FUNDRAISING TOOL KIT
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FUNDRAISING TOOL KIT
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FUNDRAISING TOOL KIT
TABLE OF CONTENTS
WHY WE NEED YOU 3
YOU ARE MAKING A DIFFERENCE 3 HOW TO GET STARTED 4
FUNDRAISING TIPS 5
FUNDRAISING TOOLS 8
WE’RE HERE TO HELP 9
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FUNDRAISING TOOL KIT
WHY WE NEED YOU TO WALK TO MAKE CYSTIC FIBROSIS HISTORY
Cystic fibrosis (CF) is the most common fatal genetic disease affecting Canadian children and young adults. There is no cure.
Cystic fibrosis causes various effects on the body, but mainly affects the digestive system and lungs. The degree of cystic fibrosis involvement differs from person to person. Howev- er, the persistence and ongoing infection in the lungs, with destruction of lungs and loss of lung function, eventually causes death in the majority of people who have cystic fibrosis.
It is estimated that one in every 3,600 children born in Canada has cystic fibrosis. More than 4,000 Canadian children, adolescents, and adults with cystic fibrosis attend specialized CF clinics.
Cystic Fibrosis Canada is a national charitable not-for-profit corporation established in 1960, and is one of the world’s top three charitable organizations committed to finding a cure for cystic fibrosis (CF). Since establishment, Cystic Fibrosis Canada has invested more than $226 million in leading research, innovation and care. As a result, Canadians with cystic fibrosis have one of the highest median survival rates in the world.
We’re walking to raise funds, build awareness, and transform lives. Through your efforts and support, we can achieve our vision: A World Without Cystic Fibrosis.
WHEN YOU WALK TO FIGHT CYSTIC FIBROSIS, THE MONEY YOU RAISE SUPPORTS:
• Leading research, innovation and care. Canadians with cystic fibrosis have one of the highest median survival rates in the world.
YOU ARE MAKING A DIFFERENCE
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FUNDRAISING TOOL KIT
YOU ARE MAKING A DIFFERENCE
• Cystic fibrosis (CF) clinics that provide specialized multidisciplinary care for individuals with cystic fibrosis. In Canada, there are CF clinics in most major cities, all within a hos- pital setting, and many with a university affiliation.
• Advocacy and awareness: Cystic Fibrosis Canada believes that working with govern- ment and legislators is a vital part of raising the voice of Canadians affected by cystic fibrosis
Your fundraising efforts, and the efforts of your friends, family, colleagues, can help the thousands of Canadians living with cystic fibrosis hope for a world without CF.
Thank you for making a difference!
1. Register at www.cysticfibrosis.ca/walk if you haven’t already done so.
2. Set a fundraising goal on your personal fundraising page.
3. Recruit supporters! Invite friends, family, colleagues, neighbours – even your hairdress- er – to join your fundraising team or make a gift.
4. Start asking. Find many simple innovative ways to ask for support in-person, email and through social media.
5. Promote our cause. Tell everyone you know about the walk, and show them through your own example how together we can make cystic fibrosis history!
6. When donations start to come in, thank your supporters! Take the time to thank ev- eryone who played a role in the success of your fundraising in a meaningful way; hand- written cards or a personal email goes far in making people feel appreciated.
HOW TO GET STARTED
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FUNDRAISING TOOL KIT
HOW TO GET STARTED
7. This tool kit is full of resources to help you achieve fundraising success!
1. TELL PEOPLE WHY
Let people know why you’re fundraising for Cystic Fibrosis Canada. If you have a personal reason you’re happy sharing, tell your story. Do you or one of your family members have CF? Are you inspired by someone you know with CF? Remember to let people know how their support will make a difference in the lives of people with cystic fibrosis.
2. ALWAYS ASK
The number one reason why people donate is a simple one: because someone asked them to! Fundraising’s golden rule is equally as simple: you raise money when you ask for it.
Ask personally - share your own story, not just statistics. Connect with your donors through your personal relationship with them.
Ask everyone - think beyond family and friends – how about your neighbours, coworkers, doctor, barista, grocery store clerk – anyone you regularly contact.
Ask big - if you ask someone for $100, you might get $100, or perhaps you’ll get $75 or $50.
Whatever the case, it never hurts to set the bar higher.
Ask confidently - You are not asking for money for yourself; you are asking for funds to help find a cure for cystic fibrosis so thousands of Canadians can imagine a world without cystic fibrosis.
FUNDRAISING TIPS
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FUNDRAISING TOOL KIT
FUNDRAISING TIPS
3. FUNDRAISE ONLINE
Nowadays, fundraising online is the easiest and most efficient way for you to get your com- munity involved with our cause. Not sure how to navigate the website? Feel free to ask us for help at [email protected]
When you register online to participate in the CARSTAR Walk to Make Cystic Fibrosis History, you are provided with a public personal fundraising page to help solicit donations. Here are some tips and tricks to personalize your page:
• Set your public fundraising goal. Your goal should be challenging yet realistic. For ex- ample, you may invite 45 friends to donate $25 each; if you think 30 of your friends will donate, make your goal $750. Having a target will motivate both you and your team, and make it more likely for you to achieve your goal!
• Add a photo. People like giving to people, and seeing your image or the image of a loved one will inspire more giving.
• Add a video. The moving image can be even more inspirational, and encourage your viewers to support our cause. Please visit www.youtube.com/CysticFibrosisCanada for some amazing videos!
• Tell your story. Share with friends and family why you are committed to the CARSTAR Walk to Make Cystic Fibrosis History.
4. DO-IT-YOURSELF FUNDRAISING - CREATE YOUR OWN FUNDRAISING INTIATIVE!
Get creative and host your own fundraising event or activity that will involve your entire community! Please see our DIY Fundraising Guide on our website at www.cysticfibrosis.ca/
walk under Fundraising Tools.
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FUNDRAISING TOOL KIT
FUNDRAISING TIPS
5. ALWAYS BE READY
Keep a printed version of the pledge form with you so people can always donate. Find the pledge form here.
6. SHOW YOUR SUPPORT
Making a donation yourself can inspire your friends and family to give!
7. PROMOTE YOUR FUNDRAISING
Use your social media network! Share with your Twitter followers Facebook friends that you’re fundraising to fight cystic fibrosis. Share your fundraising milestones and keep en- couraging your personal community to donate or register! Please see our Social Media Toolkit for resources!
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FUNDRAISING TOOL KIT
FUNDRAISING TOOLS
HOW TO RAISE $500 IN JUST 9 DAYS!
DAY 1 Sponsor yourself: $25 $25
DAY 2 Ask 2 family members to sponsor you $25 $75
DAY 3 Ask 5 friends to contribute $20 each $175
DAY 4 Ask 5 coworkers to contribute $10 each $225
DAY 5 Ask 5 neighbours to contribute $10 each $275
DAY 6 Ask 5 people from your social group for $10 each $325
DAY 7 Ask your boss for a company donation of $25 $350
DAY 8 Ask 5 local merchants to sponsor you $20 $450
DAY 9 Ask 2 businesses you frequent (like your doctor) for $25 $500
It’s that simple!
OTHER TOOLS AND RESOURCES
To access all our fundraising resources, visit cysticfibrosis.ca/walk and click on Get Involved.
You will find handy tips and guides, including:
The CARSTAR Walk to Make Cystic Fibrosis History Pledge Form
The CARSTAR Walk to Make Cystic Fibrosis History Community Walk Kit The CARSTAR Walk to Make Cystic Fibrosis History Social Media Toolkit The CARSTAR Walk to Make Cystic Fibrosis History Team Captain Guide The CARSTAR Walk to Make Cystic Fibrosis History DIY Fundraising Toolkit
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WE’RE HERE TO HELP
Please don’t hesitate to reach out to any Cystic Fibrosis Canada staff member. We are happy to help!
Cystic Fibrosis Canada Canadian Head Office:
[email protected] 1-800-378-2233
Shannon Carkner, Director National Events [email protected]
Alexandra Mierzwa, National Events Coordinator [email protected]
REGIONAL OFFICES
Danielle Sleiman, Regional Executive Director, Western Region [email protected]
Connie Krahenbil, Regional Executive Director, Prairies [email protected]
Jeffrey Beach, Regional Executive Director, Central & Southwestern Ontario Region [email protected]
Lois Graveline, Regional Executive Director, North & Eastern Ontario Region [email protected]
Diane St-Jacques, Regional Executive Director, Quebec Region [email protected]
Lisa Weatherhead, Regional Executive Director, Atlantic Region [email protected]
