ASK FOR ADS @ UR PLACE (LOCATION BASED MOBILE ADVERTISEMENTS)

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ASK FOR ADS @ UR PLACE

(LOCATION BASED MOBILE ADVERTISEMENTS)

Bachhav Ashwini

, Badgujar Akshay

, Brahmankar Kunal

, Korde Shreya

1,2,3,4

Department of Computer Engineering,

Savitribai Phule Pune university NDMVPS’s KBT COE, Nashik,(India)

ABSTRACT

Advertisements or vouchers are commonly used today to attract the attention and the purchase of consumers by providing discount or detailed description to customers. Typically, vendors use newspaper and TV to describe characteristic introductions and images to publish their ads. For allowing customers to get more information such as location of shops, an advertisement publishing system should be improved to meet the consumer’s requirements. This system proposes a location-based mobile advertisement publishing system and framework for vendors and customers. The system is able to provide vendors not only the ability to edit advertisements, but also to publish it digitally. This proposed system provides a low cost and effective way to implement digital advertisement publishing mechanisms.

By taking advantage of a consumer’s real position, location based advertising delivers relevant ads for products and services. The application helps the registered shop owners to introduce the offers to a consumer who is inclosed proximity to make them take

Those final steps to enter into store and let the consumer know what is around him with map support.

Keywords: Location based services, Mobile Advertisement, Digital Ads, GPS, Android

I.INTRODUCTION

Location Based Mobile Advertisement has become today‟s most personal and direct marketing channel that provides customers more reliable information, personalized message, targeted offer about products and allows marketers to reach a specific target audience by creating campaigns. ASK is a new form of advertising that integrates mobile advertising with location based services (LBS) to provide location-specific advertisements on consumer‟s devices. With the help of ASK, it is possible to target population at the right place at the right time, by taking advantage of a consumer‟s current position, ASK delivers relevant ads for products and services. The application helps the registered shop owners to introduce the offers to a consumer who is enclosed proximity to make them take those final steps to enter the store and let the consumer know what is around him with map support.

II.LITERATURE SURVEY

There are many sources for publishing advertisements such as newspapers, television, websites etc. But there are many drawbacks for the existing advertisement system such as some methods of web advertising can prove

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costly in terms of time and money. The existing system using mobile app is limited for particular shopping malls only. Social media is free but may not lead much traffic to your site.

Also organic search engine marketing can easily consume hours of your time searching keywords and building backlinks. The existing system is based on real time information distribution at shopping mall using android phone.

 Limitations of existing system

 All area is not covered only the mall area is covered.

 Customers are not allowed to report freely opinion about mall.

 GPS is not used to trace the location.

. Why mobile advertising is preferred....?

Figure shows the growth of mobile advertisement in last decade. It show all four traditional ways of advertisement used by vendors. These are cable TV, WEB, Broadcast TV and Mobile Phones. From 2009 the growth of mobile advertisement in increased rapidly.

Fig.1: Usage of mobile advertisement [8]

Who are engage with mobile ads…..?

Fig.2: Statistics of customers who engage with mobile ads [9]

This statistic shows the % people who are engage with mobile ads. Above table gives age wise and gender wise distribution of customers who are willing to use mobile advertisement for shopping. The 53% people between age 25-34 prefer the mobile advertisement more for their daily shopping. Overall 45% customer more likely to engage with location based advertisement.

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LBS Provided Services

Fig.3: Location based services [10]

The above fig. shows the Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location based services (LBS) to provide Location-specific advertisements on consumer‟s devices. With the help of LBS, it is possible to target population at the right place and the right time. By taking advantage of a customer‟s current position, location based advertising delivers reliable ads for products and services. There are four main services of Location Based Services i.e Maps & navigation, Tracking services, information services and application.

III.PROPOSEDSYSTEM

A new location-based android mobile advertisement publishing system proposes a framework for vendor editing and location-based service. This proposed system is able to provide vendors not only the ability to edit advertisements, but also to publish it digitally. This LBA system provides a low cost and effective way to implement digital advertisement publishing mechanisms. For taking vendor‟s opinions of mobile advertisement publishing interface, after interviewing the vendors, most vendors have positive responses and would like to consider the adaption of mobile advertisements.

Fig. 4 System Architecture

The “Ask” is a GPS-based mobile application which helps people to find the closest shops and malls based on the user‟s current position and other specification like Ads, offers, their address and more. The application should be free to download from either a mobile phone application store or similar services. Vendors can provide their shop information using the web-server. This information will act as the bases for the search results displayed to the customer. An administrator also uses the web-portal in order to administer the system and keep the information accurate. The administrator can verify Shop owners and manage user information. Furthermore, the software needs both Internet and GPS connection to fetch and display results. All system information is maintained in a database. The software also interacts with the GPS-Navigator software which is required to be

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an already installed application on the user‟s mobile phone. By using the GPS-Navigator, users can view desired shops on a map and be navigated to them. The application also has the capability of representing both summary and detailed information about the shops.

The fig. above describes about system architecture of ASK application. There are two users of the system, vendor and customer. If the user is vendor then he has to register first can perform the following operation if he want There are two module first is vendor and second is customer. in which vendor has to register. After registration he will post shop ads, offers, and detail information about his shop. Vendors profile with ads is then passed to the main server and server stores all the information. If the user is customer then he will enable his GPS on the mobile phone, and customer‟s location is stored in the server. Along with his location if customer searches any product by given category which is displayed by the application, the customer will see the results of related shops either by list view or map view on his mobile phone. After selecting one particular shop customer will see the information of shop along with the ads and offers.

IV.ALGORITHM

1) Start

2) Installation of application 3) If vendor

begin

if new vendor

registration();

login();

else

login();

end

4) If customer begin

give_location() search_by_category() begin

List_view();

or Map_view();

end

rating_comments() end

4.1)Login() begin //Ad_Manager

post_ads();

edit_ads();

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delete_ads();

ad_preview();

end 5) Stop

V. KEY MODULE

Users. There are three types of users that interact with the system: customers, shop owners(vendors) and administrators. These users has different use of the system so each of them has their own vendors. The mobile application users can only use the application to find a shops and vendors. This means the user has to be able to search for vendor choose a vendor from that search and then navigate to it. In order to get a relevant search result for the users there are multiple criteria the users can specify and all results matches all of those. The shop owners will also use the mobile application for advertisements. They will manage the information about their shops, malls, restaurants, movie theatre, food plaza etc. The administrators only interact with the web server.

They are managing the overall system so there is no incorrect information within it. The database administrator can manage the information for each registered shop as well as the options for both customers and shop owners.

GPS. The mobile application is constrained by the system interface to the GPS navigation system within the mobile phone. Since the application fetches data from the database over the Internet, it is crucial that there is an Internet connection for the application to function. Both the web server and the mobile application will be constrained by the capacity of the database. Since the database is shared between both application it may be forced to queue incoming requests and therefore increase the time it takes to fetch data.

FOR VENDOR

 POST ADS

o On clicking on the POST AD icon the ad will be posted on the application. Every post will be auto updated. The UI shall display the number of ads for the shop.

 EDIT ADS

o On clicking on the EDIT AD icon the ad will be edit on the application. Every edition will be auto updated.

 DELETE ADS

o On clicking on the DELETE AD icon the ad will be DELETED from the application. Every removal of ad will be auto updated. The UI shall display the number of ads for the shop.

 PREVIEW ADS

o On clicking on the PREVIEW ADS icon the previously posted ads will be viewed by the vendor.

FOR CUSTOMER:

 SEARCH BY CATEGORY

o Customer can search the shop according to his requirements. For ex. If customer wants to purchase the shoes then by simply selecting the category from the list, all the shops of the shoes from that particular area will be displayed on the app.

 RATING

o The rating option allows to give the rating to the shop, restaurant, theatre, mall etc.

 COMMENT

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shop.

VI.CONCLUSION

ASK is three way beneficial for vendors, brands and customer. Using this system, customer can get latest offers on finger tip and provides easy shopping, at unknown place. For vendors there is easy marketing and provides advertising in budget. The application described in this paper is an attempt to aware people of our country about LBA services and Google Maps so that they can realize the importance of using map and location based service to keep moving with the advanced world. Considering the three main potentials of LBA, i.e., reach, relevant, and result, „Location Based Intelligent Advertisement‟ is helpful for our region. The chance for updating product information easily has made the application more flexible for the advertisers. Using this greatly accountable medium of advertisements, the shop owners can better understand their customers with real time market research resulting in a higher advertising impact. User will able to use Google Maps through this application. In future we would like to add an option for selecting local language to make our application more convenient for the native users.

VII.ACKNOWLEDGMENTS

With all respect and gratitude, We would like to thank all people who have helped us directly or indirectly for the completion of this Seminar work.

I express our heartily gratitude towards Prof. V. S. Tidake for guiding us to understand the work conceptually and also for his/her constant encouragement to complete this Seminar work on “ASK FOR ADS @ UR PLACE”.

I also express our thanks to Prof. B.S.Tarle, Head, Department of Computer Engineering for providing necessary information and required resources.

With deep sense of gratitude I thank to our Principal Prof. Dr. Jayant T. Pattiwar and Management of the NDMVP Samaj for providing all necessary facilities and their constant encouragement and support.

I am ending this acknowledgement with deep indebtedness to our friends who have helped us.

REFERENCES

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[2] Chyi-Ren Dow,Yu-Hong Lee, Jeremy Liao, Hao-Wei Yang, and Wei-Luen Koo “A Location-based Mobile Advertisement Publishing System for Vendors” in proceeding of the 18th International Conference on Information Technology, 2011

[3] Market News, http://singularityhub.com/2011/08/16/80-android-phone-sells-like-hotcakes-in-kenya-the- world-next/

[4] Z. Chen, H. T. Shen, Q. Xu and X. Zhou, “Instant Advertising in Mobile Peer-to-Peer Networks,” in Proceedings of the IEEE 25th International Conference on Data Engineering, pp. 736-747, Apr. 2009

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[5] Lauri Aalto, NiclasGothlin, JaniKorhonen, TimoOjala: Bluetooth and WAP push based location-aware mobile advertising system. Proceedings of the 2nd international conference on Mobile systems, applications, and services (MobiSys ‟04).

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[8] http://blog.brightpod.com/8-fresh-marketing-statistics-a-marketing-agency-needs-to-know/

[9] http://www.ninthdecimal.com/wp-content/upload/2013/09/jiwire_insights_Q2_2013.pdf

[10] http://www.ukessays.com/essays/marketing-issues-in-location-based-marketing-marketing-essay.php