2016
Online Opportunities
» www.physicianspractice.com
BANNER ADS
Ad Type Dimensions Pricing (Net)
Intelligent Content Unit (ICU)
Super-sized ad unit serves as a “site within a site,” showcasing assets such as videos, white papers, social content feeds, and interactive polls
300x600 Includes up to 5 tabs/ assets and 1x ad build
$200 CPM ($10,000 minimum buy)
Wallpaper banner
1280x1050
(150x1050 on both sides of site, with 980 px gap)
$135 CPM Leaderboard Pushdown 728x90 (expands to 728x270) $135 CPM Interstitial Banner
Served once a day to each unique visitor, this banner allows your message to stand out from competing ads on the site
640x480 $120 CPM
Mobile Ad Units
Ad served to visitors of our site through a variety of mobile devices. Formats are expandable (upward)
320x50, 300x50, 216x36, 168x28 $100 CPM Top Leaderboard 728x90 $90 CPM Skyscraper 160x600 $90 CPM Big Box/Rectangle 1 300x250 $90 CPM Big Box/Rectangle 2 300x250 $80 CPM Bottom Leaderboard 728x90 $70 CPM
Grab the attention of our site visitors through ROS banner ads
Dynamic options for
eye catching ads.
) ) M M u ummbuuyy)) M M Leaderboard Big Box/ Rec Sky-Scraper
Digital Solutions
Big Box/ Rec2016
Online Opportunities
» www.physicianspractice.com
E-NEWSLETTERS AND E-BLASTS
E-Newsletter Pricing (per send – Net rates)
Big Box/Rectangle (300x250) $2,000
Text Ads $1,500
Reach our most engaged users
The most cost-effi cient
way to push e-messages.
E-Newsletter (Pricing above)
Physicians Practice delivers three e-Newsletters per week featuring practice management tips and insight from our experts. This includes our weekly “Pearls” column, addressing the real world problemsfaced in practices with concise advice that can be shared with the whole staff.
Advertorial E-Blasts ($6,000 per send, Net) Featured 3x per week on Wednesday, Friday, and Saturday - advertorial e-blasts offer exclusive messaging targeting our full subscriber list of 85,000+ for the day. Vendor supplies HTML and subject line.
2016
Digital Solutions
Online Opportunities
» www.physicianspractice.com
WEBINARS
Live + 3 months Archive On-Demand 6 months Lead Guarantee* (no cap)
Supplied $21,000 $15,000 150
* Include UBM Medica-supplied content by one of our experts for an additional fee. Engage your target audience, build brand awareness, and generate leads through one of the Physicians Practice webinar programs:
Live Webinar +
Archive
» Product Announcements » Ask-the-Expert series » Press centers » Town halls » Corporate updatesOn-Demand
Webinar
» Expert presentations » Featured products » Service line presentationsPROGRAMS INCLUDE:
» Lead capture» Resources tab for additional sponsor-supplied assets » Audience development / marketing
2016
Whether your goal is lead generation or brand awareness, Physicians Practice offers a variety of turn-key
content marketing programs to meet your needs.
Digital Solutions
Online Opportunities
» www.physicianspractice.com
TOPIC CENTERS
A comprehensive resource on a single topic, drawing on content from Physicians Practice, as well as from across the web.
Programs have 3-month minimum and includes audience development tactics to drive traffi c.
» Exclusive (entire banner roadblock and 6 content links) - $7,500 Net/month » Multi-sponsored (banner and content links)
» Position #1 (780x90 and 3 content links) - $5,000 Net/month » Position #2 (300x250 and 2 content links) - $3,000 Net/month » Position #3 (160x600 and 1 content link) - $2,000 Net/month
SUPPLIED ASSET LEAD
GENERATION
Leverage your pre-existing materials with a dedicated landing page on the Physicians Practice site.
No-risk programs are performance-priced based on downloads of vendor-supplied content.
» Materials could include presentation decks, white papers, case studies, video programming and podcasts.
» Traffi c drivers will appear on PhysiciansPractice.com and where appropriate, on relevant sites across UBM Medica. Dedicated emails will drive additional traffi c to the landing page.
» Pricing starts at $75 per lead ($3,000 minimum program)
CONTENT CREATION
Help practices navigate their most critical practice management concerns with custom created content.
Programs start at 6-months, with 150 leads guaranteed.
» Custom eBook or whitepaper created by UBM Medica on a topic of your choice.
» This enduring resource will be promoted throughout the UBM Medica HCP audience and will be gated after the fi rst viewed page of content for lead generation.
» Pricing starts at $15,000 Net
Physicians Practice offers a variety of additional customized digital solutions are available to fit
any objective and budget. Contact your account representative to explore options and pricing.
2016
Online Opportunities
» www.physicianspractice.com
EVENT MARKETING
Align your company with Physicians Practice to provide objective, topic-specific news and developments leading up to, and during major industry events in 2016.
Digital Solutions
TOTAL CONFERENCE PACKAGE
» BANNERS Rotated on PhysiciansPractice.com for 2 months (60,000 impressions) » E-NEWSLETTERS Banner or text ad placement in 4 of our e-newsletters to our most
engaged subscribers
» E-BLAST Supplied HTML content, dedicated send to 85,000 opt-in subscribers » LEAD GENERATION Guaranteed 100 leads from a gated, supplied asset on
PhysiciansPractice.com.
All 4 Options: $10,000 net (valued at $21,600) Banners/E-newsletters only: $5,000 net (valued at $11,400)
CONFERENCE REPORTER
Sponsor coverage from HIMSS or MGMA with package that includes: » Banners and sponsored content links within show coverage area for 3 months » Banners on daily E-Newsletters during show to our most engaged subscribers » Dedicated 1x E-Blast to 85,000 opt-in subscribers
