INTEGRITY, QUALITY AND RELIABILITY
This line was developed to keep men’s grooming simple while maintaining healthy hair, scalp and skin. American Crew products are based on the traditional values of integrity, quality, and reliability.
KEY BENEFITS:
• Leaves hair looking shinny washing away impurities without drying
• Washes away excess oil on hair and scalp
• Vitamin B5 gives shine & moisture promoting healthy looking hair
• Leaves hair feeling soft and more manageable
• Formulated with 91% naturally derived ingredients
• Vegan formula and silicone free
HOW TO USE: Wet hair thoroughly. Massage a small amount into hair and scalp.
Rinse well.
WHO NEEDS THIS PRODUCT: Recommended for men with normal to oily hair and scalp.
DAILY CLEANSING SHAMPOO
A daily-use shampoo that cleanses the hair and scalp, washing away impurities while providing moisture and promoting healthy looking hair.
KEY BENEFITS:
• Cleanses and conditions in one simple step
• Conditions the hair without causing build-up or leaving the hair greasy
• Vitamin B5 gives shine & moisture promoting healthy looking hair
• Ultra Moisturizing formula for softer hair you can feel all day
• Delivers much-needed hydration to dry hair
• Formulated with 84% naturally derived ingredients
• Vegan formula and silicone free
HOW TO USE: Wet hair thoroughly. Massage a small amount into hair and scalp.
Rinse well.
WHO NEEDS THIS PRODUCT: Recommended for men with normal to dry hair.
DAILY DEEP MOISTURIZING SHAMPOO
A daily-use shampoo that cleanses and conditions in one simple step without causing buildup or leaving the hair greasy. Ultra moisturizing formula for softer hair you can feel all day long.
KEY BENEFITS:
• Helps prevent itching and flaking associated with dandruff
• Menthol cools and refreshes the scalp
• Contains anti-microbial and anti-fungalagents
HOW TO USE: Massage a small amount evenly into scalp. Leave on for a few minutes.
Rinse well. For best results use at least twice a week or as directed by a physician.
WHO NEEDS THIS PRODUCT: Any customer experiencing symptoms of a problem scalp, such as itching or flaking due to dandruff.
ANTI-DANDRUFF SHAMPOO
A shampoo specially formulated for problem scalps.
KEY BENEFITS:
• Conditions, detangles and adds shine
• Revitalizes and restores hair
• Remineralizes and softens the skin
• Invigorating cleansing agent that stimulates hair and scalp
HOW TO USE: Apply a generous amount over wet hair and body. Rinse well.
WHO NEEDS THIS PRODUCT: Perfect for any customer who loves convenience and ease in their morning routine. Perfect for customers who are currently using a bar of soap for their haircare.
3-IN-1 CLEANSER
Shampoo, conditioner, and body wash!
KEY BENEFITS:
• Washes away oil leaving hair clean
• Provides a refreshing fragrance that lasts up to 6-8 hours
• Leaves the skin feeling soft and smooth
• Relieves scalp and skin irritation
HOW TO USE: Apply a generous amount over wet hair and body. Rinse well.
WHO NEEDS THIS PRODUCT: Perfect for any customer who loves convenience and ease in their morning routine. Great for customers seeking a refreshing an convienent product with a tea-tree fragrance.
3-IN-1 TEA TREE
A product that cleanses, conditions and washes the hair and skin with an invigorating blend of tea tree, leaving it feeling soft and refreshing.
KEY BENEFITS:
• Minimizes yellow tones
• Smooths and softens hair
• Adds sheen and conditions hair
• Hydrolized milk protein provides conditioning
• Absorbs and retains moisture
HOW TO USE: Massage a small amount into hair and scalp so that it distributes evenly.
Rinse well.
WHO NEEDS THIS PRODUCT: Perfect for customers looking to minimize yellow tones in gray hair.
GRAY SHAMPOO
A shampoo formulated to combat dryness and yellow tones in aging, graying hair.
KEY BENEFITS:
• Instantly detangles and creates a silky smooth feel
• Reduces the return of an oily texture
• Cools and refreshes the scalp
• pH balanced to prevent over-drying
HOW TO USE: Massage a small amount into hair and scalp so that it distributes evenly.
Rinse well.
WHO NEEDS THIS PRODUCT: Any customer wanting to lock moisture into the hair and scalp and enjoy a refreshing, invigorating instant treatment while in the shower.
DAILY CONDITIONER
A stimulating, invigorating, daily hair and scalp treatment.
KEY BENEFITS:
• A light to medium hold, low shine
• Provides moisture and conditioning
• Tames hair for a frizz-free natural look
• Adds texture and definition to hair
HOW TO USE: Work small amount evenly through dry or towel-dried hair and style as desired.
WHO NEEDS THIS PRODUCT: For anyone looking for a controlled, textured, low shine style.
CREAM POMADE
A moisture-rich pomade that provides a natural finish.
KEY BENEFITS:
• Provides tremendous shine
• Never flakes
• Water-based; shampoos out easily without residue
• Strong hold for extreme styling
HOW TO USE: Work small amount evenly through dry or towel-dried hair and style as desired.
WHO NEEDS THIS PRODUCT: For customers looking for a strong hold product that provides high shine without flaking.
HEAVY HOLD POMADE
A pomade that delivers high hold and adds a lot of shine.
KEY BENEFITS:
• Provides volume, control and texture
• Matte finish with a medium hold
• Distributes easily and evenly
• Can be applied to both wet or dry hair
HOW TO USE: Work small amount evenly through wet or dry hair and style as desired.
WHO NEEDS THIS PRODUCT: Customers seeking added texture or increased definition. Good for all hair lengths.
DEFINING PASTE
A styling cream that provides texture, definition and detail.
KEY BENEFITS:
• Contains humectants and emollients responsible for a smooth, velvety afterfeel.
• Helps thicken hair by adding fullness and texture.
• Beeswax acts as barrier against moisture loss
HOW TO USE: Work small amount evenly through wet or dry hair and style as desired.
WHO NEEDS THIS PRODUCT: Customers seeking for pliable hold with added fullness and texture without high shine. Works well on hair 1 to 3 inches long.
FIBER
A molding cream that provides a pliable hold, giving hair a natural, clean finish with low shine.
KEY BENEFITS:
• Water-based cream
• Moldable, yet firm
• Washes out easily without residue
• Contains natural humenctants and conditioners that won’t dry hair
• Encourages firmness, body and fullness
HOW TO USE: Work small amount evenly through wetor dry hair and style as desired.
WHO NEEDS THIS PRODUCT: Customers seeking a strong, pliable hold with a matte finish.
FORMING CREAM
A styling cream that provides strong hold, excellent pliability and a low-shine, matte finish.
KEY BENEFITS:
• Provides shine and pliable hold
• Water-based
• Washes out easily without residue
• Strong hold complex provides versatility
• Encourages firmness, body and fullness
HOW TO USE: Work small amount evenly through wetor dry hair and style as desired.
WHO NEEDS THIS PRODUCT: Customers looking for a pliable product that gives a unique texture and high shine.
POMADE
A styler for pliable hold and shine.
KEY BENEFITS:
• Aloe Vera Gel provides emolliency and moisturizing properties
• Strong hold and shine
• Provides a barrier against moisture loss and antioxidant properties
HOW TO USE: Work small amount evenly through wet or dry hair and style as desired.
WHO NEEDS THIS PRODUCT: Customers looking for a pliable product that gives a unique texture and high shine.
GROOMING CREAM
A styling cream for creating sleek, straight looks or softening
naturallycurly/wavy hair.
KEY BENEFITS:
• Long-lasting
• Workable hold
• Builds Texture
• Washes out easily
• Silky matte finish
HOW TO USE: To texturize and style hair, work a small amount evenly through dry or towel dried hair and style as needed.
WHO NEEDS THIS PRODUCT: Anyone with shorter to medium length hair looking for texture and a matte finish. It’s the perfect product to create a wide range of hairstyles.
MATTE CLAY
A clay based styler that provides a workable medium/high hold and a silky matte finish.
KEY BENEFITS:
• Combines flexibility with control
• Gives hair texture and a natural shine
• Long lasting hold and style control
HOW TO USE: Apply liberally through damp or lightly dry hair and style as desired.
WHO NEEDS THIS PRODUCT: Customers wanting to create a natural and texturized style with medium to long hair length.
FIBER CREAM
A fibrous cream with medium hold and natural shine that will achieve a flexible
natural style.
KEY BENEFITS:
• Provides body, hold and gloss to hair
• Controls frizz and provides manageability
• Help retain moisture and provides a soft after-feel
HOW TO USE: Distribute evenly through towel dried hair. Use in dry hair for added thickness and hold.
WHO NEEDS THIS PRODUCT: Customers with all hair types who want body, fullness and control with light hold and some gloss.
LIGHT HOLD
TEXTURE LOTION
A styling creme that adds body, control and shine to the hair.
KEY BENEFITS:
• Gives a light, natural hold while creating body and shine
• Contains thermal protectants
• Alcohol-free, non-drying to the scalp
HOW TO USE: Apply a small amount evenly to wet or towel dried hair. Style as desired.
WHO NEEDS THIS PRODUCT: Customers with all hair types who want body and fullness while blow-drying hair.
LIGHT HOLD STYLING GEL
A light-hold styling gel that provides excellent control.
KEY BENEFITS:
• Contains Aloe Vera to condition and moisturize
• Low pH formula to prevent over-drying
• Provides a firm and flexible hold
HOW TO USE: Spray liberally and style as desired.
WHO NEEDS THIS PRODUCT: Customers looking for a medium-hold spray gel that adds moisture to condition hair.
MEDIUM HOLD SPRAY GEL
A spray on gel for medium hold.
KEY BENEFITS:
• Dual Polymer Complex provides firm hold in any hair texture
• Creates body and shine
• Alcohol-free, and low pH, non-drying to the scalp
HOW TO USE: Apply a small amount evenly to wet or towel dried hair. Style as desired.
WHO NEEDS THIS PRODUCT: Customers with all hair types who are looking for maximum hold.
FIRM HOLD STYLING GEL
A maximum-hold styling gel that provides
excellent control.
KEY BENEFITS:
• Conditions and maintains moisture
• Adds shine and reduces fly-aways
• Allows for a large range of manageability
• UV protectant; helps from sun damage
HOW TO USE: Spray onto towel-dried or dry hair. Comb or run fingers through for a softer, more natural hold.
WHO NEEDS THIS PRODUCT: Customers with all hair types looking for manageability, conditioning, shine and protection from sun damage.
GROOMING SPRAY
A medium hold hair spray.
KEY BENEFITS:
• Lightweight fibrous foam
• Provides manageable volume
• Natural shine
• Medium long-lasting hold
• Heat protection
• Adds structure and body to the hair
HOW TO USE: Shake well before use. Apply a moderate dosage to damp hair.
Allow to air dry naturally or style with a blow dryer as needed. Can be applied to dry or damp hair.
WHO NEEDS THIS PRODUCT: Recommended for men with medium to longer length hair looking to add structure and body.
FIBER GROOMING FOAM
A lightweight, fibrous hairfoam that provides manageable volume with medium hold
and natural shine.
KEY BENEFITS:
• Moisturizes skin and minimizes redness
• Contains age fighting ingredients
• Helps prevent ingrown hairs
• SPF 15
HOW TO USE: Smooth over face and neck after shaving or use as daily moisturizer.
WHO NEEDS THIS PRODUCT: Customers who struggle with razor burn.
ALL-IN-ONE FACE
BALM
An aftershave balm that helps prevent irritation from shaving.KEY BENEFITS:
• Conditions and keeps beard soft
• Leaves beard shiny
• Smooth, silky feel
HOW TO USE: Apply desired amount of oil into palm, rub hands together and spread evenly onto facial hair.
WHO NEEDS THIS PRODUCT: Customers who desire a nourished, shiny beard.
BEARD SERUM
A lightweight nourishing beard oil.
KEY BENEFITS:
• Helps shape beard into the desired style
• Conditions and nourishes
• Pliable, flexible styling
HOW TO USE: Apply to beard and style as desired.
WHO NEEDS THIS PRODUCT: Customers who want to add style and shape to their beard.
BEARD BALM
A styling beard agent.
