MEDIA KIT MEDIA KIT 2021

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THE

SCHOOL LIBRARY

MARKET

THE MARKET

School libraries serve students in 90,400 public and private schools for grades kindergarten through high school in the U.S. Of those, 82,300 have school libraries and 56,000 have full-time librarians.

RESPONDING TO COVID-19

School libraries’ roles have become even more integral to students’ education as the pandemic has forced school closures. Always hubs of learning and homework help, school libraries have evolved to meet students’ new needs during Covid.



95% of school librarians have changed the way students select books and checkout



73% had their job responsibilities change due to the pandemic.



51% collaborated with classroom teachers about incorporating school library resources into remote learning



31% percent plan to work with teachers to use library resources for remote learning Source: SLJ COVID Impact Survey, Fall 2020

82,300 (91%)

of public schools have a library or media center.

144,040

school librarians employed in U.S.

126,010

librarians employed in public schools

17,860

librarians employed in private schools

$729M

in school library budgets 2018/2019

$7,278

average total school library budget 2018/2019 school year (excluding grants, donations)

$ 10.98

average spend per student by school libraries on library media

46,267,000

public school students have access to a library/media center

Sources: ALA State of America’s Libraries Report 2019; NCES; 2019 School Library Technology Survey

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SLJ

AT

A GLANCE

EDITORIAL ENVIRONMENT

School Library Journal (SLJ) is the premier media and information services brand for more than 400,000 librarians and information specialists who work with children and teens. A source of quality journalism and reviews for more than 60 years, SLJ produces award winning features and news coverage on advocacy, collection development/readers advisory, innovation, leadership, technology, space design, programming, funding & legislation, and other issues of interest to the school library and greater educator community.

SLJ produces 12 issues/year plus sought-after newsletters, premium content on slj.com, a series of events, and professional development for school and public librarians.

.

CIRCULATION AND

READERSHIP

Each month, nearly 773,000 school library personnel engage with SLJ through our magazine, digitized editions, website, social media, newsletters, and premier industry events.

39.4K

Estimated Magazine and Digitized Editions Readers

415K

Pageviews/mo

149K

Social Media Followers

140K

Newsletter Subscribers

29.4K

Virtual Event Participants* * 2020 virtual events

WHO READS

_SLJ

?

98%

of print subscribers are involved in purchase decisions for their library

36%

of print subscribers receive and read

SLJ exclusively

84%

work in School Libraries

n

25% Elementary

n

20% Middle/Jr. High

n

20% High School

n

19% Other (K-8, K-12, etc.)

9%

work in Public Libraries

7%

work in academic or other libraries

5%

work in government or special libraries

2%

are library science students/faculty Source: 2014 SLJ Readership Survey

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EDITORIAL CALENDAR

Date Ad Close Features Collection Development Spotlight Coverage; Special Projects Special Ad Sections

Jan _{Ad Close: 11/23/20}

Materials: 12/7/20 Remote Learning Newberry Medal Trivia

Shakespeare in the 21st C

Classroom Isekai Manga

SEL; Mental and Emotional Health

Books Graphic Novels

Feb Ad Close: 12/21/20 Materials: 1/4/21 Diverse Reading in White Communities Project-based

Learning Unbiased Science Research Outstanding Int’l Books (USBBY) Transitional Chapter Books; Graphic Novels STEM

Mar Ad Close: 1/25/21

Materials: 2/8/21 Spring Announcements DedicatedTween Issue Tween BrainDevelopment Social Media and Engagement Books for Young Tweens/Tweens Tween vs. Teen at the Library Environmentalism

Apr Ad Close: 2/22/21

Materials: 3/8/21 School Librarian of the Year Series Made Simple Older YA SEL and Remote Learning NCTE Poetry Notables List Revising the Canon LGBTQ

May Ad Close: 3/22/21

Materials: 4/5/21 Summer Reading/Learning Reading Clubs;The Summer Slide Audiobooks in the Classroom The Case forLicensed Books Parenting (guides, resources, advice) Sports/Olympics

Jun _{Ad Close: 4/19/21} Materials: 5/3/21 Margaret A. Edwards Award 2020 Book Clubs Redefined Collection Development

Survey Kids’ Passions Hi-Lo Books SEL

Jul Ad Close: 5/24/21

Materials: 6/7/21 Early Learning HomeschoolingFeature + Kit Working with Learning Pods Board BookRoundup Immigration Narratives

Aug Ad Close: 6/21/21

Materials: 7/6/21 STEM:Best Practices Trends inBook Covers In Development In Development Back-to-SchoolRead-Alouds Audiobooks

Sep Ad Close: 7/19/21

Materials: 8/2/21 Fall Anouncements Nonfiction Focus: Books for STEM ELL Support Virtual Learningfor ELL Students Scary Reads/Horror(MG and YA) YA Debuts

Oct

Ad Close: 8/23/21

Materials: 9/7/21 SEL Focus

Graphic Novels in the

Classroom Kit In Development In Development

Great Bios/Memoirs (underrepresented voices, historical figures)

Mental Health

Awareness Month DiverseVoices

Nov Ad Close: 9/20/21

Materials: 10/4/21 Series Made Simple Special Project: State of School Libraries Picture Books Around the Globe State of School Libraries Crafting for Kids

Nov Ad Close: 9/20/21

Materials: 10/4/21 FALL SUPPLEMENT: SLJ SERIES MADE SIMPLE (polybagged with November issue)

Dec Ad Close: 10/25/21

Materials: 11/9/21 Best Books of 2021 Top 10: Manga Top 10: Audiobooks Adult Booksfor Teens In Development

QUESTIONS? CONTACT YOUR ACCOUNT MANAGER

Roy Futterman: 631-848-0495 |Cathy Hoey: 917-692-4943 |Justin Nathan: 914-998-5432

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SLJ’s award-winning newsletter, keeping children’s librarians up-to-date on breaking news, top tech trends, remarkable new titles, and what kids are reading for fun.



21,800 Delivered Monthly



Open Rate: 29%



Frequency: Every Tue/Thu

Reviews the latest books and other materials for children and young adults and links these materials to the curriculum.



Open Rate: 29%



Frequency: 2nd Tue of each month

Provides librarians and educators with the latest news on books, graphic novels, anime, music, and games for tweens and teens, ages 10-18.



Open Rate: 26%



Frequency: Every 1st, 2nd, 3rd Wed of each month

YOUR HOME LIBRARIAN

In response to COVID-19, this special newsletter is designed to help librarians share resources with their patrons at home.



69,500 Delivered Weekly



Open Rate: 27%



Frequency: Every Wed

NEWSLETTERS

Powerful, lead-generating, and cost-effective, each

SLJ newsletter

reaches a targeted, opt-in audience

_{—your customers.}

640 x 120 300 x 250 Sponsored Content HEADLINE LINK PHOTO 25 WORD DESCRIPTION

QUESTIONS? CONTACT YOUR ACCOUNT MANAGER

OFFERINGS

Pricing is per insertion for any newsletter or any combination of newsletters (for multiple insertions):

1X $850

4X $750

8X $700

Special edition sole sponsorship

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QUESTIONS? CONTACT YOUR ACCOUNT MANAGER

DATE TOPIC

(SHARED WEBCASTS)

1/11 YALSA Nonfiction Award Finalists in Conversation with SLJ

2/18 Spring Graphic Novels for all Levels

(LJ/SLJ)

3/4 Spring Series Nonfiction

3/23 SLJ Spring Teen/YA Book Buzz

4/22 SEL Books for Social Emotional Learning 5/4 Olympic Fever – Sports Books!

8/24 The Best in Fall Nonfiction – Part 1 8/26 Middle Grade Titles for Fall

8/31 SLJ Fall Teen/YA Book Buzz 9/8 Picture Books for Fall

9/9 Fall Graphic Novels for all Levels (LJ/SLJ) 9/21 The Best in Fall Nonfiction – Part 2 10/8 Titles for Hispanic Heritage Month

2021 WEBCAST CALENDAR

Sponsor a webcast and align your brand with

SLJ

content.

OVERVIEW



Webcasts are live 60-minute

interactive presentations, featuring 3-4 publishers.



Presenters have 10 to 15 minutes to discuss titles and take questions



Webcasts are archived for 12 months

and continue to generate leads.

ADDITIONAL FEATURES



Audience opinion polling



Downloadable materials



Qualifying registration questions

PROMOTION



Promoted to LJ/SLJ readers, up to 6 weeks before the event – via email, newsletter promos, social, and reminders to registrants.



Sponsors receive contact information for all registrants/live attendees.



Webcasts generate 25,000 ROS

impressions.

OFFERINGS

Co-sponsored webcast: $2200

• Shared webcast with 2 or 3 other sponsors.

Single-sponsored webcast: $7500

• Create your own webcast topic.

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QUESTIONS? CONTACT YOUR ACCOUNT MANAGER

Roy Futterman: 631-848-0495 |Cathy Hoey: 917-692-4943 |Justin Nathan: 914-998-5432 OVERVIEW

SLJ’s special advertising sections offer publishers the opportunity to get custom coverage for their new releases in a variety of genres and topics.

SECTION FEATURES



These multi-advertiser, multi-title sections provide customization within a colorful, eye-catching group section.



Each advertiser in section receives

content commensurate with their ad size.



Each advertiser is interviewed to develop

content to their specifications.



Content includes advertiser-tailored text. Advertiser visual materials may also be featured, space permitting.



Advertiser content and ad typically are placed nearby each other (though placement is not guaranteed).



Ad sizes available: Full page, 1/2 page, 1/3 page.

PROMOTION



Special ad sections also appear on

website and are prominently displayed on

SLJ homepage custom content module.



Newsletter Content Ad Marketing



Special placement on SLJ Home Page



Social Media outreach

2021 ADVERTORIALS

ISSUE

TOPIC

AD CLOSE

January Graphic Novels Nov. 16

February STEM Dec. 14

March Environmentalism Jan. 14

April LGBTQ Feb. 15

May Sports/Olympics March 15

June SEL Apr. 16

August Audiobooks June 16

September YA Debuts July 16

October Diverse Voices Aug. 16

November Crafting for Kids Sept. 16

66 |DECEMBER 2020

S P E C I A L AD V E R T I S I NG S E C T I O N

BY MELISSA ANDERS The coronavirus pandemic has turned kids’ worlds upside down— schools shut down, their parents are now working from home, and they can’t go to playgrounds, play with their friends, or visit family. Children’s book publishers recognized a deep need to help kids through this diffi cult time and jumped into action with educational and reassuring books about the COVID-19 pandemic.

“That ability to have easy to understand facts and also process and cope with the w orld was the goal of our series,” said Kathryn Camisa, marketing director at The Child’s World, which pivoted quickly to publish a COVID-19 series by August.

Many publishers echoed Camisa, noting their goal to offer information and explanations in an a

ge-appropriate, accessible way. Their goal is not to sugarcoat anything; instead, they have given kids accurate, actionable information so they don’t feel helpless.

“What I think is helpful is empowering the kids to make them feel like they can actuall y make a difference,” said Kelly Barrales-Saylor, editorial dir ector at Sourcebooks eXplore. “Even if it’

s as simple as washing their hands and covering their mouths . . . they have the ability to do something about [the pandemic].”

Multiple publishers mentioned Fred Rogers’s famous advice to children to “look for the helpers” in times of distress. Many of the COVID-19 books feature helpers and heroes of the pandemic, such as nurses, grocery clerks, and other frontline workers. They provide a sense of hope and appreciation amid a frightening, often uncertain time

.

Cherry Lake Cherry Lake Publishing Group Publishing Group

The Ann Arbor, Michigan-based company is comprised of fi ve imprints that publish 280 books a year, including series nonfi ction, hi-lo series for struggling readers,

Publishers join the

ranks of helpers

COP

ING

WITH

COVID

From Orca Book Publishers

SLJ_CovidSectionFinal.indd 66

11/17/20 5:02 PM

APRIL 2020| 49

Fifty years after the first Earth Day celebration, the environment is still an urgent concern. Global climate change is melting glaciers, accelerating a rise in sea levels, and resulting in long

er heat waves and more intense storms. All of these changes are having a significant impact on animal habitats and the di

versity of species—and scientists w

arn of the threat to humans as w

ell. But environmental activism remains alive and well, and a new generation of young people are leading the charge. Moti_{vated by} concern for the planet and what they see as a failur

e of adults to take meaningful action,

many young people are getting in_volved.

At age 15, Greta Thunberg of Sweden became a global symbol for the youth environmental mo_vement. Other youth-led or_ganizations,

such as Zero Hour and the Youth Climate Strike, are demanding change through mar_{ches, rallies,} and lobbying efforts. Colleges and universities have seen a rise in the number of students majoring in environmental studies and other subjects related to the en_{Publishers are taking note of this}vironment. trend. Recognizing the appeal of environmental topics among y

outh, many publishers are releasing works that tap into this inter

est. Environmental titles include fiction books with stories that culti

vate an appreciation for the natur

al world, as well as nonfiction books that help youth understand the science behind issues theA common theme is gy see in the news. iving young people actionable information the

y can use to make a differ

ence in their communities. “Teens are at the forefront of the environmental

movement today,” says Shaina Olmanson, associate editorial director for Lerner Pub

lishing Group’s Twenty-First Century Books imprint. “We want to help them g

et involved and show that they have a voice.”

Nomad Press

Nomad Press is an educational publisher dedicated to sparking young readers’ inter_{est in the world} around them. “We want to make science relevant for kids,” says Senior Editor Andi Diehn,

“and the environment is a topic that fits with that idea. It’s something that y

oung people are passionate about and want to learn mor_{e about.”}

Biodiversity: Explor_{e the Diversity} of Life on Earth with En

vironmental Science Activities for Kids, written by Laura Perdew, illustrated by Tom Casteel, March 2019, ISBN 9781619307483,_{introduces readers} ages 9-12 to the e

volution of life on Earth. It includes hands-on acti

vities and critical thinking e

xercises— such as designing a w

ater filtration system and exploring sustaina

ble seafood—that encour

age students to consider the thr

eat to biodiversity and think of how they can be part of the solution.

Youth publishers take on en_{vironmentalism}

S P E C I A L A D V E R T I SI N G S E C T I O N

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2021 VIRTUAL

EVENT CALENDAR

Since COVID-19,

SLJ

has pivoted rapidly to present our signature events

virtually. With our deep knowledge of digital platforms, we have

re-tooled our events to give sponsors even more exposure and leads.

QUESTIONS? CONTACT YOUR ACCOUNT MANAGER

DATE EVENT

3/9 Middle Grade Magic

5/20 Day of Dialog

8/5 June/July SLJ Picture Book Event 10/21 Fall Day of Dialog

10/29 Summit

11/10 LibraryCon Live!

BENEFITS:

A Highly Visible, Highly Interactive Environment

An Exponentially Larger Audience



A national audience



Avg. 8,4200 registrants and 3,900 attendees at each SLJ 2020 event

Multiple Points of Engagement



Panels, presentations, live webcasts, recorded webcasts, break-out sessions, booth chats.

More Leads/Seamless Data Collection



Multiple sources of leads, including registrants, panel leads, booth leads



Leads automatically collected at each source.

Proven Virtual Event Expertise



SLJ has been creating/hosting virtual events for over 10 years



We advise on booth content to attract prime prospects and train booth staff

SCHOOL LIBRARIANS FLOCKED TO SLJ’S

2020 VIRTUAL EVENTS.

56,900

Total Registrants

29,400

Live Attendees

196,000

Total Downloads

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2021 VIRTUAL EVENTS

SLJ’s virtual events are the gold standard for the industry, engaging

thousands of librarians through interactive features and flexible

booth design. High quality content, amazing authors, and expert

panelists combine to provide the highest quality virtual experience.

MIDDLE GRADE MAGIC!

MAR 9, 2021

Launched in 2019, our newest event explores a burgeoning area of publishing for young readers: literature for children ages 8-12.



Registrants: 11,560



Attendees: 7,000



Avg. Time Spent: 246 minutes

SLJ

SPRING DAY OF DIALOG

MAY 20, 2021

The most anticipated librarian-only gathering of the Spring. New books, new authors, giveaways.



Registrants: 14,780



Attendees: 10,000



Avg Time Spent: 202 minutes

SLJ

TEEN LIVE!

AUG 5, 2021

This key event features keynotes and panels focusing on important teen issues and trends impacting teen collections and programming.



Registrants: 6,480



Avg. Attendees: 2,940



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SLJ

FALL DAY OF DIALOG

OCT 21, 2021

The most anticipated librarian-only gathering of the Fall. New books, new authors, giveaways.



Registrants: 8,950



Attendees: 4,170



SLJ

SUMMIT

OCT 29, 2021

This highly anticipated two-day event brings together library leaders to discuss key topics of the day.



Registrants: 7,840



Attendees: 2,680



LIBRARYCON LIVE!

NOV 10, 2021

Librarycon is a celebration with beloved authors of fandom stories and characters, from sci-fi horror to classic reboots to speculative fiction.



Registrants: 7,340



Avg. Attendees: 3,400



SPONSORSHIP BENEFITS



Author talks and panel appearances



Virtual booth with your branding, unlimited booth representatives, videos, and giveaways



Registration lead list and booth visitor data



Share downloadable content with attendees



All the buzz and activity of a live event, with none of the logistical barriers and expense!

Note: All registrant, attendee, and time spent numbers from 2020 events.

2021 VIRTUAL EVENTS

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OFFERINGS

Sponsorship pricing commitment:

Total package: $4200

Author only: $3000

Booth only: $2750

QUESTIONS? CONTACT YOUR ACCOUNT MANAGER

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WEBSITE DIGITAL ADS

STATS

Continuously updated hubs of award-winning features, news coverage, and resources, designed to help library professionals run top-notch libraries.

415 K

Avg Monthly Pageviews

172 K

Avg Monthly Unique Visitors

2

pages/visit (monthly average)

SOURCE: GOOGLE ANALYTICS, NOV 2020

OFFERINGS

RUN OF SITE (MINIMUM OF 10K IMPRESSIONS PER MONTH) CPM* 728x90 $40 300x250 $40 Roller Ad (rich media) $120 In-article video (rich media) $120

*COST PER THOUSAND

BANNER ADS

ROLLER AD

IN-ARTICLE VIDEO

300 x 250

728 x 90 728 x 90

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TOPIC WEBPAGE

SPONSORSHIP

SPONSORSHIP FEATURES

A content destination for users based on specific areas of interests, a Topic Webpage provides the perfect environment for a sponsor’s brand advertising and custom content.



Five key pieces of content: 1. Branding on topic page

2. Ownership of all banner ads on page 3. One sponsor-branded article uploaded to

page per wk

4. One new piece of topic content by SLJ

added to page per wk 5. Links to sponsor content



One month topic page ownership



Topic channel options:

School Libraries; Technology; Diversity; Age Level; Fiction; Non-Fiction; Comics; Graphic Novels and many more

SPONSORSHIP BENEFITS



100% SOV on Topic Webpage



50,000 ROS impressions direct traffic to traffic to Topic Page



Weekly promotion in SLJ newsletters to drive traffic to Topic Page



Branded article promoted on SLJ social platforms and newsletters



Monthly Report provides ROI info and Leads

OFFERING



Topic Sponsorship pricing/month: $ 6,000

“Own” a topic that positions your brand as a thought-leader,

captures your target audience, and generates leads

QUESTIONS? CONTACT YOUR ACCOUNT MANAGER

Sponsor Content 300 x 250 728 x 90 Sponsor Logo Sponsor Logo Sponsor Content Links 300 x 250

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2021 PRINT AD RATES/SPECS

MECHANICAL

REQUIREMENTS



Printing: Web offset. SWOP standards apply.



Publication trim size: 7 7⁄8” x 10 1⁄2”.



Binding method: Contact Production Department for specific details.



Standard unit size in inches. Keep live matter 3⁄8” or more from head and foot trims. Allow 3⁄8” safety from gutter and face trims for all live matter. Spreads in perfect bound issues must include a 3⁄8”gutter safety on each page from type to trim.



Inserts, Tip-Ins, Gatefolds and Aqueous Cover Coating where applicable: Please consult production department for specifications and production charges.

FILE FORMAT

Our required file format for print advertising is PDF/x1a2001 with your compatibility set to Acrobat 4 (PDF 1.3). Upload files to www. mediasourceads.com. Note: Our publication prints at 133-line screen. This means that resolution for artwork is to be 300 dpi at 100%.

CONTACT INFO

School Library Journal, Production Department

Attn: Julie Sheridan, Production Manager, Tel: 646-380-0741 Please direct all production questions to: [email protected]

ADVERTISING RATES

4 Color 1 x 6 x 12 x Full Page $6,500 $6,200 $6,000 2/3 Page $5,800 $5,600 $5,400 1/2 Island $5,200 $5,000 $4,800 1/2 Horizontal $4,500 $4,100 $3,800 1/3 Page $3,500 $3,100 $2,800 Premium Positions Belly Band $7,000 Mechanical

Requirments Non-Bleed Bleed Trim

Full Page 7 1_/₈_{x 9 ¾} ₈1_/₈_{x 10 ¾} ₇7_/₈_{x 10 ½}

Double Page 15 x 9 ¾ 16 x 10 ¾ 15 ¾ x 10 ½

2/3 Page Vertical 4 7_/₁₆_{x 9 ¾} _n/a _n/a

Spread Island 10 x 4 ¾ n/a n/a

1/2 Page Horizontal 6 ¾ x 4 ¾ 8 1_/₈_{x 5 ½} ₇7_/₈_{x 5}3_/₈

1/2 Page Spread 15 x 4 ¾ 16 x 5 ½ 15 ¾ x 5 3_/₈

1/2 Page Island 4 7_/₁₆_{x 7 ¼} _n/a _n/a

1/3 Page Vertical 2 1_/₈_{x 9 ½} ₂7_/₈_{x 10 ¾} ₂5_/₈_{x 10 ½}

1/3 Page Square 4 7_/₁₆_{x 4 ¾} _n/a _n/a

1/6 Page Vertical 2 1_/₈_{x 4 ¾} _{n/a n/a}

ADVERTISING SPECS

Full Page Double 2 /3 V er iti cal Spread Island 1/2 Horizontal 1/2 Island 1/3 Square 1/3 V er ti cal 1/6 Ve rt . 1/2Spread

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ROY FUTTERMAN

Advertising Director [email protected] 631-848-0495

CATHY HOEY

[email protected] 917-692-4943

JUSTIN NATHAN

[email protected] 914-998-5432

CONTACT US