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How To Design A Lottery Scam For A Design Project

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AS A GRAPHIC DESIGNER, WHAT CAN I DO TO MAKE A 419-SCAM MORE EFFECTIVE? Project: Swiss Lotto London

In the project Swiss Lotto London i try to position the role for a graphic designer in a scam. Can i as a designer make a scam more effec-tive by making it look more professional? Even when statistics show that 99 percent of the receivers recognise the mail as a scam? (DIGITAL) I took a scam mail that positioned itself as “Swiss Lotto London” and gave it a identity. Then i made a mailing with the same content as the original scam. But now it was designed and looked like any other lottery mailing. Is this enough to make it more succesfull? (PRINT) After that i took the content of the scam out of its digital enviroment. Would it work as a scratch lottery ticket? I mailed 250 letters with again the same content as the original scam throughout Rotterdam. Would the receivers send me their details?

(FILM) Then i decided to sell the story of the “Swiss Lotto London” scam at a network gathering in Rotterdam. I would get into the role as a salesmen from Swiss Lotto London. Together with my associate (an actor from the theater school in Maastricht, Wendy Hoogendijk) we would sell the scam in person. See movie at www.daankemp.nl

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W A I T A N D W I N !

Win 750.000 euro met het sturen van een mail! Simpel! www.swisslottolondon.com Jos was de winnaar v an april, misch ien bent u onze nieuwe winnaar!

WINT U

€750.00O?

AFFILIATED OFFICE U.K, - 82 VICTORIA STREET - VICTORIA LONDON SW1 U.K

Mr. Kenneth Gram Online Games Director www.swisslottolondon.com

IS DIT UW GELUKSDAG?

KRAS DE VAKJES OPEN EN MISCHIEN HEEFT U WEL EEN FANTASTISCHE PRIJS GEWONNEN!

Als u 4 van dezelfde pictogrammen vind, heeft u 750.000 euro gewonnen! Het enige wat u dan hoeft te doen is ons uw infomatie (naam, adres, telefoonnummer) en de vier cijfers naast het pictogram te mailen naar:

WIN@SWISSLOTTOLONDON.COM

Reageer vandaag nog en wie weet ben jij de nieuwe eigenaar van onze jackpot! Namens van alle leden en medewerkers van dit programma wensen wij u heel veel succes

Met vriendelijke groet,

4 9 3 7

W A I T A N D W I N !

7 5 0 . 0 0 0 E U R O!

direct mailing

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movie “swiss lotto london - we make you win”. selling the scam to people on a network gathering in rotterdam. see the full movie on www.daankemp.nl

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identity for cocktailbar bonbon in mitte berlin.

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identiy for a series of partys in berlin club watergate and release for producer sebo k. made during internship at studio anti with willem stratmann

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donderdag, 14 noVeMBer 2013, 22

pM

Bar rotterdaM

schiekade 201, rotterdaM

Muziek door:

konduku

[Void, utrecht]

haLF a peach

[nonaMe]

steFan

[iJsJes]

daan hoets

[iJsJes]

iJsJes is a monthly party organised by Jeisson drenth and my-self. the concept of the party is easy, free icecream, good music and good artwork of course.

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the 5 DeC speCial

bDay beamer of fortune pakjesavonD prize paraDize

DonDerDag, 05 DeCember 2013, 22

pm

stefan

[ijsjes]

Daan berghain

[ibiza]

tyn

[ijsjes]

ferDi fonk

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the ‘grafiekborrel’ is a monthly event at the willem de kooning academy. every month a student is asked to make a poster to announce the event. i choose to make a poster that consists out of the fluor equivalents of cmy (no k).

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Provoking the established order.

A new version of the olympic games.

The new olympics are a bold statement

start the discussion: Should we allow drugs

in sport and what are the benefits and

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WE ARE

FACED WITH

A

PROBLEM.

DRUGS,

EVOLUTION &

SPORT.

THE CURRENT

OLYMPIC GAMES

IGNORES THE PROBLEM.

WOULD ALL BE

WHAT IF IT

DIFFERENT?

YOU ARE

FREE

TO

DO WHATEVER

YOU LIKE!

IMAGINE:

PLAY

THE

FASTEST

GAME

OF YOUR

LIFE!

TAKE THE CHANCE

TO BECOME A

WORLD CHAMPION!

WE ARE

FACED WITH

A

PROBLEM.

DRUGS,

EVOLUTION &

SPORT.

THE CURRENT

OLYMPIC GAMES

IGNORES THE PROBLEM.

WOULD ALL BE

WHAT IF IT

DIFFERENT?

YOU ARE

FREE

TO

DO WHATEVER

YOU LIKE!

IMAGINE:

PLAY

THE

FASTEST

GAME

OF YOUR

LIFE!

TAKE THE CHANCE

TO BECOME A

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"EXTREME OLYMPICS - WHERE YOU'RE ACTIVELY ENCOURAGED TO

TAKE PERFORMANCE ENHANCING DRUGS. I'D WATCH EVENTS LIKE

THE MARATHON IF SOMEONE COULD RUN IT IN 20 MINUTES."

DIGITALJUGGERNAUT:

provoking the established order. a new version of the olympic games.

the new olympics are a bold statement start the discus-sion: should we allow drugs in sport and what are the benefits and consequences.

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Boek uit de Band (The Unbound Book) was a congress in amsterdam about the rise of the ebooks and the position of the normal book publishing. I worked in a team of 4 students and was responsible of the final artwork and the poster. We also made a program book and several publications to announce the project.

Boek uit de Band (The Unbound Book) was a congress in amsterdam about the rise of the ebooks and the position of the normal book publishing. I worked in a team of 4 students and was responsible of the final artwork and the poster. We also made a program book and several publications to announce the project.

Boek uit de Band (The Unbound Book) was a

congress in amsterdam about the rise of the

ebooks and the position of the normal book

publishing. I worked in a team of 4 students

and was responsible of the final artwork and

the poster. We also made a program book and

several publications to announce the project.

boek uit de band (the unbound book) was a congress in amsterdam about the rise of the ebooks and the position of the normal book publishing. i worked in a team of 4 students and was responsible of the final artwork and the poster. we also made a program book and several publications to announce the proJect.

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spam app

this app is using the method of spam. agressive and not asked for. you install the app, and it will continue to spam you with info from the website archive.org. to show the info it fills up the eXtra space on your phone to be as visible as possible. unable to ignore.

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Mens clothes.

Let her wear it

22 july - Modefabriek Amsterdam

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Mens clothes.

Let her wear it

22 july - Modefabriek Amsterdam

www.thegoodpeople.nl

Mens clothes.

Let her wear it

22 july - Modefabriek Amsterdam

www.thegoodpeople.nl

Mens clothes.

Let her wear it

22 july - Modefabriek Amsterdam

www.thegoodpeople.nl

Mens clothes.

Let her wear it

22 july - Modefabriek Amsterdam

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a brand activation for the rotterdam based brand goodpeople, mens clothes. idea:

for men: a man buys his clothes only when his girlfriend could wear it. for your girlfriend: girls like men in good clothes, its a testimony of taste both you and your girlfriend look good in goodpeople in clothing.

so let men get intressted in the brand byh looking at a beautifull woman wearing their potential new clothes. fase 1: photo-shoot to announce a action during the fashion event “modefabriek” in amsterdam July 2012. fase 2: bloggers and fashion holland recieve a package with an invitation and are being challenged to try on goodpeople clothes on their girlfriend and post on their site.

fase 3: a unplanned fashion show with the girls who wear goodpeople clothes in a sensual way. its double profit, men see nice clothes and seXy woman. it sticks in their head.

Fase 01: announcement for popup

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eXhibition “shapes” in ‘the coffee company’ in rotterdam. free work.

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Blooming

Opening:

Vrijdag 20

januari 2012

17:00 uur

Open:

20 januari &

21 januari

2012

GALLERY

&

STORE

BLAAK10

Witte de Withstraat 7a Rotterdam

Textile

Treasures

Opening: Vrijdag 16 maart 2012 17:00 uur Open: 17 maart - 25 maart 2012

GALLERY&STORE

BLAAK10

Witte de Withstraat 7a Rotterdam

BLAAK10

GALLER Y & STORE W itte de W ithstraat 7a Rotterdam

Drie

Beeldparen

Opening: donderdag 9 februari 2012 17:00 - 20:00 Open: 10 februari t/m 4 maart 2012

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This project is based on a book that came out last year in

holland. In the book various artists and writers were asked

to give their opinion about things in daily life that they

could do without.

Every student got a chapter and my chapter

was called: Boobies. Written by Joost de Vries.

We were asked to read the chapter and create our own opinion of

the subject. The writer said that the advertisements in daily life

involve way to much boobs and he thinks it could be a bit less.

I do not agree with him and I am totally not bothered by sexy

advertisements.

So I wanted to make a statement. I wanted to create an

advertise-ment in that was made in such a way that I could agree with his

opinion if this was used in public areas.

The posters are extreme examples from the types of adds that

Joost de Vries wrote in his chapter.

This project is based on a book that came out last year in

holland. In the book various artists and writers were asked

to give their opinion about things in daily life that they

could do without.

Every student got a chapter and my chapter

was called: Boobies. Written by Joost de Vries.

We were asked to read the chapter and create our own opinion of

the subject. The writer said that the advertisements in daily life

involve way to much boobs and he thinks it could be a bit less.

I do not agree with him and I am totally not bothered by sexy

advertisements.

So I wanted to make a statement. I wanted to create an

advertise-ment in that was made in such a way that I could agree with his

opinion if this was used in public areas.

The posters are extreme examples from the types of adds that

Joost de Vries wrote in his chapter.

this proJect is based on a book that came out last year in holland. in the book various artists and writers gave their opinion about things in daily life that they could do without. my chapter was called: boobies. written by Joost de vries.

we were asked to read the chapter and create our own opinion of the subJect. the writer said that the advertisements in daily life involve way to much boobs and he thinks it could be a bit less. i do not agree with him and i am totally not bothered by seXy advertisements.

so i wanted to make a statement. i wanted to create an advertisement in that was made in such a way that i could agree with his opinion if this was used in public areas. the posters are eXtreme eXamples from the types of adds that Joost de vries did not like. ive took the images to the point of my own point of dislike, while at the same time showing that Joost is compaining about nothing.

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15 november 2010 \ 19.30 uur \ Zaal De Unie \ Mauritsweg \ 34-35, Rotterdam

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