1
Commercial Learning
2 2
Context and background
The customer recruitment story
Unfortunate costings and long timescales
Changing contracts for the future
CONTEXT AND BACKGROUND
The project overview
£10m project
to understand the issue
and trial a mitigation solution (Esprit)
Led by EA Technology
, working with
SSEPD, Nissan, Northern Powergrid, Zero
Carbon Futures, plus others
£4.5m funded via
Ofgem’s Low Carbon
Networks Fund
The
largest
network related
EV trial
in
the UK (if not the world):
•
220x 3.5kW charging Nissan LEAF
•
18month lease deals
•
Locally clustered
•
Controlled at peak times
•
Analysed datasets
Innovation squared: EVs
5
1. Commercial innovation
A blueprint for commercial
contracts and management of
projects delivered by a third
party on behalf of a Distribution
Network Operator (DNO)
2. Technical innovation
Trialling a technology (Esprit) to
mitigate the impact of Electric
Vehicle (EV) charging on the
local electricity network
Innovation #1
Innovation #2
Who is EA Technology…?
6
An engineering, exporting, SME based in
the NW of England
We support
energy networks
to become
more
cost-effective and reliable
through:
Power Engineering Consultancy
Specialist Electrical Engineering Services
Power Skills Training Services
Specific products
We excel at
partnership brokering
,
customer engagement
and
innovation
:
Customer-Led Network Revolution
New Thames Valley Vision
My Electric Avenue
Employee-owned
Values-led
Innovation focused
Why did we get involved?
To address a likely issue
• Bringing a potential tomorrow problem to the minds of today • Combining our best skills in
collaborative working
To prove / test a solution
• Esprit developed and patented by EA Technology
• Providing a route to market
What roles did we play
Project
Management
Technology
supplier
Trial/data
verification
•
Partner liaison
•
Risk management
•
Delivery
•
Dissemination
•
Integration
•
Technical
verification
•
Supply of Esprit
•
Provision of equipment
•
Problem solving, etc
The commercial overview - concept
Project led by EA Technology on
behalf of SSEPD
Wrote bid
Delivered project and all milestones
Managed budgets and risk
Contract back-to-backed from
Ofgem to SSEPD to EA Technology
Skin in the game
The ‘right’ commercial tension
Contracts then put in place between
EA Technology and all project
partners / suppliers
Conventional approach
The commercial overview - practice
1 contract between Ofgem
and SEPD (Project Direction)
1 contract between SEPD and
EA Technology
11 sub-contracts put in place
between EA Technology and..
1x DNO
4x SMEs
1x OEM
1x sole trader
2x academic organisations
1x delivery partner
1x consultant
Some specifics of Ofgem’s Low Carbon Networks Fund
•
Introduced 2010-15 to look
at the issues posed and
solutions that can
enable
the efficient transition to a
low carbon economy
•
‘Tier 2’ projects
compete
for funding
in annual
competitions based on
value for money for
customers, and their
technical / commercial
validity
•
90% of costs are funded by
customers;
10% is put up
by the network operator
and only recovered based
on delivery against
milestones
11An agreement to
share the 10%
contribution
An agreement to
sign up to the
terms in the
contract..
..including all
milestones..
..and any funding
restrictions.
THE CUSTOMER RECRUITMENT STORY
The need for customers
Technical trial
Minimum of 100 customers in
(very) local ‘clusters’
Social trial
Minimum of 100 customers
across GB to improve statistical
significance
The cluster challenge
…The contract stated
•
“No funding for cars / kit ‘allowed’ until
all
customers recruited”
•
“Project would be halted if [above]
criteria was not met”
14
You’ll never get
10 people on one
street!…
Even if you do,
you’ll only get
two or three
clusters
Stepping up to the mark
15
Cluster validation process
Funding
approved
• Cluster
operational
Cluster
validated
• Report to Ofgem
Checks and
surveys
• Network –
Capacity & PLC
• Home - charging
points
• Customer
-credit checks
Declaration
of Intent
forms
• Cluster sign up
Magic
number ten
• 10 customers
registered on
one LV feeder
Keeping everyone informed
17•
Regular dialogue
amongst project
team
•
Regular dialogue
with Ofgem
•
Regular dialogue
with customers
18
19
Contract restrictions, risk mitigation and
Board meetings
20
Following a highly charged telecall with Ofgem late on Thursday
19th December, it was made clear to the project team that Ofgem
are seeking seven clusters of ten participants (with ten vehicles
deployed), and that anything else could be deemed insufficient,
with the only subsequent option being a Change Request
(minimum timescale 8 weeks). There appears to be no flexibility
around this, despite a clause in the contract stating that different
permutations could be sought providing they do not detract from
the SDRCs and learning.
…
This leaves the project with a predicament; we wanted a steer
from Ofgem by 20/12/13 that our approach was acceptable. The
only steer we have at this junction is that clusters of less than ten
are only acceptable once we have seven (of ten) in place.
Direct extract from (one of many) reports
presented to EA Technology Board
Action to avoid catastrophe
•
EA Technology chose to roll out
vehicles without Ofgem’s approval
•
This meant we underwrote the
project during it’s most critical
stage
•
SSEPD made available a short term
bridging loan to EA Technology
But… had we failed to recruit by just
one customer in the timescales given
•
It would have crystallised a loss of
£1.2m for EA Technology
•
Resulting in probable liquidation of
the company!
A worrying time, but a positive result
Rolled out vehicles from
December 2013
In parallel with
continuing to convert
new customers / clusters
Weekly updates to my
Board on progress
In March 2014 we achieved our targets
UNFORTUNATE COSTINGS AND LONG
TIMESCALES
Unfortunate costings
•
Spreadsheet transcription error
–
Raised prior to project award
•
Project conditions changed at last
minute
–
Changed approach for recruitment
and deployment and increased cost
24
Extract of Full Re-Submission Spreadsheet –
annotated to highlight the challenge of
managing a spreadsheet 149 columns wide
(11 widescreen computer monitors
across [at 100% zoom])
Delivering more for less
26
Transcription error resulting in reduced overall budget.
27
Size of project
increased to greater than originally planned.
28
Funding increase borne by partners (and almost
entirely by EA Technology).
29
Bridging loan made available by SEPD to ensure adequate funds before recruitment was completed.
Responsiveness to a Change Request
30 1stApril 2011 1stApril 2012 1stApril 2013 1stApril 2014FY12
FY13
FY14
FY15
FY16
1stApril 2015 1stApril 2016
Bidding
Partner
contract(s)
Project
award
Contract
with Ofgem
Customer recruitment
Tech. roll out
Control, analysis & report
We are
here
ID funding issue1
stCR
Started May 2013 With Ofgem August 2013 Withdrawn by EATL Dec 2013Responsiveness to a Change Request
31 1stApril 2011 1stApril 2012 1stApril 2013 1stApril 2014FY12
FY13
FY14
FY15
FY16
1stApril 2015 1stApril 2016
Bidding
Partner
contract(s)
Project
award
Contract
with Ofgem
Customer recruitment
Tech. roll out
Control, analysis & report
We are
here
ID funding issue1
stCR
2
ndCR
Started Apr 2014 With Ofgem Sept 2014 Approved by Ofgem Jul 2015 Decision published Oct 2015Recommendations to streamline contract
negotiation
•
Face-to-face meeting to:
–
discuss the request
–
agree (subject to evidence)
–
or reject
•
Importantly,
agree all the evidence required in a face-to-face meeting
–
avoid extending the decision as this increases uncertainty and risk to the project
Discretionary Reward: It’s a LOOONG time to get
your money back!
CHANGING CONTRACTS FOR THE FUTURE
Key Project Learning – On Bidding
Fixed price quotes are provided on the basis of an anticipated
level of required effort and predicted risks
Changes made post-bid submission significantly increased
overall project risk
It is not always feasible / reasonable for project partners to
increase in-kind support to fill in any resultant funding gaps
Key Project Learning – On Contracts
Project Direction should be output focused
Contracts need to flex to suit the range of parties involved
Financial liabilities should be dispersed between the signatories in
accordance with the roles and responsibilities held
Change Request Process should be streamlined
Key Project Learning – On acceptance of Risk
The financial risk in our case was borne by Project lead; this would be daunting for any
SME
Differences between Regulation and customers’ perceptions; need for some
flexibility when dealing with customers
The relationship with Ofgem was arms length and lacked empathy with the SME
position (we are not a Regulated DNO)
IP is all a SME has, it’s reasonable they look to protect it
• Adoption of Product IP vs Application IP and an intentional split management within project lead
FINAL THOUGHTS
However let’s not forget our successes
We have
been
recognised as
world-leading
• And spread the name of the project, the challenge and the solution to a wider audience than ever before
We have a
tight project
team...
• ..across 11+ very different organisations. • We would all worktogether again
We’ve
recruited
hundreds of
customers..
• ..And have shown novel ways to
engage and connect with homeowners and the general public
We’ve taken
on risk..
• ..and are still living to tell the tale
We’ve
delivered
everything
we set out
to..
• ..for less money than intended and with more onerous conditions