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Moi University : from just another ivory tower, to an university of choice

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Figure

Figure 1. Corporate image formation process. Source: Dowling (1986)  In short this model shows that the formal company policies and the organizational culture form
Table 2.1 summarizes the different advantages corporate reputation and corporate image have according to the different authors
Figure 2. Model linking internal and external aspects. Source: Gray & Balmer (1998)
Figure 3. Integrated organizational model. Source: Van Gemert & Woudstra (2003)
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