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How To Attend Xchange

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XChange is a dynamic conference that brings together 225-250 pre-qualified solution providers from across the United States. These executive decision makers will converge to meet face-to-face with top technology vendors and industry analysts to focus on the latest and greatest products, programs, and business models in the channel community.

XChange creates a unique opportunity for you to engage and drive sales with the largest contingency of qualified and successful solution providers in the industry. Unlike a traditional trade show, our event offers a platform for you to have full, targeted, and one-on-one contact with these powerful partners. And our attendees are hosted – guaranteeing their quality, time and attention.

Why Sponsor

 Meet individually or in groups with leading and emerging solution providers in the channel to create and strengthen relationships.

 Partner with solution providers or complimentary vendors to increase your selling capacity.

 Learn the latest trends and outlook for the industry from analysts and thought leaders.

 Listen to what the feet on the street have to say about the market and your products.

 Accelerate your business by making the connections and gathering market intelligence.  Gain market share and brand awareness by being

in front of this cross-section and who’s who of the channel.

As thought leaders and an independent news engine and resource for the high tech channel, XChange Events has the ability to deliver key solution providers.

SPONSORSHIP OPPORTUNITIES

XChange Solution Provider

March 1-3, 2015

Pre-event activities February 28 Gaylord Texan | Dallas, TX

XChange 2015

August 9-11, 2015

Pre-event activities August 8 Gaylord National | Washington, DC

About the Event

2014 Attendee Highlights

 Pre-Qualified Solution Providers

 Strong cloud & managed services presence

 88% C-level, VP, or Director  30% featured on the CRN

SP500, Next-Gen, MSP500, Fast Growth or Tech Elite lists  Approx $20B in revenue

represented (across both events)  71% new to XChange

Why Choose XChange Both solution providers and vendors are looking for quality

partners – and we deliver.

97% of 2014 attendees reported

they found a new vendor that provided business opportunity

Event Highlights  Boardroom appointments  Speaking opportunities  Prescheduled 1:1 meetings  Channel@Work project  Awards reception Awards

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54%

of solution providers expect

>15%

growth in the next year

% Attendees by Revenue

60-70% of attendees are new to the event each year, providing you with an

overwhelming opportunity to find new partners and accelerate the sales of your

technology solutions.

Audience Demographics

Source of Revenue (Average)

Hardware Software Services Small Bus Midmarket Enterprise

providing a true sample of the solution provider community. This broad

perspective gives insight into the full scope of the IT Channel.

XChange 2015

August 9-11, 2015

Washington, DC

% Attendees that Provide Each Technology

Source of Revenue by Sales (Average)

 225-250 pre-qualified solution

providers per event

 Strong cloud & managed services presence

 88% C-level, VP, or Director  30% featured on the CRN SP500,

Next-Gen, MSP500, Fast Growth or Tech Elite lists

 Approximately $20B in revenue represented (across both events)

 71% new to XChange

Attendee Snapshot

85%

of attendees actively engaged in selling cloud, managed,

or hosted services 0% 10% 20% 30% 40% Up to $1.9M $2M -$4.9M $5M - $9.9M $10M - $19.9M $20M - $49.9M More than $50M

47%

38%

15%

26%

16%

58%

0 10 20 30 40 50 60 70 80 90 VoIP Virtualization Telecom & Unified Communications System Integration Storage Servers, Desktops, Notebooks, Tablets Security Networking Mobility Managed Services & Hosting Disaster Rec / Bus Continuity / Backup & Rec Data center CRM, ERP & ECM Cloud Computing BI App Dev & Custom Software

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Key Event Sponsorship Opportunities

Event Tools & Coverage Event App

Helpful event logistics, content information, and meeting scheduling is at your fingertips.

Making IT Social

 Submit your Twitter handle and follow @TheChannelCo to join the conversation  Like XChange Events on Facebook when you look for event pictures and other highlights

CRN Editorial Coverage

Editors report on the key news and stories throughout the event. Find it all on CRN.com Interactive Boardroom Appointments give you 25

minutes of dedicated presentation time to targeted groups of 12-15 pre-qualified solution providers segmented by type and core competency.

The Solutions Pavilion show floor is an exciting, interactive setting for your live product demonstrations, face-to-face meetings, and networking.

Vendor Keynotes are 30 minute full audience sessions where you can share your brand and industry

perspective by having one of your experts speak.

Tech Symposiumsgive you 20 minutes on the main stage to present your product demonstration or case study to the entire audience.

XChange Talks give your executive 5 minutes to address the full audience (no slides or video) with provocative insights on your company’s showcased solution or program and how it will drive partner success. Talks are moderated by XChange Events MC.

XChange is one of the world's leading IT channel events, where top

vendors and solution providers will meet, network, train and define the future

of the industry.

SPONSORSHIP OPPORTUNITIES

XChange Solution Provider

March 1-3, 2015

Dallas, TX

XChange 2015

August 9-11, 2015

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Our team will help you create a customized sponsorship package.

You can address the full audience, or select a targeted group for a

presentation or demonstration.

Key Event Sponsorship Opportunities

Customize Your Experience

We are here to help you create the package that best fits your goals and your budget. Whether you are looking to recruit new partners or enable existing partners, custom options include, but are not limited to:  Targeting specific partners  Private meals

 Receptions

 Activities (fun, training, etc.)  1:1 Meetings

 Branding strategy

What Differentiates XChange

 High quality executive decision maker attendees  Hosted model to guarantee

execs’ time and attention  Variety of opportunities to

network and interact  Full attendee list with

demographics provided  Editorial coverage by CRN  Advisory Board drives

continuous improvement  Charity and sustainability

initiatives

 Customer Service – we don’t just sell you the event; we are your partner

We are committed to your Concurrent Vendor Case Studieslet you showcase a

partner or end client success story. You present that story two times in back-to-back 25-minute sessions where you have the opportunity to take questions and engage with solution providers who have self-selected your session based on your brand and topic brief.

Demo Rooms give you the opportunity to create a fully customized display and demonstrate your newest solutions and products more personally. Participate in the passport program to encourage more visitors during designated agenda times. Rooms are available

throughout the event for private meetings.

Workshops and Boot Camps create a targeted learning environment in which you can train, enable or recruit based on your goals. Both exclusive and multi-vendor options available. Includes all recruitment and operations management.

CRN Channel Champs & Annual Report Card (ARC) Awards are where solution providers honor vendors with the most exceptional products, programs, services and technologies. These high profile evenings provide a showcased environment for your branding as well as an opportunity to address the entire audience.

Custom Meals & Activities allow you to create a more private and unique atmosphere, as well as target a very specific set of attendees. The XChange Events team can manage the logistics and recruitment for you.

XChange 2015

August 9-11, 2015

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Testimonials

93%

of sponsors said they would recommend the event to another vendor

99%

of solution providers said they would recommend future attendance to event

SPONSORSHIP OPPORTUNITIES

“XChange never disappoints. Their events are first-class and attract quality attendees that are interested in exploring new partnerships and opportunities. I like the organization and agenda for the conference and always finding myself wishing I could have attended more sessions. Great forum for networking and finding new partners.”

― Datto

“Given the growth in popularity of social media and electronic communications, they will never replace the value in a physical handshake and eye to eye conversation.”

― Interlink Communications Systems

“Thank you for a wonderful event. McAfee always enjoys participating in the

Channel@Workday. It's a neutral territory for vendors and partners to come together to create impact outside the office. The quality and professionalism of the attendees is much appreciated.” ― McAfee

“Great event to network with current business partners and meet new ones.” ― Red Hat

“Best event of the year. Great vendor selection and those vendors are truly interested in partnering with me and my company so that we can together grow our businesses. XChange does a great job of creating sessions that are on target and relative to the market and channel today.”

― Teracat Data Solutions

“XChange was an excellent event. It allowed me to find new opportunities with current vendors and also find totally new vendors I can partner with. It is the most valuable event I've attended this past year.”

― Ultra, Inc,

DBA Connecting Point Computer Center

“The vendors bring their A game and

allow us to get hands on with their systemsas well as an in-depth

understanding of their partner programs.”

― Vantage Point Solutions Group

“I enjoyed the event and it was nice to meet the vendors in the boardroom and give them honest feedback.” ― MB Consulting Group

“Great Networking Event. I met new vendors and made peer to peer connections that will help drive new business.” ― Emerge

XChange Solution Provider

March 1-3, 2015

Dallas, TX

XChange 2015

August 9-11, 2015

References

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