The Big Bang: cloud resiliency and the data explosion

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The Big Bang: cloud resiliency and the

data explosion

Deborah Orr, Forbes Insights Analyst

Daniel Witteveen, Director, IBM Cloud Managed Backup and Data Virtualization

03/23/2015

Agenda

The market dynamic in the era of cloud

The resiliency challenge in the era of cloud

The resiliency opportunity in the era of cloud

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o

BIG BANG IMAGE

*

IDC, “The Digital Universe of Opportunities,” April 2014

,

2

The market forces and “always on” expectations are altering clients’

business and require a shift to Enterprise Hybrid IT models – this is driving

the growing need for an agile and resilient foundation

Analytics

Cloud

Security

55 %

of CIOs will source all their critical applications in the cloud by 20201

75 %

of mobile apps will fail basic security tests through 20154

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The world is becoming increasingly connected; the growing number of

devices are creating unthinkable amounts of data

Data is the new natural resource. Information of overwhelming size,

diversity and complexity—big data—exists everywhere

.

2.5 billion gigabytes of new data is generated everyday1 1 trillion connected objects

and devices on the planet generating data on 20151 Four-fifths of the world’s

data is unstructured: audio, video, radio-frequency identification (RFID), blogs, tweets—all represent new areas to mine for insights1

88 percent

Transactions

73 percent

Log data

57 percent

Emails

43 percent

Social Media

38 percent

Audio

34 percent

Photos and video

External data source Internal data source

1_{IBM Annual Report, 2013}

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The large volume of unstructured data streaming in from social and

mobile networks is giving rise to new systems of business

engagement

Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.1

By 2016, 50 percent of large organizations will have internal Facebook-like social networks, and that 30 percent of these will be considered as essential as email and telephones are today.2

Mobile applications are often a vehicle for

cognizant computing, in which the data gathered through the use of the apps and the analytics around it are becoming more important in both volume and value.3

1,2 _{Gartner Press Release, January 29, 2013,}3 _{Gartner Press Release, January 22,2014}

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Both IT and business processes are being transformed into digital

services—the cloud

85 percent

of new software is now being built

for the cloud.

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The demand for consumability, accessibility and security are driving many businesses to adopt the cloud. As with all new technology, the

risks

and

threats

associated with cloud computing are also new. Emerging data protection laws and regulatory standards from authorities including the International Organization for Standardization (ISO) emphasize the need for better ways to build

resiliency

within your cloud.

1_{IBM Annual Report, 2013}

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With little tolerance for downtime, a mandate for an resilient, “always-on”

enterprise is clearer than ever

In a recent study by the Enterprise Storage Group, they asked companies how

much downtime their operations could tolerate. 71 percent reported that they

could only tolerate between 15 minutes and 3 hours of downtime and 8

percent reported that no downtime was tolerable.

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No downtime ever

Amount of downtime organization can tolerate

5% More than 15 minutes but less than 1 hour of downtime 1hour to less than 3 hours of downtime 3 hours to less than 10 hours of downtime 10 hours to 24 hours of downtime Don’t know 10% 15% 20% 25% 0% 30% 22% 8% 28% 21% 11% 9% 1% Up to 15 minutes of downtime

1_{The Enterprise Strategy Group Inc., 2013}

71% tolerance for 3 hours

or less

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Aversion to downtime is amplified by cost implications – the more severe the

incident, the more costly it is for an enterprise

Lasts

19.7 minutes Lasts about _{2 hours}

Lasts about 7.5 hours Costs $52,646 per minute Costs $38,069 per minute Costs $30,995 per minute

Minor event

Moderate event

Substantial event

chance of happening*

69%

37%

23%

*over the next 24 months

Total costs* $1,046,454 Total costs* $4,257,357 Total costs* $14,255,468

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Breaches affect organizations large and small, across industries

Source: http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/ *May be counted differently by different sources 10

How a crisis can cascade…

What would it mean to your business if your email system was out for more than a week?

What would it mean if your website was down for a day?

What would it mean if you lost access to software to run your back office?

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Consulting services Cloud services Managed or hosted services

Legend IBM resiliency consulting IBM managed resiliency IBM high availability IBM cloud resiliency IBM infrastructure recovery IBM infrastructure recovery IBM backup and restore Project‐based services IT Facilities Design and Construction IT Facilities Consolidation & Relocation IT Facilities Cabling & Connectivity Data Center Facilities Operations & Management

IBM

R esilien cy Serv ices F ramew o rk

IBM views our clients’ business across all of layers of the enterprise to

provide fully integrated, end-to-end resiliency that is built-in, not bolted-on

IBM Resiliency Services: Always there, in an always-on world

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New cloud capabilities bridge that “cost vs. risk” gap and enable new way to

achieve “always-on” resiliency

Asynchronous replication Synchronous replication Disk recovery Tape recovery Hours Minutes Days Seconds Low Medium High

Potential losses over time (RPO)

R ecov e ry obj ect iv es (R T O ) High cost Low cost

?

Cloud-based resilience is enabling “always-on”

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There are many challenges associated with traditional disaster recovery

methods

Identical hardware required for recovery



Costs are doubled, complexity is increased



Accurate configuration information is critical

Idle hardware



Standby hardware is needed for faster recovery time objective



Servers that need repurposing at time of disaster are labor

intensive and time consuming

Slow, complex recovery process



Different solutions for different availability tiers



Separate procedures for system and data disks



Separate procedures for desktop PCs



Multistep recovery processes

Configure

hardware Install OS Configure operating system (OS) Install backup and restore agent Start “Single-step automatic recovery”

Site A

Site B

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Disaster recovery as a service uses cloud resources to improve availability

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Or moving data backup to the cloud can eliminate dependence on tape and

speed recovery

Customer location

IBM cloud

data center

IBM

operations

center

Customer

data center

Enterprise data protection Distributed data protection

Cloud Managed Backup service platforms

Around-the-clock monitoring and management

Web portal

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Key design considerations when defining a Cloud approach for resiliency

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Cloud

Design

Principles

Access to Resources :

Active or Acquired Application Enablement: Automated or Manual

Pricing Method: Subscribed or Consumption Data Protection: Synchronized or Scheduled Network Access: Direct or Internet Recovery Execution: Fully Managed or D I Y Security: Physical or Logical Technology Footprint: Dedicated or Shared  What is the availability at

time of declaration?

 Who and how will the

applications be recovered?

 How will the data be made

available for recovery?

 How will Users access the

recovery site?

 What is the mechanism

for paying for services?  Who will support the effortboth daily and at TOE ?

 What level of security is

adequate for audit?  Is multi user access acceptable for resiliency operations ?

Resiliency that is embedded into your enterprise can provide significant cost

efficiencies, returns on investment and competitive advantages.

The right business resiliency strategy can help you:

Mitigate risk • Avoid the costs of downtime, brand damage and market share lost to competitors, and reduce the financial impact from business disruptions.

Protect brand and revenue

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Thank you!

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Deborah Orr

Contributor, Forbes Insights [email protected]

Daniel Witteveen

Director, IBM Cloud Managed Backup and Data Virtualization [email protected]

linkedin.com/in/danielwitteveen IBM Resiliency Services: Always there, in an always-on world

Appendix

21

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Next Step – Your path to ensuring resiliency in the era of cloud

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IBM’s Business Continuity Index can help you assess your resiliency readiness

https://www.ibmbusinesscontinuityindex.com

Since its launch in 2011, the IBM Business Continuity Index has been completed by organizations all over the world, enabling them to rate the performance and maturity of their business continuity programs against peer organization