Personal and
professional
overview
.
Showcasing the responsibilities
and achievements from some of
the positions held whilst working
with businesses and individuals to
increase their online presence.
[email protected]
John Alexander Rowley
Passionate about innovative digital marketing
I’m an enthusiastic digital marketing professional
passionately dedicated to increasing the online presence
of businesses and individuals through innovative digital
marketing in order to improve online engagement and
Return on Investment.
I have a proven track-record of proactively managing
online strategies spanning multiple digital channels in
order to continuously optimise conversion rates and
enhance lead generation results month on month.
Nice to
meet you,
I’m John.
John is a hardworking and approachable individual with
a creative flare. His charm and friendly personality makes
him a fantastic person to have around the office.
- Simran Matharu, Senior Buyer at EvoEnergy
Romax Technology is the world’s leading B2B provider of simulation
technologies, design expertise and consulting for gearbox and driveline
systems. Founded in China, the Nottingham based company sell
products and services primarily to the wind energy and automotive
industries from twelve offices across America, Europe and Asia.
www.romaxtech.com
Digital marketing
executive at
Romax Technology.
Responsibilities
• Managing the organisation’s global digital marketing strategy and online presence • Designing, developing and launching the company’s corporate website
• Regulating various pay-per-click campaigns and bidding strategies
• Maintaining high search engine result positions through SEO and content marketing • Producing optimised email campaigns and directing the email marketing strategy • Engaging with audiences through various social media platforms
• Administrating marketing automation software and integrated new lead lifecycle processes Key achievements
• Increasing total lead acquisitions from approximately 10 to 130 per month
• Achieving a 77% rise in page views within twelve months of launching the new website • Delivering 1,000+ visitors per week from paid ads whilst maintaining a cost per lead of <£40 • Growing organic traffic by approximately 166% over twelve months
• Developing over 100 email campaigns, with an average click-through rate of roughly 6% • Launching a social media strategy, with 10% of subscribers visiting the site each month
“
Working with John is great – he’s proactive, intuitive, extremely
competent and generally a fantastic asset to any team. He can easily
translate commercial and corporate goals into online marketing activities
and campaigns.
EvoEnergy is the UK’s leading independent solar installer, already helping
over 10,000 B2C and B2B customers around the country discover the
benefits of cleaner, greener energy. Their headquarters are based in
Nottingham, UK.
www.evoenergy.co.uk
Online marketing
associate at
EvoEnergy.
Responsibilities• Navigating a fast-paced market in order to generate good quality, cost effective leads • Developing a range of time-sensitive multi-channel campaigns to prospects and customers • Sustaining high levels of traffic through channels such as SEO, PPC, Email and Social media • Managing multiple agencies to ensure campaigns achieved a high Return on Investment • Working with third parties to produce acquisition campaigns, solus emails and additional leads Key achievements
• Appearing top of organic results for keywords such as ‘solar power’ and ‘solar panel installer’ • Achieving a 4% pay-per-click conversion rate, with a cost per lead of below £35
• Reporting over 70% of all enquiries came from Google’s organic and paid results • Promoting an online ‘referral’ campaign which accounted for a third of new customers • Delivering over 100 email campaigns, with click-through rates typically reaching 10%
“
John has been a fundamental member of Evo’s marketing team and has
taken the lead on a web development project, coordinated numerous
successful email campaigns and managed external PPC & SEO agencies.
- Tom Craig, Head of marketingBased in Loughborough, Fisher Scientific is the UK’s leading B2B supplier
of laboratory equipment, selling over 200,000 products through their
E-commerce platform.
www.fisher.co.uk
Online marketing
assistant at
Fisher Scientific.
Responsibilities• Maintaining, updating and promoting the extensive catalogue of scientific equipment • Re-developing elements of the E-commerce platform front-end
• Producing various microsites optimised to appear in organic search results • Promoting Science World 2010 through a bespoke website and email campaign Key achievements
• Assisting with #1 positions for keywords such as ‘scientific equipment’ • Attracting over 50% of returning visitors to the technical support microsite
• Helping achieve a record-breaking footfall of 500 attendees at the annual 2010 event • Co-managing the development of Fisher’s iOS app, which acheived over 2,000 downloads
“
John’s performance was significantly above that expected of placement
students - He consistently contributed in excess of expectations and
greatly exceeded expectations for technical ability.
GameCity brings people together to celebrate video-game culture,
hosting annual festivals which attract thousands of attendees to various
venues across Nottingham.
www.gamecity.org
Developer and
team leader at the
GameCity 6 festival.
Responsibilities
• Leading development of the steward registration and community website • Managing the platform for communication between past and present stewards • Directing a team of over 50 volunteer stewards during the five day festival
• Liaising with technical, security and logistic team leaders to effectively manage resources Key achievements
• Receiving almost 200 steward registrations within two months of launching the website • Handing over development of the website after three years of administration
• Working with the team to attract a record-breaking 40,000 attendees over five days • Encouraging over 50% of stewards to re-volunteer for the following years festival
“
John developed the registration website allowing us to cut down on
admin work, as well as leading the team of stewards - GameCity 6 simply
wouldn’t have been such a success without him!
Henwood Playgroup is a small charitable business based in
Wolverhampton, with three childcare professionals caring for group of
two to three year olds within a small catchment area.
www.henwoodplaygroup.co.uk
Online consultant for
Henwood Playgroup.
Responsibilities
• Implementing a marketing strategy covering both online and offline channels • Redeveloping the Henwood website and increasing traffic at minimum cost • Managing online channels to raise local awareness of the organisation • Promoting fund-raising events through printed marketing collateral Key achievements
• Increasing average monthly traffic by 1200% upon launching the new website • Improving online engagement by 60% and reducing bounce rate by 30% • Receiving social contributions from almost 20% of the social audience
• Consistently encouraging over 200 attendees to raise hundreds of pounds at each event
“
John has managed our online marketing efficiently and
professionally, explaining everything simply along the way. We
are already starting to see the benefits of a proper website.
- Chris Wood, Manager at Henwood PlaygroupTestimonials
“
John is an enthusiastic and proactive marketing professional with a
breadth of knowledge in all things web related. John has significantly
increased Romax’s online performance in the last year.
- Charlotte Cresswell, Campaign manager at Romax Technology
“
Working with John is great - he’s proactive, intuitive, extremely
competent and generally a fantastic asset to any team. He can easily
translate commercial goals into online marketing campaigns.
- Lindsey Brown, Marketing executive at Romax Technology
“
John has been a fundamental member of Evo’s marketing team. He has
taken the lead on a web development project, coordinated numerous
successful email campaigns and managed PPC & SEO agencies. I have
been very impressed with his work.
- Tom Craig, Head of marketing at EvoEnergy
“
I would just like to say a really big thank you to John, he truly has been
a pleasure to work with. During his time at EvoEnergy he has taught me
a considerable amount. He is quick and efficient and always manages to
work with a smile, bringing a lot of laugher into the department.
- Daniella Vincent, Customer relationship manager at EvoEnergy
“
John’s performance was significantly above that expected of placement
students - He consistently contributed in excess of expectations and
greatly exceeded expectations for technical ability.
- Neil Smith, eBusiness manager europe at Fisher Scientific
“
John developed the registration website allowing us to cut down on
admin work, as well as leading the team of stewards - GameCity 6 simply
wouldn’t have been such a success without him!
- Mira Ayra, Event manager at GameCity 6 Festival
“
John has managed our online marketing efficiently and professionally,
explaining everything simply along the way. We are already starting to
see the benefits of a proper website.
- Chris Wood, Manager at Henwood Playgroup
