DIGITAL ADVERTISING 2015

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2015

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For more information: 817.390.7877 or visit star-telegram.com/mediakit.

Local

•

Targeted

•

Powerful

•

Strategic

Source: AAM Snapshot Report (March 2013); Scarborough, DFW Study (2013 R1-12m).

The Star-Telegram’s DFW Online Network dominates!

Our online network serves more unique visitors in a typical month and serves an audience that is better

balanced across DFW.

More Unique Visitors

Omniture data in recent ABC Fas-Fax report shows 2.33 million unique visitors for our DFW Online Network.

In contrast, TDMN’s network serves 21% fewer visitors.

Better Balance Across DFW

Scarborough’s DFW Study: Our DFW Online Network audience is distributed 58% Fort Worth side +

42% Dallas side. (TDMN’s network: 20% F / 80% D)

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DFW Online Network: Base Rates & Add-Ons

Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites

DFW Online Network

Targeting Audience Add-Ons

BASE OPEN RATE CPM

(RON)

Ad size: 40k .gif or .swf

Customize your online campaign by selecting options to target

a specific audience. Add each selected target to the base RON

rate. Targeting options include site specific, content channel,

geographic zone, behavior and more.

Example

Target CPM

Base Open Rate

Leaderboard

$10

+ Targeted Add-On

GEO

+$1

+ Targeted Add-On

Retargeting

+$2

Total CPM

=$13

Leaderboard 728x90

$10

Rectangle 300x250

$10

Floorboard 972x110

$24

Premium Ad Positions*

$28

Mobile 300x50

$18

iPad App 728x90

$38

Star-Telegram.com

MAIN HOMEPAGE

DAILY FIXED

** _Leaderboard

N.A. TopRectangle $2,800 Premium Ads* $3,500 Takeover CP, Top Rec & Wallpaper

Combination

$5,800

* Premium ad positions require $500 minimum. Premium ad positions include: Floating Flash or

Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and

Interstitials.

**

Average of 65,000 homepage impressions. Any leftover impressions that do not serve on the homepage will serve run of

site.

Star-Telegram Digital Network

Run of Channel (News, Sports)

+$1

Run of Channel (Business, Ent., Life, Travel, Other) +$2

Star-Telegram Homepage Rotation

+$10

GEO

+$1

Mom2MomDFW.com

+$10

DFWvarsity.com

+$2

DFW.com

+$2

DFW Digital Network

Behavior (Contextual or Category)

+$10

Retargeting (Search or Site)

+$2

GEO, Age, Gender, Income

+$1

Creative Upgrades or Expandable

+$3

ADD’L CPM PER TARGET

Targeting Options/Audience Add-ons

To Customize Your Online Campaign

Quick Guide to Online Ad Specs

Dimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50 pixels (Phone)

and 728x90 pixels (Tablet), Tower 300x600 pixels

Border: All ads require at least a 1 pixel border

Filetypes: JPG, PNG, GIF, SWF, or third party ad tags accepted

Animations: Maximum of 15 seconds and 3 loops

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E-Blasts, E-Newsletters, Yahoo!, impress LOCAL

E-Blast - Targeted Email Ads

Opt-In Counts

CPM

Up to 39,999

$85

40,000 or more

$65

($1,500 minimum)

Yahoo! Mail

CPM

300x600 Targeted by GEO Zone or Behavior (BT)

$24

(No Minimum)

E-newsletter

Sponsor

impress LOCAL

Sent Weekly

Optimized Program

Yahoo! & Google

News Headlines $250

Sports Update $400

Business $350

Weekend Guide $400

Mom2Mom $250

Highly Targeted Program.

Optimization and

Mangement of Behavioral,

Retargeting and

Search Campaigns

Ad Size: 300 x 250

Call for counts

Call for details

DFW Online Network: Additional Products

Creative Upgrades: Expandable Panel Or Video

Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user.

Applies to all ads; flash, rich media or .gif.

Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan.

Craig Diebel • 817.390.7877

[email protected]

DFW OT

Sports

Magazine

App

Interactive to

engage DFW’s

sports enthusiasts.

Ask for a demo

and details.

impress LOCAL

impress LOCAL combines the power of search

and display ads with social targeting and reputation

management tools in a customizable and local

digital marketing platform.

Community Sites

COMMUNITY

SITES

Ad Position 10,000 Ad Impressions Monthly ROS Leaderboard ROS $285 10,000 Ad Impressions Monthly ROS Rectangle ROS $285 Weekly ROS Expandable Rectangle* Premium $575 Weekly ROS Corner Peel* Premium $575 Weekly ROS Floorboard* Premium $575 Weekly ROS Page Break Interstitial* Premium $575 Weekly ROS Tower* Premium $575

Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram. Premium ad positions will run weekly across the designated community site’s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning.

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Fort Worth-Arlington Metro Area Zone Map

FW Southwest FW West

Johnson County Parker County

HEB Haslet Justin Argyle Saginaw

FW Central

Granbury

South Arlington Mansfield Kennedale Southlake Keller GV CV FM Roanoke

Watauga NRH Haltom

Arlington Northeast Arlington Northwest

Dallas/Fort Worth Internatio

Tarrant Johnson Parker Denton Wise Ellis Dallas Hood 35 30 20 820 635 35 20 20 30 20

Micro Zones

ARLINGTON

nn

Northeast Arlington 75050, 75051, 75052, 76004, 76005, 76006, 76007, 76010, 76011, 76014

nn

Northwest Arlington 76012, 76013, 76015, 76016, 76019, 76094, 76112, 76124

nn

South Arlington, Mansfield, Kennedale 75054, 76001, 76002, 76003, 76017, 76018, 76060, 76063, 76065, 76096, 76140

NORTHEAST

nn

Southlake, Keller, GV, CV, FM, Roanoke 75022, 75028, 75077, 76034, 76051, 76092, 76099, 76226, 76244, 76248, 76262

nn

Watauga, NRH, Haltom 76106, 76111, 76117, 76118, 76137, 76148, 76161, 76164, 76180, 76181, 76182

nn

HEB 76261, 76021, 76022, 76039, 76040, 76053, 76054, 76095, 76155

Flower Mound, Lewisville, Coppell 75022, 75028, 75067, 75057, 75019

WEATHERFORD

nn

Granbury 76035, 76043, 76048, 76049, 76070, 76077, 76462, 76467, 76476

nn

Parker County 76008, 76020, 76066, 76082, 76085, 76086, 76087, 76088, 76098, 76439, 76485, 76487, 76490

FORT WORTH

nn

FW Central 76103, 76104, 76105, 76110, 76115, 76119

nn

FW Southwest 76036, 76109, 76122, 76123, 76126, 76129, 76132, 76133, 76134, 76163, 76185

nn

FW West 76101, 76102, 76107, 76108, 76133, 76114, 76116, 76121, 76127, 76135, 76147

nn

Haslet, Justin, Argyle, Saginaw 76023, 76052, 76071, 76073, 76078, 76131, 76177, 76179, 76225, 76234, 76247, 76270, 76426, 76431

nn

Johnson County 76009, 76028, 76031, 76033, 76044, 76050, 76058, 76059, 76061, 76084, 76093, 76097

Network Zones

Fort Worth/

Arlington

Metro Area

Denton County

Hood County

Johnson County

Montague County

Palo Pinto County

Parker County

Sommervell County

Tarrant County (home county)

Wise County

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Dallas Metro Area Zone Map

Dallas Rowlett Plano/McKinney/Frisco Lancaster/Wilmer/Hutchins Irving Mesquite Cedar Hill/Duncanville Garland Farmersville/Lavon/Blue Ridge Downtown

Carrollton/Farmers Branch Richardson/Addison

Highland Park/University Park

Dallas/Fort Worth International

Dallas Love Field

Micro Zones

ARLINGTON

nn

Carrollton/Farmers Branch

75001, 75006, 75011, 75229, 75234, 75244, 75378, 75379, 75381

nn

Cedar Hill/Duncanville 75104, 75106, 75115, 75116, 75123, 75137, 75138, 75249

nn

Dallas 75203, 75208, 75210, 75211, 75212, 75215, 75216, 75217, 75222, 75223, 75224, 75226, 75227, 75232, 75233, 75236, 75237, 75241, 75246, 75253,

75260, 75262, 75263, 75264, 75265, 75266, 75267, 75315, 75336, 75339, 75342, 75371, 75376, 75398

nn

Downtown 75201, 75202, 75204, 75207, 75214, 75219, 75242, 75250, 75270, 75313, 75359

nn

Farmersville/Lavon/Blue Ridge 75098, 75121, 75164, 75166, 75173, 75407, 75409, 75424, 75442, 75454, 75485

nn

Garland 75041, 75042, 75047, 75218, 75228, 75231, 75238, 75243, 75355, 75357, 75374, 75382

nn

Highland Park/University Park

75205, 75209, 75225, 75206, 75221, 75360, 75372

nn

Irving 75014, 75015, 75016, 75017, 75019, 75038, 75039, 75060, 75061,75062,75063, 75220, 75235, 75245, 75247, 75354, 75356

nn

Lancaster/Wilmer/Hutchins 75134, 75141, 75146, 75159, 75172

nn

Mesquite 75149, 75150, 75180, 75181, 75182, 75185, 75187

nn

Plano/McKinney/Frisco 75002, 75009, 75013, 75023, 75024, 75025, 75026, 75034, 75035, 75069, 75070, 75071, 75074, 75075, 75078, 75086, 75093, 75094,

75097, 75252, 75287, 75370

nn

Richardson/Addison 75044, 75045, 75080, 75081, 75082, 75083, 75085, 75230, 75240, 75248, 75251, 75254, 75367, 75380

nn

Rowlet 75030, 75040, 75043, 75046, 75048, 75049, 75088, 75089

Network Zones

Dallas Metro Area

Collin County

Dallas County (home county)

Ellis County