2
Introduction
The purpose of this guide is to establish a consistent application of the Clements Worldwide brand identity across the company at every client or partner touch point. From the internal to the external the Clements Worldwide brand should be communicated with
consistency and authority.
Ask yourself...
• Will a potential client/partner see this?
• Does this follow the rules stated in the Clements Worldwide Brand Guidelines?
• Has the marketing department approved this?
How to use this guide
As an employee of Clements Worldwide everything you do while on the job is a reflection of Clements. While most efforts will require pre-approval those that are part of everyday job functions will
likely not and thus should follow the guidelines. Use this guide as a reference tool when making decisions regarding any client or partner facing touch points.
Table of Contents
1. Clements Worldwide Logo - 6 1.1 The Elements - 8 1.2 Positioning - 9 1.3 Sizing - 10 1.4 Incorrect Usage - 11 2. Colors - 12 2.1 Color Palette - 13 2.2 Color Usage - 14 3. Design Features - 15 3.1 The Ike - 16
3.2 The Ike Curve - 17 3.3 The Tag Line - 18 4. Typography - 19 4.1 Typeface - 20 5. Communications - 21 5.1 External Communications - 22 5.2 Boilerplate - 23 5.3 Social Media - 24
5.4 Press Releases & Media Inquires - 25 6. Language Guidelines - 26
6.1 Proper Names & Abbreviations - 27 6.2 Symbols - 28
7. Compliance - 29
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The brand is communicated in every interaction a person has with Clements Worldwide. From a telephone greeting to a full and robust website the Clements Worldwide brand is there.
Potential partners and clients connect with Clements Worldwide in many different ways. All of which should reflect the brand.
Business Cards Emails Phone
Greetings Websites Advertisements Brochures Presentations Exhibits Applications Media Coverage Trainings Employees Offices Newsletters Email Addresses Social Media Giveaways Outbound Calls Publications Policy Documents
Events Partnerships Proposals Sponsorships Interviews Quotes Memberships Customer
Service Press Releases And more...
To provide peace of mind and financial protection worldwide.
I. C. A. R. E. Philosophy
Integrity – We will adhere to a code of moral and ethical conduct in which all business will be in full compliance with the comments made to our employees, our co-co workers, our clients, our partners and other regulatory bodies
Customer – We will exceed the service expectations of our employees, co-workers, clients and partners and remain a service-oriented, trustworthy, caring and financially stable organization.
Achievement – Our steady growth is built upon an entrepreneurial culture that
encourages our employees to apply innovative solutions to business challenges and opportunities.
Relationships – We will continue to build long-term relationships with reputable organizations, partners, vendors, co-workers and employees which are based upon mutual honesty, respect and a strong understanding and belief in our value system. Enjoyment – We are committed to fostering a prosperous environment, where our
employees share the Clements’ values system and are able to achieve the highest quality of life, both at work and at home.
Vision & Philosophy
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1. The Elements
2. Positioning
3. Sizing
4. Incorrect Usage
1. The Elements
• Logomark (affectionately referred to as Ike) • Logotype
• Spacing
Clear space is the area
surrounding the logo. Clear space is defined by the distance “x,” a unit of measurement equal to the height of the letter “C” in the Clements logo. The clear should space remain free of all graphics, photography and typography for maximum brand recognition.
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1.1 The Elements
Powered by:
When working with wholesale/white label partners “powered by” is added to the logo as appropriate:
1.2 Positioning
The Clements Worldwide logo is right-aligned. Ideal logo placement should be at the top right or bottom right of printed documents.
Standard exceptions include co-branded materials and the website. Each exception is made on a case by case basis.
International roads are not always easily, or safely, navigable. Treacherous road conditions and inferior infrastructure present daily dangers to vehicles at every turn. Depending on the location of the vehicles, other risks that may be lurking include car-jacking and theft. Clements Worldwide provides comprehensive coverage for every vehicle-related transportation hazard.
Copyright © 2013 Clements Worldwide. All Rights Reserved.
+1.202.872.0060 or 1.800.872.0067 [email protected]
WorldAuto™
International Fleet Insurance
Clements continues to be the leading provider of trusted and reliable insurance services for relief and development organizations and the people who support them.
> Personal Auto > Transit & Cargo > Group Health > Political Risk > Kidnap & Ransom > Foreign Property & General Liability > Director’s & Offi cers Liability > DBA Worker’s Compensation > Travel Medical > Term Life > Personal Liability > Long-Term Disability
Contact Clements Today
Our portfolio of insurance products include: Comprehensive Coverage
Clements provides coverage for all vehicles in an organization’s fl eet, in-cluding motorcycles, trucks and SUVs. This protection extends to physical damage, as well as excess liability (third party) insurance. Insured vehicles will be covered regardless of whether the vehicle was in a collision or was parked when the damage was sustained.
Political Violence Extension
With over 60 years of experience working with clients in confl ict regions, Clements is well-qualifi ed to provide organizations with the right coverage. The political violence extension is a unique product that protects organiza-tions from the fi nancial risks presented by civil unrest, war, riots, and acts of terrorism.
Flexible Coverage
Clements designs every individual program in order to give customers the best rates and the most appropriate coverage. This approach helps organiza-tions to receive full protection, including no breaks in coverage when crossing borders. Coverage is available worldwide*.
Personal Accident Extension
Typical local liability policies fail to provide suffi cient coverage to compensate for bodily injury resulting from an accident. WorldAutoTM includes Personal Accident protection which provides fi nancial relief should a driver or passen-ger sustain injury or death as a result of an accident. Local policies frequently do not off er this extension.
*See Coverage Details for location exclusion information
(See back for additional coverage details)
#CI-010 1/13
Copyright © 2014 Clements Worldwide. All Rights Reserved.
+1.202.478.6589 | 1.800.693.1087 [email protected] PMI members have access to quality personal and professional benefi ts. With the growing need to provide benefi ts that can be used by international members, PMI looked for an insurance company with a track record of off ering life insurance throughout the world. Since 1947, Clements Worldwide has provided comprehensive insurance solutions to the international community. With a reputation for unparalleled customer service and superior claims handling, we believe Clements has the knowledge and experience to best serve PMI member needs.
For More Information Contact Clements About the Partnership
All active ACS members can receive the fi rst 60 days of coverage FREE
so enroll today!
With a Clements life insurance policy, you get:
• Financial protection that will stay with you regardless of whether you change jobs, or move anywhere in the world as long as you retain your PMI membership.
• Coverage for death as a result of illness*, accidents and acts of war and terrorism.
• Tiered limits up to USD 500,000, with rates starting as low as $22 USD per month.
• Continuous coverage to age 71 – prime income earning years. • No medical exam or blood tests required. • Guaranteed admittance – instant protection. • Quick and easy online enrollment.
PMI and Clements Worldwide guaranteed-issue international term life insurance* provides coverage for international members. Our new top-rated life program covers you worldwide at discounted rates. Additionally, this world-class family-protecting insurance is available without a medical exam. According to the Life Insurance and Market Research Association, experts recommend having enough life insurance to replace income for 7 to 10 years. Unfortunately, the reality is that the typical married couple has less than half that amount**. Clements Guaranteed-Issue International Term Life Insurance makes it easy to fi nancially protect your family with A-rated coverage and enjoy peace of mind.
Financial Protection Your Family Can Rely On: No Medical Exam Required*
Low fi xed premium for portable term life coverage up to USD 500,000 in benefi ts.
Guaranteed-Issue International Term Life Insurance
#PI-040-PS-PMI 9/14
LOGO
NEVER LEAVE ANYTHING TO CHANCE TAKE CLEMENTS WITH YOU
TRANSIT & CARGO | PROPERTY | SPECIALTY & HIGH RISK Washington, DC London Dubai |
ARE YOU COVERED?
From Transit & Cargo to Commercial Liability, UK exporters face signifi cant risks. We can help provide comprehensive
solutions for all commercial enterprises.
Clements has been helping exporters meet their specialty and high risk insurance needs for over 65 years.
For a free consultation or to learn more, contact: Gareth Saunders
0207 397 4974 • [email protected]
clements.com/export
YOU SHIPPED IT.
THEY LOST IT.
Join us for a free webinar! Learn the basics of risk management & how to save your organisation money.
Get more info at
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1.3 Sizing
LOGO
The logo can be as large as necessary within reason. To ensure legibility, the minimum size of the Clements Worldwide logo is .625” or 15.875mm wide for print applications and 125 pixels wide for electronic media.
1.4 Incorrect Usage
LOGO
Do not alter the logo colors.
Do not distort the logo in any way.
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1. Color Palette
2. Color Variations
2.1 Color Palette
Color
CMYK 47:0:100:0
RGB 140:198:63
Hex #96CA54
Pantone 367
CMYK 28:87:85:26
RGB 146:55:45
Hex #92362D
Pantone 478
CMYK 62:56:54:29
RGB 92:87:89
Hex #5C5759
Pantone 425
CMYK 0:48:88:0
RGB 248:152:56
Hex #F79737
Pantone 716
CMYK 65:28:100:11
RGB 100:136:59
x 638834
Pantone 450
There are five main colors used in the Clements Worldwide marketing. The official colors which represent most of the brand and products are used most often. There are also the colors we used for the Scholars Health Program as well as the orange accent color that is most often seen on online advertisements as well as the buttons on clements.com
Official Colors
Alternate Colors
{
{
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2.2 Color Usage
Color
Every effort should be made to use the original full color version of the logo. However circumstances may require using an acceptable alternate.
Acceptable alternate logo reasons: • Printing
• Dark background
1. Ike
2. The Ike Curve
3. Tag Line
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3.1 Ike
Design
The logo mark affectionately referred to as “Ike” should only be used when accompanied with the full Clements Worldwide logo. On a case by case basis Ike can be used as a stand-alone with approval from Marketing.
3.2 The Ike Curve
Design
Current Clements Worldwide branding includes the Ike Curve positioned on the left side of print collateral.
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3.3 Tag Line
Design
The current Clements Worldwide tag line should be featured in all capital letters, ideally with alternate colors as shown:
NEVER LEAVE ANYTHING TO CHANCE
TAKE CLEMENTS WITH YOU
NEVER LEAVE ANYTHING TO CHANCE
1. Typeface Overview
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4.1 Typeface
Typography
• The Gotham font family is the primary typeface and should be used in printed material.
• Eurostile is the logo typeface and is used sparingly as an accent.
• The Arial & Calibri font family is the preferred typeface for web and email.
1. External Communications
2. Boilerplate
3. Social Media
4. Press Releases / Media Relations
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5.1 External Communications
Communication
Client-facing communications are highly visible representations of Clements Worldwide and as such should have continuity.
To aid in the consistency and credibility of our brand, templates have been created for various client facing needs. These
templates can be found on the intranet in the File Library. File Library Contents
• PowerPoint Presentation Templates • Proposals
5.2 Boilerplate
Communication
Boilerplate is standard text that can be reused as necessary. When in need of a description of Clements Worldwide use the below boilerplate text.
Clements Worldwide is the leading provider of insurance solutions for expatriates and international organizations. Founded in 1947, Clements offers worldwide car, property, life, health, specialty, and high risk insurance to clients in more than 170 countries. Our dedicated staff in Washington, DC, London, and Dubai are committed to providing superior customer service and claims response. For more information on Clements Worldwide and our global suite of services, visit www.clements.com.
When necessary the boilerplate can be edited for a specialized subject matter. Contact marketing for assistance in creating a more customized boilerplate.
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5.3 Social Media
Communication
All company centric social media is managed through the Marketing Department. Clements Worldwide is active on the following platforms: • Facebook: www.facebook.com/ClementsWorldwide • Twitter: www.twitter.com/tweet_clements • LinkedIn: www.linked.com • Vimeo: www.vimeo.com/clementsworldwide • Google+: www.google.com/+Clements
Personal social media accounts used for work purposes such as accounts on LinkedIn should follow all Clements Branding Guidelines or should be kept separate.
For more information reference the Social Media Guide on the Marketing Intranet page.
5.4 Press Releases & Media Inquires
Communication
Press Releases
Marketing releases press alerts on new partnerships, products, or industry trends that are both (1) relevant and interesting to the
market place and (2) will help bolster the Clements Worldwide brand as a thought leader and innovator in global insurance products. If any department has plans for a new product or partnership introduction, or other press release ideas, it should contact marketing as soon as possible so we can prioritize the release within the overall marketing calendar.
Media Inquiries
Should you receive a request for an interview, comment, or any information on Clements from anyone who intends to publish the information in the press, a blog, a presentation, or online (including requests at tradeshows), direct the request to the Marketing
Communication Manager immediately. Clements actively looks to increase its brand recognition through press placement by focusing on key messaging and talking points. Marketing will ensure the request is answered in a way that best supports our business goals and brand.
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1. Proper Names & Abbreviations
2. Symbols, etc.
6.1 Proper Names & Abbreviations
Language
Guidelines
The Company
“Clements Worldwide” - When referring to the company in the first instance use the full Clements Worldwide name, following references can be just “Clements”.
The Products
• GlobalCare® is one word, capital G and capital C • WorldAuto® is one word, capital W and capital A • MissionsAbroad® is one word, capital M and capital A
• Scholars Health Program® – In all documents the full name should be given first. Any subsequent mentions can be referred to as “Scholars”.
{
Official versions contain a bolded portion of the
product name. Note use of registered trademark.
Currency Abbreviations
• United States Dollar - USD 300 • British Pound - GBP 300
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6.2 Symbols
Language
Guidelines
Symbols and icons have been carefully crafted and chosen to represent the Clements Worldwide brand. The symbols and icons are available for use for various client facing collateral. Please refer to the marketing department for availability.
Car/Motor Property
Commercial Property Student
Motor Fleet Shipping / Transit & Cargo Group BenefitsHealth /
Health Life
1. Standard Disclosures
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7.1 Standard Disclosures
Compliance
Dubai Disclosure
Clements Worldwide is a trading name of Clements Dubai Ltd. and is a fully owned subsidiary of Clements Worldwide. Clements Dubai Ltd. is regulated by the DFSA.
London Disclosure
Clements Worldwide is a trading name of Clements Europe Ltd. Clements Europe Ltd is registered in England and Wales at 40 Lime Street, London, EC3M 7AW under registration
number 06918946 and is a fully owned subsidiary of Clements Worldwide. Clements Europe Ltd is authorised and regulated by the Financial Conduct Authority (FCA) to conduct insurance mediation activities. First Last Job Title Clements Worldwide P. +1.202.872.0060 or 800.872.0067 F. +1.202.466.9064
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