100%
rebrandable web tools &
services
Missing opportunities with your clients
because you don’t
have the web tools
they need?
Welcome,
The internet has come a long way in the short time since its inception.
Most businesses have dabbled with it, perhaps getting a basic website built, but they are still not really reaping the rewards this medium could deliver.
The ones who have invested time and taken it seriously are the ones that are streets ahead of their competition and getting real tangible results - improved business efficiencies, stronger customer relationships, more sales and more profits.
Our objective with the online solutions we build has always been to provide businesses with tools that are simple to use, and that get amazing results.
As a Bloomtools reseller, you get the privilege of providing these world class online tools to your own clients.
Since 2005, we have evolved from a boutique software developer into a manufacturer, focusing on constantly improving our tools and staying abreast of the latest technology and strategies. Now we have a network of external sellers in the marketplace, providing world class solutions without needing to design or build the technology themselves.
Over this time, we have streamlined and automated our processes to the point where we can develop professional solutions for your clients quickly and easily, without the hassles you may have experienced with outsourcing or managing your own team.
We’ve also developed a sophisticated business administration system to assist you with managing your business, including quotes, orders, invoices and client support - so you can spend less time on administration and more time making sales and growing your business.
With Bloomtools, you get more than just rebranded products - you get all the business tools, systems and support you need to own your own web empire.
With Bloomtools, you sell, we build, you profit!
Kind regards,
James Greig Founder
Provide world class tools to your clients - without the hassles or costs you might expect.
The Opportunity
Ever wanted to provide websites to your clients as an additional service but didn’t have the skills, team or resources to do it yourself. Or are you an existing website developer looking for a quality, reliable company to provide the solutions and technology that you can’t?
If either of these sounds like your situation, the Bloomtools Reseller Program is the perfect solution for you.
As a Bloomtools reseller, you get to rebrand our world-class products as your own and provide them to your clients - it’s that simple.
Once you are on board as a reseller, the rebranded range of our products, including the 3G Website Content Management System, Ezy Communicator Database Marketing System and CRM Tool, are available to you.
You then sell these solutions to your existing clients to complement your other products and services, rather than sending the client to another company or outsourcing the work.
Then our team design and build your client’s solution for you at our HQ (Head Quarters) on the Gold Coast, Australia - so you get to sell the products, assist the clients and make the profits, but we do all the work for you!
To become a Bloomtools reseller, you will need to purchase a reseller license - check with our Reseller Manager to confirm this investment.
This is a one off investment and once you’ve paid that, there are no ongoing license fees.
This license actually includes a lot more than just the right to sell the Bloomtools products, such as:
• The rebrand of our products to match your branding.
• Your own 3G Website with the necessary
tools for your business
• 4 day training course at Bloomtools HQ
• Our business administation system
• Generous wholesale pricing Rebranding -
For the rebrand, you supply us with your logo, colours and ‘look and feel’, then our designers will rebrand the back end of all the tools as yours - so when your client’s are using them, they only see your business brand.
Website -
Also, it’s a requirement for all Bloomtools resellers to have one of our 3G Websites.
This is essential for your quoting functionality, and also gives you credibility by showing you actually use the tools you sell.
Our team will design and build this online solution for your business, with the following tools included:
• Promotional Boxes
• Testimonials Manager
• Form Builder
• Ezy Communicator
• Flash Header
You can add additional tools to your solution at the wholesale rate - please discuss your needs with our Reseller Manager.
Training -
In order to ensure you have the skills and knowledge to effectively sell our tools to your clients, you must attend our 4 day intensive reseller training course at HQ. See Page 15 for more information.
Business tools -
The license fee also includes access to our proprietary business administration system, The Console, to track your leads, manage your quotes, invoicing, projects, client
communication and more in one system. See Page 11 for more information.
Wholesale pricing -
Resellers get 30-40% off our recommended retail pricing and can also control their own pricing for maximum profit.
Th e O pp or tu ni ty
You Sell - We Build - You Profit
What You Get
We are very selective about who we bring on board as a Bloomtools reseller, because we want to ensure only the best companies are selling our products in the marketplace.
The ideal reseller is an existing company with a product or service that complements our products.
They will typically have clients asking them for online solutions but can’t provide them in- house, so they either have to recommend other companies or outsource the work.
Many of our existing resellers have horror stories about passing their clients onto companies that have ended up being completely unreliable, which damages their relationship with the client.
Becoming a Bloomtools reseller enables you to take control of the situation and sell the online solutions yourself - and get the profit in your own pocket.
This opportunity also works well with website development companies that want to provide their clients with the latest technology and tools, improve their range of products and increase their profits, without needing to build the solutions themselves.
We prefer our resellers to already have an established business so they have a database of existing business customers that they can start selling to straight away to get a return on their investment quicker.
Other essential characteristics for Bloomtools Resellers include:
• Passion for the internet and the opportunities it provides businesses
• Love of helping clients achieve results and supporting them on an ongoing basis
• Sales and marketing skills so you can sell the products
• Committment, dedication and integrity If this sounds like you, then we would love to have you as part of our reseller network.
If you are looking to start a business from scratch as a Bloomtools reseller, please speak to our Reseller Manager to see if the opportunity is right for you.
Who Would It Suit?
Market leading tools -
Our tools are among the best online solutions available on the market and you get the privilege of selling them.
We do all the hard stuff -
You don’t know how to build a website?
That doesn’t matter because we design and build it all for your clients.
We’re an established company - We’ve been building online solutions since 2004 and had the reseller program since 2005, so we are really good at what we do.
The best technology -
We constantly invest in research,
development and infrastructure to provide the highest level of service.
You get free updates -
We are constantly improving our tools.
You and your clients receive these upgrades for free as they happen.
We make you look big -
Even if you’re a one man band, our software, infrastructure and systems will make you look like a larger company.
We have generous wholesale pricing - When you make a sale, you pay us the wholesale price and keep the rest, plus you have control over your RRP.
We give you business systems - Other companies offer reseller programs, but they don’t back it up with business tools like we do to make running your business easier.
Training and support is -
As well as initial training, we have a dedicated support team in Australia available by email and phone, plus heaps of online resources.
You get a great new website -
The website we include in your license fee is worth more than $5,000 on it’s own, so that in itself is a great benefit.
We deliver on our promises -
You’re relying on us to build your client’s solutions, so we have strict processes in place to ensure we always deliver on time and to budget.
11 Reasons To Partner With Us
Th e O pp or tu ni ty
Complete online business solutions - designed specifically to help businesses get results.
Online Solutions
Bloomtools is much more than your average website development company. We are an online business solutions provider.
We create tailored online packages that bring a variety of tools together to help businesses achieve tangible results – like more customers, more money and more time.
As a Bloomtools Reseller, you get the privilege of providing these tools to your own clients.
Here’s why you will love selling our tools and
O nl in e S ol ut io ns
your clients will love using them:
• They are living and scalable solutions
• They are simple to use
• They are focused on results
• They are fully integrated and work together
• They exceed international standards
• They take businesses to the next level The diagram belows shows how our 3 main tools integrate together for your clients to form their complete Toolbox.
–
3G Website
Shopping Cart Classifieds
Software
Form Creator Hotel
Booking Software Affiliates
Software
SEO Services
Blog Photo Gallery
Product Catalogue
Real Estate Software
Advertising Manager
Knowledge Base Membership Directory
Client Filing Systems
Landing Page Manager
Database Marketing
Email Marketing Events
Management
Contacts Manager
SMS Marketing
Web Surveys Membership
Manager
CRM
Lead Management
Quoting &
Contracts
Invoices &
Payments
Marketing Measurer Ticketing
System Document
Repository
One Data Source
More than 80% of consumers research products and services online before they buy, so it’s essential that your clients are ranked well in the major search engines.
You can help clients drive traffic to their website and get more customers with our unique search engine optimisation service.
Our team of optimisation experts advise on what your clients need to do to their website to get better results, plus we build backlinks to their websites to improve their positions in the search engine results.
While results can’t be guaranteed, this is the best strategy for getting a steady stream of potential customers visiting their website.
Offering this service in-house means you can provide your clients with the full package they need without the hassles of outsourcing.
After the client has chosen the 10 keywords they would like their website optimised for, our team generates an initial report which shows where their website ranks now and the on-page SEO factors that need to be improved in order to increase this ranking.
The report offers suggestions on changes they should make to the whole website and to the main page they are optimising (usually the home page).
The suggestions include:
• Page titles
• Page names
• Meta descriptions and keywords
• Headings and body text
• Image alt tags
The client can then make these changes to their website using the Bloomtools Content Management System.
Every month our team will re-analyse your client’s results and determine if they need to apply additional strategic changes to the content of their website.
Any recommended changes will be outlined in the monthly report generated by our team and rebranded as yours.
Additionally the ongoing reports include:
• The position in the three main search engines for their targeted keywords
• The pages in the website that users are entering from
• Their current Google PageRank
• The details of all links we have been able to acquire for them
• Traffic numbers from each search engine over time
SEO is a complex process with no guarantees, but our program is market-leading and many businesses have achieved great results from it.
S EO P ro gr am
Initial Report
Ongoing Reports
A world class optimisation service to help your clients improve their search engine presence.
SEO Program
Provide your clients with the latest website
technology, designed specifically for businesses.
3G Website
Bloomtools builds Third Generation (3G) websites - the most advanced, user friendly websites available on the market today.
They are designed specifically for small to medium businesses with the purpose and functionality to help them get more customers, make more money and save more time.
Unfortunately there are still developers building outdated brochure websites, so your clients will be far ahead of their competitors with a 3G Website.
Based on the creative brief you supply, our graphic designers will create a professional design for your clients website and then build it into the Bloomtools Content Management System.
This sophisticated system allows your clients to manage their website themselves, including editing text, making simple menu and navigation changes, and uploading and editing images.
This means you don’t have to do this ongoing maintenance for them and can instead focus on making sales and growing your business.
Once they have the base 3G Website, your clients can customise it with our range of add-on tools to suit their unique business needs.
We have over 50 ecommerce, communication and interactive tools to add value to their website, - see below for a sample of our range.
Any of these tools can be added to their Toolbox in the future with no downtime, so their website will be a living, evolving online solution that grows as their business grows.
Th ird G en er at io n W eb si te s
Shopping Cart
From shipping company integration to discounts the shop is feature rich and simple to use.
Photo Gallery
Showcase your product range and services, with this professional photo gallery tool.
BlogA built in blog on your website to interact with your audience and get valuable feedback.
Promo Boxes Promote specials and products on your website with editable HTML spots to increase your conversions.
Product Catalogue Professionally display your products in style with enquiry forms to generate leads.
Directories
Simple tool allows you to list members, stockists or suppliers in a directory on your website.
Affiliates Software Use this tracking software to set up alliances and manage their payments to increase your leads.
Knowledgebase Build a collection of articles on your website for internal use or to educate clients.
Form Builder
Simple tool to build forms to collect information on your website - no coding skills required.
Online Advertising Make extra money from your website by selling advertising spots to other companies.
Online Classifieds Allow users to have free or paid listings on your website - such as items for sale or listings.
plus many others...
Real Estate
A complete system for marketing properties for sale that integrates with RealEstate.com.au.
Content Management System
Add-On Tools
Some of the Website Add-On Tools
C us to m er R el at io ns hi p M an ge r
All businesses can massively increase their revenue simply by managing leads and sales better through a Customer Relationships Management (CRM) system.
But most CRM software is expensive and too complex for small to medium businesses, so they don’t bother with it.
Because we are so passionate about providing complete business solutions to our clients, we have developed a CRM that integrates with our other tools to take your clients to the next level.
The Bloomtools CRM is a simple online system that enables your clients to create a database of any leads that come into their business.
They can rate how hot or cold the prospect is to set priorities for contacting them, and track what stage of the sales process each lead is at for a snapshot of their potential sales.
The CRM can act as a document archive, where they can upload and store quotes, invoices, and other documentation for the lead
reference - increasing efficiency, accountability and accuracy.
Also, to save time and to help close the sale, they can set activities for each lead, such as scheduled phone calls, meeting reminders and autoresponder emails.
The system also features detailed reporting on leads and sales and team members so your clients can track their performance and identify areas for improvement to increase conversions.
The CRM integrates easily with the other tools as it uses the same contact database as the Database Marketing Tool and the 3G Website.
This provides additional functionality such as allowing clients in the CRM to login to the website and interact with the Shopping Cart, Events Manager, File Manager and many other tools all in the one location.
A sophisticated yet simple to use online business tool to take your clients to the next level.
CRM Tool
The Bloomtools CRM
Customer Management
Reporting
All the Tools Work Together
D at ab as e M ar ke tin g
A user friendly tool to help your clients increase their conversions, revenue and loyalty.
Database Marketing
Marketing to a database of past, present and prospective customers is a very cost-effective way for businesses to increase their profits.
Your clients can do this easily with our user friendly yet sophisticated Database Marketing system, which integrates with the other tools in their Toolbox.
They will be able to streamline their marketing and client communication to strengthen relationships and drive traffic back to their website or business to take action.
The system has a full suite of tools for your clients to market their business, including:
Contact Management -
This system has a sophisticated contact management tool where your clients can store, manage and update their most valuable asset - their contacts database.
Email Marketing -
We create 2 templates based on their website design or they can choose from our template library to automate or instantly send their own personalised newsletters, promotions, invitations, automated letters etc.
SMS Marketing -
They can create and send SMS text messages to the mobile phones of their contacts for immediate response marketing, like coupons or reminders.
Surveys -
With the user-friendly survey wizard, your clients can create online surveys and polls to collect valuable information from their customers.
Events Manager -
Your clients can set up events to appear on their website and take online bookings, plus manage the event easily with automated confirmation emails, registration lists and name tag printing.
The marketing possibilities are endless with this tool. Your clients will love how simple it is to use and the results it generates for them.
Because we have built all the tools ourselves, they all work together For example if you hold a seminar it can be promoted using email marketing, where attendees can then register and pay online.
They can get an SMS message to remind them to attend, and then a seperate email can be sent to those who did and didn’t attend - All in the one system.
Marketing Tools
The Tools Work Together
Th e Pr oc es s
You sell to your clients, we build the solutions for them, and you profit.
The Process
We have been running the reseller program since 2005, so we’ve had plenty of time to refine the process of developing your client’s solutions - so it’s simple for you to manage and stress-free for them too.
As you can see in the diagram (right), we have set timeframes for the stages of the process we are responsible for, and our Project
Management System (see page 11) ensures we always deliver on time.
We will give you specific completion dates for our parts of the project when we recieve the client’s brief. Please note - if the project is complex or involves custom work, it will take longer then the standard timeframe.
The overall timeline is dependant on how quickly you complete your parts of the project and the timeliness of the client’s responses.
You are responsible for collecting payments from the client for their solution, and then paying us the wholesale price.
We start the project once we recieve a 50%
deposit of the wholesale amount from you and the system doesn’t allow the website to be set live until the final amount has been paid to us.
Timeline
Payments
You need to be fully aware of the process before you become a reseller because you will have many different roles:
While we do all the design and technical stuff for you and provide you with lots of assistance, the following aspects are your responsibility:
• Marketing and sales
• Liaising with and managing clients
• Populating client’s websites
• Client training
• Collecting payment from your clients
• Providing ongoing client support
Your Responsibilities
Pr oj ec t M an ag em en t
We have developed our own in-house Project Management System that connects you to the HQ project management team so you can manage your client’s work in one control centre.
Everything to do with the development of your client’s projects is controlled through this sytem, including all communication, tasks for you and our team members, and the progress of the job.
Plus, it’s all linked to your Console so you easily can relate every project back to its quotes, orders and invoices (see Page 13).
The Project Management System has a
‘Conversations’ section where every email between you and the HQ project management team is stored.
You can create a conversation in your system if you have a question about a client or to submit feedback and it is instantly sent to us
Conversations can be linked to the client and even to a particular order or task in the system, so you can easily track your emails and search for them at a later date.
Tracking all email communication ensures complete accuracy for all your projects and full accountability for both us and you.
The other great part of this system is the workflow management - every step in the process has a related task that is either assigned to you or to one of our team members at HQ.
Once you have paid us to start the job, you get a task to submit the details to us. When you complete that task, another task is automatically created for us - and it goes on from there, right through to a task for you to set the website live.
This helps us both keep track of jobs and ensures that nothing is missed. Plus it makes it really clear what is your responsibility and what is ours so there are no mix-ups.
Communication
We have a streamlined system that helps you manage your client’s projects efficiently.
Project Management
Your clients won’t ever see the Project Management System but they will love it too - because it means you will deliver their project on time and exceed all their expectations.
They will be so impressed with the turnaround time and professional service you give them, which is all thanks to this handy tool.
So even if you are a very small company, we supply systems and tools that will make you look big - and make your clients love you!
The Project Management System
Workflow Management
Bloomtools is an established company so I know I can always rely on them. The team always delivers what they say they will on time and to budget, so my business always looks professional.
Melanie, Production Hut
H os tin g
Hosting
Your client’s online solutions are secure in our state- of-the-art hosting environment.
As a Bloomtools reseller you get to provide your clients with technology that is second to none as well as our world-class hosting environment.
As you can see below, our server technology is far more advanced than other companies, so you can have peace of mind knowing you’re partnering with the best of the best.
Your client’s online solutions (and yours too) will be hosted on our dedicated servers in the neutral facilities of the Southern Hemisphere’s largest carrier, Global Switch.
This facility has the best building security, fire prevention and backup systems available.
Plus, our quality hardware and software (see below) ensures that no single point of failure can crash our system.
It is for this reason that we don’t offer FTP access to you or your clients. Everything you would need FTP access for can be done through the Toolbox.
We constantly upgrade and improve our software to ensure we are abreast of the latest technology and strategies.
Because the software that powers our tools is hosted within the same live environment as your client’s online solutions, they get all these upgrades for free as they happen - so their website technology is constantly up to date.
We have a range of monthly hosting plans available for your client’s to choose from, depending on how much bandwidth they require.
These plans actually include much more than just website hosting. They also include their email hosting and software upgrades, and cover the technical support we provide you to pass on to your clients.
We also have international hosting options available so your clients can host some of their images overseas. Please note - international hosting is not available for the main website.
This allows them to minimise monthly hosting costs and still get all the great security, search engine optimisation and speed benefits of being hosted in our environment.
We direct debit you once a month for all your client’s hosting and you then pass on these charges to your clients with your own margins - Generating you a healthy residual income.
Security and Reliability
Free Updates
Hosting Plans
WEB SERVER FAILOVER
FAILOVER
FAILOVER
FIREWALL
LOAD BALANCERS
WEB SERVERS
DATABASE SERVERS
BACKUP
The Bloomtools Server Infrastructure The Competition
Everything you need to manage the administration side of your business in one system.
Business Tools
What makes the Bloomtols Reseller Program the best in the market is the business systems and support we give you, on top of the license to sell the Bloomtools products.
Included in your reseller fee is ongoing access to our proprietary business administration system, The Console, an online control centre for your entire business.
You can access everything from quotes, to support manuals, to the Project Management System with one login and password, any time of the day or night from anywhere with an internet connection.
The Console includes a range of tools to manage your leads and clients to improve your organisation and conversions.
The searchable customer database links with the other tools in The Console to store all the information you need on each client in one place, such as:
• Appointments
• Contact and bank details
• Quotes, orders and invoices
• Projects and tasks
• Communication with clients
• Communication with HQ
The Console also has an in-built CRM, where you can enter your leads, store meetings and reminders into your calendar and track their progress through to sale.
Our existing resellers love this tool because it makes them more organised and improves their conversion rates.
Creating quotes only takes a few minutes within The Console and you even can create them on the spot with clients.
Simply choose the products you want to include (the prices have already been pre-set by you) and hit send, to email it straight to the
client - So while your competitors are still typing out their quotes, the client already has yours in their inbox.
When they are ready to go ahead, create an order for the tools they need, then sit back and watch as the system automatically:
• Creates an invoice for the wholesale amount for you to HQ
• Creates an invoice for the client from you
• Generates a customised service agreement and creative brief for the job
• Submits the job details to the HQ team Plus, you can even add your own custom products (such as design or copywriting) to the system, so you can quote, invoice and manage everything for the client in one system .
The Console has a sophisticated accounting system which automatically creates and sends invoices to you and the client - it’s all done by email so there’s no paperwork for you to do!
All invoices between you and the client, and you and HQ are stored in The Console and can be easily be searched to determine their status - paid, due, overdue or cancelled.
Once you’ve paid your invoice for the wholesale cost of the project, the automatic tasks in the Project Management System are activated and the job begins - can’t get much simpler than that!
Bloomtools does not do custom software development, but we do offer the ability for your clients to tweak the functionality and look of our existing tools to suit their requirements.
Additional charges apply for custom work based on the amount of time it will take the HQ team to make the changes.
To find out how much your client’s changes will cost, you need to submit their request through the Custom Quotes section of The Console.
B us in es s T oo ls
Client Management
Quoting and Ordering
Invoicing and Accounting
Custom Quotes
B us in es s T oo ls
Our team will determine a price and timeframe for the changes and it will appear as a custom product in your quoting system so you can send a quote to the client and place an order for them to pay for the changes.
So while we don’t do unique custom software development, we are flexible about making changes to our existing tools to ensure you meet the needs of your clients.
Statistics are a valuable tool for a business owner to monitor their performance and identify areas for improvement.
Your control centre has a dedicated statistics area where you can view graphs of your performance over time.
The Key Performance Indicators (KPIs) tracked are, total orders, website order value, total income, hosting income, new client vs existing client orders, product popularity, outstanding invoices to Head Office and overdue invoices for clients.
You can also set budgets for what you would like to achieve for your KPIs over a certain period of time, then compare that to your actual results.
KPIs and Statistics
We have a comprehensive online knowledgebase of information for resellers and clients that is regularly updated by HQ. The technical support knowledgebase is rebranded as yours and is automattically added to your website for your clients to use when they need technical support. The reseller knowledgebase can be accessed through The Console and contains lots of information on internal systems and processes.
Knowledgebase
The website evaluation tool allows you to create reports for your potential clients to show them where their current website is lacking. Simply answer a series of questions about their website’s design, navigation, search engine optimisation and content, and a professionalised looking personalised report with analysis and suggestions is automatically generated based on your answers. This only takes about ten minutes to do and is a very useful sales tool.
Website Evaluations
Because you’re in the market using and selling our products, you will have some great feedback and ideas on how we can improve them. The place to share and discuss this is the Ideas Box in The Console - a forum where sellers can submit their ideas or questions and other sellers can vote and comment on them. We get many of our software upgrades from the Ideas Box, so it’s an excellent platform for you to participate in the innovation process.
Ideas Box
Two of our tools, the CRM and the Database Marketing Tool will be setup on your website, where your website visitors can get a free 21 day trial. In order for them to get the trial they will be required to give you their contact details. This is a great way of generating leads that you can follow up and then upsell to the other sets of products we offer.
Free Demos
We give you the training and support you need to provide the best service to your clients.
Training and Support
When you become a Bloomtools reseller, you become part of our team and we are 100%
committed to your business success.
To help you achieve this, we provide initial training and ongoing support so you can provide the highest level of service to your clients.
A training course at HQ on the Gold Coast, Australia is included in your reseller license fee to equip you with the skills and knowledge you need to sell our products.
At this 4 day course you will learn:
• How to use all our products/tools
• Selling and marketing strategies and tips
• How to use the administration system
• The website standards we comply with
• Industry knowledge and statistics
• Plus much more
We run this session approximately 4 times per year - ask our Reseller Manager for the dates of our next course. Training is compulsory before you start selling.
Flights to the Gold Coast, your evening meals and accommodation are not included in your reseller license fee.
Your clients will contact you directly when they need help, and sometimes you will need our assistance to answer their questions.
To make this process simple and accountable for both you and us, we’ve developed a support ticketing system that tracks and logs every email sent to our technical support team.
So when you need help, you simply email us and your enquiry joins the queue for our technicians to action.
All future communication on that particular issue is linked and archived together for easy future reference and we analyse our response times
to ensure we provide the most efficient support.
We regularly update our knowledge base and are constantly working on ways to make it easy for you to get back to your clients to answer their questions quickly.
We also rebrand this ticketing system as yours so you can use it to communicate with your own clients as well.
This ensures all your support-related
communication with clients and HQ is managed and stored in the one system.
We hold regular webinars (online seminars) for resellers, with the latest Internet strategies, advice for selling our products and managing your business.
You can join in the live webinars to engage with the presenter or you can access the recordings online at a later date.
Our resellers find this is a really simple and effective way to increase their knowledge to ensure they are always on top of their game.
One of the biggest benefits of our tools is that they are regularly upgraded - and all your clients get these updates for free.
We employ a team of software engineers whose responsibility is to work on ways to improve our software, and to keep up-to-date with changing technology and market needs.
It is this constant development that is removing competitors from the market because the cost of competing with Bloomtools functionality and constant improvements is too high.
We usually release a few updates a month and it’s essential that you are aware of these so you can pass the information on to your clients. We notify you about these updates through The Console, Twitter and RSS feeds.
Tr ai ni ng a nd S up po rt
Training Inclusions
Support Ticketing System
Webinars
Free Updates
During the process of becoming a reseller, we will find out a lot about your business. So here’s your chance to learn a bit about Bloomtools and why we are so good at what we do.
The Bloomtools vision has always been ‘To lead the world in creating turnkey software solutions for small to medium businesses that actually generate tangible growth’.
Bloomtools began in 2004 as a boutique software development house for businesses on the Gold Coast, Australia.
We became passionate about how the internet could be used as a tool to level the playing field between small and big business, so we began developing online tools specifically designed for small to medium businesses.
Soon the 3G Website, Content Management System and Database Marketing tools were born and we quickly established a reputation as a leading Internet technology company.
Since then, we have added even more depth to our online solutions with the addition of services and business tools like Search Engine Optimisation and the CRM to our offering.
In 2005 we established our reseller model and now have resellers around the Australia and New Zealand selling our tools as their own.
This model has been very successful for us, because of the high standards we demand of our resellers and also the investment we put into making this the best reseller opportunity in the market.
We also invest heavily in the research and development of our products, and in improving our infrastructure and technology to provide the best service to you and your clients.
We now have hundreds of clients, from small businesses to well-known organisations like OK!
Magazine Australia, Griffith University and Wide Span Sheds.
Bloomtools develops all its products from scratch and generates its income through the sales of these tools and services through our network of resellers and franchisees.
The role of Bloomtools HQ is to develop the websites and create and improve our tools.
Bloomtools franchisees on the other hand are responsible for ongoing training and support for resellers.
This model works well as it allows each reseller to have a local contact that they can use to help them generate a good income. A much better one than they would get if they were operating alone.
Additionally this model allows our resellers to compete with the bigger companies like Bloomtools that are pushing the smaller companies without the tools from the market - all with the benefit of no additional staff.
So where does Bloomtools fit into this heavily populated and constantly evolving industry?
We are dedicated to providing affordable online solutions for small to medium businesses that are ready for growth. Our recommended retail pricing places us in the middle of the market - not the cheapest or the most expensive.
Your clients will find there are plenty of cheaper companies out there that they could use to develop a website for them, we however believe that results and not price are most important determing factors when it comes to choosing a developer.
While they may save money initially by choosing a cheap solution, they will most likely miss out on the results and growth they would get from a solution like ours.
Plus our sustainable business model ensures our ongoing success, and yours - unlike the smaller companies that may not be around
tomorrow.
A bo ut B lo om to ol s
About Bloomtools
Our passion and dedication has helped us become a successful international company.
How We Compare Our Vision
About Bloomtools
The Model
Here are the answers to some common questions resellers have about working with us.
Frequently Asked Questions
Q: What is the role of a reseller?
As a Bloomtools Reseller you generate your own clients and sell our products to them (as well as your own if you have them).
You liaise with the client to assess their needs, then work with HQ to develop their online solution. You are responsible for populating the content on their website, training them and providing ongoing support.
Q: Will my clients know about Bloomtools?
No your clients will not know about your relationship with Bloomtools. Everything is rebranded as yours including the Content Management System, your quotes and emails, and even the footer that appears on your client’s website so they will never see anything with Bloomtools branding on it.
Q: What do I need to become a reseller?
Firstly, you need to have a current client base and ideally, an existing business that you can add online solutions to.
Secondly, you need to be willing to put in the effort to build your business as we have minimum sales targets that our resellers need to meet in order to remain in the program.
Also, it’s important that you share the same passion for the internet and business values that we do.
Q: What products and services can I offer my clients?
As a Bloomtools reseller, you can sell your clients any of our products including website design, database marketing, the CRM, search engine optimisation and a wide range of website add-on tools.
Q: Do I need one of your websites?
Yes, it is a requirment of the reseller program that the reseller has a Bloomtools website.
This makes you more credible because you are using what you are selling and also helps to improve your knowledge of the tools.
Plus, many of the dynamically driven parts of your business administration systems link in with your website, including quoting and the knowledgebase.
Q: Do I have a territory?
No resellers are not bound by a geographical territory so you can sell anywhere in Australia.
Q: What sort of wholesale pricing do I get?
Once you sign a confidentiality agreement, we will give you detailed information on wholesale pricing. Typically it is about 30-40% of the RRP of each product so you can make a healthy profit.
Q: How does billing work?
There are a couple of options for resellers when it comes to billing your clients. We can create your invoices for you automatically for new orders and monthly service fees, or you can do it yourself.
Either way the payment goes straight into your account.
Q: Can I control my own RRP pricing?
You have complete control over your retail pricing so you can set is as high or as low as you like.
Q: What training do resellers receive?
Resellers attend an intensive 4 day training course at Bloomtools HQ on the Gold Coast, which takes you through all our products and
Fr eq ue nt ly A sk ed Q ue st io ns
The Opportunity
Pricing
Training and Support
systems as well as industry knowledge and standards.
This training is included in your reseller fee - flights, accomodation and meals are not included.
Q: Who provides support to the client?
The reseller is responsible for providing ongoing technical support to the client, so it is important that you have a wide knowledge of the internet and technology.
Any challenges that you cannot resolve on your own will be passed on to the elite team at HQ and we will give you an answer to pass onto your client.
No one from Bloomtools ever liaises with your clients so you are fully responsible for their ongoing support.
Q: What promotional and marketing materials do you provide?
Our expert marketing team can provide you with ebooks, articles and other generic marketing pieces that you can rebrand as your own. Apart from that, you are responsible for all your own marketing activities.
You can also pay for us to perform marketing seminars on behalf of your company. You get all your clients into a room, and we can perform one of our successful seminars to drive your sales higher.
Q: Are there any performance requirements for resellers
Bloomtools places a huge effort into training and educating our resellers. There is a cost associated with this and in order for us to validate having a reseller on board, they do need to meet a minimum sales targets of 6 websites every 6 months.
Q: How many people can attend training?
You can have up to two of your team attend the initial 4 days of training.
Q: Do my clients have to host with you?
Yes, because our software is proprietary and therefore needs to be hosted in our own environment.
This is good for your client because it is a sophisticated, fully redundant hosting environment to ensure security and reliability.
This also means that you are able to provide your clients with a living solution where they dont have to buy a new website every time technology changes.
Q: Do you build custom software?
Bloomtools is not a custom software developer. The reason for this is that from years of experience that the cost of creating custom software is too high, and the profits too low when seling to SMEs.
In saying that, our tools are built in such a way that if your clients have specific needs, we may be able to tweak our existing product to suit them by giving them their own custom fields and look and feel.
If they need functionality that we do not currently provide, they can add it to our wishlist, or pay to have it moved to the front of the line. We only make changes to our software that will benefit others that use the tools.
Alterntively, we also have an API available that external programmers can connect with to build custom software to work in our environment, or to interact with the data we collect in the other tools.
Q: I use a Mac, is this a problem.
No all our software runs through your browser, and we support Firefox on Macs.
Q: Who developed all your tools?
All our tools are developed from scratch by our team of elite software engineers. This means we have full control of all our software, and the service levels that we can then pass onto you - which would be much harder if there were other third parties involved.
Q: I am interested, what do i do now?
The next step in starting with Bloomtools is to sign a Confidentiality Agreement so we can organise a online demo for you to see the behind the scenes of our products/tools and The Console. As well as give you a copy of the Reseller agreeement and pricing. Call our
team now on 1300 399 399.
