Parallel session A.3 Preparing the next generation of high speed services The high speed rail stations: concept and business opportunities Carlo De

(1)

Parallel session A.3 – Preparing the next generation of high speed services

The high speed rail stations: concept and business opportunities

Carlo De Vito

(2)

Total Area 263.720 m² Commercial Area 15.546 m² % Commercial Area

5,9

Costs 8,4 M€/year Unit Cost 32 €/m²/year Revenue 6,7 M€/year

Unit Revenue

272 €

/m²/year

∆

Cost Revenue

- 1,6 M

€

/year

Palermo (Ante)

7,29

Costs 2,7 M€/year Unit Cost 58 €/m²/year Revenue 0,7 M€/year Unit Revenue

170 €

/m²/year

Milano (Ante)

Roma Termini (Post)

8,2

Costs 16,4 M€/year Unit Cost 54 €/m²/year Revenue 29,0 M€/year

Unit Revenue

∆

Cost Revenue

759 €

/m²/year

+12,8 M

€

/year

Increase of revenue areas

Restyling

Increase of presence

Increase of unit revenue

Pattern for already existing

stations

Business Opportunities

∆

Cost Revenue

(3)

0,0

0,5

1,0

1,5

2,0

2,5

3,0

PALERMO

MILANO CENTRALE

ROMA TERMINI

Historical Case

8,2%

5,9%

7,3%

% Revenue Areas

5%

8%

33%

Today

% Location area

to return costs

Tomorro

w

Tomorrow

Today

€

170 €

272 €

759 14%

€

400 €

58 Palermo

4%

€

900 €

800 Unit Revenue

€

54 €

32 Unit Cost

Roma

Termini

Milano

Centrale

Revenue / Cost

Pro

fit

1

a

Ti

m

e

2

a

Ti

m

e

Before Restyling

After Restyling

Business Opportunities

Los

s

(4)

Airport (Fiumicino)

Historical Railway

Station

(Milano Centrale)

New HS Railway Station

(Torino Porta Susa)

Location:

Far from

downtown

Users:

Specific

Target:

High

Dwell time:

Predefined

Ways and Flows:

Defined

Location:

Centre of town

Users:

Mixed

Target:

Medium

Dwell time:

Not defined

Ways and Flows:

Not defined

Location:

**Centre of town (*)**

Users:

Mixed

Target:

Medium - High

Dwell time:

Defined

Percorsi e flussi

Defined

(*) salvo stazioni porta

(5)

New HS Railway Stations: the Concept

Services for Urban Users

• Intermodality

• Parking

• Commerce and Food & Beverage High Quality

• Banks, Post and Cultural Places

• Hotels

• Offices

Services for train clients

• Ticket Office, Waiting Room, Vip Lounge, Information

• Elevators, Escalators and Travelators

• New Tecnology for Information and Security (WI-FI, LCD TFT)

• New Accessibility for people with reduced mobility

• Air Conditioned Places

9 Architectonic and urban mark

9 Functionality

9 Flows Fluidity

9 Urban integration of station in the city

9 Exploitation of commercial aspects

9 Building Costs

9 Tecnology

9 Mainteinance aspects

(6)

Average revenue expected for High Speed

Railway Station

Parameters

Average Revenue

(

€

/ mq / anno)

Fifth Avenue

(New York)

10.000 Via Condotti

(Roma)

2.000 Via Monte Napoleone

(Milano)

1.800 Maggiori Aeroporti Italiani

1.000 Grandi Stazioni SpA

(the current situation)

400 Centostazioni SpA

350 Higer revenues for small areas

(7)

High Speed Program

Roma – Napoli Km.214 1’45” ⇒

1’27”

Roma - Bologna Km.354 2’28” ⇒

1’50”

Roma – Firenze Km.262 1’36” ⇒

1’20”

Roma – Torino Km.722 5’55” ⇒

4’00”

Roma – Milano Km.569 4’10” ⇒

2’50”

R. EMILIA

**(*)**

Non Stop

(8)

Torino Porta Susa

Revenue areas m² 7.500

Cost Areas m² 55.000

% Ra/Ca = 14

• Total Areas 55.000 m²

• Commercial area

7.500 m²

• Services area 4.000

m²

(9)

Roma Tiburtina

HS Railway Station

Roma Tiburtina

Railway Station of

Roma Termini

Revenue areas m² 10.000

Cost Areas m² 72.000

% Ra/Ca = 14

• Total Areas 72.000 m²

• Commercial area

10.000 m²

• Services area 4.000

m²

(10)

Firenze Belfiore

Revenue areas m² 6.700

Cost Areas m² 42.300

% Ra/Ca = 16

• Total Areas 42.300

m²

• Commercial area

6.700 m²

• Services area 1.200

m²

(11)

Napoli Afragola

HS Railway Station

Napoli Afragola

Railway Station of

Napoli Centrale

Revenue areas m² 10.000

Cost Areas m² 43.500

% Ra/Ca = 23

• Total Areas 43.500

m²

• Commercial area

10.000 m²

• Services area 2.500

(12)

Revenue Areas

Revenue areas

Cost Areas

17%

7%

Existing Stations

TO

FI

RM

NA

5% 10% 15% 20% 25% 35% 30%

HS Stations

∆

=10

%

To maximize business

opportunities in New

Stations of High Speed

System

we have created more

revenue areas than in

already existing ones

(13)

57%

43%

NAPOLI AFRAGOLA

40.000 17%

83%

Stations

Travellers

Others

Total

Torino Porta Susa

30.000

40.000

70.000 Roma Tiburtina

80.000

100.000

180.000 Firenze

40.000

26.000

66.000 Napoli Afragola

33.000

7.000

40.000

183.000

173.000

356.000 Daily Users

- Interested in commercial offer

- People asking for long opening time

-

Purcharsers in short time

- Interested in indispensable goods

(newspaper, cigarettes,

bar….)

Others

Train users

TORINO P. SUSA

70.000 ROMA TIBURTINA

180.000 55%

45%

FIRENZE AV

66.000 39%

61%

The central position in the city increases presence of common users

(14)

High Speed User Profile

Degree 30% High School 32% Other 38%

Female

48%

Male

52%

SEX

56 - 65

9%

< 26

19%

> 65

4%

26 - 35

33%

36 - 45

20%

46 - 55

15%

AGE

Other

41%

Medium-High

Revenue Worker

59%

JOB

EDUCATION

Job

48%

Other

52%

TRAVEL REASON

Other

25%

User

75%

WHO PAYS?

-

Medium – High Revenue

-

Good Cultural Level

-

Moves himself to work

-

Age between 26 - 55 yea

(15)

Who are we thinking of ?

-

Spread Brands

-

High Brands

-

Hotels

-

Private Offices

-

Public Offices

-

Cultural Foundation

Business Opportunities

(16)

(17)

Commercial

15.000 m²

Offices

128.000 m²

Hotels 15.000

m²

Parking

158.000 m² utilizing Areas

New Building Development

(18)

New Building Development

SPINA 1

SPINA 2 – PORTA SUSA

SPINA 3

SPINA 4

VANCHIGLIA

SAN PAOLO

LINGOTTO

PORTA NUOVA

(19)

Commercial

4.000 m²

Offices

28.000 m²

Hotels

21.000 m²

Parking

53.000 m² utilizing Areas

Torino Porta Susa