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Spring 2015 SMALL BUSINESS COURSES & SEMINARS

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Jacquelyn Thomas

Owner, Kids-N-Technology

Spring 2015

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Business Start-Up

Begin the New Year by laying plans for your new business. See how to turn your idea into an opportunity. Get step-by-step instructions on how to start a small business and discover what you really need to increase the odds of your success. Learn key strategies for start-up, marketing, legal issues, financing and more. Take home tips that you can use now.

1/13 T 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281 2/24 T 6:30-8:30 p.m. North Campus, Rm. 4213

Find Your Target Customers Online

You’ve identified your ideal customers. Now it’s time to find them. Learn how to zero in on your target market using the huge amounts of data stored on websites. Online business consultant Carol Sankar teaches you how to use key words, active forums, circles, analytic sites and more. This is an important seminar for business owners who want to use the power of the internet to get more from their marketing efforts.

1/15 TH 6:30-8:30 p.m. North Campus, Rm. 4213

Business Ideas for New

Entrepreneurs

Thinking about starting a business but not sure which one to pursue? This informal session with business coach, Matt Rudisill, covers the latest trends and businesses that literally can be started in a weekend. Get ready for some creative, out of the box thinking to start and sustain a profitable business.

1/21 W 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9258

Seminars

|

FREE and open to the public

When you see the colorful vehicle zipping around our area there’s no mistaking the two passions of the woman behind the wheel. Jacquelyn Thomas is founder and owner of Kids-N-Technology, an award winning out-of-school education program for children in grades K-12 that teaches them how to create STEM (science, technology, engineering and math) projects. Combining her degrees in business and computer engineering, she started the business 14 years ago in Memphis, Tenn. and today holds programs and in several cities, expanding to Charlotte two years ago.

Which Business Entity is Right

for You?

Choosing the right business structure is an important step in setting up your business. Attorney Fred Parker walks you through the benefits and disadvantages of Sole Proprietorship, LLC, S-Corporation and Partnership, and helps you ask the right questions when deciding which one is right for your business.

1/29 TH 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

Give Them an Offer They

Can’t Refuse!

The Art of Soft Selling for Small Business Owners Be one of the first 10 people to register and attend

this seminar with Mark Csordos and receive a free copy of his book “Selling Entrepreneur Style.”

Then hear his best tips for taking your sales from ordinary to extraordinary. Csordos started

his first business, C & S Mystery Shoppers Inc., at the age of 24 and sold it when he was 28. He’s been featured in The New York Times, Vogue and Entrepreneur. Meet him and discover his selling secrets. This seminar is a must for any business owner who doesn’t consider themselves a “natural sales person.”

2/10 T 6:30-8:30 p.m. North Campus, Rm. 4312

Developing Your Business Plan

Need to get started on your business plan? This seminar will help you evaluate all aspects of your business and determine the elements needed for a winning business plan. Find out how a business plan is used by potential lenders, the do’s and don’ts of writing a plan and steps for making the process easy.

2/12 TH 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

Recently both her Kids-N-Technology and Girls Pursuing Science summer camps and after school programs were winners in the region’s STEM education awards presented by WTVI-PBS Charlotte.

She credits her recent business success to the Rowan-Cabarrus Small Business Center where she attended a business planning seminar taught by one of the Center’s counselors. “That was two years ago and I’ve been a client ever since. The counselor teaches you how to do your own plan, forces you to think about things you hadn’t thought of and pushes you to persevere through the pitfalls.”

With the help of the Rowan-Cabarrus Small Business Center, Thomas plans to package her curriculum to make it available to schools and youth services organizations. www.kidsntechnology.net

Small Business

SPOTLIGHT

Business owners, balance your life

with cost-effective personal enrichment classes!

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How to Pitch to Investors

Pitching to investors for funding is different from presenting your loan request to a banker. While bankers may lend money, investors are really buying part of your business. As a result, the information they need to make their investment decision is not the same. Join George McAllister, regional director of the Small Business & Technology Development Center as he shares important information on the various types of investors and what motivates them to invest. Knowing how investors think, he will show you how to put together an investor pitch that gets results.

2/26 TH 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

Interested in Crowdfunding for

Your Business?

Many entrepreneurs are finding success raising money for their business through crowdfunding, the practice of raising small amounts of money from a large number of people, typically through the internet. Although there are more than 100 crowdfunding sites in existence, Kickstarter and Indiegogo are two of the most popular. Meet Liz Gray, a Concord artist who was successful with her crowdfunding campaign. Find out how she did it, how crowdfunding works, how to launch your own campaign and the benefits that go beyond raising money.

3/4 W 6:30-8:30 p.m. North Campus, Rm. 4133

Google + for Your Business

Not on Google +? Find out why more business owners are turning to this social media platform to promote their business. Learn how to set up your business, create circles, public and private communities, gain followers, send people to your local business page and more. Join online marketing expert Lisa Perry as she teaches you the basics of Google + for your business.

3/18 W 6:30-8:30 p.m. North Campus, Rm. 4133

Please reserve a seat at www.rccc.edu/sbc to receive event reminders and any location updates.

Seminars

|

FREE and open to the public

Join our SBC mailing list to receive more information about these and other programs.

Go to

www.rccc.edu/sbc

(scroll the left side).

Design Your Business Website with

WordPress

A functional website is a must for small business owners. Learn how to use WordPress, the most popular and powerful free website creation tool. Web designer Kevin Mallary takes you from the important beginning steps such as understanding your brand and business culture, to the design process, picking templates, marketing your site and search engine optimization. If you want to improve your website, or don’t have a site yet, this seminar is for you.

3/24 T 6:30-8:30 p.m. North Campus, Rm. 4133

4/9 TH 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

Figuring Your Startup Costs

Planning to start a small business? Many potential business owners underestimate how much it will take to open their doors. Legal fees, licenses and permits, furniture and rent may be obvious, but there are a host of other expenses that are often overlooked. Find out how to determine your start-up cash needs. Learn the steps to take before you can determine start-up costs. Running out of money quickly is one of the main reasons small businesses fail.

3/26 TH 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

LinkedIn for Your Business

When it comes to social media for business, LinkedIn cannot be ignored. Join Denise Adcock, owner of Healthy Business, as she shares her best tips for getting the most from LinkedIn. Learn how to create a winning profile, build a community, engage followers, make key connections and more. Discover the real power of this site for your business. This seminar is designed for beginners.

4/6 M 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9205 Vendor opportunities with state and local government and other entities

Do you have a product or service to sell to local municipalities, state agencies, schools, colleges, healthcare entities and others? Learn how to become a successful bidder and preferred vendor.

Find out what they purchase, how to get on “the list” to see their RFBs, RFPs, RFQs and ITBs and learn what a successful response to each entails. Understand their formal and informal bid process, the bonding, certification, insurance requirements and more. Discover how to overcome the common reasons many small businesses are not successful.

Build your business into one that can land local and state contracts!

BIG

Landing

Contracts

Visit www.rccc.edu/sbc for Friday morning dates and times

continues in February

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www.rccc.edu/enrichment

Please register soon, as class size is limited! Call 704-216-RCCC (7222) or register online through WebAdvisor (go to WebAdvisor, click “Students”, then “Register” and pay for Continuing Education Classes).

What do you get for that

person who has everything?

Enroll him or her in an exciting and

enriching class from Rowan-Cabarrus

Community College.

Not ready to spend the money

on a gym membership, but still

want to take some exercise classes?

Well, we have some great deals for you.

The Rowan-Cabarrus Personal Enrichment Program offers

short-term courses in

self-improvement

,

cultural enrichment

,

and

academic achievement

for adults at a variety of times and

locations to meet your schedule. Take a class with your family

or friends and enjoy learning new skills together.

Visit the program website to see all of our current offerings

and check back often to see which classes will pique your

interest. Also, feel free to provide us with your suggestions for

which classes we should offer in the future, using the class

suggestion form online. We welcome your input and invite you

to participate in any courses which interest you!

Classes InClude:

american sign

language

How to use Your

digital Camera

Photoshop

elements

Yoga (Beginning

and Power)

Cake

decorating

Core

stability

Motorcycle

safety

Please register soon, as class size is limited! Call 704-216-RCCC (7222) or register online through WebAdvisor (go to WebAdvisor, click “Students”, then “Register” and pay for Continuing Education Classes).

What do you get for that

person who has everything?

Enroll him or her in an exciting and

enriching class from Rowan-Cabarrus

Community College.

Not ready to spend the money

on a gym membership, but still

want to take some exercise classes?

Well, we have some great deals for you.

The Rowan-Cabarrus Personal Enrichment Program offers

short-term courses in

self-improvement

,

cultural enrichment

,

and

academic achievement

for adults at a variety of times and

locations to meet your schedule. Take a class with your family

or friends and enjoy learning new skills together.

Visit the program website to see all of our current offerings

and check back often to see which classes will pique your

interest. Also, feel free to provide us with your suggestions for

which classes we should offer in the future, using the class

suggestion form online. We welcome your input and invite you

to participate in any courses which interest you!

Classes InClude:

american sign

language

How to use Your

digital Camera

Photoshop

elements

Yoga (Beginning

and Power)

Cake

decorating

Core

stability

Motorcycle

safety

(5)

Selling Techniques for Small

Business Owners:

Three-Part Harrisburg Series

Business owners are often surprised by how much time they spend selling their product or service and selling themselves! While it may be one of the least favorite tasks of many, find out how to make selling more productive, profitable and even enjoyable. In this Friday morning three-part series in Harrisburg, sales expert Jason Owens shares insights on why your selling may not be working and how to turn it around. Also discover the places where prospects are waiting to spend money with you!

4/10 F 8:30-10:30 a.m. Harrisburg Town Hall 4/17 F 8:30-10:30 a.m. Harrisburg Town Hall 4/24 F 8:30-10:30 a.m. Harrisburg Town Hall

10 Essential Skills for Small

Business Owners

Operating a small business can challenge even an experienced business owner. That’s why adopting some essential skills early on will make a big difference in the long run. Popular presenter Mike Collins returns to share the best tips, tactics and strategies of successful business owners.

4/15 W 6:30-8:30 p.m. North Campus, Rm. 4133

Internet Marketing: Best Low-Cost

Tips for Small Business Owners

Lisa Perry returns with more low cost/no cost ways to market your business on the internet. If you’re confused about where to begin with internet marketing, or want to make sure your business is found online, plan to attend. This seminar is especially helpful for new business owners and those with little experience with online marketing.

4/29 W 6:30-8:30 p.m. North Campus, Rm. 4133

Clueless About Accounting?

Unravel the mystery behind debits and credits in this seminar designed with the “clueless” in mind. Join Semone Brisson as she covers the basics of accounting systems and how to record transactions using debits and credits with the “double-entry” method. This is an important seminar for new business owners or those who need a refresher.

5/4 M 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

Financial Statements Q & A for

Business Owners

Managing by the numbers is the only way a business will see lasting success. But if you’re like many business owners, certain portions of financial statements are fuzzy. Even if you have someone handle the finances of your business, owners still need to understand where the numbers belong and what they mean. Now is the time to have your questions answered in this informal session with accountant Semone Brisson.

5/7 TH 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

Seminars

|

FREE and open to the public

Please reserve a seat at

www.rccc.edu/sbc

to receive event reminders and any location updates.

Taking Your Business Online:

E-Commerce

One way to expand your market is to sell products online. If you’ve thought about an online store join business coach Matt Rudisill as he shares the basics of selling products online. Come away with an understanding of your online store options, the differences between platforms and how to determine which one is right for you, what you will need to set up your store and how to market it. Maybe it’s time to take your business to the next level!

5/18 M 6:30-8:30 p.m. Cabarrus Business & Tech. Ctr., Rm. 9281

How do I Market My Small

Business?

Marketing is the lifeblood of any small business. Stay on top of the best marketing techniques in this information packed session with award winning marketing expert Sherré DeMao as she shares the latest effective strategies to get your business in front of your desired customers.

5/20 W 6:30-8:30 p.m. North Campus, Rm. 4133

Looking for

for Your Business?

Attend The Support Center Lunch & Learn

Funding continues to be a challenge for many small business owners, especially for new businesses, but The Support Center, based in Raleigh, may offer a solution. The Support Center is a statewide nonprofit and approved SBA Community Advantage 7(a) Guaranteed Lender that provides loans that are not easily available through a traditional bank, and includes funding for start-ups! Join representatives in this free lunch & learn as they help you navigate the funding maze. (Lunch is provided)

Monday, April 20, 2015

11:30 a.m.-1:30 p.m.

Cabarrus Business & Tech. Ctr., Rm. 9281

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Free seminars are sponsored by the Small Business Center Network of the North Carolina Community College System and

supported by these local partners:

North Campus:

1333 Jake Alexander Blvd., S., Salisbury, N.C. 28145

Harrisburg Town Hall:4100 Main St., Harrisburg, N.C. 28075

www.rc

cc.edu/sbc • 704-216-RC

CC (7222)

Post Office Box 1595 Salisbury , North Carolina 28145

Online Options

HP Life e-Learning for

Entrepreneurs

Need help with a particular area of your business? Check out the free online webinars by HP Life. These interactive sessions are great for business operations or as a refresher about financial matters—you have 25 topics from which to choose such as:

• Basics of finance • Finding funding • Social media marketing • Selling online • Setting prices • Maximizing capacity • Hiring staff • Effective presentations • Effective leadership • Strategic Planning

Get started at https://www.ncsbc.net/ On the bottom right click HP Life. Then click Rowan/Cabarrus County on the map.

Seminar Locations:

Cabarrus Bus. & Tech. Ctr.:660 Concord Pkwy N., Concord, N.C. 28027

Visit

www.rccc.edu/sbc

One-on-One Business Counseling

Expands in Rowan County

Get help with your business from experts in marketing, social media, retail, business start-up, business growth, and more. The Small Business Center, in partnership with the Rowan Chamber, has expanded its free counseling program. To make an

appointment with one of the four counselors available each month go to www.rccc.edu/sbc. On the left side, click “Free Confidential Counseling” and add “Salisbury Counselor” when describing your request.

References

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