IEEE Section & Society Corporate Lead Program

(1)

IEEE Section & Society

Corporate Lead Program

Michael Spada

IEEE Marketing Manager

[email protected]

(2)

Today’s Agenda

• IEEE needs your help

• How the program works

• Why companies need IEEE information

• IEEE product overview

• IEEE product demonstration

• Questions

(3)

Nearly half IEEE’s revenue comes

from our Publishing products

Membership

Publications

Conferences

Other

47%

28%

17%

8%

(4)

Over 2/3 of IEEE’s publishing

sales come from online products

Online products

Other products

70%

30%

(5)

IEEE’s online sales come from

three major customer groups

Academic Corporate Government

$58.0

$20.7

$9.8

Sales are in $ millions. Online sales

total $88.5 million

(6)

Future online sales growth must

come from the corporate sector

• Government market is too small

• Academic is highly penetrated around the

world

!

Less room for growth

• Still THOUSANDS of technology

companies internationally to subscribe to

IEEE products

(7)

IEEE has online publishing

products for any size company

Publishing Products

Size

IEEE Enterprise

Small

IEEE Enterprise

All-Society Periodicals Package

IEEE Conference Proceedings

Medium

IEEE/IE

T

Electronic Library (IEL)

Large

Usually the best option

(8)

IEEE publishing products are

priced right for companies

$37,995

All-Society Periodicals Package

$44,995

IEEE Conference Proceedings

$4,995

$9,995

$17,500

$111,200

2006 price

IEEE Enterprise

• Level 1: 350 articles

($14.28 per article)

• Level 2: 800 articles

($12.50 per article)

• Level 3: 1,750 articles

($10 per article)

IEEE/IE

T

Electronic Library (IEL)

(9)

IEEE content has broad appeal

• Antennas

• Biomedical Engineering

• Computing

• Electrical Engineering

• Industrial Engineering

• Nanotechnology

• Nuclear Science

• Power

• Remote Sensing

• Security

• Aerospace

• Circuits

• Communications

• Energy

• Information Technology

• Optics

• Radiology

• Software

• Transportation

• Wireless

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Why does IEEE need your help?

• YOUR section or society may have

the corporate contacts to generate

quality sales

• YOU can help the IEEE grow by

providing those leads

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What’s in it for you?

• YOUR section or society can get a

rebate of the sales price

!

Not just once, but also with each

subscription renewal

(12)

What’s in it for you?

$3,500 per sale

IEL, ASPP or

Conference

Proceedings

$3,500 rebate per sale

Enterprise Level 3

$2,000 rebate per sale

Enterprise Level 2

$700 rebate per sale

Enterprise Level 1

If IEEE closes a sale as a result of your lead,

your Section or Society will earn:

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How does it work?

• Target companies in your region or area of

interest

• Enlist members of your section or society

who have contacts within those companies

• Have them see if company is interested in

free trial of an IEEE product

!

IEEE has developed sample scripts and e-mails

that members can easily adapt as needed

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How does it work?

• If company is interested, fill out lead form

at

www.ieee.org/leadprogram

• IEEE Marketing will then

!

Contact customer

!

Set up trial & IP range

!

Track usage

!

Follow up trial

!

Send invoice

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How does it work?

• Companies will receive a 14 day Enterprise

trial*

!

14 days of unlimited searching and

viewing of abstracts

!

10 article downloads to file cabinet

• Companies that order within 30 days of

trial expiration keep their 10 trial article

downloads

• Free trials are also available for IEL, ASPP

& POP

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How does it work?

• Payments will be made to sections &

societies for successful orders

quarterly

• Sections/societies will continue to

receive rebates for as long as

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To submit a lead, go to

(18)

• Basic information

needed for IEEE to

follow up

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Note on Conflict of Interest

• All IEEE volunteers and staff should be sensitive to real or apparent

conflicts of interest in the course of their work on behalf of the IEEE

and/or, in the case of volunteers, their employer (see IEEE Code of

Ethics, article 2). When a conflict of interest or the appearance of a

conflict should arise, the individual’s first responsibility to the IEEE or

his or her employer, as the case may be, is the full and candid

disclosure of the facts and circumstances surrounding the conflict to

the disinterested persons responsible for approving the proposed

transaction.

• In the case of the IEEE Sales Rebate Program, volunteers who may seek

new or renewal licenses for IEL or other IEEE electronic products from

their employer or other organization to which they may owe a fiduciary

duty should be sensitive to the appearance of a conflict of interest.

Even though a volunteer will not derive a personal benefit from the new

or renewal license between the IEEE and the volunteer’s employer, each

volunteer should take steps to be familiar with his or her employer’s

conflict of interest policy and take all necessary steps to assure that he

or she fully complies with such policy

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Why Companies Need IEEE

• From IEEE - a world renowned leader in the

industry

• In terms of price, we offer the best value

over anything else on their “shelves”

See

“Commercial Journals Twice as Expensive as IEEE”

http://www.ieee.org/products/onlinepubs/news/0505_03.html

• Offer content in a wide range of disciplines

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The World’s Best Content…

• IEEE publishes the top-cited journals in the field

•

Year after year, IEEE journals are ranked as the top-cited

journals in the fields of Electrical & Electronic Engineering,

Telecom, Computing and more.

• IEEE information speeds innovation

•

The top patenting companies cite IEEE articles more than any

other publisher.

•

Study: IEEE Information Drives New Patents

www.ieee.org/patentcitation

• Online access increases productivity

•

Access to the leading journals is critical to the work of scientists

and researchers, saving them time and resulting in increased

productivity

(22)

IEEE Publishing Products Overview

• IEEE/IET Electronic Library (IEL)

Our most comprehensive package. IEL provides access to almost a third of the world's current electrical engineering and computer science literature. Over one million full-text documents comprise the entire collection of IEEE and IEE journals, transactions,

conference proceedings, and active technical standards. 2006 Price: - $111,200

• IEEE All-Society Periodicals Package (ASPP)

The world's core collection of engineering, electronics, and computer science periodicals, including 124 IEEE journals and magazines. 2006 Price: $37,995

• IEEE Proceedings Order Plans (POP All)

IEEE’s classic collection of the world’s leading conference proceedings. This online

collection allows access to as many as 600 current conference proceedings and a backfile to 1998. 2006 Price: $44,995

• IEEE Enterprise

Flexible access for any-sized organization. Purchase a set number of downloads in

advance from the full collection of IEEE magazines, journals and conference proceedings.

Level 1: 350 articles ($14.28 per article) $4,995 Level 2: 800 articles ($12.50 per article) $9,995 Level 3: 1,750 articles ($10 per article) $17,500

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Enterprise Product Definition

Level 1 - $4,995: 350 downloads ($14.28/article) Level 2 - $9,995: 800 downloads ($12.50/article) Level 3 - $17,495: 1,750 downloads ($10/article

Price

5 simos, unlimited searching and viewing

of abstracts

Usage rights

Filing cabinet to view/share docs

Functionality

Corp & Govt, not Academic

Sold to

Choose from over 1,200,000+ articles

Full-text docs

1988 plus select titles to 1950

Backfile

None

Standards

All IEEE (no IEE)

Conferences

All IEEE (no IEE)

Journals

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How does Enterprise work?

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Login Using Your Username and Password

Start by logging in. This enables access to File Cabinet,

Advanced Search features, AbstractPlus records and the

ability to download and view full-text PDFs.

If the account is IP authenticated, you will be logged in automatically

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Using an IEEE Enterprise Subscription

(assumes you are logged in)

Or Click on “IEEE

Enterprise” and “File

Cabinet” to view

documents previously

downloaded by anyone

in your company

Click on “Search” options to

search for specific

documents that will help you

do your work

Browse

titles or

look for the

latest issue

of a journal

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Search Results

You may wish to click

on an abstract link to

view the abstracts /

summary and other

bibliographic

information to help

decide if you want to

download the full text

article to the

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View the Abstract

To decide if you want to download the full text article to the file cabinet

Search terms

highlighted in

red

View the PDF

full-text by

clicking on this

link or hit the

back button to

return to search

results

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Accessing a PDF

From your search results, clicking on a full-text link for an IEEE journal article or

conference proceeding paper from 1950 to the present will provide full-text access

(automatically opens up your Enterprise file cabinet)

Account information informs users of existing documents filed and downloads remaining. Currently

3 documents filed.

Click “Add to File Cabinet”

to add new document to

IEEE Enterprise file

cabinet to enable a full-text

view of the paper

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The Paper Has Been Added to Your File Cabinet

The paper you requested has been added to the file cabinet (articles listed by order of download date) Click to view the full text. Use Quick Find to locate documents in file cabinet.

This is a paper previously

downloaded to the file cabinet. Any views of articles

previously downloaded are not counted against your account

Account information informs users of existing documents filed and downloads remaining. Now 4