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Building the dream online: Does participation in luxury brand's social media affect brand experience, brand affect, brand trust, and brand loyalty?

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Academic year: 2021

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Figure

Table	
  of	
  contents	
  
Table	
  3.	
  Summary	
  of	
  hypotheses	
  ____________________________________________________________	
  50	
   Table	
  4.	
  Followers	
  on	
  LV’s	
  social	
  media	
  _____________________________________________________	
  54	
   Table	
  5.
Figure 1. The research framework 	
  	
  
Figure 2. Customer-centric brand community communication model (McAlexander et al., 2002)
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