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An Investigation of Potential Segmentation Variables for the North Carolina Zoological Society

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Figure

Figure 1.1 – North Carolina Zoological Park Location
Table 2.1 – Different Bases for Market Segmentation
Figure 3.1 – Type of Membership and Reason for Joining: Conceptual Model for the NC Zoo Society
Table 4.1 – Gender of 2006 NC Zoo Society Members Survey Respondents
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