Chalk Pushcast Software Solutions for
Financial Services
Achieving a Competitive Advantage & Operational Effectiveness by Enhancing theBlackBerry Solution with Media-rich, Secure & Tracked Content
The financial sector is a fast-paced, competitive marketplace. Whether banking, insurance or investment, organizations need ways to differentiate themselves; namely through tools that drive information flow while sustaining maximum security and integrity of data.
BlackBerry® smartphones are prevalently used within the financial sector to provide financial professionals with access to critical information and business applications - wherever they may be. Aside from keeping in constant contact with clients and colleagues, BlackBerry business solutions enable easy access to market and corporate data – effectively augmenting productivity, increasing customer satisfaction and cutting costs. Chalk™ Pushcast™ Software utilizes the BlackBerry smartphone in order to deliver multimedia rich, interactive content to the mobile user in order to help drive organizational efficiencies, and increase employee efficiency.
About Chalk Pushcast Software
Chalk’s messaging platform, Chalk™ Pushcast™ Software, builds on the productivity and profitability benefits of BlackBerry smartphones by enabling the rapid creation and secure, tracked deployment of media-rich content, for training and priority communications.
Chalk Pushcast Software facilitates targeted content delivery to a dedicated channel and can include large media assets (like video or audio files). With the Chalk™ Pushcast™ Plug-in for Microsoft® PowerPoint® for content authoring and full reporting, the solution is user-friendly and sophisticated. Content can be created for business critical updates, productivity-enhancing information, mobile compliance, and even targeted marketing.
In addition to packaging and securely pushing media-rich content, Chalk Pushcast Software:
• Enables the delivery of tests, surveys and receipt acknowledgements
• Sends device-appropriate content
• Provides tracking capabilities, with flexible and customizable reporting
• Facilitates anywhere, anytime availability to offline-content
• Optionally integrates with other business systems (LMS, HRIS) to consolidate user information
Chalk Pushcast Software Applications within Financial Services
Detailed below are the most commonly-utilized applications for the Financial Services sector.
Internal Applications:
Media-rich & Interactive Mobile Management Updates
Maintaining effective corporate communication in the face of increasingly mobile and geographically dispersed workforces is difficult at best. The multimedia capabilities of Chalk Pushcast Software allow you to distribute rich, engaging business content – such as executive video updates – directly to the hands of your employees using BlackBerry smartphones. Alongside multimedia content, extra information can be packaged within your mobile content. For example, restating the main points from a video presentation or providing email and web links. By sending regular management communiqués - wirelessly - not only will your team be focused towards the same goals, but they will also be able to refer back to the updates and watch them again. Incorporating Chalk Pushcast Software’s wireless survey functionality is also a simple and effective way to garner employee feedback.
Morning Calls – Anywhere, Anytime
Attending morning call meetings in person, or even calling in at the precise start time, can be inconvenient and often not possible.
Utilizing Chalk Pushcast Software, you can wirelessly distribute your audio-recorded morning call to Blackberry smartphone users – packaged with key text-based points and corresponding links and graphics. Creating and delivering this content is quick and easy, allowing you to push morning calls out to your colleagues’ BlackBerry smartphones mere minutes after the call has ended.
Chalk Pushcast Software’s tracking capability provides the added assurance that your messages have been received and you’ve kept your workforce adequately informed. Security is maintained through integration with the BlackBerry® Enterprise Server, and the ‘direct-to-player’ delivery method ensures that your audio recordings will not be forwarded on.
Wireless Compliance Updates
Within the financial sector, compliance-based operational risks are significant. The ability to track compliance with wireless ‘terms of use’ and corresponding ‘agree / disagree’ confirmations, or test comprehension of regulations with questions, is a simple but powerful application of Chalk Pushcast Software.
Chalk Pushcast Software allows you to send wireless compliance updates and eliminate the need for paper or computer-based confirmations. Your employees’ mobile acknowledgements can either be stored in Chalk Pushcast Software, or the data can be integrated with one of your existing platforms - so that all of your compliance-related information is in one place.
Always Available Business Continuity Resources
If your mission critical systems shut down in the event of an emergency, accessing resources to maintain business continuity can be near impossible. Unlike emails, mobile content that has been pushed to your employees’ BlackBerry smartphones through Chalk Pushcast Software remains available when the device is offline.
Even if your systems are offline for an extended period, your workforce will have the information it needs to maintain services. As a precautionary measure you could push out risk management procedures, such as instructions on how to connect to files and data offsite. This content would be stored on your employees’ Chalk™ Pushcast™ Player so that business can continue to flow.
External “Extended Enterprise” Applications:
Pre-Scheduled & Tracked Voice Blasts
Voice blasts, sent by analysts to their broker contact-base to keep them abreast on the latest market information, are typically pushed out to voicemail boxes before markets open. There is always the risk that someone will not receive them and there is no way to confirm if they have been listened to.
With Chalk Pushcast Software, analysts can package their audio recording with the affiliated stock symbol, the buy/sell rating and their contact information, and push it out to their contacts’ BlackBerry smartphones using Chalk Pushcast Software.
In addition to being an excellent differentiator from the competition (as content will be attractively delivered right to the brokers’ handhelds), using Chalk Pushcast Software’s tracking feature also provides your organization with valuable reporting on who is listening to the voice blasts, and when.
Additionally, the scheduling feature lets analysts prepare mobile voice blasts in advance but sit on them – in case the information they were planning to send is halted by their compliance officer.
Wireless Conference Invitations with RSVP Tracking
Conferences are typically promoted by mail-out teasers and emails. Receiving timely feedback and RSVPs is always difficult.
Using Chalk’s messaging platform, you can send your target audience media-rich details around your conference, including video highlights from last year or a message from the keynote, key text-based points, ‘click for more information’ links and a wireless RSVP function.
Not only is the experience accommodating and unique for your prospective guests, it is also inexpensive in comparison to mail-outs or the design and development of HTML-based emails.
Additional Chalk Pushcast Software Financial Services Applications Include, But Are Not Limited To:
• Field Updates
• Tips and Refreshers
• Policies and Procedures
• IT Training
About Chalk
Chalk is a leading provider of enterprise solutions that help organizations communicate more effectively with their employees, business partners and consumers.
Chalk’s patent-pending messaging platform, Chalk content Software, facilitates the creation, deployment, tracking and management of pushcasts to BlackBerry smartphone users, for priority training and communications.
Chalk was founded in 1997, and became a Subsidiary of Research In Motion in January of 2009. The homepage for Chalk is www.chalk.com
© 2010 Chalk Media Service Corp. All rights reserved. Chalk™, Chalk logo®, Pushcast™ and related trademarks, names and logos are the property of Chalk Media Service Corp. Microsoft® and PowerPoint® are the property of Microsoft Corporation. BlackBerry®, RIM®, Research In Motion®, SureType®, SurePress™ and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license.
Benefits of the Chalk Pushcast Software Solution in the Financial Services Sector:
When Sending Content Internally:
• Improve your communications to BlackBerry smartphone users with multimedia and enhanced security
• Ensure your often on-the-go team is reading and understanding business critical updates
• Effectively reach and receive feedback from your mobile audience
When Sending Content to “Extended Enterprise”:
• Differentiate your organization with a unique multi-media communication channel
• Confirm that communications are being received and read
• Incorporate 1-click to talk into mobile content
