Berlin, Chiltern Firehouse in London and Grand Hotel Timeo in Sicily. They are all truly authentic and have outstanding ser-vice. Next on my list is a trip to Copenhagen.‘

ON WHAT‘S NEW

‚We are about to launch a haircare range based on the Alpine hop plant, which we have been wor-king on with hairdresser Christoph Thoma. He has also opened an avant-garde salon at the hotel.‘

Volore poressero dolu aut omnis alibussi consect orendusaecae doles solut ini omnihit lam Quunti. Occus volore inisci omnihit lam.

the best hotels of the year at a glance! guests rate the best hotels in Austria, Germany, Switzerland & South Tyrol in the most important categories. Plus international insider tips! The Falstaff Hotel Guide is available in a handy format as well as online.

cover 135 x 210 mm € 9,000

2/1 296 x 210 mm € 10,900

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THE DESIGN MAGAZINE

media kit

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lIVING MaGazINe

Since 2013 the Falstaff publishing house has been presenting the design magazine LIVING, an exclusive platform for interior design, real estate and international trends in the upscale living area. Dive with us into the world of architecture, interior, design and real estate!

CIRCULATION • 40,000 copies

DISTRIBUTION

• 34,000 free copies sent to Falstaff magazine subscribers & Gourmet Club members

• Kiosks

• Airport lounges

• Free copies sent to real estate developers, architects and property developers

OUR READER PROFILE*

Real estate & housing situation

• 78 % live in their own property (house or apartment).

• 56 % of all respondents live in their own house.

• 46 % of all Falstaff LIVING readers own at least 2 residences.

• 71 % of all respondents consider real estate as an investment.

Falstaff-LIVING-Leser sind Kunstliebhaber

• 66 % of all LIVING readers are interested in art.

• 52 % integrate art in their homes.

• 33 % collect art.

Dates

2021

–

AT

*source: GFK-study November 2018

subject to change

Dates

2021

–

D-A-CH

Issue CD PCD PD residences 1 11.03. 12.03. 26.03. residences 2 30.09. 01.10. 15.10. CIRCULATION 75,000 copies VERTRIEB

• AT: Falstaff magazine subscribers & Gourmet Club members, kiosks, airport lounges, private aviation, TOP hotel industry, gastronomy, architects, property and real estate developers

• DE: subscribers & TOP contacts

• CH: subscribers & VIP contacts

REsIDENCEs: THE REAl EsTATE MAGAzINE

Since 2020 we have been presenting Falstaff LIVING Residences, an exclusive real estate magazine covering the most important news of the industry, the latest projects and trends as well as real estate developments on a national and an international level.

. the German listing prices (page 18-20) apply for Falstaff LIVING.

Due to the higher circulation number, the German listing prices (page 18-20) apply also for Falstaff RESIDENCES.

Issue CD PCD eT 1/2021 28.01. 29.01. 12.02. 2/2021 04.03 05.03. 19.03. 3/2021 08.04. 09.04. 23.04. 4/2021 11.05. 12.05. 28.05. 5/2021 24.06. 25.06. 09.07. 6/2021 12.08. 13.08. 27.08. 7/2021 16.09. 17.09. 01.10. 8/2021 11.11. 12.11. 26.11.

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FalstaFF ProFI

FALSTAFF PROFI IS THE MAGAZINE FOR THE HOTEL, GASTRONOMY AND

TOURISM INDUSTRY.

The innovative concept is unique on the German-speaking magazine market. Falstaff PROFI inspires with high-quality content and focus on the essentials. PROFI offers exclusive insights behind the scenes of successful business models in the industry. Trends, visions and tips included. Customer service is a priority. Industry topics are edited by professionals for professionals in high quality, as always.

PRINT CIRCULATION

30,000 COPIES

DISTRIBUTION

Free VIP-shipping in Austria, Germany, Switzerland and South Tyrol.

• 4 and 5-star hotels • Top restaurants • Bars, cafés

• Educational institutions • Media partnerships

• Distributed at the most important events of the industry:

• Brennpunkt eTourismus FH Salzburg • Chef-Sache Düsseldorf

• Chef-Sache Wien • Chef of the year • Pâtissier of the year

Further information and media data relating to Falstaff PROFI can be found at falstaff.at/profi

THE INDUSTRY MAGAZINE

Dates

2021

Issue CD PCD PD 1/2021 23.02. 24.02. 05.03. 2/2021 05.04. 06.04. 16.04. 3/2021 17.05. 18.05. 28.05. 4/2021 06.09. 07.09. 17.09. 5/2021 18.10. 19.10. 29.10. 6/2021 29.11. 30.11. 10.12.

Listing Prices

2/1 466 x 300 mm € 10,200 2/1 Opening spread 466 x 300 mm € 11,730 2/1 Advertorial 436 x 268 mm € 12,240 1/1 233 x 300 mm € 6,120 1/1 Advertorial 233 x 268 mm € 7,140

cover 233 x 300 mm € 11,730

outside back cover 233 x 300 mm € 8,670

1/2 landscape 233 x 148 mm € 3,570

1/3 portrait 81 x 300 mm € 2,650

1/3 landscape 233 x 96 mm € 2,650

first 1/3 page 233 x 96 mm € 3,200

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media kit

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traVel

all listed prices exclude taxes and other charges.

Falstaff TRAVEL presents the most beautiful hotels, extraordinary destinations and exciting personalities from one of the most fascinating industries of our time! With the new travel magazine, we offer your hotel and company a top-class stage with a successful advertising impact in all german-speaking countries. CIRCULATION 75,000 printed copies DISTRIBUTION AT: 37,700 copies DE: 28,930 copies CH: 8,370 copies

• thereof 61,730 copies are directly sent to Falstaff magazine subscribers & Gourmet Club members • Kiosks und specialized retail

• Airport lounges • Top hotel industry

• Exclusive cooperation partners in the DACH region

NEWSLETTER

to 20,000 quality-conscious travelers

READERSHIP

Quality-conscious travelers, bon vivants, opinion leaders, decision makers & success-oriented executives in the highest income classes

Dates

2021

Issue CD PCD PD 1/2021 29.03. 30.03. 23.04. 2/2021 04.10. 05.10. 29.10.

Listing prices

2/1 466 x 300 mm € 17,900 1/1 233 x 300 mm € 10,900 1/2 portrait 114 x 300 mm € 6,400 1/2 landscape 233 x 148 mm € 6,400 1/3 portrait 81 x 300 mm € 4,700 1/3 landscape 233 x 96 mm € 4,700

Advertorials

2/1 436 x 268 mm € 22,400 1/1 203 x 268 mm € 12,600 subject to change PRINT MAGAZINE 75,000 copies in the DACH region ONLINE ADVERTORIAL

1.4 million visits per month on falstaff.com NEWSLETTER to 20,000 quality-conscious travelers SOCIAL MEDIA 360° CROSS-MEDIA SUCCESS

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dIGItal

WEBsITE

FALSTAFF.COM

Over 100,000 wine reviews, tens of thousands of restaurants, wine and cocktail bars, cafés, hotels and wine taverns as well as relevant content make Falstaff the leading website for wine, gourmet, travel and lifestyle in the DACH region.

NEWslETTER

The best gourmet & wine news with relevance sent directly to over 156,000 subscribers in the DACH region. The current topics all about gourmet, wine, restaurants, bars, travel, lifestyle and much more for a target-oriented approach focused on the Falstaff community.

FALSTAFF OFFERS ENJOYABLE DIGITAL EXPERIENCE ON THE HIGHEST LEVEL.

THE OPTIMAL SPECTRUM OF ESTABLISHED FORMATS AND INDIVIDUAL CONTENT

INNOVATIONS.

RECIPEs

top recipes from top chefs for top gourmets. the content innovations and videos guarantee a constant growth and high commitment of our community with passion for good food and cooking.

OUR APP FAMIlY

ten thousand users trust the digital service of our guides for restaurants, bars, wine taverns and cafés. In a handy format according to digital standards for all devices.

Available on the Apple App & Google Store: falstaff.at/apps

sOCIAl MEDIA

COMMUNITY

With a large and active audience, our social media mix is the perfect campaign complement for your target group approach on Facebook and instagram.

OUR DIGITAL PORTFOLIO

130,000

subscribers on Facebook with increasing interactions on current Facebook posts

79,400

_{Followers on Instagram and a}

constantly growing followership @ falstaff.magazin

@ falstaff.magazin over

over

100,000

_{downloads of the Falstaff apps}

over

156,000

Newsletter subscriptions over

4,500,000

_{Page Impressions} over

1,100,000

_{Unique Clients}

1,440,000

_Visits

3,500

tasteful recipes over

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dIGItal

OUR DIGITAL AUDIENCE

OUR PERFORMANCE DATA

Independent measurement: falstaff.at is certified by the ÖWA, falstaff.de is listed by the IVW. Current access figures: www.falstaff.at/b2b-mediadaten Germany: www.falstaff.de/b2b-mediadaten I Switzerland: www.falstaff.ch/b2b-mediadate

THE HIGH POTENTIALS OF THE GOURMET-WORLD: YOUNG, URBAN & GOURMET-AFFINE

Regions

Vienna Lower Austria upper Austria tirol styria Carinthia Salzburg Vorarlberg Burgenland 9 % 63 % 7 % 6 % 5 % 4 % 2 % 2 % 2 %

source: Google analytics, falstaff.at, January-september 2019

43 %

57 %

female male s ubject to change

Age

25 to 34 years 35 to 44 years 45 to 54 years 55 to 64 years 65 or older 18 to 24 years

source: Google analytics, falstaff.at, January-september 2019

26 % 20 % 2 % 8 % 21 % 24 %

AUsTRIA

2,350,000 PAGE IMPRESSIONS I 804,000 VISITS I 582,000 UNIQUE CLIENTS

GERMANY

1,369,000 PAGE IMPRESSIONS I 454,000 VISITS I 369,000 UNIQUE CLIENTS

sCHWEIz

775,000 PAGE IMPRESSIONS I 182,000 VISITS I 149,000 UNIQUE CLIENTS

female male

52 %

female male

Age

25 to 34 35 to 44 45 to 54 55 to 64 65 or older 18 to 24

source: Google analytics, falstaff.ch, January–september 2020

26 % 17 % 18 % 7 % 16 % 17 %

Age

25 to 34 35 to 44 45 to 54 55 to 64 65 or older 18 to 24

source: Google analytics, falstaff.de, January–september 2020

27 % 19 % 14 % 10 % 18 % 12 %

46 %

54 %

48 %

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dIGItal

OUR SOCIAL AUDIENCE

Falstaff is the most interactive gourmet platform in the DACH region and ranked among the 20 most successful social media channels in Austria*. The steadily increasing number of fans and followers are target groups with the highest level of consumption as well as millennials with a demand for quality standards.

FACEBOOK – OVER 121,000 FANs

FAlsTAFF – MEDIEN.AT

*

INsTAGRAM – OVER 70,000 FOllOWERs

Age

Gender

likes / reactions 70,000 likes 161,213 18–24 years 4 % 18–24 years 7 % 25–34 years 27 % 25–34 years 35 % 35–44 years 29 % 35–44 years 30 % 45–54 years 23 % 45–54 years 19 % 55–64 years 23 % 55–64 years 7 % 65+ years 5 % 65+ years 2 % Comments 3,593 Comments 1,531 shares 9,394 Web interactions 10,947 54 % 46 %

Monthly Interactions

over 6 M

total

impressions

*source: storyclash, Facebook, Instagram in september 2020

*source: storyclash in september 2020

over 4.9 M

total

impressions

52 % 48 %

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Your own PR article including image gallery in the look & feel section of the Falstaff news and guaranteed positioning on the home page for 3 days and afterwards in the corresponding department. it is also possible to integrate a video in the

advertorial. Consider 3 working days for the creation and approval process.

NATIVE ADVERTISING

The advertising format where everyone profits from: our readers have the chance to win a prize and it alllows your campaign to reach the target audience in a subtle and charming way. the Falstaff editorial team will formulate up to 10 questions about your product; the item will then be promoted on the Falstaff channels which generates a high response!

QUIZ

Gifts, gifts and even more gifts for you: Your perfect presentation with picture, logo & advertorial incl. a prize giveaway in our digital Easter and Christmas theme special. Present your product to our exclusive target group.

FALSTAFF EASTER & CHRISTMAS SPECIAL

Easter Quiz Package

ADVERTISING FORMAT AT/DE CH

Advertorial + quiz + homepage placement _{€ 1,090} _{CHF 550}

How it works:

One day in our Advent calendar with your advertorial & quiz. Present your product to our Falstaff community.

Our services:

• special promotion on the home page

• Editorial, technical and graphic realization

• Special promotion in the Falstaff newsletter

• Performance period: 01.12. to 24.12.2021

How it works:

you will get an advertorial in our easter special on falstaff.at – you are the highlight for the Falstaff community for a whole day.

Our services:

• special promotion on the home page

• Editorial, technical and graphic realization

• Special promotion in the Falstaff newsletter

• Performance period: 22.03. to 05.04.2021

Christmas Quiz Package

ADVERTISING FORMAT TIME pERIOD AT/DE CH

Advertorial + quiz +

homepage placement 01.12.–14.12.21 € 1,490 CHF 750

homepage placement 15.12.–24.12.21 € 1,090

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dIGItal

ADVERTORIAL

EASTER

CHRISTMAS

Advertorial Package

ADVeRTIsINg FORMAT AT De CH

advertorial incl. image

gallery € 1,590 € 1,590 ChF 1,650 + newsletter entry € 1,490 € 1,490 ChF 950 TOTAl € 3,080 € 3,080 ChF 2,600

Quiz Package

ADVeRTIsINg FORMAT AT De CH Prize giveaway: advertorial + quiz + newsletter € 3,880 € 3,880 ChF 3,480 transfer of participant

details per address € 0,5 € 0,5 ChF 0,5

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Falstaff mehr dazu

mediadaten

/

dIGItal Foto: shut ters tock

It‘s all in the mix. a featured social story combines promotional content with an editorial look and this way creates the perfect balance between information transfer and product placement! With your input, our editorial team will prepare a listicle or an entertaining high-quality article with good-to-know facts. additionally to the publication on falstaff.com, a Facebook teaser will promote your story and drive traffic to your advertorial. We guarantee to promote your campaign according to the media budget.

Facebook: client tagging, external links and hashtags

sOCIAl POsTs &

KNOWlEDGE QUOTEs

With the help of graphically appealing and value-generating content posts we share interesting facts, flatlays or quotes on Facebook or instagram with your logo. social postings push temporal campaigns as well as their recognition and offer variety for the target group.

sOCIAl ENGAGEMENT sERIEs

Another form of social media presence is the individual engagement series. more than 8 postings, that correlate visually as well as in terms of content, position your brand in a culinary-affine target group and lead directly to your home page or web shop.

Facebook: client tagging, external links, hashtags, logo integration Instagram: client tagging, hashtags and logo integration

SOCIAL MEDIA ADVERTISING

THE MOST INTERACTIVE GOURMET-MEDIUM IN THE DACH REGION

subject to changes

FEATURED sOCIAl sTORY

Extend your featured social story with this customizable social media extension. this sponsored post will drive traffic directly to your website or your web shop. An A/B-testing of the different posting options and a real time performance monitoring will be provided by the Falstaff team!

Facebook: client tagging, external links and hashtags

sOCIAl MEDIA EXTENsION

sOCIAl MOTION CONTENT

motion pictures transmit emotions and information in only a few sequences. Professionally produced high-quality videos will be presented on the Falstaff Facebook channel – achieving maximum reach and attention.

The listed price includes the following services: • production management with 1 video producer • a shoot day in Vienna (max. 4 hours)

• maximum of 10 text inserts • Royalty-free music (1 song)

• 2 editing days with up to 3 feedback loops • maximum length of 90 seconds

excl. all external and additional costs Diese 5 Fehler solltest du beim Weinkauf vermeiden

Diese 5 Fehler solltest du beim Weinkauf vermeiden Falstaff empfiehlt:

ADVERTISING FORMAT at DE CH

Featured Social Story _{€ 5,990} _{€ 5,990} _{CHF 6,590}

3 ausgefallene Weinsorten, die in jedem Weinregal stehen sollten

Social Media Extension _{€ 5,990} _{€ 5,990} _{CHF 6,590}

Social Post / Knowledge Quotes _{€ 3,990} _{€ 3,990} _{CHF 4,390}

Social Engagement Series _{€ 14,990} _{€ 14,990} _{CHF 15,990}

Social Motion Content _{€ 6,990} _{€ 6,990} _{CHF 7,590}

30,000

90,000

views reached persons Guaranteed minimum values

4,000

60,000

page impressions reached persons Guaranteed minimum values

5,000

clicks to the client’s website I bookable only in combination with the

featured story

80,000

to

800,000

reached persons Guaranteed minimum values

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DISPLAY ADVERTISING

PREMIUM ENTRIES

THE IDEAL PRESENCE FOR YOUR COMPANY

Besides a strong visual appearance, your Falstaff premium profile will guarantee you more clicks, thanks to preferential positioning on the home page. the entry additionally ensures you a higher ranking in our search function. moreover, your premium entry is also available in germany, Austria and Switzerland as well as on the corresponding app.

Annual cooperation

BUSINESS PRICE 1 YEAR PRICE 2 YEARS

Wine shop _{€/CHF 590} _{€/CHF 1,090}

Café €/CHF 590 €/CHF 1,090

Wine bar _{€/CHF 590} _{€/CHF 1,090}

‘Heurigen’ wine tavern _{€/CHF 590} _{€/CHF 1,090}

Delicatessen _{€/CHF 590} _{€/CHF 1,090} Bar €/CHF 590 €/CHF 1,090 Restaurant _{€/CHF 590} _{€/CHF 1,090} Vineyard _{€/CHF 590} _{€/CHF 1,090} lead image a picture is worth a thousand words Your logo strengthen recog-nition of your brand

Shop link direct visitors straight to your online shop Image gallery Up to 15 images as a slideshow Ad-free Your profile belongs to you Own description Present yourself exactly as you like

WINE OF THE WEEK

THE IDEAL PRESENCE FOR YOUR WINE

to provide the best staging for your wine and for it to leave an impression to the customers, Falstaff has created the »wine of the week« section. your excellent wine will be in the spotlight for a whole week and will thereby attract plenty of attention across the board. inclusions in the Falstaff newsletter are just as possible as direct linking to your website, which will immensely facilitate your brand presence.

the wine of the week needs to be listed and rated in our database.

advertising format at de CH

newsletter & website _{€ 1,990} _{€ 1,990} _{CHF 1,790}

media kit

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dIGItal

APP ADVERTIsING

FORMATs

PERFECT FOR YOUR HIGH-PERFORMANCE BRANDING CAMPAIGN!

1

2

3

5 6

4

Our banner ads: perfectly placed in the content

ADVERTISING FORMAT DIMENSIONS (W X H) TKP AT/DE TKP CH

UAP (Half Page Ad, Medium-Rectangle, Leaderboard) _{€ 49} _{CHF 50}

Leaderboard/Superbanner _{728 x 90} _{€ 29} _{CHF 30}

Superbanner XL _{960 x 100} _{€ 29} _{CHF 30}

Medium-Rectangle* _{300 x 250} _{€ 39} _{CHF 40}

Billboard _{960 x 250} _{€ 55} _{CHF 60}

Half Page Ad* _{300 x 600} _{€ 49} _{CHF 50}

Sitebar 300 x 600 skalierbar € 55 CHF 60

Understitial* _{300 x 600} _{€ 49} _{CHF 50}

Interstitial* _{full screen} _{€ 65} _{CHF 70}

MMA Banner* _{320 x 50} _{€ 25} _{CHF 27}

MMA Banner sticky* 320 x 50 € 35 CHF 38

1 2 3 4 6 5

other special formats on request. the shown placements serve as examples, it is usually a run-over-site playout. For special targetings (frequency-cappings, location-targeting ...) an extra fee of 30 % will be charged. Max. ad media size: 150 Kb. third-party hosted advertising material must be delivered via https.

*mobile-capable advertising formats

INTERACTIVE INTERsTITIAls

AND GAMIFICATION

The innovation of mobile advertising: playful formats along with the use of native sensors

Creative Interstitial TKP €/CHF 69

(excl. ad development)

ADVERTISING FORMAT PRIcE/MONTh PRIcE/yEAR

Interstitial _{€/CHF 790} _{€/CHF 8,000}

Mobile headerboard _{€/CHF 390} _{€/CHF 4,000}

Extensions

Site link newsletter _{€/CHF 1,500}

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FalstaFF GoUrMet ClUb & FalstaFF eVeNts

FALSTAFF GOURMET CLUB

FALSTAFF EVENTS

THE FAlsTAFF GOURMET ClUB – EUROPE’s

lARGEsT COMMUNITY MADE FROM AND

FOR GOURMETs

The Falstaff Gourmet Club was established in 2004 by Wolfgang M. Rosam.

the exclusive membership is only available by invitation from one of our four marketing partners (Wiener Städtische, Magenta Telekom, Erste Bank, Austrian Airlines) and Falstaff. The 20,000 Gourmet Club members are top decision makers and multipliers in Austria with great interest in wining, dining and a sophisticated lifestyle.

FAlsTAFF FIRsT-ClAss GOURMET EVENTs

Falstaff plans exclusive events, which are completely customized from the conception, organization to the execution. Falstaff also organizes their own renowned happenings: gala events, which can hardly be beaten in festive ambience, haute cuisine, top drinks and exclusivity.

FALSTAFF TASTINGS AND MASTERCLASSES

Champagne masterclasses, cocktail workshops and wine tastings with internationally renowned wineries.

FALSTAFF DINNERS

with national and international guest chefs such as Massimo Bottura, Heinz Reitbauer, Sven Elverfeld, Heinz Beck, Norbert Niederkofler and award-winning wineries such as Ornellaia, Tasca d‘Almerita, Planeta, Van Volxem and well-known wine makers like Peter Gago, F.X. Pichler & Franz Hirtzberger.

CUSTOMIZED EVENTS

gourmet trips with exclusive partners of the automobile sector to exciting locations and Falstaff award-winning chefs.

Fotos:

t

homas

luethi, Ian

e

hm, Colin Cyruz Michel,

a Pa F otoser vice s chedl, lukas K ucer a, Maximilian r öder , Mila zytka Partners in Austria:

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FalstaFF Galas

FALSTAFF GALAS

2021

THE FAlsTAFF GAlAs ARE MUsT-ATTEND

EVENTs FOR All GOURMETs

The most exquisite delights in the finest locations – that is what Falstaff Galas are known for. Whether it is about white wine, red wine, champagne or spirits – these galas are highlights for the wine scene, connoisseurs, gourmets, and experts.

Falstaff Galas also create a platform for networking and a stage for your brand and products. use the opportunity to present your products in a magnificent setting to an audience with a taste for enjoyment and high purchasing power and benefit from the Falstaff organization and marketing services around the Falstaff Galas. Be part of the Falstaff Galas and become a partner!

FALSTAFF WHITE WINE GALA

7. JUNI 2021

Hofburg Palace, Vienna

FALSTAFF CHAMPAGNE GALAS

SEPTEMBER – OCTOBER 2021

in Vienna, Düsseldorf, Munich and Berlin

VIENNA BAR & SPIRITS FESTIVAL

18. OKTOBER 2021

FALSTAFF RED WINE GALA

22. NOVEMBER 2021

Fotos: Max

r

öder

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leGal NotICe

LEGAL NOTICE

Published by Falstaff Austria

Wolfgang m. rosam, Angelika rosam Management Falstaff Austria Mag. Elisabeth Kamper, Ronald Tomandl MSc.

Published by Falstaff germany Wolfgang m. rosam, Dr. ulrich sautter

Management Falstaff germany Mag. Elisabeth Kamper, Ronald Tomandl MSc.

Published by Falstaff switzerland Wolfgang m. rosam, Angelika rosam Management Falstaff switzerland Mag. Elisabeth Kamper, Nicole Steffen

Advertising contact

Austria: T: +43 1 9042141-418, email: anzeigen@falstaff.at Germany: T: +49 211 9666299-0, email: anzeigen@falstaff.de Switzerland: T: +43 1 9042141-441, email: anzeigen@falstaff.ch

Print copy price / subscription price / digital Austria: € 9.50 / € 65.– incl. shipping and VAT / € 32.50 Germany: € 9.50 / € 65.90 incl. shipping and VAT / € Switzerland: CHF 10.50 / CHF 73.– incl. shipping and VAT / CHF

35.-Main distribution areas Austria, Germany and Switzerland

Terms and conditions

For the processing of orders, the publisher’s terms and conditions apply (www.falstaff.at/AGB, www.falstaff.de/AGB, www.falstaff.ch/AGB). the prices, dates etc. listed in this media kit may be updated during the year.

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