H T T P : / / W W W . A N A L Y T I C S - M A G A Z I N E . O R G MARCH/APRIL 2015 DRIVING BETTER BUSINESS DECISIONS
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Executive Edge Ryan Pellet, strategy chief of Nexidia, on interaction analytics and gaining insights on interaction-based unstructured data Welcome to the ‘We Economy’: finding business in your data
ALSO INSIDE: • Intuition-based
decision-making • Healthcare analytics:
CIO’s evolving role • Stat software survey:
power to the people
Analytics Magazine, the website, www.analytics-magazine.com and the
monthly email newsletter, Analytics eNews deliver the latest information on the
role of analytics in business decision making. These publications are produced
by the leading association for advanced analytic professionals, INFORMS (the
Institute for Operations Research and the Management Sciences). The editorial
mission is to help advance the practice, research, methods and applications of
advanced analytics.
Analytics Delivers Your Advertising Message Through
Multiple Channels
Published six times a year, each digital issue of Analytics Magazine includes timely feature articles,
departments and columns written by industry experts, and case studies of analytic applications in
business decisions. 13,000+ business executives, analyst professionals, academics and students receive
Analytics Magazine.
The monthly Analytics eNews, emailed to more than 14,000 subscribers, reports on industry news,
research studies, company announcements, industry events and career advancement. Analytics
eNews provides advance previews of upcoming articles in Analytics and direct links to the website and
magazine.
The website, www.analytics-magazine.org, is the daily destination for the analytics industry. The website
features industry news, research studies, access to Analytics Magazine, upcoming industry events, new
product announcements, industry research, suppler directories, analytic blogs/ videos/podcasts and
whitepapers. The content on the website is constantly updated to provide the most current news and
information in the analytics industry.
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Total Registered Subscribers: 13,000
Analytics readers enjoy the digital format
of the magazine, the ability to access the
articles and columns from any location,
and to easily share information with
col-leagues. This type of engagement leads to
readers averaging a combined total of 770
hours with each issue, viewing an average
of 102,466 page views per issue.
Title
Corporate Mgmt..VP/
Directors/Managers
30.1%
Analyst
29.9%
Academic
18.7%
Consultant
15.9%
Other
5.4%
Primary BusinessConsulting Services
17.8%
Education
12.6%
Business Services/Accounting
11.9%
Financial Services/Insurance
11.0%
Telecom/Communications
8.4%
Manufacturing
6.6%
Government/Military
6.4%
Engineering Services
4.3%
Health Services
4.0%
Retail/Wholesale
4.0%
Marketing/Advertising
3.1%
Transportation
2.9%
Mining/Energy/Utilities
2.6%
Construction
0.8%
Agriculture
0.6%
Real Estate
0.2%
Other
2.8%
More and more technical and business executives are increasingly sourcing and consuming information they need from the internet and digital channels rather than traditional print publications. The digital Analytics Magazine represents the best of both worlds. Editorial covers descriptive, predictive and prescriptive analytics articles written by industry experts for active practitioners and business decision makers. Analytics offers an interactive reading and education experience that print publications cannot match.
Analytics was designed to recreate the experience of turning the pages of a print publication online and to provide numerous interactive enhanced features. These features include:
• Access information on any computer, smartphone or tablet • Easily email publication to share information with colleagues • Download Analytics as PDF
• Search function allows readers to search through current issue and all archived issues
• Easy to use print function to print specific articles and advertisements
• Ability to click on advertisements to visit advertisers website, watch video content or complete contact form
Analytics Digital Magazine
Demographics
Search function
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Analytics Digital Magazine
2016 EDITORIAL CALENDAR
*Editorial Calendar subkect to changeFEATURE TOPICS
January/February • Internet of Things: The power of networks • Data lakes: Dive into promising technology • Adventures in consulting: Lessons learned March/April • Software survey: Vehicle routing
• Innovations in supply chain analytics • Analytics in the cloud: What’s next? May/June • Social media marketing & analytics
• Real-time analytics: The future is here • Mobile and collaboration analytics & BI July/August • Software survey: Forecasting
• Healthcare analytics: The time is now • Thwarting fraudsters: The fight goes on September/October • Cognitive computing and analytics
• Cashing in on unstructured data • Sports analytics continues to score November/December • Software survey: Decision analysis
• Implementing analytics: Best practices • Predictive power of crowdsourcing
Ed Photos
2016 ADVERTISING SCHEDULE
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Analytics Magazine’s dynamic format offers you the opportunity for ‘interactive
advertising’ with your targeted prospects. Your display advertisement in Analytics can be enhanced with:
Analytics Digital Magazine
2016 ADVERTISING SCHEDULE
BOOK YOUR AD BY AD MATERIALS DUE January/February December 8, 2015 December 15, 2015 March/April February 5, 2016 February 12, 2016 May/June April 8, 2016 April 15, 2016 July/August June 10, 2016 June 17, 2016 September/October August 10, 2016 August 17, 2016 November/December October 12, 2016 October 19, 2016 • Your website address is hot linked directly to your website or
landing page.
• Add Flash, Animation or Sound to your advertisement to attract more attention and visibility for your products and services. • Promote your Video or Product Demonstration to readers as they
interact with your advertisement. Communicate your message and engage readers like never before.
• Contact Form — Special Pop Up that allows readers to complete contact form to request more information from you. You get immediate and direct feedback from your prospects. Also an inexpensive way to research your target audience.
In addition to these on-page advertising benefits, Analytics also offers special prime advertising and premium position programs.
• Opening Page / Issue Sponsor – Your full page ad or product video is delivered to each reader as they view the Front Cover of Analytics Magazine. Your company identified as the exclusive sponsor of an issue of Analytics Magazine.
• Newscrawl - Promote your products and services with text and links to your website that scroll across the bottom of each page of the issue
• Logo on Navigational Bar - All readers use the navigation bar to access the magazine. Your logo or company name will be prominently displayed on the navigation bar.
DIGITIAL ADVERTISING RATES (COLOR
ONLY
SPACE WIDTH DEPTH 1X Rate 2X Rate 6X Rate
Spread (bleed) 16-3/4” 11-3/8” $1482 $1258 $1037 Spread (w/gutter bleed) 15-1/4” 10” $1482 $1258 $1037
1 Page 7” 10” $773 $655 $541 1 Page (bleed) 8-5/8” 11-3/8” $773 $655 $541 1/2 Page (vertical) 3-3/8” 10” $515 $437 $361 1/2 Page (horizontal) 7” 4-7/8” $515 $437 $361 1/2 Page (island) 4-9/16” 7-1/2” $538 $456 $376 1/3 Page (vertical) 2-1/4” 10” $412 $350 $288 1/3 Page (square) 4-9/16” 4-7/8” $412 $350 $288 1/4 Page 3-3/8” 4-7/8” $327 $277 $228
The 3X and 6X rate represents a 15% and 30% discount (respectively) and is cost per issue.
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Each month thousands of business executives, analytics practitioners, consultants and research professionals visit www.analytics-magazine.org. More than 151,429 visitors have viewed over 225,483 pages. The website averages 10,812 unique visitors monthly, with 12,742 visits, and 18,856 pages viewed.
Your website advertisement is interactive allowing your prospect to react immediately to your marketing message and visit your website or specific landing page. We offer a number of ad sizes and formats to allow you to maximize the impact and interest in your products and services.
www.analytics-magazine.org
Combination digital and banner rates available.
Online Advertising Terms and Conditions
• All rates are net.
• Payment required within 15 days of signing advertising agreement. • Subsequent periods will be billed at the beginning of each session. • Ads will be posted within 5 working days of being received.
• Advertisers holding the ad spot will be given the option to keep it, but the decision to renew is required no later than 15 days prior to end of existing contract. Replacements will be selected on a “first come, first served” basis. • Advertisements should be supplied as GIF, JPG, PNG or SWF (Flash) files, 72 dpi. • File size should not exceed 50 kb.
Online Advertising SUBMISSION
Submit files to Patton McGinley at patton.mcginley@mail.informs.org Submission Questions: Call 888.303.5639, ext. 214
ONLINE ADVERTISING RATES
AD SIZE 1X RATE 3X Rate 6X Rate 12X Rate
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Content/ Interactive
Marketing Opportunities
Analytics-Magazine.org can help you build a successful content marketing program or interactive lead generation program. Enhance your position as an industry thought leader and expert in the analytics profession by promoting the following content formats on Analytics-Magazine.org. Product Videos Software Demonstrations White Papers Case Studies Research Reports Podcasts
We will design a customized registration form for your content so that you can identify and contact qualified prospects reading your information. You receive contact information including e-mail addresses so you can follow up with interested potential buyers.
Special Online Opportunities
For more information on pricing please call your Analytics Magazine Account Manager.
Content Sponsorships
The Analytics-Magazine.org website provides in-depth information on a number of analytics topics, applications and industry solutions. To assist web visitors who are directly searching for specific information we have created Topic Information Center Pages on the website. For each Topic Information Center Page we have aggregated industry news, research, product news and articles from Analytics Magazine in one location. If your company is a leader in one of these specific areas, you can enhance your leadership position by becoming an exclusive sponsor of your area of expertise. Information on the following topic areas will be aggregated in the Analytics Information Center Page:
Solution Pages
Industry Pages
Methodology Pages
Text Analytics Data Mining Data Management Predictive Analytics Prescriptive Analytics Business Analytics Business Intelligence Big Data Cloud Computing LogisticsSupply Chain Management Revenue Management Risk Analysis Risk Management Financial Services Healthcare Government Manufacturing Retail & Retailers Media
Decision Analysis
Forecasting SimulationStatistical Analysis
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Each month the Analytics eNews is sent to more than 12,000 subscriber inboxes. Your advertisement in the Analytics eNews is interactive and generates immediate response from prospects most interested in your product or service.
Analytics
e
News
e
NEWS ADVERTISING RATES
AD SIZE
1 Month 3 Months 6 Months 12 Months
Leaderboard (728 x 90) $1,092 $843 $709 $595 Top Banner (468x60) $818 $704 $650 $464 Square (250x250) $759 $682 $595 $447 Vertical Banner (120x240) $520 $453 $388 $286
eNews Advertising Terms and Conditions
• All rates are net.
• Payment required within 15 days of signing advertising agreement.
• Subsequent periods will be billed at the beginning of each session.
• Advertisements should be supplied as GIF, JPG, PNG (72dpi). No JavaScript, ActiveX, or Flash. • We cannot accept ads that use any form
of scripting for image delivery and/or click-tracking.
• File size should not exceed 50 kb.
eNews Advertising SUBMISSION
Submit files to Sharon Baker at sharon.baker@ mail.informs.org
2016
eNEWS ADVERTISING SCHEDULE
AD CLOSE MATERIALS DUE MAIL DATE January January 14 January 19 January 21 February February 11 February 16 February 18 March March 10 March 15 March 17 April April 14 April 19 April 21
May May 12 May 17 May 19
June June 9 June 14 June 16
July July 14 July 19 July 21
August August 11 August 16 August 18 September September 8 September 13 September 15 October October 13 October 18 October 20 November November 10 November 15 November 17 December December 8 December 13 December 15
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General Information
PUBLISHING OFFICE
LIONHEART PUBLISHING, INC.
506 Roswell Street, Suite 220, Marietta, GA 30060 Tel: 770.431.0867 (toll-free: 888.303.5639) Fax: 770.432.6969 Email: lpi@lionhrtpub.com URL: www.lionhrtpub.com
President:
John Llewellyn, ext. 209 john.llewellyn@mail.informs.org
PUBLICATION PERSONNEL
Editor: Peter Horner 770.587.3172 peter.horner@mail.informs.org Advertising Sales: Companies A-L Aileen Kronke 888.303.5639, ext. 212 aileen@lionhrtpub.com Companies M-Z Sharon Baker 813.852.9942 sharon.baker@mail.informs.org Employment Advertising: www.careercenter.informs.org informscareercenter@jobtarget.com 860.437.5700, 888.575.9675INFORMS OFFICES
Requests for membership information and all other INFORMS publications should be addressed to www.informs.org or 1.800.4INFORM.
INFORMS Headquarters:
5521 Research Park Drive, Suite 200 Catonsville, MD 21228, www.informs.org
TERMS & CONDITIONS
• The Publisher reserves the right to reject or cancel any advertisement that does not meet the Publisher’s standards, for any reason at any time. In addition, the Publisher reserves the right to place the word “Advertisement” in advertising that, in the Publisher’s opinion, resembles editorial matter. However, no change in advertising copy will be made without prior consent of the Advertiser or their Agent.
• In consideration of publication of an advertisement, the Advertiser and Agency, jointly and severally will indemnify and hold blameless Analytics Magazine sponsoring organizations; Lionheart Publishing, Inc.; their officers, agents and employees against any loss, damages and expense resulting from the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copy right infringement or plagiarism.
• The Publisher is not liable for delays in delivery and/or non-delivery in the event of any condition beyond the control of the Publisher.
• The Publisher is not responsible for any discrepancies or errors in advertisements supplied by the Advertiser or their Agent.
Agency Commissions
• Fifteen percent commission is allowed to recognized advertising agencies on space, color and positions, provided the account is in good standing and paid within 60 days of invoice dates. Outstanding invoices over 60 days will not qualify for the agency discount.
• Publisher must receive confirmation of all agency appointments from the Advertiser account. Classified advertising, online advertising and other special advertising, where indicated, are not commission-based.
Cancellation & Contract Terms
• Cancellations of advertising must be made in writing and are not accepted after ad closing date.
