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presents

The only conference dedicated to community relations

in the UK Renewables Sector

Researched and developed by:

Conference:

14–15 September 2011

Workshop:

13 September 2011

Pestana Chelsea Bridge Hotel, London, UK

Keynote speakers:

Alan Young

Managing Director for Corporate Affairs Scottish and Southern Energy

Ian Gambles

Director of Operations

Infrastructure Planning Commission

Speakers include:

Martin Mathers, Community Relations Manager

ScottishPower Renewables

Brian Tilley, Strategy and Stakeholder Coordination

Manager, E.ON Climate and Renewables

Charles Williams, Development Director

Falck Renewables

Lisa Ross, Community Relations Manager

Broadview Energy

Neil Davidson, Public Affairs Manager

Aquamarine Power

Ann Kirby, Manager

Tiree Community Development Trust

Richard Hales, Team Lead, Sustainable Communities

South Cambridgeshire District Council

Jeff Baird, Producer, The World Today, BBC

John Vidal, Environment Section Editor, The Guardian

An interactive conference covering:

• How the Localism Bill, the new Scottish Government, the Budget for Growth and the Electricity Market Reform will affect new developments

• Using social media to activate supporters and engage local stakeholders

• New ideas for community benefits and managing ‘right to buy’ schemes • Communicating with anti groups and

dispelling misinformation

• Engaging local and national media to support your project

Using social media for community

relations workshop

Spreading awareness & creating active

support for renewable energy projects

Full-day workshop: 13 September 2011

Find out how to use social networking tools to recruit active supporters and deal with negative messages surrounding your proposed developments.

Workshop leader:

Laura Halstead

Communications Manager Cambridgeshire Horizons

Best practice community

engagement for the

renewable energy sector

GreenComms

Proactive communication, community benefits and

[social] media engagement in the Big Society

40%

discount for small energy firms Register by 17 June to save up to £300

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8.30 Registration, tea and coffee

Chair: Richard Hales, Team Lead, Sustainable

Communities, South Cambridgeshire District

Council

9.00

The importance of community

engagement to the success of the

renewables sector

Alan Young, Managing Director for Corporate

Affairs, Scottish and Southern Energy

The impact of policies and political change on community relations

9.40

Renewable energy development

applications in the new infrastructure

planning regime

Ian Gambles, Director of Operations,

Infrastructure Planning Commission

10.20 Morning tea

11.00

The sector’s response to the Localism

Bill and other UK political shake-ups

• New foci and processes under the

decentralised system

• How will the Budget for Growth and the Electricity Market Reform affect the way energy firms work with local communities? • What does the “presumption in favour

of sustainable development” mean for renewable energy project planning?

• A new Scottish government: implications for project viability and the role of community engagement

Brian Tilley, Strategy and Stakeholder

Coordination Manager, E.ON Climate and

Renewables

Olly Buck, Development Manager, Broadview Energy

Jerome Baddley, Sustainable Energy

Development Manager, Nottingham Energy

Partnership

Andrew Briggs, Partner, Hogan Lovells

Community benefits and right to buy schemes in the Big Society

12.00

Community investment and engagement

in the new political climate

• How and when to begin contacting local stakeholders

• Demonstrating job creation and economic growth in the local area

• The community shares scheme – how did it work? What are the outcomes so far?

K Ey N O TE K Ey N O TE PA N EL D iS C U SS iO N C AS E ST U D y

Registration Hotline: +44 (0)20 7017 5518 Email: energycustserv@informa.com

For latest programme or to register visit: www.ibcenergy.com/greencomms Researched and developed by:

Workshop

Tuesday 13 September 2011

Using social media for

community relations

Spreading awareness & creating active

support for renewable energy projects

This practical, interactive workshop will show you how to use social media specifically for community engagement campaigns, led by the manager responsible for communicating major local developments to the Cambridgeshire community.

Programme

8.30 Registration, tea and coffee

9.00 Which sites should you use for engaging which

communities?

How to locate relevant communities online, looking at Facebook, youTube, Twitter, Linkedin and others.

10.00 Responding to negative comments in the social

media domain

When should you respond directly to a negative comment, who should respond and how?

11.00 Getting the message right for the medium

The conventions of communicating through different social media sites and how to link it all together. Find out about using spokes and hubs, hash tags, bitly, Twitter handles, Facebook groups, Linkedin Answers and more.

12.00 Lunch

13.00 Using social media to create active pro-renewables

groups in support of your projects

How have other organisations drummed up active support for their projects? Learn from what has worked and consider how to apply this to your current or upcoming projects.

14.30 Afternoon tea

15.00 Gaining support from the board to engage in the

social media realm

Overcoming fears of risk and lack of control, and educating upwards on what’s at stake.

15.30 Q&A – ask all your questions about how social media works and the jargon

16.30 Close of workshop

Your workshop leader

Laura Halstead, Communications Manager,

Cambridgeshire Horizons

Laura has been with Cambridgeshire Horizons since 2008 where her responsibilities include communicating the growth agenda and engaging with the local community. Her background includes a wealth of experience in PR and Marketing, most recently as PR Manager at Toolbox Marketing. She has also worked in communications roles at the Government News Network East (now known as COi East), Cambridge Assessment and Lotus Cars. Laura has a degree in Psychosocial Studies from the University of East Anglia and is an Associate of the Chartered institute of Public Relations (ACiPR).

Find her at twitter.com/CambsHorizons on

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• What was included in the Community involvement Form and what was left out • Keeping track of where community benefit

money is being spent and reporting it

Martin Mathers, Community Relations Manager,

ScottishPower Renewables

12.40

The Tiree Community Wind Turbine

Ann will share how she got the Tiree Community Wind Turbine approved, why the community wanted it, how she overcame opposition to it and how it is now administered through the Trust.

Ann Kirby, Manager, Tiree Community Development Trust

13.20 Lunch

14.20

New ideas for community benefits and

ownership for renewables projects

• What constitutes success on a community

buy-in scheme?

• Consulting with communities about what they want as a benefit

• Community turbines: pros and cons of offering them as a community benefit

• Creative ideas: what else can be done? What are the limits on what can be done?

• Shouting about your community projects – getting press coverage on a good news story Panellists include:

Lisa Ross, Community Relations Manager,

Broadview Energy

Charles Williams, Development Director, Falck Renewables

Openly collaborating with communities to overcome concerns

15.00

‘NIMBYism’ and the public acceptability of

new renewable energy developments

Patrick will share the results of his recent study, a fascinating new insight into public attitudes towards developments in their local areas, highlighting common attitudes, perceptions and what makes people tick. He will also make suggestions about how to overcome ‘NiMByism’.

Professor Patrick Devine-Wright, Exeter University

15.40 Afternoon tea and speedy networking

Meet a new contact every minute at this upbeat networking round – bring your business cards!

16.20

Working with anti groups: consultation

and building trust

iD

EA

S

SW

AP

Divide into smaller groups to discuss different approaches to working with opposing groups in local communities then share your ideas with the room. Points for discussion include:

• Where to find anti groups and how to approach them

• How proactively should energy firms communicate with anti groups?

• How and to what extent should you take on board feedback from anti groups?

16.50

What community groups want and how to

communicate with them

C O M M U N iT y PA N EL

Find out what makes communities tick and how best to work with anti groups to address their concerns and foster a more productive relationship with them.

Michael Hird, Editor, Country Guardian

Ann Kirby, Manager, Tiree Community Development Trust

Richard Hales, Team Lead, Sustainable

Communities, South Cambridgeshire District

Council

17.30 Close of Day One

C AS E ST U D y PA N EL D iS C U SS iO N LA N D M AR K S TU D y

Delegates of other IBC Energy

conferences said…

“Thought provoking and very useful.” L Way, SSE

“An excellent conference again.” E Kraaij, Shell

“Gives a very good perspective on the directions the energy industry is taking. Good networking opportunity.”

E Brathwaite, DNV

Sponsorship and exhibition opportunities

To discuss a tailored sponsorship or exhibition package for GreenComms please contact Joseph Cleary on +44 (0)20

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9.00 Arrival tea and coffee

The move toward proactive communication with the media

9.30

Engaging key stakeholders and the local

media in renewable energy developments

• Building a relationship with key stakeholders

and the local media

• Providing information to regional journalists and maintaining a dialogue

• Countering the arguments of anti groups in the local press

• Outcomes – what was the coverage, what were the challenges involved?

Neil Davidson, Public Affairs Manager,

Aquamarine Power

10.10

What journalists want: working with the

local and national media

JO U R N AL iS TS ’ P AN EL

• Pitching appropriately: approaching the right media outlet with a newsworthy story

• What are journalists looking for in a story? • Dealing with negative press

Panellists include:

John Vidal, Environment Section Editor,

The Guardian

Reged Ahmad, Freelance Journalist Jeff Baird, Producer, The World Today, BBC

11.00 Morning tea

Social media: gaining acceptance and creating active supporters

11.30

Using social media to engage

Cambridgeshire in the local growth

agenda

C AS E ST U D y

• How youTube, Facebook, Twitter and Linkedin were used for engaging communities

• Being time efficient with social media – syndicating messages on different sites • Having conversations with anti groups on

Twitter, Facebook and other social media sites • What worked and how was it measured? • Lessons learnt

Laura Halstead, Communications Manager,

Cambridgeshire Horizons

12.00

Starting a cause-oriented social network

promoting sustainable communities

C AS E ST U D

y Anna and Jack will talk you through their “lessons

learned” from using blogs, Twitter and youTube to get the people of Peckham and Nunhead actively involved in local power generation and energy efficiency. Peckham Power is a volunteer-driven,

not for profit organisation run by and for local residents.

Anna Plodowski, Trustee, and Jack Kelly, Web

Developer, Peckham Power

12.30 Lunch

13.30

The Good Energy experience with

social media: gathering support from

communities

C AS E ST U D y

Jessica will take you through how Good Energy has used Twitter, Facebook, youTube and blogs to enlist community support for their renewable energy developments, detailing how she located the right communities in the social media space, how she created an authentic ongoing dialogue with them, and what was achieved through it.

Jessica Knowles, Project Developer, Good Energy

14.00

How can energy companies use social

media more effectively to engage

communities?

PA N EL D iS C U SS iO N

• Researching and segmenting communities in terms of their social media usage

• Experiences of engaging communities on Facebook, Twitter, Linkedin, youTube, forums, blogs, smart phone apps and others

• Activating the next generation to support renewable energy projects

• Communicating with local businesses and interest groups through social networking sites • Dealing with anti groups online: when to

respond and how, and using social media as a research tool

Panellists include:

Nik Thompson, Advisor – Policy and Programmes,

CABE Design Council

Anna Plodowski, Trustee, Peckham Power

15.00 Afternoon tea mini-break

Roundtable discussion forum: pick ‘n’ mix your topics

15.10

Conversation cafés

Grab your hot tea/coffee and a biscuit, and then join your choice of two discussion groups, sharing ideas with like-minded delegates and then reporting back to the room on the following issues:

• Determining how much to spend on a community campaign

• Agency versus in-house: trust, cost and risk • Going ‘under the radar’ on a project: when

should this be considered and why?

• Dealing with objections to onshore wind farms

16.30 Close of conference C AS E ST U D y

Registration Hotline: +44 (0)20 7017 5518 Email: energycustserv@informa.com

For latest programme or to register visit: www.ibcenergy.com/greencomms Researched and developed by:

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Who should attend?

Anyone involved in consultation with local communities on

new renewable energy developments, including managers,

officers and other professionals in the areas of:

Community relations, liaison or consultation

• Development/project development

• Public affairs/relations

• Stakeholder relations

• Media relations or liaison

• Community benefits, investment, share or buy-in

• Corporate affairs/communications

• Business development

GreenComms is a snore-free conference that encourages the active participation of delegates – you

will get involved in lively discussion about how the Renewable Energy Sector should be engaging

communities in the Big Society.

You will hear how

the

Localism Bill

, new Scottish Government and the new infrastructure planning regime will

affect the Renewables Sector – hear from the director of operations of the infrastructure Planning

Commission, and join the discussion about the sector’s response UK political shake-ups

community owned

projects work – learn from the manager of the Tiree Community Wind Turbine

project and the community relations manager at ScottishPower Renewables

to use new ideas for

community benefits:

Falck Renewables and Broadview Energy will challenge the

norm, starting with looking at what communities value

good news stories can grab media attention: ask our

journalists’ panel

how to engage different types

of media and how to pitch a community engagement story

social media

can be harnessed to create active supporters and what to do about online

anti groups – learn from other sectors already having success engaging online communities,

including Cambridgeshire Horizons, CABE Design Council and Peckham Power

community groups view developers and how to work with

anti groups

– talk to the chair of the South

Cambridgeshire District Council and the editor of the Country Guardian

Two days at GreenComms, less headaches later

Don’t lose time implementing community campaigns before benchmarking with other top community

relations specialists in the Renewables Sector at GreenComms. And you will have free

wi-fi

at the

conference so you won’t miss out on anything.

Best practice community

engagement for the

renewable energy sector

Conference: 14–15 September 2011 • Workshop: 13 September 2011

GreenComms

To join the conversation now, join the

GreenComms Conference Linkedin group and have your say on how the Renewables Sector should be working with communities.

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Best practice community engagement for the renewable energy sector Conference: 14–15 September 2011

Workshop: 13 September 2011

Pestana Chelsea Bridge Hotel, London, UK

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greencomms

Find out how to adjust your community relations

strategies for the Big Society

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