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Commercial Learning Dave A Roberts, EA Technology

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(1)

1

Commercial Learning

(2)

2 2

Context and background

The customer recruitment story

Unfortunate costings and long timescales

Changing contracts for the future

(3)

CONTEXT AND BACKGROUND

(4)

The project overview

£10m project

to understand the issue

and trial a mitigation solution (Esprit)

Led by EA Technology

, working with

SSEPD, Nissan, Northern Powergrid, Zero

Carbon Futures, plus others

£4.5m funded via

Ofgem’s Low Carbon

Networks Fund

The

largest

network related

EV trial

in

the UK (if not the world):

220x 3.5kW charging Nissan LEAF

18month lease deals

Locally clustered

Controlled at peak times

Analysed datasets

(5)

Innovation squared: EVs

5

1. Commercial innovation

A blueprint for commercial

contracts and management of

projects delivered by a third

party on behalf of a Distribution

Network Operator (DNO)

2. Technical innovation

Trialling a technology (Esprit) to

mitigate the impact of Electric

Vehicle (EV) charging on the

local electricity network

Innovation #1

Innovation #2

(6)

Who is EA Technology…?

6

An engineering, exporting, SME based in

the NW of England

We support

energy networks

to become

more

cost-effective and reliable

through:

Power Engineering Consultancy

Specialist Electrical Engineering Services

Power Skills Training Services

Specific products

We excel at

partnership brokering

,

customer engagement

and

innovation

:

Customer-Led Network Revolution

New Thames Valley Vision

My Electric Avenue

Employee-owned

Values-led

Innovation focused

(7)

Why did we get involved?

To address a likely issue

• Bringing a potential tomorrow problem to the minds of today • Combining our best skills in

collaborative working

To prove / test a solution

• Esprit developed and patented by EA Technology

• Providing a route to market

(8)

What roles did we play

Project

Management

Technology

supplier

Trial/data

verification

Partner liaison

Risk management

Delivery

Dissemination

Integration

Technical

verification

Supply of Esprit

Provision of equipment

Problem solving, etc

(9)

The commercial overview - concept

Project led by EA Technology on

behalf of SSEPD

Wrote bid

Delivered project and all milestones

Managed budgets and risk

Contract back-to-backed from

Ofgem to SSEPD to EA Technology

Skin in the game

The ‘right’ commercial tension

Contracts then put in place between

EA Technology and all project

partners / suppliers

Conventional approach

(10)

The commercial overview - practice

1 contract between Ofgem

and SEPD (Project Direction)

1 contract between SEPD and

EA Technology

11 sub-contracts put in place

between EA Technology and..

1x DNO

4x SMEs

1x OEM

1x sole trader

2x academic organisations

1x delivery partner

1x consultant

(11)

Some specifics of Ofgem’s Low Carbon Networks Fund

Introduced 2010-15 to look

at the issues posed and

solutions that can

enable

the efficient transition to a

low carbon economy

‘Tier 2’ projects

compete

for funding

in annual

competitions based on

value for money for

customers, and their

technical / commercial

validity

90% of costs are funded by

customers;

10% is put up

by the network operator

and only recovered based

on delivery against

milestones

11

An agreement to

share the 10%

contribution

An agreement to

sign up to the

terms in the

contract..

..including all

milestones..

..and any funding

restrictions.

(12)

THE CUSTOMER RECRUITMENT STORY

(13)

The need for customers

Technical trial

Minimum of 100 customers in

(very) local ‘clusters’

Social trial

Minimum of 100 customers

across GB to improve statistical

significance

(14)

The cluster challenge

…The contract stated

“No funding for cars / kit ‘allowed’ until

all

customers recruited”

“Project would be halted if [above]

criteria was not met”

14

You’ll never get

10 people on one

street!…

Even if you do,

you’ll only get

two or three

clusters

(15)

Stepping up to the mark

15

(16)

Cluster validation process

Funding

approved

• Cluster

operational

Cluster

validated

• Report to Ofgem

Checks and

surveys

• Network –

Capacity & PLC

• Home - charging

points

• Customer

-credit checks

Declaration

of Intent

forms

• Cluster sign up

Magic

number ten

• 10 customers

registered on

one LV feeder

(17)

Keeping everyone informed

17

Regular dialogue

amongst project

team

Regular dialogue

with Ofgem

Regular dialogue

with customers

(18)

18

(19)

19

(20)

Contract restrictions, risk mitigation and

Board meetings

20

Following a highly charged telecall with Ofgem late on Thursday

19th December, it was made clear to the project team that Ofgem

are seeking seven clusters of ten participants (with ten vehicles

deployed), and that anything else could be deemed insufficient,

with the only subsequent option being a Change Request

(minimum timescale 8 weeks). There appears to be no flexibility

around this, despite a clause in the contract stating that different

permutations could be sought providing they do not detract from

the SDRCs and learning.

This leaves the project with a predicament; we wanted a steer

from Ofgem by 20/12/13 that our approach was acceptable. The

only steer we have at this junction is that clusters of less than ten

are only acceptable once we have seven (of ten) in place.

Direct extract from (one of many) reports

presented to EA Technology Board

(21)

Action to avoid catastrophe

EA Technology chose to roll out

vehicles without Ofgem’s approval

This meant we underwrote the

project during it’s most critical

stage

SSEPD made available a short term

bridging loan to EA Technology

But… had we failed to recruit by just

one customer in the timescales given

It would have crystallised a loss of

£1.2m for EA Technology

Resulting in probable liquidation of

the company!

(22)

A worrying time, but a positive result

Rolled out vehicles from

December 2013

In parallel with

continuing to convert

new customers / clusters

Weekly updates to my

Board on progress

In March 2014 we achieved our targets

(23)

UNFORTUNATE COSTINGS AND LONG

TIMESCALES

(24)

Unfortunate costings

Spreadsheet transcription error

Raised prior to project award

Project conditions changed at last

minute

Changed approach for recruitment

and deployment and increased cost

24

Extract of Full Re-Submission Spreadsheet –

annotated to highlight the challenge of

managing a spreadsheet 149 columns wide

(11 widescreen computer monitors

across [at 100% zoom])

(25)

Delivering more for less

(26)

26

Transcription error resulting in reduced overall budget.

(27)

27

Size of project

increased to greater than originally planned.

(28)

28

Funding increase borne by partners (and almost

entirely by EA Technology).

(29)

29

Bridging loan made available by SEPD to ensure adequate funds before recruitment was completed.

(30)

Responsiveness to a Change Request

30 1stApril 2011 1stApril 2012 1stApril 2013 1stApril 2014

FY12

FY13

FY14

FY15

FY16

1stApril 2015 1stApril 2016

Bidding

Partner

contract(s)

Project

award

Contract

with Ofgem

Customer recruitment

Tech. roll out

Control, analysis & report

We are

here

ID funding issue

1

st

CR

Started May 2013 With Ofgem August 2013 Withdrawn by EATL Dec 2013
(31)

Responsiveness to a Change Request

31 1stApril 2011 1stApril 2012 1stApril 2013 1stApril 2014

FY12

FY13

FY14

FY15

FY16

1stApril 2015 1stApril 2016

Bidding

Partner

contract(s)

Project

award

Contract

with Ofgem

Customer recruitment

Tech. roll out

Control, analysis & report

We are

here

ID funding issue

1

st

CR

2

nd

CR

Started Apr 2014 With Ofgem Sept 2014 Approved by Ofgem Jul 2015 Decision published Oct 2015
(32)

Recommendations to streamline contract

negotiation

Face-to-face meeting to:

discuss the request

agree (subject to evidence)

or reject

Importantly,

agree all the evidence required in a face-to-face meeting

avoid extending the decision as this increases uncertainty and risk to the project

(33)

Discretionary Reward: It’s a LOOONG time to get

your money back!

(34)

CHANGING CONTRACTS FOR THE FUTURE

(35)

Key Project Learning – On Bidding

Fixed price quotes are provided on the basis of an anticipated

level of required effort and predicted risks

Changes made post-bid submission significantly increased

overall project risk

It is not always feasible / reasonable for project partners to

increase in-kind support to fill in any resultant funding gaps

(36)

Key Project Learning – On Contracts

Project Direction should be output focused

Contracts need to flex to suit the range of parties involved

Financial liabilities should be dispersed between the signatories in

accordance with the roles and responsibilities held

Change Request Process should be streamlined

(37)

Key Project Learning – On acceptance of Risk

The financial risk in our case was borne by Project lead; this would be daunting for any

SME

Differences between Regulation and customers’ perceptions; need for some

flexibility when dealing with customers

The relationship with Ofgem was arms length and lacked empathy with the SME

position (we are not a Regulated DNO)

IP is all a SME has, it’s reasonable they look to protect it

• Adoption of Product IP vs Application IP and an intentional split management within project lead

(38)

FINAL THOUGHTS

(39)

However let’s not forget our successes

We have

been

recognised as

world-leading

• And spread the name of the project, the challenge and the solution to a wider audience than ever before

We have a

tight project

team...

• ..across 11+ very different organisations. • We would all work

together again

We’ve

recruited

hundreds of

customers..

• ..And have shown novel ways to

engage and connect with homeowners and the general public

We’ve taken

on risk..

• ..and are still living to tell the tale

We’ve

delivered

everything

we set out

to..

• ..for less money than intended and with more onerous conditions

(40)

THANK YOU

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