TARGET. Our readers spend over $169.6 million dining out annually. Our readers spend over $125 million on beer and wine

(1)

(2)

Salt Lake magazine readers

have a combined income totaling

over $10.1 billion dollars with an annual mean income of $84,431

• Salt Lake

magazine reaches

over 122,000 adults in Salt Lake City

• Our readers spend

over $169.6 million dining out annually

• Our readers spend

over $125 million on beer and wine

• Our readers are a balanced blend with 42% male and 58% female

• 81% of our readers are home owners, with a mean home value of $322,270

• 74,000+ of our readers have earned an undergraduate or advanced

university degree.

• Our readers spend

$4.25 million dollars on home

and garden purchases annually

“

”

”By placing our advertising in the Great Getaways issues in the Spring and Fall, we’re getting a bonus: readers don’t throw them away, but keep them for future reference! After our campaign last year, we had an increase in Utah guests who were looking for a special place to celebrate anniversaries and birthdays or to enjoy a getaway visiting the many local tasting rooms and Victorian ambiance of the Inn. For the quality of the publication and the circulation it enjoys, Salt Lake magazine is a great, affordable advertising vehicle. The SLM Staff has been extremely helpful and encouraging to us in our efforts to get our slice of the Utah travel pie. We’re expecting SLM to bring

more visitors to us in 2014.” —Jean Tally, owner of Wine Country Inn

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“

”

The reasons I love to advertise in Salt Lake magazine. . . I love my

placement. I think my sales rep is brilliant. She encourages me to try new

things and is concerned about the success of my business. I know that I

am getting my money’s worth when I get phone calls after the magazine

has just come out. The production staff is always very helpful and

courteous. The magazine looks great and appeals to my demographic.

We are a great fit!!!

”

_{—Diane Etherington, owner Children’s Hour}

Subscription 5200

A dedicated, growing audience of paying readers.

Subscription Promotion 6000

Copies of Salt Lake magazine are mailed directly to qualified consumers in select affluent zip codes.

Newsstand Distribution 4700

Distributed by more than 336 newsstands across Utah, Colorado, Wyoming, Nevada, Idaho and Washington:

Sold in bookstores, grocery stores, super stores and boutiques including:

Hotel and Lodge Distribution 7100

Summit County:

Grand Summit Hotel Stillwater Hotel Park City Homestead Resort Daniels Summit Lodge Goldener Hirsch The Yarrow Stein Eriksen

Empire Luxury Lodging St. Regis Deer Crest Waldorf-Astoria Sky Lodge

Wasatch Front:

Alta Club Embassy Suites Cliff Spa at Snowbird Grand America Little America Hilton

Marriott at Gallivan Plaza Marriott University Park Hyatt Place

Hyatt Summerfield Suites

Waiting Room Distribution

Select Hospitals/Private Clinics receive complimentary issues of Salt Lake magazine.

Additional 2000

Office use, In-Stock Sales, distribution to advertisers, special events and brand awareness distribution.

Total Readership Per 4-Cume Issue 122,200

Total Print Run: 25,000

Frequency: 6x per year

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“

”

I want to thank Salt Lake magazine for their support and nurturing of

the foodie community in Utah. The staff at Salt Lake magazine is very

friendly, helpful and resourceful. The communication and service they

provide is outstanding. Salt Lake magazine offers an excellent product

as well as great value for money for advertisers. We look forward to a

continued working relationship with them.

”

—Lavanya Mahate, owner of Saffron Valley Restaurant

DEMOGRAPHICS Male 42% Female 58% Average age 47 MARITAL STATUS Single 29% Married 71% EDUCATION

Graduated with an Undergraduate,

Graduate, or Advanced University Degree 60.8% OCCUPATION Science/Technical 18,671 Company owner/partner 36,876 Sales/Marketing 11,748 Corporate Officer 10,252 Stay-at-Home Parent 9,572 Retired 20,355 FINANCES

Average household income $83,431 Average market value of home $322,270 Own Primary Residence 85% Income of $75k and above 46.2% Income of 150,000 and above 16.2%

TOP LEISURE ACTIVITIES

Reading Books Travel Dining Out Entertaining at Home Golf Winter Sports

Summer Outdoor Recreation Spening time with Family & Friends Gym Memberships

READERSHIP

Time spent reading (avg.) 41 min. Shared an article with a friend 6 in 10 Took action as a result of seeing an ad 61%

WHY SALT LAKE MAGAZINE?

Magazines ranked #1 or #2 most often used medium for 85% of super inflential consumers across 60 categories. Magazines rank #1 in driving consumers online. Magazines Increase:

• brand awareness by 61% • brand familiarity by 81% • brand imagery by 91%

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“

”

Salt Lake magazine captures the zest for living life to its fullest and

appreciation for nature, that is the spirit that endears us to Utah.

”

—Tracey Welsh, Red Mountain Resort

JANUARY/FEBRUARY

Space Close 10/29/14 Ads Due 11/13/14 On Sale 1/1/15

Special Advertising Sections

Great Getaways MARCH/APRIL Dining Awards Space Close 1/7/15 Ads Due 1/22/15 On Sale 3/1/15 MAY/JUNE Space Close 3/4/15 Ads Due 3/19/15 On Sale 5/1/15

Tastemakers Space Close 2/18

Great Getaways Space Close 2/18

JULY/AUGUST

Best of the Beehive

Park City Luxury Space Close 3/25

Home Tour

SEPTEMBER/OCTOBER

Great Getaways Space Close 6/24

Women in Business Space Close 6/24

NOVEMBER/DECEMBER

Party Styles and Gift Giving Seasonal Eating, Utah-style

Holiday Gift Guide

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“

”

*Leaderboard Banner

728 x 90 pixels

Possible formats: jpeg, gif, swif, html5

*Side Promo Ad

300 x 250

*Expandable Banner

960 x 50, expands to 960 x 250 Possible formats: jpeg, gif, swif, html5

*Floorboard

960 x 50

Featured Calendar/Dining Listing

“Over the 25 years of publishing these distinct magazines, [Salt Lake

magazine’s] covers have been graced with some of the most powerful

and interesting Utahns like Robert Redford, Karl Malone, John Stockton

and Jon Huntsman, Jr., among many others. The intent of these

beauti-ful magazines is to help readers navigate the Utah experience.”

—Chris Redgrave, Zions Bank

WEB

Mobile Banner

640 x 100

saltlakemagazine.com VISITS UNIQUE 6 Month View

(10/1/2013-03/31/2014) 309,624 268,356 Monthly Average 51,604 44,726

Percent Change

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Formatted Dining Specs 1/3 page 1 image, 4 x 4

Restaurant contact info and location 75 words or less.

Logo and Award logos (.ai or .eps preferred)

Agenda page

Image and or logo, 2 x 3 75 words or less.

Event name, date, and location.

Gift Guide and Fashion Preview Image, 4 x 6

30 words or less.

Business info and location

Half page 7.75 x 4.75 3rd sq. 4.75 x 4.75 AD SIZES Full page with bleed 9.25 x 11.125 Full page Trim size 9 x 10.875 3rd vertical 2.313 x 9.75 2/3rds vertical 4.75 x 9.75 PRODUCTION CHARGES Layout & Design

Full Page $225 Fractionals $125 Standard web ads $125

Minor Changes to ads $35 Major changes to ads $75 per hour

Stock Photography Included in Design Fee

Proofing Color Match-print $35 Penalty Date Information. A previous ad will be used if art is not received by the indicated deadlines.

PRESS READY REQUIREMENTS

• Supported files: Indesign (must be packaged with all images and fonts), PDF/X-1a, Adobe Illustrator eps, and Adobe Photoshop tiff (flattened).

• All graphics should be 300 ppi at the actual printing size and in CMYK.

• Convert all Pantones to CMYK

• Use support black for solid blacks: C 40 M 30 Y 30 K 100

• Double check PDF for separation and overprint problems. • Create registration/crop marks outside of the bleed area.

• Keep important information at least .5 inches from the trim edge. (live area, 8 x 8.875).

• Preferred file delivery methods are FTP, Dropbox, Yousendit, and e-mail if under 10mb.

SEND YOUR FILES FTP site: 173.14.230.49 Username: slmguest Password: slmguest

Please email us the file name after the upload is complete. Production@saltlakemagazine.com

Other options to send files: dropbox.com yousendit.com 2 Page Spread With Bleed 2 Page Spread Trim size SPECIAL PAGES 18.25 x 11.125 18 x 10.875