CZECH
REPUBLIC
THE CZECH
REPUBLIC
2 3TOURISM
PASSPORT
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THIS PASSPORT CONTAINS 36 NUMBERED PAGES WITH THE MOST BEAUTIFUL LANDSCAPES OF THE CZECH REPUBLIC
THE EXPO PASSPORT IS NOT AN OFFICIAL DOCUMENT. THE PUBLISHERS OF THIS PASSPORT HOPE THAT VISITORS WILL USE THE INFORMATION IT
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OFFICE OF COMMISSIONER GENERAL
First, thanks to Italy, which as a traditionally cultural and exhibition power, found the courage and strength to organize the World Exhibition even at a time when this world has problems other than to display science and art. Therefore, arranging for a place where all countries of the world could meet and fi nd mutual inspiration in the best way can off er each other is very important for the whole planet.
It would be of no use to remind everyone what Italy has given to the world in the past two thousand years. But I would like to remind what extraordinary relations exist especially between its northern region and the Czech Republic. The lion in the national emblem of the Czech Republic originated in Milano. Charles IV, father of the country and the most important Czech king and Roman Emperor, returned to his homeland form Lombardy. Italian painter Arcimboldo painted the legendary portrait, which became
an inspiration for the EXPO 2015 mascot, for another king and emperor living in Prague, Rudolf II.
A second thanks therefore belongs to organizers of EXPO 2015 who have chosen the powerful theme for the exhibition under the motto „Feeding the Planet, Energy for Life“ and invited participants to revive
Thank you!
Participation of the Czech Republic at the World Exhibition
EXPO 2015 Milan is an expression of thanks.
the original meaning of the World Exhibitions- to present discoveries and innovations. Only a strong theme and strong expositions may give signifi cance to EXPO also at the same time when the world is interconnected through internet media, but concurrently at the time when people are still looking for those galleries, theatres and concert halls which intellectually enrich them. The Czech Pavilion is the proof of that- the latest discoveries and inventions are presented in the form of contemporary art.
And thanks for a third time. Thanks to those Czech scientists, companies and authors whose work is benefi cial for people all over the world. And not just for them. A visitor of the Czech Republic‘s exposition will experience a wonderful journey from a water molecule through genetic codes of plants and animal and human cells to the largest cell being our planet. But why should we speak about something that you have to see? Our pavilion, including the restaurants and the lake, are at your service.
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THE CZECH REPUBLIC PAVILION
ROOF: Roof top garden
11 Green garden
2nd FLOOR: Laboratory of life
8 Laboratory of Life 9 La Baita Del Cacciatore Ristorante Ceco 10 Meeting Room
1nd FLOOR: National exposition and live forest
5 Laboratory of Silence 7 Land of Stories and Fantasy
GROUND FLOOR: Water relaxation
1 Public pool 2 Pilsen Pool Bar 3 Open-air theatre 4 Tankovna Pilsner Urquell 5 Gift shop
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THE CZECH REPUBLIC PAVILION
CZECH PAVILION PROGRAM
OFFICIAL OPENING ...1. 5. 2015 EXPOSITION OF CZECHTOURISM...1.–16. 5. 2015 CZECH NATIONAL DAY ...15. 5. 2015 EXPOSITION OF SOUTH MORAVIAN REGION ...17.–31. 5. 2015
Regional Days 17. 23. 24. 5. 2015
+ City of Brno Day 18. 5. 2015 EXPOSITION OF KARLOVY VARY REGION ...1.–15. 6. 2015
Regional Days 6. 6. and 13. 6. 2015 EXPOSITION OF PILSNER REGION ...16.–30. 6. 2015
Regional Days 21. 6. and 23. 6. 2015 WATER DAY ...16. 6. 2015 KOMA DAY ...26. 6. 2015 CZECH SCIENCE DAYS ...1.–14. 7. 2015 JIKA WATER DAYS ...15.–31. 7. 2015 ATOK DESIGN DAYS ...1.–16. 8. 2015 EXPOSITION OF ÚSTÍ REGION ...17.–31. 8. 2015
Regional Days 22.–23. 8. 2015
EXPOSITION OF MORAVIAN-SILESIAN REGION ...1.–15. 9. 2015
Regional Days 2. and 5. 9. 2015
EXPOSITION OF VYSOČINA REGION ...16.–30. 9. 2015
Regional Days 23.–25. 9. 2015
EXPOSITION OF CZECH FORESTS...1.–15. 10. 2015
Czech Forestry Games 7.–11. 10. 2015 EXPOSITION OF CZECHTOURISM...16.–31. 10. 2015 OFFICIAL CLOSING ...31. 10. 2015 The Czech National Pavilion at the
Expo 2015 in Milan is a modular construction built by Vizovice company KOMA MODULAR based on architectural plans by studio Chybik + Krystof Associated Architects. The ground fl oor of the pavilion features a showpiece of the company Nafi gate done by Lukas Rittstein. In addition, the roof is crowned by a showpiece of ZOO Praha by Jakub Nepras.
LABORATORY OF SILENCE – MULTIMEDIA SITE
The Laboratory of Silence brings out the atmosphere of the Czech forests. At the same time, it uncovers the secret world of plants all the way to their cellular structure due to the utilization of modern technology. At certain designated spots, in a quiet setting, the visitor can see the details of the world of plants. This is all possible thanks to multimedia microscopic systems connected to a projection screen. This unique project of CVUT students came to life with the support of the Ministry of Industry and Trade.
THE LAND OF STORIES AND FANTASY – NATIONAL EXPOSITION
This is a show of partner regions and co-exhibitors whose expositions will be rotating every two weeks. Visitors of the Czech Pavilion will
be introduced to the best that tourism, spa industry, and regional foods can off er. The most interesting places of all Czech Regions will be presented through an interactive exposition by CzechTourism agency. However, some regions will display their own expositions such as South Moravia, Karlovy Vary, Plzen, Usti, Moravia-Silesia and Vysocina. In the summer months, the Czech Pavilion is dedicating its exposition to weekly themes of Science, Water and Design.
LABORATORY OF LIFE
The central part of this exposition is dominated by several pieces of art. One of them is a kinetic sculpture made by Maxim Velovsky. This sculp-ture is made of fi berglass from the company Lasvit. Further, there are re-liefs of wheat and banana tree codes from the Institute of Experimental Botany by Federic Diaz; projections of healthy and diseased cells from the Institute of Organic Chemistry and Biochemistry from Jakub Nepras‘ collection; and also an animal sculpture by Lukas Rittstein depicting the work of the company BIOVETA. The Institute of Organic Chemistry and Biochemistry will introduce its simulated laboratory for developing new medication. The laboratory is authored by Jonas Strouhal.
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MAP OF THE CZECH REPUBLIC
Prague Milan Madrid Paris London Berlin ...350 km ...280 km ...680 km ...280 km ...1 920 km ...1 670 km ...1 340 km ...1 080 km ...530 km ...445 km ...330 km ...252 km ...860 km ...643 km ...2 230 km ...1 770 km ...1 030 km ...880 km ...1 280 km ...1 030 km Warsaw Vienna Budapest Bucharest Moscow Kutná Hora Konopiště Karlštejn Pilsen Karlovy Vary Františkovy Lázně Litomyšl Olomouc Kroměříž Žďár nad Sázavou Český Krumlov Třebíč Brno Lednice-Valtice Telč BASIC DATA
Name: The Czech Republic Area: 78 886 km2 (30,450 sq. miles)
Population: 10 540 246 (2014) Capital: Prague (1,3 million inhabitants) Borders: Germany, Poland, Slovakia, Austria
16 17 People say that the Czech Republic
is not a country, it is a garden. The Czech hollow basin is situated in the middle of the border-forming chain of mountains covered with deep and melancholic forests on hill sides – some places are covered by ponds that look like silver coins or interlaced threads of rivers. Other places are lively and hilly. In the East, in the historical
Moravian and Silesian lands, their endless gold coloured fi elds shine. History, both ancient and recent, provide a plentiful quality of valuable and breath taking historical sites to this blessed region of historical cities and towns, castles and palaces, monasteries, churches and cathedrals, real jewels or architecture and urbanism originating in all ages preceding
Czech
Republic
The Scenic Heart of Europe
our times. The crown and mother of Czech towns is certainly Prague. It is the city of a thousand spires, one of the most beautiful human settlements on this planet. However, a person who discovers the beauties of Prague only, will miss a lot. There are so many interesting and unique jewels all over the whole country that it is impossible to see them all during a lifetime. We would like to invite you to a small sample. The gate is open and you may enter the Land of Wonders and Beauties.
Phot os • Cz ech Tour ism
www.prague.eu
PCT inzerat_89x126_EXPO Milan.indd 1
Plan your visit in line with the Pilsen
European Capital of Culture 2015 highlights
The Cirque Nouveau season (23rd January – 15th November 2015)
Liberation Festival (1st – 6th May 2015)| City in Motion - Sokol Meeting
(27th –28th June 2015)| 9 weeks of Baroque (29th June – 30th August 2015)| Giant Puppets (28th – 30th August 2015)| Gottfried Lindauer
(6th May – 20th September 2015)| Adolf Loos Interiors (throughout 2015)
www.visitplzen.eu | [email protected]
Generální partner
Generální mediální partner
Partneři
Hlavní partneři Institucionální partneři
Mediální partneři Hlavní mediální partneři
20 21 The city of a thousand spires is
a mysterious labyrinth where history blends with today. It‘s a magical pla-ce where the most infl uential men of Europe have met – sovereigns, commanders, alchemists, Jewish scholars...
And precisely in this city, Rabbi Low brought the clay Golem to life. In the past, alchemists tried to produce a philosopher‘s stone in their melting pots at the Court of Emperor Rudolf II. Franz Kafka wrote his dark and depressing works here. Smetana, Dvorak,
and Mozart and Liszt played to excited audiences and received great ovations. Church reformer Jan Hus preacher here, Kopernik, Kepler, Galilei, Giordano Bruno and Tycho de Brahe observed the sky through their astronomical telescopes here... Walking here today means to be a part of all magic and mysteries of the past. Prague has simply an at-mosphere which cannot be off ered by any other city in the world. An enumeration of monuments, muse-ums and galleries, wonderful places
and buildings even in its most concise form exceeds the volume
of this book. It is necessary to be submersed in Prague.
Let Prague impress you and become an inseparable part
Prague –
Mysterious Mother of Cities
of it for at least a moment – and then it may reveal some of its secrets to you as well.
There have not been so many ar-ticles written and stories told about any other Czech city or town as Pra-gue, the metropolis of the country. Standing on the Charles Bridge, one of the most beautiful stone bridges in the world, and looking through silhouettes of silent statues across the Lesser Quarter full of curved streets and charming squares uphill where the Prague Castle and St. Vitus Cathedral shine – it is an experience which will not become a routine even for those who have lived here for their whole life. You will fi nd here the time-honoured Vysehrad dominating the Vltava river and its 17 bridges which is the silver
pulsating artery of the city, the Old Town with its famous astronomical clock and Wenceslas Square, the true heart of the Czech Republic, the place which the Czechs have always run to at the turning points of Czech history in order to express their will in front of the statue of St. Wenceslas, patron of the Czech nation. You will fi nd here the jewels of modern architecture from cubism to functionalism to the Dancing House.
The islands of the Vltava river are an oasis of peace within the vibrant metro-polis. Hundreds of muse-usm, galleries and theatres attract visitors to enjoy an extraordinary experience and the distinguished Na-tional Theatre built by the Czech nation itself from the money donated by ordinary people is leading this parade.
Phot os • Cz ech Tour ism www.czechtourism.com www.prague.eu/cs www.unesco-czech.cz
22 23 as the famous Charnel-house with
altars, chandeliers, coats of arms and pyramids made of bones and plague epidemic victims. Or Litomysl(2), a renaissance jewel completely fi lled with music. The white pearl set in a renaissance necklace surrounding a delicate palace wearing a chic jacket made of sgrafi tto, with a surprising square surrounded by picturesque arcades of burgher houses. This is a town which is also world renowned for hosting the
opera festival Smetana Litomysl. Another of Prague‘s
proud daughters is Kromeriz (3), a town full of gardens and parks surrounding
Beautiful
Cities –
Like Pearls on a Ribbon
If Prague is the mother of cities, its children give her credit. For instance, Kutna hora (1) is a city full of cathedrals, monasteries, and patrician houses, arched cellars, jewels of Baroque and Gothic architecture and the art of sculpture, a town with silver mines,royal mint and one of the most beautiful Gothic cathedrals in Europe dedicated to St. Barbara, as well 1 3 2 4 56
the noble Archbishop Palace that hosts a picture gallery full of masterpieces of the world‘s paintings. It is simply wonderful to walk in the English park of the Pozdamecka garden of Kvetna garden – its perfect symmetry and sophisticated pictures made of fl owers, garden beds and hedges of the uniquely preserved system of the French garden will take your breath away.
Another gem in the necklace decorating the neck of the mother Prague is Telc (4). It is a town built for artists and dreamers, a town which has a sort of Italian style – fragile and adorable. There is a nice looking square surrounded by decorated facades of Gothic and Renaissance houses, fi ligree
sgrafi tto of the palace refl ected in the surface of local ponds, perfect cassette ceiling of palace halls, plain beauty of churches, sunny gardens and friendly nature. Or Trebic (5), with St. Procopius‘ Basilica with monumental rosettes and a unique seven hundred year old arched crypt and Jewish Quarter with over one hundred and twenty houses, Town Hall, School, Rabbi‘s house, Synagogues and large Cemetery with almost three thousand tombstones. Zdar na Sazavou (6) is also a town worth your attention, namely due to the brilliance of Jan Blazej Santini, virtuoso of Baroque-Gothic architecture. The chapel of St. Jan Nepomucky on Green Hill is unbelievably beautiful, light and airy. Simply, it is not a church – it is the most delicate lace. His work also includes the local plague cemetery built in the form of a human skull, stables, pub, hospital and monastery prelacy.
Phot os • Cz ech Tour ism www.kutnahora.cz www.litomysl.cz www.telc.eu www.trebic.cz
24 25 Krumlov (1). The labyrinth of
narrow and mystic medieval lanes was built between rocky hillsides on the area having the size of a good-hearted giant‘s palm. The Gothic town of alchemists and stonemasons, conjurers and proud aristocracy crowned by beautiful Renaissance chateau – the second largest after Prague Castle – is full of admirable magic and secrets. Curved lanes lead from the attractive square and their direction is given by the Vltava river which fl ows through the town and its banks are connected with a number of bridges and foot bridges. It is a labyrinth of proud Renaissance and Gothic houses, gloomy monasteries and proud cathedrals
Historical
Jewels –
Wherever You Look
It is possible that the most beautiful town in Central Europe is Cesky
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and it is great to lose your way there because a new surprise or another secret is waiting for you behind every corner. It seems that this town is a dream which changes all the time. And a visitor who is tired from wandering may sit at the turning auditorium of the theatre, visit some galleries or museums or sit on a boat and look at the town form the surface of the river.
One of the dominating symbols of the Czech Republic is Karlstejn (2), a monumental and proud stone castle and showpiece of the Czech Gothic architecture. It towers on a hill close to Prague. It seems that time is sitting on a corner and does not dare to interrupt the movement of history. Palaces and chambers, long spatial corridors, unconquerable walls and strict towers of the castle – and fi rst of all the most precious jewel, Chapel of the Holy Cross with the unique set of one hundred and twenty nine Gothic desk paintings by Master Theodorik. By waving a magic wand you will be from here to another historical epoch, to places where a fairy tale chateau looms out from
the wonderful park with forests and lakes. Konopiste (3), fi lled with the spirit of court etiquette of the beginning of the 20th century, ceremonial uniforms of the Emperor Court, hunters‘ jackets and the fi rst motor cars. The last person who transformed the castle according to his own ideas was Franz Ferdinand D’Este, heir of the Emperor Austro-Hungarian throne. Marvellous hunting collections, armouries, pompous parlours and bedrooms, study room and even the private dining room are fi lled with the spirit of the man
whose death in Sarajevo launched World War I. Phot os • Cz ech Tour ism www.ckrumlov.cz www.hradkarlstejn.cz www.konopiste.eu
www.brno.cz www.lednicko-valticky-areal.cz www.olomouc.cz
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buildings. And so it is an enchanting experience to see decorative Baroque churches and modernist trade fair places next to each other (Brno is the most signifi cant trade centre in the Czech Republic), Baroque plague columns, fountains
and aristocratic places, Neo-Renaissance monumental theatre and a number of functionalistic
jewels including the most precious one – one of the most remarkable
villas in the world which was built according to the design of the world renowned architect
Ludwig Mies van der Rohe in 1930, the exclusive
monument of modern
Moravian
Jewels
Moravia, the eastern part of the Czech Republic, is a fruitful and enchanting part of the country. Its metropolis is Brno (1), a true treasury of architecture. One will never feel lost here, in spite of its size, it is an intimate and friendly city. It is dominated by the Gothic Spilberk Castle and Neo-Gothical Cathedral of St. Peter and Paul – although 650 years have lapsed between completion of both
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architecture – Villa Tugendhat. Brno is a lively city with colourful street culture and a network of popular coff ee bars and restaurants which fall asleep only when the night is tired.
On the contrary, Olomouc (2) is a respectable thousand year old religious centre of Moravia. Visiting Olomouc is the same as meeting a wise and respectable man with an infi nite amount of experience and his single word is worth man than a library of books. Here you‘ll fi nd impressive cathedrals, charming churches, sumptuous burgher palaces, monumental monasteries. Olomouc is home to a breath taking Bishop‘s palace, the top work of European Roman architecture, Gothic churches and cathedrals, renaissance palaces with lavishly
decorated facades, but fi rst of all – Olomouc‘s Baroque showpieces. Beautiful fountains, Archbishop‘s Palace, Hradisko Monastery called „Moravian Escorial“, Minor Basilica of the Visitation of the Blessed Virgin Mary on the Holy Hill and especially- impressive Plague Column, the largest Baroque sculptural group in Central Europe. And to top it all off – an astronomical clock with workers‘ fi gurines dated 1955.
Moravia is also an amazing landscape full of excellent vineyards. Lednice-Valtice area (3), the trails of history remain in vineyards. The majestic Baroque chateau Valtice, decorated chateau Lednice built in the style of Tudor Gothic and surrounded by a set of ponds and river branches, Chinese gazebo, belvederes, bridges, romantic castles, Empire style hunting chateau, scenic colonnade and even a minaret.... And vineyards, wine cellars and excellent Moravian wine is everywhere.
Phot os • Cz ech Tour ism
1 4 2 3
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country is actually full of spas, but these three towns are simply the most famous of them. The fi rst rank belongs to Karlovy Vary (1), a charming town situated in the river valley. It is diffi cult to resist a carefree and festive feeling of peaceful promenade between sumptuous facades of lofty houses, between columns of bountifully decorated colonnades. The knowledge that Peter the Great, Maria Terezia, Bach, Goethe, Casanova and Beethoven all drank the same hot healing water from fragile porcelain cups while standing next to Corinthian columns of marvellous Mlynska colonnade, uplifts you and provides once-in--a-lifetime dimensions for a walk
Liquid Gifts –
of the Czech Lands
The so-called Spa Triangle is the showpiece of the western part of the Czech Republic. The wholethrough the city of thermal springs. And if you taste, in addition to benefi cial water, Bechervoka (local and famous herbal liquor) you will discover another dimension of the attractiveness of this town.
All spa towns, as centres of active social life, grew into more and more beautiful towns and today we can admire cute shiny buildings in Frantiskovy Lazne (2), which almost look like fi gures on a wedding cake made by a confectioner‘s hand, and we can concurrently strengthen our health at the local and oldest peat spa in the world. You will be similarly enchanted by respectable peace in elegant classical pavilions in Marianske Lazne (3), especially when you know that forty healing springs are available in a small territory of the town and you will fi nd sixty other springs in the close vicinity.
For Czechs and the whole world, local famous beer is another liquid treasure. People say that Pilsen beer is the country‘s treasure, but you will fi nd this excellent gold coloured drink with its original taste in every
region of the Czech lands and Moravia. And hardly ever would you end up with beer only, the thing is the Czechs hare also famous eaters. Local cuisine would not probably win a competition in cooking healthy meals, but it is hard to resist. It would be an unforgivable sin to come to Plzen (4) and not visit our local brewery, not to taste the world famous beer Pilsen. It would be the same mistake to not get acquainted with the actual spirit of the town. You can feel it almost everywhere. Pilsen, the European Capital of Culture 2015, has an artistic cheerful spirit and hands it out in fi stfuls. Several important theatres, local philharmonic orchestras, galleries, cultural coff ee bars, a number of musical theatres and folk festivals and all that is supplemented by live street art. Phot os • Cz ech Tour ism www.karlovyvary.cz www.plzen.eu www.frantiskovylazne.cz
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základní varianty
logotyp firmy KoMa je vytvořen z extendované verze technicistního fontu Purista se speciálně upravenou literou „K“. Používá se primárně v plnobarevném tisku. Černobílá varianta logotypu KoMa se užívá všude tam, kde je vyloučena možnost užití plnobarevného tisku. tato barevná varianta logotypu je doplňková a používá se jen v určitých specifických situacích (zejména v propagačních tiskovinách, podtiscích apod). ukázková rozměrová škála logotypu s doporučenými definicemi užití v rámci základních merkantilií. 100 % = a4, a3 50 % = a5 a méně 10 % = minimal ve zmenšení pod 20 % doporučujeme neužívat plnobarevnou verzi značky. v takových případech doporučujeme pracovat s jednobarevnou variantou. logotyp logotyP logotyP logotyP logotyP Pavilion Partners
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