Enterprises need to re-envision who they are, how
they work, and let mobile be the change agent.
- Stephanie Trunzo, Chief Operating Officer, PointSource
PointSource is a design and development firm comprised of insightful, inquisitive and
talented mobile experts. We carefully craft mobile strategies based on user data
and business requirements to create digital experiences that transform business.
By partnering with enterprises we then develop, deliver and launch those strategies.
Our goal is to delight customers, enhance brands, improve productivity, create
new interactions and address business needs.
Our Process
We create digital
experiences
not just
mobile solutions. By
studying the user journey
we identify the mobile
moments that can
fundamentally change
interactions models. We
determine how to create
meaningful engagement
and integrate those
experiences across devices.
We solve business
problems
that can be
addressed with new
technologies, patterns
and devices. We combine
branding, marketing,
development, design
and analytics to create
strategic and intentional
interactions.
Our goal is to not only
compliment a brand
strategy, but also enhance
it, resulting in
increased
engagement, conversions
and revenue.
Today’s business
requirements are
constantly changing.
We believe you must plan
to adjust.
Agile is not a
process; it is a philosophy.
With clear priorities and
requirements, projects not
only run smoothly, but
they are delivered faster
with better results.
We welcome client
participation in our
design and development
process.
Transparent
development allows real
time collaboration across
teams and even companies.
Our clients are able to
see, open and subscribe
to the same work items
we use for the design
and development of
their mobile solutions.
We work seamlessly
across stakeholders for
this increased team and
client collaboration.
Launching a mobile
solution is an important
part of the development
lifecycle that is often
overlooked.
We create
custom launch plans that
help create awareness for
the solution, increases
downloads from the app
store and enables sales
forces.
Analytics and testing are
a vital part of everything
we do.
Through defined
metrics and usability
testing we aim to elevate
our solutions with
continuous feedback,
intelligence and
improvements.
STUDY THE USER FIRST TRANSPARENT DEVELOPMENT CUSTOM DIGITAL LAUNCHES METRICS AND USABILITY TESTING BRANDING AND MARKETINGAGILE
PHILOSOPHY
DESIGN 2Through hand-crafted mobile strategies,
we have changed how our clients’ businesses work.
Here are a few of their stories.
Project Highlights
Aggressive
Delivery Speed
Prototype in 1 week, and ready to launch in
less than 4 months
4
MONTHSSite Traffic
Increase
70% improvement since launch70
%Revenue
Increase
80% improvement since launch80
%Site Performance
Increase
1-2 second homepage load time3x
FASTERConversion Rate
Increase
30% improvement since launch30
% $Increased Site Traffic, Conversion Rates,
Revenue and Overall Performance
Mobile is a leader, not a follower.
- Kevin Lyons, Senior VP of eCommerce, h.h.gregg
PointSource deployed Currency, a
mobile commerce solution, to enable
this large retailer to expand upon its
mobile presence.
•Customers are able to search product information, price
compare and receive targeted promotions.
•PointSource utilized mobile user experience experts to
ensure an intuitive and seamless cross-device experience was delivered.
• Common codebase for easy rollout of installable
applications down the line.
•Entire first-of-its-kind solution developed in 3 months.
Flawless holiday performance
• The mobile commerce site held through record levels of
traffic during the holiday season, offering lightning-fast response times.
• Drastically increased conversions through mobile with
an optimized checkout process. Easy path to mobile apps
• By utilizing Currency, which uses IBM Worklight, h.h.gregg
has the ability to quickly and easily roll out installable mobile applications based on the mobile website. Mobile-friendly architecture
• Currency utilizes cutting edge JavaScript frameworks like
Backbone and jQuery for a native look and feel from a hybrid application.
•Built a custom Worklight adapter for WebSphere Commerce written by PointSource.
h.h.gregg
Responsive Mobile
Website
Consistent experience across all devices with an easy to use interface
Project Highlights
Attracting New Customers
That Think Mobile First
Conversion Rate
Increase
Mobile instant quote increased conversion rate by 35%
35
% $Instant Quote
Users receive an insurance quote in under 3 minutes3
MINUTESEnhanced Customer
Experience
Customers can manage their policy andmake payments with ease across devices
The mobile and customer experience work that PointSource
has done has put us well ahead of the competition. Security
First Mobile is such a cool, creative, intriguing service to
offer Floridians. I’m so proud of the app.
Together we unified the customer journey across all platforms and
devices establishing an industry-leading digital experience that fully
integrates with their enterprise IT investments.
Your Instant Quote
This responsive web tool, built on IBM MobileFirst Platform, attracts and converts new customers that expect a premier mobile experience. Leveraging third-party data on home construction materials, information is pre-populated for verification to produce a quote in under three minutes. My Security First
In a few taps, customers can easily view their policy, make a payment, evaluate coverage, file a claim, and more. This intuitive responsive web portal, built on IBM MobileFirst Platform, increased customer satisfaction through an improved digital experience and resulted in a 140% increase in online payments.
Security First Mobile
Floridians can quickly plot their address against an active storm’s projected path using the interactive Storm Tracker. Using social plug-ins, they can also share their map with friends and family. Additional Storm Center features assist users when storms approach and allow them to view evacuation routes and active shelter locations. App users can also calculate potential savings using the Instant Quote tool and existing customers can log in to easily make payments, file a claim and manage their policy.
Enriched Loyalty Program and
Shopping Experience
Geo-Targeting
Integration
Allowing for customized notification strategy
Project Highlights
Enhanced In-store
Experience
With product scanning and loyalty program
integration
5
Streamlined
Rewards Access
Connecting various entry points to Winners
Circle loyalty program
Rapid Response
Updates
Bypassing the app stores
This app enhances our customer experience as
another omnichannel resource, especially for
those who shop us regularly.
Finish Line
Finish Line needed a mobile solution to enhance their Winners Circle
loyalty program engagement, deliver content to help customers make
purchase decisions, and enrich the in-store shopping experience.
Using Worklight, Softlayer and Mobile Customer Engagement, our user experience experts created functions providing a premium customer experience.
• Track Winners Circle points, access rewards and coupons, and apply them toward in-store or online purchases.
• Receive exclusive offers, hot release information and event details with the option of push notifications.
• Track orders and check order history. View points history. Manage a Wish List and share it socially. View and
scan a Winners Circle card and edit the online customer profile.
• Scan bar codes in-store to access product details and unique content.
• Never miss a new sneaker release with an interactive calendar complete with photos, product details and a
Remind Me feature.
• Open the store locater and instantly access the address as well as Map It and Call features.
Aggressive
Delivery Speed
Built beta app in less than 6 weeks with full UI on IBM
MobileFirst stack
Project Highlights
Cost
Savings
Significant savings in fuel and operational
costs for clients
7
Large Scale
Deployment
Application targets approx. 10% of US truck driving marketplaceGeospatial
Data Queries
Canceled the noise and extracted data from over 60 billion points with fast searches
Leveraging Data to Optimize Fuel Buying
SAVE
$
The solution is cutting edge and the user
experience is killer. We are leap-frogging the
competition with this app. The industry has
never experienced an app like this.
Comdata
Comdata needed a mobile solution to
leverage their proprietary scoring
system, 45+ years of aggregated data,
and external data sources to enable
fleet drivers to make better decisions
on the road, deliver costs savings and
create a competitive business
advantage.
Using Cloudant, Softlayer, Worklight and Worklight Quality Assurance, our mobile experts created the FleetAdvance application to close the data gaps and optimize it for each mobile moment.
•Reduces routing time and provides fuel savings through
route optimizations in real-time, incorporating sensor and location data available from the drivers’ mobile device.
•Recommends best fueling locations based current pricing
and proprietary data.
•Provides improved user experience by enabling drivers to
input the amenities they value most.
•Comdata fleet clients, supporting both over the road and
local drivers, can now optimize routes to control costs.
•Comdata’s largest fleet management clients could see
up to a 10% cost savings.
Project Highlights
Data Sharing
Easy online and offline data access
on any device
Leveraged Gamification
Increased rep retention past critical 90 day mark with gamification engagement
With our new interactive and mobile-friendly
solutions and enhanced onboarding process, Primerica
Reps can provide key information to the client in under 5
minutes, and new Reps can get off to a fast start.
- Tom Swift, EVP Field Technology, Primerica
Increased Quote Efficiency
Reps can now complete Financial Needs Analysis in
under 5 minutes
Increased Sales
Reps using Financial Needs Analysis tool experience
higher close rates
Engaging & Enabling a New Generation
of Insurance Agents
Primerica
Primerica was in need of a mobile
solution to enable and engage the
new generation of representatives.
This one-of-a-kind solution
holistically integrates an intuitive
mobile experience with existing
online tools and systems.
•Engaging and interactive user experience allows
for quick data entry during interview process and completion of Financial Needs Analysis in under 5 minutes.
• Key features allow reps to enter and access
important data on any device.
- Contact List Manager
- Message Center
- Insurance Needs Analysis
- Quick Quote
- Financial Calculators
- Resource Center
•Gamification through performance awards, bonus
tracking and push notifications keep 16,000 new monthly recruits engaged.
• Reps using the solutions are:
- 2x more likely to attend and complete
pre-licensing class
- 3x more likely to get licensed
- 4x more likely to make a sale
#
16
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Project Highlights
Created Process
Created over 200 rules to simplify business
processes
Time Savings
Reduced registration time from 30 days to
within 1 day
Efficiency Increase
Created a process that was 70% faster than previous process
70
%FASTER
30
X
FASTER
11
Mobile Enablement: Improving
Business Process Decreases Sign-up
Time From 30 days to Same Day
Allstate Dealer Services needed a
mobile sales enablement tool that
streamlined the paperwork involved
when onboarding car dealerships to
sell their products.
• PointSource utilized Business Analysts to study their business processes and discovered over 200 business rules to create a simple and efficient tablet user interface.
• Through careful integration with several backend services, this intuitive Worklight-based mobile solution reduced time for dealer registration from up to 30 days to within 1 day, enabling dealerships to begin to sell Allstate products more quickly.
•Transparent, agile development using IBM DevOps
Services in the cloud enabled faster collaboration.
Allstate
Project Highlights
GPS / Geolocation
Integration
Local Storage
HTML5
Enables offline data access and storage
Grunt.js
Automated Build
Allows for easy command functions
Directly Deployed
Deployed to Xcode using PhoneGap
Capturing Context: Offline
Capabilities Improve Efficiency
Randall Reilly
PointSource created a mobile app that
shows prospective sales data to EDA
subscribers on an interactive map.
•Sales reps are able to map out more efficient sales
routes by utilizing GPS data and prospect details.
• Even when in remote locations sales reps can access
favorite prospects across devices.
•PointSource mobile user-experience experts created a
user interface with smooth scrolling and easy access to even the largest data sets.
Project Highlights
Rapid Prototyping
Deployed in 2 weeks, allowing rapid iterative design cycles and a
high-quality finished product
Customer Engagement
Stronger brand engagement encourages product usage
and value
Comprehensive
Testing
Utilizing Rational Test Workbench
PointSource’s ability to translate our business
objectives into a mobile strategy enabled us
to deliver a solution that adds value to our
existing customers, and is a differentiator for
us to attract new customers as well.
- Scott Libertore, President and CEO, FIMC
Create Customer Loyalty and Higher
Renewals with Mobile Specific
Features and Targeted Offerings
FIMC Home and Auto
PointSource created a mobile solution,
allowing our client to expand their
electronic brand presence and
increase customer satisfaction.
•Hybrid application built with Worklight increased
customer awareness of and access to product offerings and features such as one tap for tow truck assistance.
•Stronger customer brand engagement encourages both
product usage and product value for consumer.
•More positive brand perception leads the way to higher
subscription renewals.