“83%
of ukfranchiseprofessionalssaidthey’
re usingsocial mediabut could dobetter especially withmonetising
”
franchise intelligence, 2015
(*Franchise intelligence webinar poll responses by Franchise proFessionals June / July 2015)
Social Media internet ForuM online courSe 2015
Control Your Control Your
sOCIAL MEDIA sOCIAL MEDIA
protect your protect your
brand brand
maximise roi maximise roi
understand how to
understand how to
Why buy?
If you want to make more of your franchise social media then act now to BUILD SALES, SAVE MONEY + GET MORE LEADS.
What do we deliver?
Online learning to give your brand the social media strategy it needs to deliver significantly higher conversion rates and increase profits.
The steps we cover + what you gain…
1. Correct social channel selection to attract your target clients 2. Best set up required to look your best and bring them in
3. Effective engagement to maximise knowledge that hones your message 4. Build following and recommendations that make your followers into unpaid
marketers and sales agents
5. Increase leads and sales with a high return on investment 6. Grow profits consistently over time
7. Be empowered with know-how so you can lead your franchise in the area of social media with authority and confidence
iMprove your converSion rate optiMiSation (cro)
& Get Social Media MakinG More Money
**RESERVE YOUR PLACE NOW for £1,000 oFF
COURSE FEES PAid iN JULY 2015**
“The perfect way of equipping yourself to meet the needs of today’s social world and focus on getting results.”
Nick Strong
“Bringing together expert franchise understanding and experience with the latest internet marketing know-how to
deliver valuable answers to your most important issues.”
Richard R Dancy
Social Media internet ForuM online courSe 2015
• Effective Efficient Social Media Management
• Brand Control Across Your Network
• Measurable Return On Investment
Structured learninG
***liMited to 10 placeS***
oNLINE CoURSE
No NEED To wASTE TImE AND moNEY oN TRAvEL
Social Media & Internet Marketing STRUCTURED LEARNING
We are proud to invite you to our BRAND NEW collaborative learning project from Franchise Intelligence. The ‘Franchise Social Internet Forum’ has been developed specifically for the franchise professional to empower the individual in the latest social media and internet marketing knowledge.
The challenge is how to make the most of the new opportunities available with limited resource:
This course is designed to empower Franchise Professionals to remove the challenges and embrace the benefits that the internet can provide for their management teams and the franchisees for their businesses”.
What is the course?
The course is a 12 week online program including structured modules within a peer to peer/mentoring group. Course
members will learn how to engage and market online as well as generate leads and convert sales using the latest available tools.
Within the training framework, and with on-going support, the delegates will understand how to:
• review resources and skill sets
• determine KPIs and setting goals
• understand how develop their bespoke digital and content strategy
• plan online activities and integrate with offline actions
• monitor and measure results
• implement online engagement
• become familiar with platforms and internet tools to improve engagement and identify opportunities
The group will be a non-competitive networking and business
improvement service, led by consultant and experienced franchisor Richard R Dancy and assisted by Nick Strong.
The course covers all the modules you will need to fill your knowledge gaps and roll out your new online strategic plan.
You will be in a position to enable your team to provide the best possible support and leadership for your staff and networks.
Social Media internet ForuM online courSe 2015
1. Intro to social marketing including set-up - ‘Getting your house in order’
Lay the foundations to your online and offline strategy: review of your team’s knowledge, clients, brand and your customer journey. We will cover social media set up and training plans for your franchise network. All relevant networks i.e. Pinterest, YouTube, Instagram, Facebook, Google+, LinkedIn, Twitter + any other (industry specific). Find clients online and gain competitor, customer and marketplace intelligence.
2. Developing strategy – ’Why you get out of bed’
Build your online strategy: set goals, establish KPIs, and allow for measurement. You will be able to maximise results by integrating on and offline activities - and we will show you how. Balancing resources; time and money. Responsiveness – when and how to post and respond in a timely manner.
3. Content and authorship – ’How are you Blogging + Who’s listening?’
Content strategy is pivotal in determining your business’ authority on Google, your rank on search engines and your lead generation success. We will equip and support you to keep creating and remain up to date with personalised marketing content. Work on continuing to engage your franchisees and keep them on-brand. Appropriate frequency and content type mix. + The art of blogging for your audience and how to disseminate in the most effective way.
4. Protection and policies – ’Just in case…’
Be legal online and develop both franchisor and franchisee social media policies, website T&Cs and complaint / crisis management. Practical recent example of UK franchisor.
5. Growing your community - You had me at ‘Hello’
Locate and engage with potential clients, build communities, and monitor your results.
Learn time saving tools and techniques and methods that will maximise your social media potential. How to use hashtags to promote your brand across your networks.
6. Online promotion – ‘Making it FUN’
Tackle your own online promotions and advertising and have the confidence to delegate and still get value for money. Get recommendations and referrals, track your promotions and capture leads. E.g. Facebook targeted video and photo advertising.
12 Week courSe = 12 key topicS
7. Social to leads to sales - ‘Nothing happens until somebody sells something’
Sales techniques - understand the triggers and behaviours that pre-empt a sale. This
session will cover everything from follow-ups to loyalty and referral schemes to conversion.
Getting your franchise network involved and demonstrating the benefits available.
8. Quality added value through to your audience
The magic starts when you can prove to your audience you have value they want – it will get business leads fast giving you prequalified mailing lists. Understand the
steps to success.
9. Time management and clever social apps to save days -
#overwhelmed?
Feel overwhelmed? There are many ways to lose time and money on social media. Learn the pitfalls and how to set up a structure that avoids them + many, many detailed tips on the right apps and content scheduling systems to use.
10. Maintaining sales relationship - CLIENT
Develop a client engagement strategy with loyalty rewards, improved communication, involved in client marketing, guide and dictate policy and getting recommendations.
11. Maintaining sales relationship - END USER
Devise an end-user engagement strategy, including rewarding loyalty online, making them love your brand, building communities and getting recommendations and sales referrals.
12. Review and repeat – Analytics and tracking to stay on top of ROI
Review and improve your strategy, establish benchmarks, set your goals higher, embrace new online trends and plan for greater sales success. Conversion pixels and custom audiences and measuring your ROI. Keeping tight budget control and understanding analytics.
SUBSEqUENT TOPICS
We will also be adding further modules so please do make any suggestions on areas you would like to cover. Survey your network if you haven’t already.
*We reserve the right to change and update course topics as and when necessary.
Social Media internet ForuM online courSe 2015
DELIVERY & COST
We will train each delegate using online and telephone sessions.
Requirements – 2 hours of uninterrupted time in a quiet room with good internet access (that allows streaming) and a landline telephone connection.
You will also need active Facebook and LinkedIn accounts (free version).
Dates – Online sessions Tuesday every week*, 10am -12pm - see dates.
*N.B. There will be no session on October 27th and November 16th is on a Monday
1. August 18th 2. September 1st 3. September 8th 4. September 15th 5. September 22nd 6. September 29th 7. October 6th 8. October 13th 9. October 20th 10. *November 3rd 11. November 10th 12. *November 16th 2015 Course Dates
YOUR INVESTMENT
The course is by invitation only as we have limited places and we want the very best results working with committed franchise professionals looking for the very best results in the franchise industry. OFFER ENDS IN JULY - Fee to join for webinar attendees is £2,499+VAT.
That’s only £208 per session which represents a discount of £1,000.
(*The Franchise Intelligence Social Internet Forum is normally charged at £3,499+VAT per member)
YOU ALSO RECEIVE:
• Module reports – weekly notes and hand-outs with follow up actions.
• Phone support – up to 30mins* after every session with responses to questions.
• Collaboration – private online forum amongst delegates to exchange ideas and ask questions any time.
• Live Q&A sessions every week as part of course.
• Tips and links to the very latest reports from industry leaders.
• End of course summary with strategic plan guide.
*Beyond 30mins by agreement only as part of a mutually agreed consultation process.
