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You Had Me at Hello: How Phrasing Affects Memorability

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Figure

Figure 1: Location of memorable quotes in each decileof movie scripts (the first 10th, the second 10th, etc.),summed over all movies
Table 1: Three example pairs of movie quotes. Each pair satisfies our criteria: the two component quotes are spokenclose together in the movie by the same character, have the same length, and one is labeled memorable by the IMDbwhile the other is not
Table 4: Generality: percentage of quote pairs in whichthe memorable quote is more general than the non-memorable ones according to the respective metric
Table 6: Slogans are most general when compared tomemorable and non-memorable quotes. (%s of 3rd pers.pronouns and indefinite articles are relative to all tokens,%s of past tense are relative to all past and present verbs.)
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