Sustainable development Department
June 2010
TOURISM AS A FACTOR IN SUSTAINABLE GREEN GROWTH?
Sustainable development at Accor
WORKSHOP ON SUSTAINABLE DEVELOPMENT STRATEGIES AND TOURISM
FRIDAY, 18 JUNE 2010
Accor in brief
Accor, a major global group and the European leader in
hotels, as well as the global leader in services to corporate
clients and public institutions, operates in nearly 100
countries with 150,000 employees. It offers to its clients over
40 years of expertise in two core businesses:
Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;
Services, with 32 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and motivation, and expense management.The Earth Guest program
At the heart of Accor’s sustainable development strategy: the Earth Guest
program
The Earth Guest program federates Accor’s actions on
social and environmental responsibility
A visual identity and a motto:
ECO
8 priorities divided into 2 projects
Local development
Energy
Child protection
Fight against epidemics
Balanced food
Biodiversity
EGO
Waste
Water
FOCUS
EARTH GUEST DAY
RESPONSABILITY
LOCAL DEVELOPMENT
ENERGY SAVINGS
BIODIVERSITY
TOOLS
ACT’HIV
“BIODIVERSITY: MY HOTEL IN ACTION
CLIENTS
CERTIFICATION
EARTH GUEST DISCOVERY
PLANT FOR THE PLANET
Earth Guest day
The Earth Guest program
A mobilization day for sustainable development
Every April 22 (World Earth day)
Local and collective actions carried out by employees
Around the 8 priorities of the Earth Guest program
Local Development
The Earth Guest program
At stake
1 billion people live below the world poverty line - 1$ per day
75 % of them live in the countryside on their sole agricultural income
1 adult out of 5 is illiterate
2006-2010 objectives
Support to local partnerships in new
countries
Continue to support fair trade initiatives in
new countries, within Hospitality and
Services
Where we are
Several long term partnerships with
associations
17 countries serve fair trade products
Our achievements in 2009
Support to the fight against poverty by
promoting the creation of micro farms with
Agrisud in Cambodia since 2004
Fair trade:
-
products in hotels in 17 countries (tea, coffee, cocoa, wine or sugar)-
300 tons of products bought in France in 2009 (+8% vs 2008)-
In France: Accor is the 1st buyer, hypermarkets and supermarkets aside-
Accor Services: affiliation of fair trade food shops in gift vouchers network in Austria and SpainEnergy
The Earth Guest program
At stake
The world’s total primary energy supply has doubled in 35 years.
Greenhouse effect: the temperature rise will be between 1.4 and 5.8°C in the 21st century.
In 2008, Accor consumed 4.8 million MWh:
-
A consumption equivalent to that of Rotterdam-
A night in one of the group’s room emits an average of 12 kg of CO2, the equivalent of a 100 km trip in car...2006-2010 objectives
10% reduction of energy consumption per
room in owned and leased hotels
100% of owned and leased hotels
equipped with low consumption bulbs
200 hotels equipped with solar panels
Where we are
- 7.8% energy consumption per room in
owned and leased hotels versus 2006
82% of owned and leased hotels equipped
with low consumption bulbs
99 hotels equipped with solar panels to
produce domestic hot water
Our achievements in 2009
Integration of energy issues from construction:-
Opening of Etap Hotel Toulouse Aéroport, which has been designed to be three times more energy efficient than current heating regulations require.-
Opening of Pullman Sydney in Australia, which consumes 40% less energy than a conventional hotel.-
Suitehotel Issy les Moulineaux (opening in 2011) will be HQE certified (High Environmental Quality)-
Ibis China: environmental analysis of the building process and possible improvements
Launch of the 2009 Energy savings mission in 5 objectivesBiodiversity
The Earth Guest program
At stake
25% of mammals, 11% of birds, 20% of fish, 13% of plants are threatened by extinction.
Biodiversity erosion observed over the past 50 years has never been equaled by natural
phenomena.
2006-2010 objectives
All hotels to take part in environmental-protection or tree-planting initiatives.
10 Accor Services units take part in environmental-protection or tree-planting initiatives.
Where we are
77% of hotels take part in
environmental-protection or tree-planting initiatives.
Our achievements in 2009
Organic food
-
850 hotels offer products coming from organic agriculture-
Novotel Australia: organic products in all breakfast buffets
Partnerships
-
France: between Etap Hotel and Bird Protection League since 2006, to raise guests and employees awareness of biodiversity protection.-
Togo and Senegal: partnership with theassociationOcéanium Dakar to take endangered fish species out of the menus
-
Italy: partnership Mercure/Slow Food to raise guest awareness on terroir, cultural and natural diversity;
Argentina:
vegetal wall at Novotel Buenos
Sustainable development at Accor
ACT-HIV
Tools
A turnkey tool for hotels and services managers
International operational tool to implement within the hotel to fight against HIV/AIDS
Pragmatic approach that can be adapted depending on the countries (economical,
political and cultural background) to be as efficient as possible
A 6-step action plan
2010 objective
Deployment of ACT-HIV in all hotels and
Accor Services business units
Where we are
Roll-out in progress
Our achievements
Presentation of the tool to HR committees to implement the approach : South America, New-Zealand and Fiji, France, Belgium, Luxembourg, Germany, the Caribbean, Vietnam…
Translation of ACT-HIV in Chinese and Thai1. Work together with local partners (associations, NGOs, International organizations) ;
2. Bring together, motivate employees ; 3. Inform to know the disease ;
4. Prevent, bring awareness, propose condoms and detect ;
5. Accompany; 6. Consolidate
Biodiversity: My hotel in action
Tools
A practical guide made with the IUCN
Objective: make it easier for hoteliers to protect biodiversity
-
Creation of an internal working group made of operational and support team members-
Many concrete actions written from Accor hotel managers experiences-
Booklet financed by Accor and the French Ministries of Sustainable development and of Foreign AffairsA content that gives answers on many issues
Presentation of biodiversity:
definition, usefulness, impacts of a hotel
What actions can be implemented?
In the restaurant, decoration, green spaces, skincare and spa
products, gift shops and in the destination where the hotel is located.
Technical fact sheets made by TRAFFIC,
an intelligence network on the sales of natural species: fish,
timber, plants, …
Where we are
October 2008: issue of the guide and start of
internal diffusion
Our achievements
October 2008: launch of the guide during the
IUCN’s World Conservation Congress
Sustainable development at Accor
Certifications
Transversal projects
At stake
More than 130,000 sites in 140 countries are ISO 14001 certified.
Accor’s action
To reinforce and give more credibility to its environmental approach, Accor has led its brands into
international certification programs validated by external auditors.
2006-2010 objective
Obtain environmental certification in 20%
of Accor establishments.
Where we are
Almost 10% of establishments have obtained
sustainable development certification.
Our achievements in 2009
ISO 14 001
-
286 ibis hotels certified in 17 countries-
14 CWL sites certified in Europe-
8 Thalassa sea & spa sites-
Accor Services France, UK and Netherlands head offices certified-
Lenôtre: certification of the Pré Catelan restaurant
Green Globe
-
50 Novotel hotels certified and 80 other are preparing for certification in 22 countries
Green Key Eco-Rating Program
-
All Canada hotels are certifiedResponsible travel
Transversal actions
At stake
Thousands of companies implement their sustainable development policy in more and more
comprehensive way that also includes their travel policy.
Accor’s action
In order to spread sustainable development principles among our customers (especially the business ones)
and to meet the growing demand, Accor is working on its travels offer.
Where we are
Earth Guest Discovery program (responsible
incentive), in process in 10 hotels
Some pilot hotels on carbon report and offset
display
Our achievement
“Earth Guest discovery”, Accor’s
responsible incentive travel offer:
-
Activity that allows the discovery of local cultures and economies, of heritage beauty and surrounding nature-
2008: 8 hotels integrate the program
Carbon report and offset
-
Novotel London West (UK) and Mercure hotels in Australia offer GHG emission offset through the financing of projects that promote renewable energy production and reforestation programs.
A transparent and satisfying project for the guest
A concrete and federating project for the staff
Reusing towels becomes more motivating
Accor invents a new concept:
« Here, YOUR towels plant trees! »
For each 5 reused towels, Accor plants 1 tree in the region
Plant for the Planet is rolled out in the Group’s 4,000 hotels, beginning end of 2008
Training sessions for teams are organized (short movie, role-plays…)
Accor acts to make it work
Planting will begin in 2009
The 7 projects have been chosen were chosen for their capacity to
carry out planting action while developing local economic activity.
Kinomé, a company dedicated to protecting and restoring the world’s
forests, will assess the follow-up, quality and progress of the projects,
thanks to audits on the filed, in link with the NGOs.
USA:Replant trees in burnt forests and raise the awareness of school children to the protection of the forest
Brazil: Afforest the banks of the São Francisco River, raise the awareness of the local population to the preservation of its environment and develop beekeeping
Thailand: Afforest the natural park of Khao Yai, open a locally managed tree nursery and an environmental education centre
Australia:Afforest the banks of the Hawkesbury Nepean River, maintain local jobs
Indonesia:Plant trees in the region of Glandang and contribute to the
employment and education of local populations
Romania:Partner with schools to plant trees in Transylvania
Senegal:Plant trees to combat desertification and develop local agricultural activity