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About us. advanced crosschannel Software Solutions designed to provide. interaction with your. clients, improve. customer satisfaction.

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(1)

Hi!

(2)

We develop

advanced

cross-channel

Software

Solutions

designed to provide

the

most effective

interaction

with your

clients

,

improve

customer satisfaction

and

reduce

management

costs

About us

H-care was founded in 2005 and rapidly became a leading international provider of digital service, customer care and multi-channel self-service technology.

Part of the PAT Group since 2009, H-care successfully developed the ground-breaking Human Digital Assistant™ platform as well as

intelligent VR systems. As a result H-care has become the foremost provider of software solutions for advanced assistance using realistic virtual

(3)

We develop technology solutions designed

to help you provide effective self-service

assistance to your client across

Multiple Channels and

one2one

.

This is how we help you improve the

customer experience and look after your

most important asset: your client.

Your

Customer

is

King

so

roll out

the

red carpet!

multiple channels

one2one

self-service

“We see our customers as invited

guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer

experience a little bit better.” Jeff Bezos  

Our solutions have been designed to allow senior management to

understand then improve the customer experience. We develop customer centric solutions that give companies the ability to create a direct,

personalized dialog with clients or consumers through a variety of

(4)

CROSS-CHANNEL

INTEGRATION

Coordinate and manage

communication across all inbound and outbound channels on a single platform

SELF SERVICE

Provide effective solutions to user issues with no use of human resources

INCREASED

COVERAGE

Provide 24/7

(5)

Business units

Customer Care

Marketing & E-Commerce

Provide the means to supply cross-channel customer support including through new media ( social & mobile )

Make interactive self-service tools available to your users so as to provide rapid

responses to first level service requests

Offer 24/7 support via the digital assistant

Define dynamic routing and intelligent channel and resource management rules

Produce significant reductions in customer support costs

Integrate inbound & outbound channels

Provide greater service coverage

Reduce response times to clients

Improve both Customer Satisfaction & the overall Customer Experience

FUNCTIONAL OBJECTIVES STRATEGIC OBJECTIVES

Perform outbound campaigns across multiple channels

Provide personalized one2one service to customers

Rapidly apply personalized marketing rules

Present targeted content and offers based on user behavior

Choose the most appropriate channel for dialoging with users

Extend the Brand

Create a proactive dialog with users

Improve the Customer Experience

Proactively generate new leads

Provide the best possible support to users during purchasing

Increase purchase /lead generation conversion rates

(6)

Braininteractive

Introducing

(7)

Authoring

Tool Admin Panel

Semantic Modeller Operator

Panel

MOBILE SOCIAL VOICE SMS MAIL FAX MEDIA

WEB

BUSINESS MANAGER

Website App/Mobile Social

Account PBX/CTI

SMS Gateway

IVR Face Engine Semantic Engine

Mail Server Fax Server Media Connector

ASR TTS TTS OpenGL

CROSS-CHANNEL LAYER

INTERFACES

BRAIN

TECHNOLOGIES

Semantic Modeler

CONTENT EDITOR

Braininteractive infrastructure

(8)

The application core

Brain

The Brain is the application core of Braininteractive that manages the technologies used to provide the service and which integrates into corporate IT

infrastructure and dialogs effectively with Helpdesk, CRM and /or ERP systems.

VOICE SMS APP WEB MEDIA EMAIL SOCIAL

Brain

IT SYSTEMS

HELP DESK

CRM/ERP

SUPPORT TEAM MARKETING

GOVERNANCE OF

MULTICHANNEL

TECHNOLOGIES

APPLICATION OF

BUSINESS RULES

PROACTIVE

BUSINESS ORIENTED

(9)

The technologies

Authoring Tool

The Authoring Tool is designed to define and manage process, behavior, routing

and user communication flow rules. Very easy to use, the Authoring Tool allows

rapid management of all multi-channel communication routing rules as a part of

customer care and marketing processes.

Semantic Engine

The

Semantic Engine facilitates the creation of a dialog with the user by

interpreting human speech and then querying the knowledge base so as to provide

rapid, precise responses. The Semantic Modeller is the learning interface through

which Semantic Engine capacity is developed progressively so as to increase its

ability to provide accurate responses in the shortest possible time.

Virtual Assistant

(10)

Authoring Tool

Governance of technologies, information and behavioral rules

The Authoring Tool is the graphics editor designed to provide easy governance of the various

technologies used in a multi-channel system as well as dynamic definition of information routing

rules, channels and inbound/outbound dialogs with clients.

The Authoring Tool is designed to define and manage process, behavior, routing and user

communication flow rules. Very easy to use, the Authoring Tool allows rapid management of all

multi-channel communication routing rules set up in customer care and marketing processes.

(11)

Semantic Engine

The H-care semantic engine (BrainInteractive semanticEngine) is a software solution that produces automated responses to questions asked at the same time from a variable number of users.

The basic paradigm is the Question Answering systems based on the classification of the questions: 1) The user sends a question from a certain semantic area to the engine

2) The system is pre-trained on a group of semantic areas which includes the area which the user is interested in 3) The system then classifies the question and associates an answer to it

The BrainInteractive semanticEngine is architected on a combination of innovative, state-of-the-art technologies for text classification. The components used have been developed over time by H-care based on research and partnerships with national and international institutions.

Strengths

INNOVATIVE - the BrainInteractive semanticEngine is architected on state-of-the-art latest generation technologies

developed over time by H-care based on research and partnerships with national and international institutions.

SIMPLE - the BrainInteractive semanticEngine enables even non-technical staff to create and manage the knowledge

base with ease, providing:

- a significant reduction in development and updating costs - a significant reduction in development and updating times

(12)

Category management

Define content categories

Top questions

List of the most frequently asked questions

Q/A creation

Generate answers associated to semantically similar questions

Semantic-based interpretation created using the Modeler interface and knowledge

base. This is the key component in developing progressive improvements in

automated dialog and self-service support capabilities

Semantic Modeler

(13)

Face Engine ( OpenGL )

Real-Time Rendering of the

Virtual Assistant

The human face assistant designed to make digital support feel more... human!

Available over multiple channels including the Web, Social ( Facebook ) and Media, the

BrainInteractive Virtual Assistant is quite simply the best and most human-like digital

assistant available.

Virtual Assistant

Virtual

Assistant

TTS

Text to Speech Technology

(14)

The channels

Automation for IVR systems to provide self-service, dynamic and proactive information over the telephone

VOICE

Automated management of text messages (SMS) for both inbound & outbound campaigns

TEXT MESSAGE

Self-service customer care to create an interactive dialog with users via a digital assistant

WEB

Automation of email & fax for outbound campaigns

EMAIL/FAX

Extend the user experience by making use of the newest

platforms ( mobile Apps & Kiosk )

MOBILE/MEDIA

Using social media as an extended channel to create a proactive

one2one dialog

SOCIAL

(15)

Automation for IVR systems to provide self-service, dynamic and proactive information over

the telephone

Voice

Brain

IVR/CTI

AUTHORING

TOOL

Defines inbound & outbound routing rules and provides dynamic one2one content management

Authoring Tool

Connector HELPDESK /CRM

IVR/CTI

INTEGRATION

Full integration with existing IVR-CTI-PBX systems

BACKOFFICE

INTEGRATION

Integration into backoffice systems (CRM/ERP/HELPDESK) for data synchronization

Provides a personalized, profiled (predictive menu) welcome to users based dynamic recognition and the acquisition of personal details.

Gives personalized, dynamic information on case status or the documentation attached to an offer etc.

(16)

Automated management of text messages (SMS) for both inbound & outbound campaigns

Text message

Brain

SMS Gateway

BACKOFFICE

INTEGRATION

AUTHORING

TOOL

Defines the dialog rules for the user and processes outbound activity via text message

Authoring Tool

Connector CRM/ERP

SMS

Gateway

Governed by the

Brain, this tool

manages inbound & outbound

campaigns Integration into

(17)

Authoring Tool

Self-service customer care via the Web. Provides assistance in three different ways so as to

effectively respond to different integration and functionality needs

Web

chatbox

assistant

div

(18)

Self-service customer care via mobile apps, kiosks and netTV to exploit newest generation devices as

a marketing tool and support channel. This takes service to a new level so as to build customer loyalty.

Mobile & Media

Brain

http/https/XML Webservices

Authoring Tool

Connector HELPDESK /CRM

BrainInteractive provides management of interactive kiosks, NetTV and other devices. It provides interactive dialog with users using a device or other channels such as email and social media.

Here too the authoring tool provides control over the mode of interaction.

BACKOFFICE

INTEGRATION

Integration into backoffice systems (CRM/ERP/HELPDESK) for data synchronization

AUTHORING

TOOL

(19)

Automation of the Social Media channel ( Twitter ) and synchronization with other channels offering

clients an innovative, functional customer experience.

Social Media

Automate customer service via Twitter, perform constant

screening of the messages sent to one or more Service

designated Twitter accounts and identify the best response

to give to the user.

When a message is sent to the service designated Twitter account, OnSocial calls on BrainInteractive to coordinate the flow of responses to the user based on rules defined by the AuthoringTool.

It can provide responses to a request through the semantic engine and point users to a web page or assign the ticket to a service support team member via service desk software that will then answer on Twitter.

Dear @jackwhite, you can get information on the service you need

here: http://bit.ly/sd8rd

(20)

Advanced Customer Service using the

Voice channel

Vodafone's new IVR is based on the H-Care BrainInteractive

platform which creates dynamic, personalized prompts and menus in

real-time.

ITALIA

(21)

Self-Service Customer Care

using the Voice channel

H-care's Intelligent IVR enables over 2.800 phone lines.

2800+

Increase in self-service interaction.

42%

Every customer calling will receive a unique experience created in real-time based on on corporate

business rules, customer care priorities and commercial strategies.

Results: Self-service adoptions increase by 42%.

The web-based Authoring Tool application allows Customer Care Operators to access and maintain IVR

content, menus, prompts, conditions and business rules with no need for particular technical skills. IT

Operations have full control over the content workflow.

Results:

Reduced time-to-market so as to respond to new marketing challenges and satisfy customer needs.

Dramatic reduction of IVR flow management costs: from 6-10 skilled IT staff to one “Voice content

and process specialist”.

(22)

Vodafone's Key Success

Factors on new IVR 190

Business Driven

Authoring Tool for Content Creation and real-time editing by non-technical users

Real Time

Legacy/CRM access in real-time through standardized SOA connectors

Multi-channel

Suports IVR, Web, Kiosk & Mobile at the same time

Integrated with IT

Systems

SOA Architecture integration

IT friendly

Realtime publishing with workflow and simulation

Compliant to

Standards

W3C VoiceXML 2.1 Standard compliant

Cost effective

Costs for effective IVR lines

Dynamic content

Real-time personalized menus and prompts for

(23)

Digital interaction & Self Service for a better

customer service

(24)

Multi-channel customer care

and self service technology

E

Telecom Italia adopted the Human Digital Assistant in 2006 to increase

self-service access for residential and corporate customers. Now in its 3rd year the

platform is managing both Web and IVR self-service channels providing vastly

improved performance in reducing the cost of customer operations.

(25)

Telecom’s Key Success Factors

Branding

Contribute to brand awareness by enriching the value proposition via

innovation and personalized interaction

Caring

Simplify self-service access while providing a

unique message through every channel

Revenues

Promote and create new Value Added Services exploring new business

models with highly personalized interaction

Savings

Benefit from the deepest multi-channel self-service paradigm and reduce calls

to operators

Features of the Digital Assistant:

• Personalized content on every page • Face with audio or text-only

• Summary of personal data

• Summary of latest bills • Suggestion of useful links

• Alerts on pending trouble tickets • Evidence of spending increases • Promotions and upselling

• Opening trouble tickets

• Detailed personalized explanations

• Help on every line of the invoice • Highlight relevant content on page • Push of relevant URLs

• Drill-down guidance

• Recommendations on best rates and promotions

(26)

Pat Group: Corporate en-1.00

Pat Group is the Italian company that has contributed to the success of more than 600 Italian and international companies for over 20 years by creating software solutions to improve their businesses, their information processes and to manage their most important asset: the customer.

Our goal is to provide to each organisation, public and private, solutions and software tools to improve the acquisition of new customers, offering tools for multi-channelled customer care and automating the management of

corporate IT processes.

Ensure effective

solutions for your

business processes.

(27)

twitter

@hcarecompany

web

www.h-care.com

References

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