THE GREATER DENVER PCC BOARD OF DIRECTORS
www.dpcc.org
Mark Talbott, Postmaster - Denver, USPS, Postal Co-Chair Jim Fortune, Colorado Litho, Industry Co-Chair Geri Prins, Hampden Press, Industry Vice Co-Chair
John Scheunemann, Treasurer
Polly Cardwell, Response Technologies, Secretary Travis Garvin, Sprint Press, Education Coordinator
Lynn Conner, Pitney Bowes, Vendor Coordinator Steve Caldwell C & C Enterprises, Logistics Coordinator
Joe Contrino, Henry Wurst, Inc. George Heinrich, The Postal Professor Paul Johnson, Complete Mailing Solutions
Kathleen Krum, RR Donnelley Bev O’Rielly, Address Pro
Lisa H Rupert, USPS Michael Villa, Print Partners
Mikki Wilder, Wilder Ideas
Honorary Members Steve Burn Dee Dee Dyer
Dave Karnell Terry Motsinger Dick Platt Debbie Greenwood E. C. Nix
the
bottom
line________
getting the most from your postal dollars Presented by
The Greater Denver Postal Customer Council &
Wednesday, June 11, 2014 8:00 a.m. to 1:30 p.m.
The Summit Conference & Event Center 411 Sable Boulevard
Schedule of Events
8:00 a.m. to 9:00 a.m.
Registration, Exhibitors, Networking 9:00 a.m. to 10:00 a.m.
Using the ISMB to Participate In Full Service Getting your Product into the Mail Box 10:00 a.m. to 10:30 a.m.
Break, Exhibitors, Networking 10:30 a.m. to 11:30 a.m.
Using Every Door Direct Mail
Integrated Marketing Tips for Direct Mailers 11:30 a.m. to 12:00 Noon
Break, Exhibitors, Networking 12:00 Noon to 1:00 p.m.
Lunch
1:00 p.m. to 1:45 p.m.
Keynote Address by Deputy Postmaster General Ronald Stroman
The State & Future of the US Postal Service
Workshops
Using the Intelligent Mail for
Small Business Mailers (IMsb)
Tool
Presented by Diane N. Brown, Business
Development Specialist, USPS.
If you are a small volume mailer (less than 10,000 pieces per mailing and less than 250,000 pieces annually) and prepare your own mailings using a mailing list, the Intelligent Mail for Small Mailers (IMsb) Tool is for you. The Intelligent Mail for Small Business Mailers is an online tool which will allow you to prepare Full-Service IMB mailings without purchasing expensive new software.
Benefits you can expect from using this tool to create Full-Service Mailings include:
● You can do Full-Service IMB mailings with unique intelligent mail barcodes for your pieces & trays. ● Electronic postage statement and qualification reports submitted automatically.
● IMsb cleanses the address list, ensuring all addresses are valid and identifies duplicates. ● Automation, Full-Service presort discounts. Assuming you qualify, you should leave today with the knowledge you need to sign up for and begin using the IMsb Tool and begin enjoying the benefits of Full-Service Intelligent Mail.
Every Door Direct Mail
Presented by: Doreen Husner,
EDDM Coordinator, USPS
Need to target consumers in a specific geographic area without buying a list? Then EDDM Retail is for you. Attend this session to learn how you can go online, select your target area and have your message delivered to every door at an extremely low cost. No need to buy a permit, pay for list acquisition or mail preparation. Simply prepare your message, print the mailer, bundle and deliver it to the appropriate local Post Office and get ready for the response. Need to target a larger area or multiple areas, explore EDDM using a permit and entering your mail through a BMEU. EDDM is still a very cost effective way to get your message out. Attend this session to learn how to take advantage of this unique advertising medium.
Integrated Marketing Tips for
Mailers
Presented by Joe Contrino, Henry
Wurst, Inc.
In other sessions we show you effective ways to get your message delivered. But, if you are like most mailers, you probably don’t have the budget
for a full time design professional, copy writer or marketing guru to plan and develop your campaign. No worries, this session will provide you with
enough tips on design, copy, planning and
integrating your marketing with digital media to help you develop an effective direct marketing campaign.
Getting your Product into the
Customers Hands
Presented by Doreen Rathburn,
Business Alliances Manager USPS
With online sales projected to hit 8% of total retail sales in 2014, order fulfillment is a becoming a vitally important function for more and more
businesses. If you do order fulfillment, you owe it to yourself, and your company to make sure you are getting the best shipping value for your shipping dollar.
Attend this session to learn what the Postal Service offers as an alternative to other package fulfillment shippers. You may be surprised to learn you can now track, will not be hit with fuel service upcharges and can take advantage of very competitive
commercial prices and a variety of shipping choices. It is worth a look!
Meet Our Presenters:
Ronald A. Stroman
Deputy Postmaster General
Ronald A. Stroman was named the 20th Deputy
Postmaster General (DPMG) in March 2011.
As the second-highest ranking postal executive, he serves on the Postal Service Board of Governors and on Postmaster General Patrick R. Donahoe’s
Executive Leadership Team.
As DPMG, Stroman works closely with the mailing industry to help strengthen relationships and identify opportunities to improve interactions with postal customers. Reporting to Stroman are the vice presidents of Government Relations, Corporate Communications, Consumer and Industry Affairs, and the Judicial Officer. He also has the lead role in working with Congress to restructure the prefunding of retiree health benefits, adjust delivery frequency, and gain greater flexibility in aligning the Postal Service processing, distribution and retail networks. Stroman has more than 30 years of professional experience in government, legislative affairs and leadership before becoming DPMG. From 1978 to 1984, he was an attorney with the Department of Housing and Urban Development. He then moved into a position as counsel on the Judiciary
Committee of the U.S. House of Representatives. He also worked for the Committee on Government Operations and became a deputy minority staff director for the Government Reform and Oversight Committee.
In 1997, Stroman took a director’s position with the U.S. Department of Transportation. In 2001, he joined the General Accounting Office as managing Director for the Office of Opportunity and
Inclusiveness. He returned to the House in 2009, where he served as staff director, Committee on
Oversight and Government Reform prior to joining the Postal Service.
Stroman earned his Juris Doctorate from Rutgers University Law Center.
Doreen Rathburn, U.S. Postal Service
Business Alliances Manger
As a Business Alliances Manger with the United States Postal Service, Doreen Rathburn covers a three state area and manages 22 Business Partners. USPS Business Alliances works with a select group of about 600 Business Partners that represent roughly $10 billion in postal
revenue.
Doreen’s focus prior to Business Alliances, was working with the Western Area’s largest account opportunities as both a Shipping Specialist and a Mailing Specialist. Doreen earned certification from the Direct Marketing Association in Direct Mail. Doreen has been with the U.S. Postal Service since 1985, contributing her Shipping and Direct Mail expertise to a number of different fields, including: customer service, address management, marketing and sales organization, and delivery services. As a graduate of Regis University in Denver, Doreen received her bachelor’s degree in Business
Management and has completed the USPS Managerial Leadership Program.
Joe Contrino, Henry Wurst, Inc.
Prior to joining Henry Wurst, Joe was CEO and owner of Contrino Direct Marketing, Boulder CO: President of K/P Corporation, Denver Facility; Vice President of Sales for Strategic Mail Denver and President of Concept Direct Marketing, Ft. Collins and Boulder.
Joe is a Direct Marketing Association Certified Direct Marketer Professional, a member of the Denver Postal Customer Council Board of Directors. Joe speaks
regionally and nationally on direct marketing topics and trends.
Diane N. Brown, USPS
A nineteen year veteran of the United States Postal Service, Diane has worn many hats leading to her present position as a Business Development
Specialist. Her list of past titles includes City
Carrier, Retail Specialist, Mail Piece Design Analyst, Business Mail Entry Technician, Mailing Standards Specialist and, perhaps most relevant to today’s presentation, an IMsb Ambassador. She brings a wealth of postal knowhow to today’s presentation.
Doreen Husner, Acting District Retail
Manager, USPS
As a District Retail Manager with the United States Postal Service, Doreen Husner covers a two state area and oversees the retail functions in 594 Post Offices, stations and branches as well as 73
Contract Stations and 6 Village Post Offices. As the District Retail Manager she is very knowledgeable of
all products and services that the Postal Service offers. She also educates retail employees on these products and services.
Doreen’s focus prior to the District Retail Manager, was working as a Business Development Specialist where she helped small and medium sized
businesses with their advertising needs and directing them to our sales team to set up PC Postage accounts. Doreen was a Retail Specialist for five years. She was a Sales and Service
Associate in a rural Post Office for ten years, where she assisted customers with their mailing and
shipping needs as well as educating customers on all other services offered by the Postal Service. Doreen has been with the U. S. Postal Service since 1989, contributing her postal products and service expertise to a number of different fields, including: customer service, retail and marketing.
Doreen is a Colorado native and a graduate of Metropolitan State College of Denver with a Business Management degree.
Unusual Delivery Methods
By mule train in Arizona. Each mule carries about 130 pounds of mail, food, supplies and furniture down the
8-mile trail to the Havasupai Indians at the bottom of the Grand Canyon, averaging 41,000 pounds per week. By boat in Michigan. The JW Wescott is a 45-foot contract
mail boat out of Detroit, MI, that delivers mail to passing ships in the Detroit River. The JW Wescott has its own ZIP
Code-48222.
Future PCC Events
PCC Week Event
Wednesday
,
September 10, 2014
December Holiday Breakfast
Wednesday, December 10,2014
For more information and details on
these events please visit our website
Postal Facts 2014
Facts And Figures About Your Postal ServiceBoth literally and figuratively, the U.S. Postal Service delivers for America. Even in an increasingly digital world, the Postal Service remains part of the bedrock infrastructure of this nation’s economy, serving its people and businesses and binding the nation together. Postal Facts tells our story in an interesting and fun way.
Size and Scope
The Postal Service delivers more mail to more addresses in a larger geographical area than any other post in the world. The Postal Service delivers to nearly 153 million
addresses in every state, city and town in the country. Everyone lining in the United States and its territories has access to postal
products and services and pays the same postage regardless of their location. By the Numbers
67.3 billion – 2013 Revenue, in dollars
158.4 billion – number of mail pieces processed 40 – percent of the world’s mail volume handled
by the Postal Service
1.8 billion – dollar amo8unt paid every two
weeks in salaries and benefits
489,727* – number of career employees 137,037** - number of non-career employees
31,135 – number of Postal Service-managed
retail offices
211,654 – number of vehicles
1.2 billion number of miles driven each year by
mail carriers and truck drivers
38.8 million – number of address changes
processed
41.2 – percent of retail revenue from alternative
access channels
1.1 billion – total number of visits to usps.com 83.4 million – number of inquiries handled by the
Postal Customer Care Center
873.3 million – dollar amount of online stamp and
retail sales at usps.com
47.6 million – number of Click-N-Ship labels
printed
510.2 million – total revenue, in dollars from
Click-N-Ship label purchases
107.5 million – number of packages picked using
Free Package Pickup
5.3 million – number of passport applications
accepted
94.9 million – number of money orders issued 457.6 million – amount in revenue from 2,500
postal Self-Service Kiosks, in dollars
70,000 – number of stores, banks and Self
Service Kiosks that sell stamps
773,882 – number of new delivery points added
to the network in 2013
152.9 million – total number of delivery points
nationwide
73 – Patrick R. Donahoe, 73rd Postmaster General
0 – tax dollars receiver for operating the Postal
Service
*all information base on 20134 data, unless otherwise noted