2 Corporate Design Elements

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November 2010

11

2 Corporate Design Elements

2.1 The Basic Principle 12 2.2 Logo Switzerland 13 2.2.1 Languages 16 2.2.2 Logo Colours /

Background Colours 17 2.2.3 Composed Logo Switzerland 18 2.2.4 Exclusion Zone 21 2.2.5 Logo Size 22 2.2.7 Don’ts 23 2.3 Logo Confederation 24 2.4 Sender layout 25 2.4.1 Without a partner 25 2.4.2 With partners 26 2.5 Proportion of logo to publication format 27 2.6 Typography 28 2.7 Corporate Colours 30 2.7.1 Secondary Colours 31 2.8 Visual World / Photography 32 2.9 Principles for use 35 2.9.1 Without a partner, single-sided 35 2.9.2 With partners, two or more sides 36 2.9.3 With partners, single-sided 37 2.9.4 With partners, multi-sided 38 2.10 Subsidised Activities 39

2.10.1 Variant A: Logo Switzerland

as a joint umbrella 40 2.10.2 Do n’ts 41 2.11 Variant B: Logo placement

into communication materials of partner organisations 42

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November 2010 Corporate Design Elements

Partner organisations may also use the CD Switzerland outside of projects with the FDFA. The guidelines must be observed. The Logo Confederation is then replaced by the partner’s logo (see chapter 2.10).

If the FDFA can only include one logo (minority participation), this must always be the Logo Confederation.

2.1 The Basic Principle

Whether use is made of the CD Switzerland or the CD of a partner organisation is a matter for negotia-tion. If the FDFA has a majority financial interest or the lead in a project relating to communication abroad, then it is mandatory for the CD Switzerland to be used. The CD Switzerland includes the following elements: – Logo Switzerland – Logo Confederation – Red area – White margin – URL – Typography – Corporate colours

– Visual World / photography

A description of these CD elements and their mandatory use may be found on the following pages.

Use of Logo Switzerland as the sole CD element

– Variant A: The Logo Switzerland places all Swiss partners under a joint umbrella. As a further mandatory element, the Logo Confederation is positioned at an appropriate point between the partner logos as one of the senders.

– Variant B: The FDFA’s project partners can use the Logo Switzer-land on their own communication materials in order to indicate that they are involved in a project / campaign through the CD Switzer-land.

The two variants are shown on pages 40 and 42.

URL

Helvetica

www.swissworld.org Headline Subheadline

Cu puto omnium antiopam vix, mel erant maiestatis te. Vidit ludus necessitatibus ea vis, eu enim agavimia cum ei malo-rum maluisset. Virtute debitis vim ex. Ut duo idque rationibus, ut eam porconcludaturquet meis eloquentiam eam, id cum eligendi molestiae ctior at his, novum legendos dignissim temea intellega mdeb.

new

Zealand.

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2.2 Logo Switzerland

It is the Logo Switzerland’s function to:

make Switzerland visible around the world

act as an interconnecting element for activities of

Swiss organisations abroad

create a strong brand recognition and recollection

strengthen the Swiss participants involved

stand for the quality and importance of the activity

The Logo Switzerland acts as a unifying image for the

Swiss activities around the world.

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Logo Design

The Logo Switzerland is used in two design variations, either on white or on red.

2.2 Logo Switzerland

Logo Elements

Two elements compose the Logo Switzerland: the white cross on a red background (the Swiss national emblem) and the text “Switzerland.” in the language of the country where the logo is used. These two elements can not be separated.

The word “Switzerland” in the specific language is always followed by a full stop, except for applications in languages normally not using punctua-tion marks (Chinese, Japanese, Thai etc.). The word Switzerland is written in Helvetica 75 Bold (see chapter 2.2). The logos are compiled exclusively by the FDFA, Presence Switzerland. The logos may not be modified in any way. Only the original data may be used.

All the logos can be downloaded at: www.image-switzerland.ch

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15 November 2010 x x x x x x x x x x x x 1 x 6 x 0.5 x 7.5 x

Corporate Design Elements Proportions

The two elements of the Logo Switzer-land are arranged in a fixed proportion and design. Do not separate the elements. The grid shown provides the proper proportion and layout of the logo. Scaling the logo up or down is allowed (minimum size 10 mm in print and 60 pixel in online media).

Measurements

The standard measuring constant derived from the logo is “x”. “x” is used for the measurements of all applications in this manual.

x = 5 units

Design Variation Red

Use a white border around the Swiss emblem when displaying it on a red background.

2.2 Logo Switzerland

x x x x x x x x x x x 0.5 x 1 x 6 x 7.5 x

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2.2.1 Logo Switzerland

Languages

The Logo Switzerland should be word-

marked in the official language of the country where it is used. This guarantees that the origin is clear and understand-able.

The word “Switzerland” in the specific language is always followed by a full stop, except for applications in languag-es that do not normally use punctuation marks (Chinese, Japanese, Thai etc.). The font chosen for the wordmark of the basic version is Helvetica New 75 Bold. This style serves as a basis for the other languages in Latin typefaces. All language versions share an identical design and proportion. The height of upper case letters is identical in all versions. The wordmark is adjusted to the width of the logo (spacing, distor- tion).

Logo image files are available in different languages.

The language versions of the logo shown here are just a selection. The full range of language versions available may be found at: www.image-switzerland.ch

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November 2010

The Logo Switzerland may be displayed in red with black text on a white background or with a white border and white text on a red background. The colour definitions on this page are binding. The black and white version displayed here may be used as an exception in black and white communication, e.g. for facsimile or internal communication.

Corporate Design Elements

2.2.2 Logo Switzerland

Logo Colours / Background Colours

Red CMYK 0/100/95/5 Pantone 1797 C / 1797 U RGB 225/26/39 HEX # E11A27 RAL 3020 Verkehrsrot White CMYK 0/0/0/0 Pantone White C/U RGB 255/255/255 HEX # FFFFFF RAL 9016 Verkehrsweiss

Black

CMYK 0/0/0/100 Pantone Black C/U RGB 0/0/0 HEX # 000000 RAL 9005 Tiefschwarz

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Depending on where it is used, the Logo Switzerland may also include additional text elements. There are three variants of the Logo Switzerland (standard, without additional text), the logo with the addition of the partner (country, region, city) for bilateral projects (see page 19) and the logo with additional text elements for major events (see chapter 4).

There are two possible language versions for the Composed Logo Switzerland: an English version and a native version in the official language of the partner. Both the name and the wordmark of the Logo Switzerland are in the same language. Whether the English or the native version (or both) is used depends on the general local usage of logos.

The logos are compiled exclusively by the FDFA, Presence Switzerland. The logos may not be modified in any way. Only the original data may be used. All the logos can be downloaded at: www.image-switzerland.ch

2.2.3 Composed Logo Switzerland

Deutschland.

new

Zealand.

Logo with additional text Composed Logo Switzerland Logo Switzerland

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November 2010

Big variant

Small variant

Two-line variant

The Composed Logo Switzerland exists in three variants: Host country in big letters, in small letters and on two-lines. As soon as the overall width of the logo exceeds 40x, the font is automatically made small and, where appropriate, divided over two lines.

Do not alter or change the logo. Always use original data.

2.2.3 Composed Logo Switzerland

Deutschland.

1.6 x 2.4 x

new

Zealand.

2.4 x 1.6 x 2.4 x

Umbria.

Variant with region

new york.

Variant with city

Variant with theme

2 x

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Colours

The Composed Logo Switzerland should appear in colour whenever possible, red and black on a white background or white on a red background.

As an exception the logo may also be used in black and white.

2.2.3 Composed Logo Switzerland

new

Zealand.

new

Zealand.

new

Zealand.

new

Zealand.

Deutschland.

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November 2010

2.2.4 Logo

Exclusion Zone

Maintain a consistent exclusion zone around the Logo Switzerland, as shown. This space represents the minimum distance between the logo and any other design element, text or page border. The minimum distance to be maintained around the Logo Switzerland measures 2 x around the logo whatever the size of the logo may be.

1 x = height of the word mark 2 x = minimum distance

Rule of thumb

Minimum distance = 2 × height of word mark

Composed Logo Switzerland

Minimum distance = 3 × height of word mark 1 x 1 x

new

Zealand.

1.6 x

Deutschland.

1.6 x

Exclusion Zone Defines the free space around the logo. The exclusion zone makes sure that no

other graphic elements are positioned too close to the logo and thus compromise its impact.

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November 2010

For print, the minimum width of the Logo Switzerland is 8 mm. See recommended logo heights as shown.

For print products bigger than A4, the maximum width is 6% of the overall width.

The Logo Switzerland is always the main logo. Make sure that the Logo Switzer-land never appears smaller than other logos.

If there is not enough space for the Composed Logo Switzerland, then the Logo Switzerland is used.

The ratio of the Logo Switzerland dimensions to the publication format is shown on page 27.

2.2.5 Logo

Logo Size

Logo width: 11.2 mm

Format: A6 (105 × 148 mm) Reproduction in original size

Logo width: 14 mm

Format: A6/5 (105 × 210 mm); Format: A5 (148 × 210 mm) CD / DVD Booklet

Reproduction in original size

14 mm 14 mm 11.2 mm 8 mm 8 mm 11.2 mm Logo width: 16.8 mm Format: A4 (210 × 297 mm) Reproduction in original size

Minimum width: 8 mm

Format Business Card et al. Digital media

Reproduction in original size

8 mm

10 mm

48 px

Deutschland.

Minimum size of the Composed Logo Switzerland

8 mm

new

Zealand.

8 mm 16.8 mm 16.8 mm

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November 2010

Do not display the Logo Switzerland with alternative colours, additional borders, distorted text or on coloured backgrounds (except red backgrounds) or other fonts.

Do not separate the Logo Switzerland from the text. Do not create composed logos with partner logos.

Do not alter the text, colours, proportions or design of the bilateral project logo. Do not place the logo over alternative colours or photo backgrounds.

The Logo must be taken from the original image file provided. Only the size of the logo may be changed while maintaining the proper proportions.

2.2.7 Logo Usage

Don’ts

Switzerland

Claim

Title

Subtitle Text

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November 2010 Application Design Elements

The CD Switzerland is subject to the guidelines of the CD Confederation. Within this framework the Logo Confed-eration has to appear on all means of communication. On multi-page material it is placed on the back, on one-page material it is positioned on the bottom left of the page. For more information see chapter 3.

The usage of the Logo Confederation is restricted to the applications defined in the CD Confederation. For details see the CD manual on intranet FDFA and the guidelines of every department. Contact: [email protected]

2.3 Logo Confederation

Minimum size 32 mm

55 mm Minimum size 32 mm

Original Size, vertical

Original Size, horizontal

Deutsch

Français

English

Sprachvarianten

Das Bundeslogo bleibt unverändert; keine der vier Landessprachen Deutsch, Französisch, Italienisch und Rätoromanisch darf weggelassen oder ersetzt werden.

Das Bundeslogo darf durch höchstens zwei weitere Sprachversionen ergänzt werden. Die zusätzlichen Sprachen werden durch eine Blindzeile abgetrennt. Schriftart und Farbe bleiben gleich.

Versions linguistiques

Le logo de la Confédération reste inchangé. Aucune des quatre langues nationales, à savoir l’allemand, le français, l’italien et le romanche, ne peut être écartée ou remplacée.

Le logo de la Confédération peut inclure au maximum deux autres versions linguistiques. Un double interli-gne séparera les langues supplémentaires.

Additionnal languages

The logo of the Confederation never changes; none of the four national languages German, French, Italian and Raeto-Romance can be omitted or replaced.

The logo of the Confederation can be extended with the translation into two other languages, the additio-nal languages are separated by a blank line. Font and colour do not change.

Auszug aus dem Handbuch CD Bund

Alle Beispiele brauchen das reine Bundeslogo, die Angaben gelten aber alle auch für die Logos (Kennzeichnungen) von Organistionseinheiten der Bundesverwaltung.

Extrait du guide de l’identité visuelle

Les exemples montrent que le logo de la Confédération suisse, mais tous les indications sont valables aussi pour les logos des unités d’organisation de l’administration.

Excerpt from the CD Bund Manual

The samples show only the logo of the Confederation, but of course all indications are also valid for all logos of organisational units of the federal administration.

Information EDA/DTC/Jan2010

It is possible to combine more than one identifier.

The logos are compiled by the Visual Communication of Information Dept. at the FDFA.

2x

2x 5x 5x 2x

55 mm

2x

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Sender layout for the Logo Confederation

On all printed communication material published within the framework of the CD Switzerland a relevant URL is always placed on the front on the bottom left, aligned to the wordmark of the Logo Switzerland. The height of the text is identical to the height of the wordmark. On printed material with two or more sides the URL stands alone, on the front. On one-sided material the URL is placed underneath the Logo Confederation. The distance between the URL and the Logo Confederation must correspond to at least the exclusion zone for the Logo Confederation.

The ratio of the Logo Switzerland dimensions to the publication format is shown on page 27.

Title page for applications for material with two or more sides

2.4 Sender layout

2.4.1 Without a partner

3 X 3 X www.example.org 3 X 3 X

Application on one-side material www.example.org

3 X 3 X

Minimum size 32 mm

Application on one-side material www.example.org

3 X 3 X

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For two or more-sided applications, the Logo Confederation is included on the rear, as the sender, together with the partners’ logos.

On single-sided materials, the sender and the partners’ logos are on the left and the Logo Switzerland on the right.

Applications for material with two or more sides, back and cover

Sender layout

Application on single-sided material

SWISS GUIDES

Shaping Mountain Culture in Western Canada

Presenting Sponsor

Gold Sponsors

Silver Sponsor

Bronze Sponsors

Supporting Bronze Sponsor

Headline Subheadline

Cu puto omnium antiopam vix, mel erant maiestatis te. Vidit ludus necessitatibus ea vis, eu enim agavimia cum ei malorum maluisset. Virtute debitis vim ex. Ut duo idque rationibus, ut eam porconcludaturquet meis eloquentiam eam, id cum eligendi molestiae ctior at his, novum legendos dignissim temea intellega mdeb.

www.swissworld.org Sponsors New Zealand.

With partners

2.4.2

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November 2010

The dimensions listed here apply accord - ingly for other formats.

The Logo Switzerland constitutes the reference and not the Composed Logo Switzerland.

The height of the red or white area is variable.

These values are to be regarded as guide values for intermediate sizes and country-specific formats.

2.5 Proportion of logo to publication format

Format Logosize White edge

in mm (width) in mm in % of the logo’s width

< A6 8 mm 4 mm 50 %

A6 11.2 mm 5.6 mm 50 %

A5 14 mm 7 mm 50 %

A4 16.8 mm 8.4 mm 50 %

A3 19.6 mm 9.8 mm 50 %

> A3 Maximum 6 % of the product’s width ½ of logo’s width 50 % 6 X 6 X 3 X 3 X 3 X 3 X 3 X 1 X 1 X 3 X

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2.6 Typography

Helvetica Family

Helvetica 45 Light Helvetica 55 Normal

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPqRSTUVWXYZ

1234567890

Helvetica 65 Medium Helvetica 75 Bold

abcdefghijklmnopqrstuvwxyz

ABCDEFgHIjkLMnoPqRSTUVWxyZ

1234567890

Helvetica 85 Heavy Helvetica 95 Black

abcdefghijklmnopqrstuvwxyz

aBcdefgHijklmnopqrstuvwxyz

1234567890

Only Helvetica fonts (in all the standard-width variants) should be used. If for technical reasons Helvetica fonts are not available, use Arial.

The Helvetica font family is available in various non-Latin language versions, such as Cyrillic, Greek, Arabic and Hebrew. A font from the Hei family is recommended for Chinese.

In typesetting (spaces before punctua-tion marks, quotapunctua-tion marks, etc.) due consideration is given to national specificities.

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2.6 Typography

Arial Family

Arial Regular

abcdefghijklmnopqrstuvwxyz

AbcdeFghijklmnopqRstuvwxyz

1234567890

Arial Bold

Verdana Family

Verdana Regular

abcdefghijklmnopqrstuvwxyz

abcdeFghijklmnopqRstuVwxyz

1234567890

Verdana Bold

For office applications the reccomended font is Arial.

For internet-applications the recommended font is Verdana.

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2.7 Corporate Colours

Red CMYK 0/100/95/5 Pantone 1797 C / 1797 U RGB 225/26/39 HEX # E11A27 RAL 3020 Traffic red

White

CMYK 0/0/0/0 Pantone White C/U RGB 255/255/255 HEX # FFFFFF RAL 9016 Traffic white

Black

CMYK 0/0/0/100 Pantone Black C/U RGB 0/0/0 HEX # 000000 RAL 9005 Jet black

gray 60

CMYK 0/0/0/60 Pantone Cool Gray 8 C/U RGB 153/153/153 HEX # 999999

gray 30

CMYK 0/0/0/30 Pantone Cool Gray 5 C/U RGB 204/204/204 HEX # CCCCCC

gray 15

CMYK 0/0/0/15 Pantone Cool Gray 3 C/U RGB 230/230/230

Colour plays a central role in communi-cating the Brand Switzerland. Always use the palette of red, black, and white outlined below and apply them to any communications material, e.g. in typography, graphic elements etc. Red is never rastered (no tonal values should be used).

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Secondary Colours

Corporate Colours

Colour CMYK 70 /10 /100 / 0 Pantone 376 C / 376 U RGB 91 /161 / 40 HEX # 5BA128 Colour CMYK 90 / 70 / 0 / 0 Pantone 2728 C / 2728 U RGB 30 / 84 /158 HEX # 1E549E Colour CMYK 60 / 15 / 0 / 0 Pantone 298 C / 298 U RGB 103 /179 / 223 HEX # 67B3DF Colour CMYK 0 / 40 / 100 / 0 Pantone 130 C / 129 U RGB 246 /168 / 0 HEX # F6A800 Colour CMYK 0 / 20 / 100 / 60 Pantone 4495 C / 456 U RGB 133 /109 / 0 HEX # 856d00 Colour CMYK 25 /100 /100 / 20 Pantone 484 C / 173 U RGB 161 / 20 / 28 HEX # A1141C Colour CMYK 100 / 0 /100 / 20 Pantone 356 C / 356 U RGB 0 /124/ 48 HEX # 007C30

Only use the secondary colours defined here.

Tonal values may also be used.

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Images reflect Switzerland’s brand values. Therefore,

the right choice of images is crucial for the

communi-cation abroad.

Central elements of the Swiss world of images are the

Alpine habitat and Switzerlands’s people.

The Alpine habitat and its characteristic features on the

one hand evoke strong associations with Switzerland.

On the other hand Switzerland’s people make the

Swiss history, values and achievements become alive

and tangible.

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Style

Images within the CD Switzerland are characterised by their natural style. Landscapes and situations taken from everyday Swiss life convey an image of authenticity and believeability, as well as an image of a country where high quality matters. For this reason, photos must not be artificially changed or manipulated. Poor quality pictures must not be used.

Colours

Wherever possible, images should contain Switzerland’s national colours, red and white. They should be part of a natural context, for example in backgrounds, clothing or accessories. They should never give the impression of having been added to the picture artificially.

Picture database at: www.image-switzerland.ch

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2.8 Visual World / Photography

Composition/Content

Every picture should tell a little story. Create suspense in the composition of the picture by using contrasts (small / large, close / far, bright / dark, etc.), special angles or an unusual focus. Show a lively picture of a modern, active Switzerland in all the segments of today’s life from contemporary architecture to traditional customs and from natural spectacles to nano- technology.

Avoid the ordinary and obvious. In exceptional cases, it is permitted to use renderings, artificial images (paintings, etc.) and black and white motifs.

Picture database at: www.image-switzerland.ch

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November 2010

The following elements are used for publications without a partner: - the negative Logo Switzerland,

positioned prominently on the title page, at the bottom or top right, on red. It is not permitted to place the logo on a different-coloured background.

- Logo Confederation - red area (variable size)

- white edge, proportional to size of logo - URL of page with further information:

www.swissworld.org is always available

- typography in Helvetica for print products. For digital media, Verdana is used and, for Office applications, Arial. - the colours used are red, white and

black, as well as different shades of grey

- image with a clear-cut message - titles may be positioned on the picture

or on the red or white area. Text may not be placed on the picture and red area simultaneously.

2.9

2.9.1 Principles for use

Without a partner, single-sided

www.swissworld.org

New

Zealand.

Headline

Subheadline

Cu puto omnium antiopam vix, mel erant maiestatis te. Vidit ludus necessitatibus ea vis, eu enim agavimia cum ei malo-rum maluisset. Virtute debitis vim ex. Ut duo idque rationibus, ut eam porconcludaturquet meis eloquentiam eam, id cum eligendi molestiae ctior at his, novum legendos dignissim temea intellega mdeb.

White edge

3 x

Font

Helvetica, all variants, in exceptional cases Arial

Pictures

Alpine habitat, people, red, white

Logo Switzerland

bottom right, negative

URL front side bottom left 1 x (character height “Switzerland“) Red area

mandatory, variable height, correct red as per specification

Sender:

Logo Confederation

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November 2010

On publications with two or more sides, the Logo Confederation with the FDFA as the sender will be positioned on the rear.

2.9.2 With partners, two or more sides

Principles for use

Headline

Subheadline

In eos porro aperiri, ut mel habeo menandri constituam. te molestiae elaboraret sea, offendit salutandi patrioqu no eum. Te sit alii tempor molestiae.

www.swissworld.org

32 mm

Pictures

White edge 3 x URL front bottom left Font

Helvetica in all variants, in exceptional cases Arial, text on red area or picture

Sender: Logo Confederation on rear Red area mandatory, variable height Red area

on rear, correct red as per specification

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2.9.3 Principles for use

With partners, single-sided

Headline

www.swissworld.org Sponsors

New

Zealand.

Partner logos separated by black bar White edge

3 x FontHelvetica in all variants, in exceptional cases Arial

Pictures

white field area

variable height

bottom right, positive (character height “Switzerland“ = 1 x)

URL

front side bottom left

The following elements are used for single-sided publications with partners: – the positive Logo Switzerland, placed

prominently on the title page at the top or bottom right, on white. It is not permitted to place the logo on a different-coloured background.

– the Logo Confederation – white area (variable size)

– white edge, proportional to size of logo – URL of page with further information:

www.swissworld.org is always available – typography in Helvetica for print

products. For digital media, Verdana is used and, for Office applications, Arial – the colours used are red, white and

black, as well as different shades of grey

– image with a clear-cut message – titles may be positioned on the picture

or on the white area. Text may not be placed on the picture and white area simultaneously.

Sender:

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On two-sided publications with partners, there is a red area on the front page with the negative Logo Switzerland. The rear page with the partner logos is white. Apart from this, the same principles as those set out on the previous page apply.

2.9.4 Principles for use

With partners, multi-sided

www.swissworld.org

Headline

Subheadline Sponsors White edge 3 x White back page Red area variable height, correct red as per specification, mandatory for multi-sided publications URL front bottom left Pictures Alpine habitat, people, red, white

Sender: Logo Confederation on back page Partner logos separated by black bar

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November 2010 Logo Applications for Subsidised Activities

2.10 Subsidised Activities

The FDFA can appear in its own (see chapter 3),

neutral or third-party environment. “Neutral” means

a design that is not dominated by a corporate design

of one of the organisations involved. A “third-party”

environment is when the FDFA appears in a different

organisation’s corporate design. The positioning of

the Logo Switzerland as the sole CD element in a

neutral or third-party environment is described in what

follows.

The correct placement of the logo must be examined as the case arises. There are two possible alternatives for the FDFA when it appears in an environment other than its own environment: umbrella placement and subordinate placement. See page 35, principles for use.

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40

In order to create a uniform appearance of Switzerland, ideally the Logo Switzer-land should be displayed as a joint umbrella whenever the FDFA partners activities together with other Swiss or international organisations or companies. As a joint umbrella, the Logo Switzerland is placed either on the right or on top (right or left) of the other logos. The Logo Switzerland and the remaining logos on the left or underneath are always separated by a bar.

The Logo Switzerland should be recog- nisably bigger than the other logos. The Logo Confederation must be displayed within the partner structure in order to relate the Logo Switzerland to the official body, the Swiss

Confederation.

The exclusion zone must be observed.

2.10.1 Subsidised Acitivities

Variant A: Logo Switzerland as a joint umbrella

Offi cial Sponsors

Expo Partners

Offi cial Sponsors

Expo Partners

193 192

Donatoren, Donateurs, Donors

Adrian Neuhaus, Treuhandgesellschaft für medizinische Berufe, Langenthal Ammann Schweiz AG, Langenthal

BEKB|BCBE, Langenthal Ducksch & Anliker Architekten AG, Langenthal Elektrolux AG, Zürich Kühne + Nagel Management AG, Schindellegi Schöni Transport AG, Wynau Swiss Life, Generalagentur Langenthal, Langenthal

Medienpartner, Partenaire médias, Media partner

Partner Partenaires Partners

Hauptpartner, Partenaire principal, Main partner

Subvenienten, Organismes subventionnaires, Granting agencies

Partner, Partenaires, Partners

Neutral area, or area within the partner‘s CD

Exception

If only one logo can beincluded this must be the Logo Confederation in a block with the partner logos

separated by a bar, as a joint umbrella

in a block with the partner logos

Trade fair stand

(partner‘s corporate design with Logo Switzerland)

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2.10.2 Subsidised Acitivities

Do n’ts

The Logo Switzerland may not be inte-

grated in a partner structure but must provide an umbrella for the structure. If the Logo Switzerland cannot be positioned in this way, the Logo Confederation will be used (see page 40, bottom left). The logos must always be positioned on a white surface.

Do not use any other layouts of the partner block than the one defined above. Do not create composed logos with other partner or partner logos.

Do not alter the text, colours, proportions or design of the Logo Switzerland. Do not place the Logo Switzerland over colours other than red or white or over photo backgrounds.

The Logo Switzerland must be taken from the original image file provided. Only the size of the logo may be changed while maintaining the proper proportions.

Expo Partners Offi cial Sponsors

Offi cial Partners

Kooperationspartner Offi cial Sponsors

Expo Partners Offi cial Partners

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November 2010 Logo Applications for Partner Organisations

The guidelines here show possibilities of integrating the Logo Switzerland into communication materials of partner organisations.

The Logo Switzerland should have as much visual impact as possible. The logo must be placed on red (see page 17 for colour definition) or on white. The logo should be placed whenever possible on the top right or bottom right.

The logo can be used in red or black and white, in either its positive or negative form.

The exclusion zone must be observed. Wherever possible use more white space around the logo than just the minimum exclusion zone.

2.11 Variant B: Logo placement into communication

materials of partner organisations

Brochure, front and rear page

(partner‘s corporate design with the Logo Switzerland on the bottom right) Musandit isciam imet ius, ium cum imusani hillabore volupta comni re, quatem quibeat quodic to ea peliquid modis inis ari cor aut venimet ernam

Text obitatum sun ima renimus, volorru ti ur?

LOGO

Musandit isciam imet ius, ium cum imusani hillabore volupta comni re, quatem quibeat quodic to ea peliquid m

Text obita-tum sun ima renimus, volorru ti ur?

Invitation

(partner‘s corporate design with the Logo Switzerland on the top right) Logo Switzerland with

the exclusion zone, at the bottom or top right, on a white background Neutral area or area