presents
The only conference dedicated to community relations
in the UK Renewables Sector
Researched and developed by:
Conference:
14–15 September 2011
Workshop:
13 September 2011
Pestana Chelsea Bridge Hotel, London, UK
Keynote speakers:
Alan Young
Managing Director for Corporate Affairs Scottish and Southern Energy
Ian Gambles
Director of Operations
Infrastructure Planning Commission
Speakers include:
Martin Mathers, Community Relations Manager
ScottishPower Renewables
Brian Tilley, Strategy and Stakeholder Coordination
Manager, E.ON Climate and Renewables
Charles Williams, Development Director
Falck Renewables
Lisa Ross, Community Relations Manager
Broadview Energy
Neil Davidson, Public Affairs Manager
Aquamarine Power
Ann Kirby, Manager
Tiree Community Development Trust
Richard Hales, Team Lead, Sustainable Communities
South Cambridgeshire District Council
Jeff Baird, Producer, The World Today, BBC
John Vidal, Environment Section Editor, The Guardian
An interactive conference covering:
• How the Localism Bill, the new Scottish Government, the Budget for Growth and the Electricity Market Reform will affect new developments
• Using social media to activate supporters and engage local stakeholders
• New ideas for community benefits and managing ‘right to buy’ schemes • Communicating with anti groups and
dispelling misinformation
• Engaging local and national media to support your project
Using social media for community
relations workshop
Spreading awareness & creating active
support for renewable energy projects
Full-day workshop: 13 September 2011Find out how to use social networking tools to recruit active supporters and deal with negative messages surrounding your proposed developments.
Workshop leader:
Laura Halstead
Communications Manager Cambridgeshire Horizons
Best practice community
engagement for the
renewable energy sector
GreenComms
Proactive communication, community benefits and
[social] media engagement in the Big Society
40%discount for small energy firms Register by 17 June to save up to £300
8.30 Registration, tea and coffee
Chair: Richard Hales, Team Lead, Sustainable
Communities, South Cambridgeshire District
Council
9.00
The importance of community
engagement to the success of the
renewables sector
Alan Young, Managing Director for Corporate
Affairs, Scottish and Southern Energy
The impact of policies and political change on community relations
9.40
Renewable energy development
applications in the new infrastructure
planning regime
Ian Gambles, Director of Operations,
Infrastructure Planning Commission
10.20 Morning tea
11.00
The sector’s response to the Localism
Bill and other UK political shake-ups
• New foci and processes under thedecentralised system
• How will the Budget for Growth and the Electricity Market Reform affect the way energy firms work with local communities? • What does the “presumption in favour
of sustainable development” mean for renewable energy project planning?
• A new Scottish government: implications for project viability and the role of community engagement
Brian Tilley, Strategy and Stakeholder
Coordination Manager, E.ON Climate and
Renewables
Olly Buck, Development Manager, Broadview Energy
Jerome Baddley, Sustainable Energy
Development Manager, Nottingham Energy
Partnership
Andrew Briggs, Partner, Hogan Lovells
Community benefits and right to buy schemes in the Big Society
12.00
Community investment and engagement
in the new political climate
• How and when to begin contacting local stakeholders
• Demonstrating job creation and economic growth in the local area
• The community shares scheme – how did it work? What are the outcomes so far?
K Ey N O TE K Ey N O TE PA N EL D iS C U SS iO N C AS E ST U D y
Registration Hotline: +44 (0)20 7017 5518 Email: energycustserv@informa.com
For latest programme or to register visit: www.ibcenergy.com/greencomms Researched and developed by:
Workshop
Tuesday 13 September 2011Using social media for
community relations
Spreading awareness & creating active
support for renewable energy projects
This practical, interactive workshop will show you how to use social media specifically for community engagement campaigns, led by the manager responsible for communicating major local developments to the Cambridgeshire community.
Programme
8.30 Registration, tea and coffee
9.00 Which sites should you use for engaging which
communities?
How to locate relevant communities online, looking at Facebook, youTube, Twitter, Linkedin and others.
10.00 Responding to negative comments in the social
media domain
When should you respond directly to a negative comment, who should respond and how?
11.00 Getting the message right for the medium
The conventions of communicating through different social media sites and how to link it all together. Find out about using spokes and hubs, hash tags, bitly, Twitter handles, Facebook groups, Linkedin Answers and more.
12.00 Lunch
13.00 Using social media to create active pro-renewables
groups in support of your projects
How have other organisations drummed up active support for their projects? Learn from what has worked and consider how to apply this to your current or upcoming projects.
14.30 Afternoon tea
15.00 Gaining support from the board to engage in the
social media realm
Overcoming fears of risk and lack of control, and educating upwards on what’s at stake.
15.30 Q&A – ask all your questions about how social media works and the jargon
16.30 Close of workshop
Your workshop leader
Laura Halstead, Communications Manager,
Cambridgeshire Horizons
Laura has been with Cambridgeshire Horizons since 2008 where her responsibilities include communicating the growth agenda and engaging with the local community. Her background includes a wealth of experience in PR and Marketing, most recently as PR Manager at Toolbox Marketing. She has also worked in communications roles at the Government News Network East (now known as COi East), Cambridge Assessment and Lotus Cars. Laura has a degree in Psychosocial Studies from the University of East Anglia and is an Associate of the Chartered institute of Public Relations (ACiPR).
Find her at twitter.com/CambsHorizons on
• What was included in the Community involvement Form and what was left out • Keeping track of where community benefit
money is being spent and reporting it
Martin Mathers, Community Relations Manager,
ScottishPower Renewables
12.40
The Tiree Community Wind Turbine
Ann will share how she got the Tiree Community Wind Turbine approved, why the community wanted it, how she overcame opposition to it and how it is now administered through the Trust.
Ann Kirby, Manager, Tiree Community Development Trust
13.20 Lunch
14.20
New ideas for community benefits and
ownership for renewables projects
• What constitutes success on a communitybuy-in scheme?
• Consulting with communities about what they want as a benefit
• Community turbines: pros and cons of offering them as a community benefit
• Creative ideas: what else can be done? What are the limits on what can be done?
• Shouting about your community projects – getting press coverage on a good news story Panellists include:
Lisa Ross, Community Relations Manager,
Broadview Energy
Charles Williams, Development Director, Falck Renewables
Openly collaborating with communities to overcome concerns
15.00
‘NIMBYism’ and the public acceptability of
new renewable energy developments
Patrick will share the results of his recent study, a fascinating new insight into public attitudes towards developments in their local areas, highlighting common attitudes, perceptions and what makes people tick. He will also make suggestions about how to overcome ‘NiMByism’.Professor Patrick Devine-Wright, Exeter University
15.40 Afternoon tea and speedy networking
Meet a new contact every minute at this upbeat networking round – bring your business cards!
16.20
Working with anti groups: consultation
and building trust
iD
EA
S
SW
AP
Divide into smaller groups to discuss different approaches to working with opposing groups in local communities then share your ideas with the room. Points for discussion include:
• Where to find anti groups and how to approach them
• How proactively should energy firms communicate with anti groups?
• How and to what extent should you take on board feedback from anti groups?
16.50
What community groups want and how to
communicate with them
C O M M U N iT y PA N EL
Find out what makes communities tick and how best to work with anti groups to address their concerns and foster a more productive relationship with them.
Michael Hird, Editor, Country Guardian
Ann Kirby, Manager, Tiree Community Development Trust
Richard Hales, Team Lead, Sustainable
Communities, South Cambridgeshire District
Council
17.30 Close of Day One
C AS E ST U D y PA N EL D iS C U SS iO N LA N D M AR K S TU D y
Delegates of other IBC Energy
conferences said…
“Thought provoking and very useful.” L Way, SSE
“An excellent conference again.” E Kraaij, Shell
“Gives a very good perspective on the directions the energy industry is taking. Good networking opportunity.”
E Brathwaite, DNV
Sponsorship and exhibition opportunities
To discuss a tailored sponsorship or exhibition package for GreenComms please contact Joseph Cleary on +44 (0)20
9.00 Arrival tea and coffee
The move toward proactive communication with the media
9.30
Engaging key stakeholders and the local
media in renewable energy developments
• Building a relationship with key stakeholdersand the local media
• Providing information to regional journalists and maintaining a dialogue
• Countering the arguments of anti groups in the local press
• Outcomes – what was the coverage, what were the challenges involved?
Neil Davidson, Public Affairs Manager,
Aquamarine Power
10.10
What journalists want: working with the
local and national media
JO U R N AL iS TS ’ P AN EL
• Pitching appropriately: approaching the right media outlet with a newsworthy story
• What are journalists looking for in a story? • Dealing with negative press
Panellists include:
John Vidal, Environment Section Editor,
The Guardian
Reged Ahmad, Freelance Journalist Jeff Baird, Producer, The World Today, BBC
11.00 Morning tea
Social media: gaining acceptance and creating active supporters
11.30
Using social media to engage
Cambridgeshire in the local growth
agenda
C AS E ST U D y• How youTube, Facebook, Twitter and Linkedin were used for engaging communities
• Being time efficient with social media – syndicating messages on different sites • Having conversations with anti groups on
Twitter, Facebook and other social media sites • What worked and how was it measured? • Lessons learnt
Laura Halstead, Communications Manager,
Cambridgeshire Horizons
12.00
Starting a cause-oriented social network
promoting sustainable communities
C AS E ST U D
y Anna and Jack will talk you through their “lessons
learned” from using blogs, Twitter and youTube to get the people of Peckham and Nunhead actively involved in local power generation and energy efficiency. Peckham Power is a volunteer-driven,
not for profit organisation run by and for local residents.
Anna Plodowski, Trustee, and Jack Kelly, Web
Developer, Peckham Power
12.30 Lunch
13.30
The Good Energy experience with
social media: gathering support from
communities
C AS E ST U D yJessica will take you through how Good Energy has used Twitter, Facebook, youTube and blogs to enlist community support for their renewable energy developments, detailing how she located the right communities in the social media space, how she created an authentic ongoing dialogue with them, and what was achieved through it.
Jessica Knowles, Project Developer, Good Energy
14.00
How can energy companies use social
media more effectively to engage
communities?
PA N EL D iS C U SS iO N• Researching and segmenting communities in terms of their social media usage
• Experiences of engaging communities on Facebook, Twitter, Linkedin, youTube, forums, blogs, smart phone apps and others
• Activating the next generation to support renewable energy projects
• Communicating with local businesses and interest groups through social networking sites • Dealing with anti groups online: when to
respond and how, and using social media as a research tool
Panellists include:
Nik Thompson, Advisor – Policy and Programmes,
CABE Design Council
Anna Plodowski, Trustee, Peckham Power
15.00 Afternoon tea mini-break
Roundtable discussion forum: pick ‘n’ mix your topics
15.10
Conversation cafés
Grab your hot tea/coffee and a biscuit, and then join your choice of two discussion groups, sharing ideas with like-minded delegates and then reporting back to the room on the following issues:
• Determining how much to spend on a community campaign
• Agency versus in-house: trust, cost and risk • Going ‘under the radar’ on a project: when
should this be considered and why?
• Dealing with objections to onshore wind farms
16.30 Close of conference C AS E ST U D y
Registration Hotline: +44 (0)20 7017 5518 Email: energycustserv@informa.com
For latest programme or to register visit: www.ibcenergy.com/greencomms Researched and developed by:
Who should attend?
Anyone involved in consultation with local communities on
new renewable energy developments, including managers,
officers and other professionals in the areas of:
•
Community relations, liaison or consultation
• Development/project development
• Public affairs/relations
• Stakeholder relations
• Media relations or liaison
• Community benefits, investment, share or buy-in
• Corporate affairs/communications
• Business development
GreenComms is a snore-free conference that encourages the active participation of delegates – you
will get involved in lively discussion about how the Renewable Energy Sector should be engaging
communities in the Big Society.
You will hear how
•
the
Localism Bill
, new Scottish Government and the new infrastructure planning regime will
affect the Renewables Sector – hear from the director of operations of the infrastructure Planning
Commission, and join the discussion about the sector’s response UK political shake-ups
•
community owned
projects work – learn from the manager of the Tiree Community Wind Turbine
project and the community relations manager at ScottishPower Renewables
•
to use new ideas for
community benefits:
Falck Renewables and Broadview Energy will challenge the
norm, starting with looking at what communities value
•
good news stories can grab media attention: ask our
journalists’ panel
how to engage different types
of media and how to pitch a community engagement story
•
social media
can be harnessed to create active supporters and what to do about online
anti groups – learn from other sectors already having success engaging online communities,
including Cambridgeshire Horizons, CABE Design Council and Peckham Power
•
community groups view developers and how to work with
anti groups
– talk to the chair of the South
Cambridgeshire District Council and the editor of the Country Guardian
Two days at GreenComms, less headaches later
Don’t lose time implementing community campaigns before benchmarking with other top community
relations specialists in the Renewables Sector at GreenComms. And you will have free
wi-fi
at the
conference so you won’t miss out on anything.
Best practice community
engagement for the
renewable energy sector
Conference: 14–15 September 2011 • Workshop: 13 September 2011GreenComms
To join the conversation now, join the
GreenComms Conference Linkedin group and have your say on how the Renewables Sector should be working with communities.
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Best practice community engagement for the renewable energy sector Conference: 14–15 September 2011
Workshop: 13 September 2011
Pestana Chelsea Bridge Hotel, London, UK
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greencomms
Find out how to adjust your community relations
strategies for the Big Society
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