This project has received funding from the European Union’s Seventh Framework Programme for Research, Technological Development and Demonstration under grant agreement no 612113.
for Assessment and Management of Sustainable Innovation THEME SiS.2013.1.2-‐1
Mobilisation and Mutual Learning (MML) Action Plans: Mainstreaming Science in Society Actions in Research
Grant Agreement no. 612113
CASI
O
NLINE POLICY BLOG CONCEPT
Deliverable 7.4
Workpackage 7 Policy Watch
Organisation responsible for the deliverable
KU Leuven
Date of delivery
February 2015
Project start date:
January 2014 42 months Duration: ARC Fund – Applied Research and Coordinating organisation: Communications Fund, Bulgaria
Dissemination level: Public
The information in this document is provided as is and no guarantee or warranty is given that the information is fit for any particular purpose. The user thereof uses the information at its sole risk and liability. Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use that might be made of the following information.
© CASI [2015]. Reproduction is authorised provided the source is acknowledged.
List of CASI Project Partners
PP1/ARC Fund
Applied Research and Communications Fund
5 Alexander Zhendov St Sofia 1113 Bulgaria T +359 2 973 3000 WWW.ARCFUND.NET PP2/CUE
Coventry University Enterprises Limited
Priory Street
Coventry, United Kingdom CV1 5FB
T +44 (0) 24 7688 7688 WWW.COVENTRY.AC.UK
PP3/DBT
Danish Board of Technology Foundation
Toldbodgade 12 DK -‐ 1253 København K Denmark T +45 33 32 05 03 WWW.TEKNO.DK PP4/CSRC
Consumer Society Research Centre
P.O.Box 40 (Unioninkatu 40) FI-‐00014 Helsingin yliopisto T +358 294 1911
HTTP://BLOGS.HELSINKI.FI/CONSUMER-‐SOCIETY-‐RESEARCH-‐
CENTRE/ PP5/TUDo Sozialforschungsstelle Dortmund Evinger Platz 17 44339 Dortmund Germany T +49 231 8596-‐0 WWW.SFS-‐DORTMUND.DE PP6/UP
University of Primorska
Titov trg 4
6000 Koper / Capodistria Slovenia
T +386 56 117523 WWW.UPR.SI
PP7/PSTP
Poznan Science and Technology Park
ul. Rubież 46 61-‐612 Poznań Wielkopolska Poland T +48 61 827 97 00 WWW.FUNDACJA.PPNT.POZNAN.PL PP8/INOVA+ Inova+
Centro de Inovação de Matosinhos Rua Dr. Afonso Cordeiro, 567 4450-‐007 Matosinhos Portugal T +351 229 397 130 WWW.INOVAMAIS.EU PP9/META META Group S.r.l. Italy T +39 07 44 24 82 20 WWW.META-‐GROUP.COM
PP10/INCREASE TIME SA
Increase Time SA
Rua Dr. Afonso Cordeiro, 877 Sala 201 4450-‐007 Matosinhos Portugal T +351 229 396 355 WWW.INCREASETIME.PT/ PP11/COMUNE DI MONZA
Municipality of Monza
Piazza Trento e Trieste 20900 Monza Italy T +39 39 23721 WWW.COMUNE.MONZA.IT PP12/MUNICIPIO DE ESPINHO
Câmara Municipal de Espinho
Praça Dr. José Oliveira Salvador Apartado 700
4501-‐901 Espinho Portugal
T +351 227 335 800 WWW.PORTAL.CM-‐ESPINHO.PT
PP13/ZSI
CENTRE FOR SOCIAL INNOVATION Ltd
Linke Wienzeile 246 A-‐1150 Wien Austria T +43 1 4950442 WWW.ZSI.AT PP14/UNIMB
Università degli Studi di Milano-‐Bicocca
Piazza dell'Ateneo Nuovo, 1 20126, Milano Italy T +39 2 6448 1 WWW.UNIMIB.IT PP15/Cleantech Bulgaria Cleantech Bulgaria
15 Svetlostrui St., entr. A Sofia 1111 Bulgaria T +359 888 256123 WWW.CLEANTECH.BG PP16/UNIMAN
The University of Manchester
Oxford Road Manchester M13 9PL United Kingdom T +44 161 306 6000 WWW.MANCHESTER.AC.UK PP17/KU Leuven KU Leuven Oude Markt 13 Bus 5005 3000 Leuven Belgium T +32 16 32 40 10 WWW.KULEUVEN.BE PP18/TL TechnoLogica 46, Chervena stena St 1421 Sofia Bulgaria T +359 2 91912 WWW.TECHNOLOGICA.COM PP19/FD
Futures Diamond, s. r. o.
Plzeňská 98 150 00 Prague 5 Czech Republic T +420 603 233013 WWW.FUTURESDIAMOND.COM
Table of contents
List of CASI Project Partners ... ii
1.
Purpose ... 1
2.
Description ... 1
3.
Interlinkages with other work packages ... 1
4.
Post structure and style ... 2
5.
Post content ... 2
6.
Management and timing ... 3
6.1 Timing and involvement of all partners ... 3
6.2 Interaction ... 3
1.
Purpose
The CASI blog serves as a non-‐stop knowledge hub for the audience of CASI (policy-‐makers, knowledge institutions, innovation agents, civil society organizations, other stakeholders and citizens), allowing them to read analysis and reviews about sustainable innovation-‐related (best) practices, events, policies, research, ideas etc. The blog focuses on policy and provides an interface for CASI to promote sustainable innovation and interact with professionals and the broad public. Thematically, the CASI policy blog focuses on the Horizon 2020 grand challenge on climate action, environment, resource efficiency and raw materials. Major strategic developments and major legislative developments are of particular interest and relate in the CASI context to the Europe 2020 strategy, the Horizon 2020 framework programme on research and innovation as well as developments in more specialised fields of sustainable innovation at European, national and local levels.
2.
Description
Content creation and management of the CASI policy blog will promote policy development dissemination
on a European, national and local level and improve awareness on sustainable innovation related policies, practices, events, research etc. The CASI policy blog provides the CASI project a communication channel to disseminate and put the numerous contributions of the project in a policy context and perspective to policy professionals and a broad audience. Policies are here interpreted as broader than government policies, but refer to a course or principle of action, guiding principle or procedure adopted or proposed by individuals, organisations, businesses, political party or government intended to influence and determine decisions, actions and other matters. The task will concentrate on content creation, management, utilising the web infrastructure developed in Task 10.1.
All partners will contribute to the content of the CASI policy blog as per a pre-‐agreed schedule included as part of the Communications package. Besides contributing to the blog according to this schedule (see Table 1), partners are free to contribute to the blog when they see an opportunity to draw attention to policy challenges or propose responses based on new knowledge created during the CASI project. Visitors can be invited to contribute to the CASI policy blog by posting and by commenting. KU Leuven reviews and approves posts and comments and can invite other partners to support this activity.
A blog differs from an academic journal or book in the sense that it aims at addressing both policy professionals and a broad audience. The style of blogs is therefore different; a blog post should target to be easily accessible and comprehensible in order to disseminate policy insights and spur new policy debates.
3.
Interlinkages with other work packages
The CASI policy blog is part of work package (WP) 7 Policy Watch. WP7 feeds to WP8 (Policy recommendations). It is also connected to WP4 (CFAMSI) and to WP10 (Communications and dissemination). WP2 (State of the Art) will especially feed task 7.4, since the CASI policy blog can showcase the application of CFAMSI (WPs 4-‐6) to the framing of sustainable innovation discourses. Additionally, several outputs of CASI can be used as a source of information for writing blog posts. The blog supports putting CASI contributions such as sustainable innovations mapping (WP2) in a policy context and perspective, provides an additional opportunity to reflect on policy insights gathered in CASI dialogue activities such as citizen and expert meetings (WP3), and enables follow-‐up of previously published policy briefs and recommendations (WPs 7 and 8).
4.
Post structure and style
The developed web infrastructure allows uploading blog posts and commenting to blog posts. Bloggers (partners or visitors) are asked to ‘tag’ their blog post in order to structure the CASI policy blog among a certain amount of tags (especially concerning the grand challenges climate action, environment, resource efficiency and raw materials as well as major strategic and legislative developments). The list of tags will be updated during the lifetime of CASI in order to offer the possibility to link the content of blog posts with the output of other CASI work packages. The template of a blog post consists of a title, a picture (if the blogger wants to upload a picture) and a number of paragraphs. There are no strict restrictions on length but partners are encouraged to keep watch over the length in order to not exhaust readers. The title of a blog post should be effective, meaning that visitors and readers should be attracted by the title to actually read the blog post. A title therefore should be engaging, short, setting the right expectation, highlighting a key word and teasing curiosity.
The style of a blog post is not academic. Bloggers write in an easily comprehensible way to make blog posts accessible to policy professionals and a broad audience, including interested ‘laymen’. In other words, a blog serves as an excellent communication channel to disseminate academic, professional or technical expertise and knowledge to a broader audience. The way a blogger writes about a certain topic can differ due to for example the nature of the topic or argument of the blogger. It should therefore be stressed that although blog posts can directly relate to output of the CASI project, the statements of the bloggers (partners and visitors) are not of CASI but of the bloggers themselves, which is made clear with a disclaimer in the blog.
5.
Post content
The content of blog posts on the CASI policy blog relates to the H2020 grand challenge “Climate action, environment, resource efficiency and raw materials”, and sustainable innovation. The broad interpretation of policies (see above) gives room to a number of topics to write about for bloggers: government policies, policies adopted or initiated by business, events organised around policies, policies adopted or initiated by citizens, a book or article related to sustainable innovation policies etc.
The content of blog posts on the CASI blog can be direct outputs of the CASI project, e.g. blog posts on policy briefs or case studies on the one hand, or not relate to direct outputs of the CASI project, e.g. blog posts on events organised by a partner’s institution or an article about sustainable innovation issues on the other hand. The purpose to open up the CASI blog to more topics than only direct output of CASI is to connect the CASI project with the outer and to ensure a lifetime beyond the CASI project.
Since blog posts present sustainable innovation policies in a way that is accessible by policy professionals and a broad audience, the CASI policy blog can be regarded as a strategy of the CASI project to promote sustainable innovation policy developments, dissemination and improve awareness about local, national and European developments.
The bloggers have to respect the following rules:
-‐ CASI policy blog may not be used for any form of advertising or commercial purposes.
-‐ The bloggers may not use the CASI blog in a manner that violates EU or national/regional laws. -‐ Non-‐CASI bloggers may not attempt to gain unauthorised access to other parts of the CASI website.
6.
Management and timing
KU Leuven is responsible for the content management of the CASI blog and may invite other partners to support reviewing blog posts. The management concerns the development of a time schedule as a way to ensure the participation of all partners in the CASI blog, in addition to a strategy to develop a conversation with the audience of CASI.
6.1 Timing and involvement of all partners
During CM3 (September 2014) in Dortmund partners agreed upon a time schedule for writing and uploading blog posts (see Table 1). According to the schedule each partner will write and upload at least 8 blog posts. Each month 4 partners will write one blog post. Those 4 partners have to upload their blog post by the 15th of the following month. Frequent updates will ensure the blog delivers timely and interesting content on policy related issues. The KU Leuven sends an e-‐mail at the beginning of each month in order to remind the assigned partners to their task of writing one blog post. Partners will be asked to upload their
blog post by the 15th of the following month.
6.2 Interaction
The strategy to develop interaction with the audience of CASI relates to: -‐ Ensuring frequent updates: new blog posts and comments
-‐ Disseminating to the audience of CASI, using a variety of communication channels
It is not only important to ensure frequent updates, but also to make an effort in disseminating blog posts and comments to the audience of CASI. First, partners are encouraged to promote the CASI blog among
their personal network (policy-‐makers, academics, civil society organisation, and businesses). Second,
following the time schedule (see Table 1), the KU Leuven sends an e-‐mail at the beginning of each month in order to remind the assigned partners to comment to another blog post. The dissemination of blog posts will be included in the broader communication and dissemination strategy of the CASI project.
Table 1. Time schedule for writing and uploading blog posts
