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Effects of new to market E store features on first time browsers

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Table 1: Experimental stimuli manipulation Tools Low interactivity
Table 2: Construct correlations and reliabilities Interactivity Trust Decision
Table 3: Differences in the effectiveness of web design tools between the e-stores Interactivity Personalization
Table 4: The Moderation role of Predisposition toward Maximization on the Effects of Interactivity and Personalization on the Outcome Constructs (Moderation effect hypotheses - Source of Multi- and Univariate Analysis of Variance Multivariate Univariate Degrees P Partial Observed Hypothesis
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