2016 ONE SHOW – FINALISTS
PRINT & OUTDOOR
BY CATEGORY
CONSUMER: NEWSPAPER – FULL PAGE OR SPREAD – SINGLE
AlmapBBDO / São Paulo Volkswagen do Brasil Broke Up
AlmapBBDO / São Paulo Volkswagen do Brasil Grandma
AlmapBBDO / São Paulo Volkswagen do Brasil Move Out
LDC / São Paulo Paulo Coelho The Alchemist Ad
Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Black Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Cyan Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Yellow
Ogilvy & Mather / Chicago Dove Choose Beautiful Print
CONSUMER: NEWSPAPER – FULL PAGE OR SPREAD – CAMPAIGN
adam&eveDDB / London +
Stanley’s King Henry / London Harvey Nichols Style Fanatics
AlmapBBDO / São Paulo Getty Images 20 Years
Conill / Miami +
Conill / Los Angeles Crest A Smile changes everything
Contrapunto BBDO / Madrid Mercedes-Benz Feel Free
FCB New Zealand / Auckland Paper Plus Group Read Better Stories
Impact & Echo BBDO / Kuwait Alghanim Motors - Honda Honda Voice Recognition GPS Jung von Matt / Vienna Mercedes-Benz Austria Smart for Two
M&C Saatchi (M) / Kuala Lumpur Boh Plantations Flying Elephants, Swinging Porcupines, Siamese Rockers
Marcel / Paris Intermarché The freshest orange juice brand
Ogilvy & Mather / Bogotá Ecofill Ink Cartridges The CMYK Campaign
CONSUMER: MAGAZINE – FULL PAGE OR SPREAD – SINGLE
Alma DDB / Miami The Clorox Company Panda
BBDO / Bangkok +
Montage Studio / Bangkok Air Asia Beach
BBDO / Bangkok +
Montage Studio / Bangkok Air Asia Mountain
BBDO / Bangkok +
Montage Studio / Bangkok Air Asia Waterfall
BBDO / Mexico Bayer Mexico Bayer / Alka Seltzer: Hot dog combo
BBDO / Mexico Bayer Mexico Bayer / Alka Seltzer: Risotto Pomodoro
J. Walter Thompson / Milan Samsung Electronics Italia Spa Workers
Leo Burnett Tailor Made / São Paulo Jeep Refuel - To Barcelona Leo Burnett Tailor Made / São Paulo Jeep Refuel - To Istanbul Leo Burnett Tailor Made / São Paulo Jeep Refuel - To New York
2016 ONE SHOW – FINALISTS
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BY CATEGORY
CONSUMER: MAGAZINE – FULL PAGE OR SPREAD – SINGLE (CONT.)
MULLENLOWE SSP3 / Bogotá, D. C. Colsubsidio Supermarkets Wild Meals / Zebra
Ogilvy & Mather India / Gurgaon Philips India Philips LED Day Light - Storm Ogilvy Malaysia / Kuala Lumpur +
Cue Art / Kuala Lumpur Pizza Hut Restaurants Empty Fridge
CONSUMER: MAGAZINE – FULL PAGE OR SPREAD – CAMPAIGN
AlmapBBDO / São Paulo Volkswagen do Brasil 4 Zone BBDO / Bangkok +
Montage Studio / Bangkok Air Asia Weekdays
Grey Group China / Beijing Beijing Subway Beijing Subway
Herezie / Paris Miyabi - Zwilling J. A . Henckels Long Lasting Sharpness Impact & Echo BBDO / Kuwait Alghanim Motors - Honda Honda Voice Recognition GPS Leo Burnett Tailor Made / São Paulo Brasil Kirin 0% Alcohol
Ogilvy & Mather / Cape Town Volkswagen South Africa Volkswagen "The Car That Takes You Places"
TBWA\Media Arts Lab / Los Angeles Apple World Gallery
CONSUMER: SMALL SPACE PRINT – SINGLE
McCann Worldgroup India / Mumbai Dabur Gastrina Flugelhorn McCann Worldgroup India / Mumbai Dabur Gastrina French Horn
CONSUMER: SMALL SPACE PRINT – CAMPAIGN
Leo Burnett / Beirut +
Leo Comm / Beirut Virgin Radio Making Music
McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments
CONSUMER: TRADE – FULL PAGE OR SPREAD – CAMPAIGN
AlmapBBDO / São Paulo Getty Images 20 Years
AlmapBBDO / São Paulo Getty Images Save the Animals
F/Nazca Saatchi & Saatchi / São Paulo Leica Gallery São Paulo Everything in Black & White
CONSUMER: COLLATERAL – POSTERS – SINGLE
Alma DDB / Miami The Clorox Company Panda
BBDO / Mexico Bayer Mexico Bayer / Alka Seltzer: Hot dog combo
2016 ONE SHOW – FINALISTS
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BY CATEGORY
CONSUMER: COLLATERAL – POSTERS – SINGLE (CONT.)
lg2 / Québec Farnham Ale & Lager Soccer
McCann / New York NY Lottery Is This You?
McCann Worldgroup India / Mumbai Dabur Gastrina Flugelhorn McCann Worldgroup India / Mumbai Dabur Gastrina French Horn Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Black Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Cyan Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Yellow
Ogilvy & Mather / Singapore Twitter The 2008 China Earthquake Ogilvy & Mather / Singapore Twitter The Birth of the Royal Baby Ogilvy & Mather / Singapore Twitter The Osama Bin Laden Raid
CONSUMER: COLLATERAL – POSTERS – CAMPAIGN
AlmapBBDO / São Paulo Getty Images 20 Years
F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 1) F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 2) F/Nazca Saatchi & Saatchi / São Paulo Miami Ad School/ESPM Click To Start
F/Nazca Saatchi & Saatchi / São Paulo Nissin Ajinomoto Celebrating 50 Years in Brazil
FCB / Chicago Archer+Wolf ... And That's The Smell of
Archer
FCB / Chicago Boeing Flypaper
FCB / Chicago Tombstone Pizza Easy Meal
Leo Burnett Tailor Made / São Paulo Brasil Kirin 0% Alcohol Leo Burnett Tailor Made / São Paulo FIAT Nature Isn't Cute McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments Ogilvy & Mather / Bogotá Ecofill Ink Cartridges The CMYK Campaign Ogilvy & Mather / Singapore Twitter First on Twitter
Ogilvy & Mather Japan / Tokyo IMY TEC Celebs
Scholz & Friends / Berlin Berliner Philharmonie Closed for Inventory
Typeworth / Brooklyn Typeworth Typeworth Educational Series Posters
CONSUMER: COLLATERAL – P.O.P. & IN-STORE – SINGLE
BBDO / New York Lowe's Live Vines
Juniper Park/TBWA / Toronto Miller Coors Pride Coaster Poster Ogilvy & Mather / Singapore +
Magic Angle Sculpture / USA + Freeflow Production / Singapore
LEGO The Shape of Imagination
Ogilvy & Mather Japan / Tokyo IMY TEC Celebs - Bruce Willis Ogilvy & Mather Japan / Tokyo IMY TEC Celebs - George Clooney
2016 ONE SHOW – FINALISTS
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CONSUMER: COLLATERAL – P.O.P. & IN-STORE – CAMPAIGN
AlmapBBDO / São Paulo São Paulo Alpargatas - Havaianas Original do Brasil DentsuBos / Montréal +
Consulat / Montréal + Graphiques M&H / Montréal
Henri Vézina Sea Sick
FCB / Chicago Boeing Flypaper
FCB / Chicago Valspar Posters for the Colorblind
CONSUMER: COLLATERAL – PROMOTIONAL ITEMS – SINGLE OR CAMPAIGN
BBDO / Toronto shomi iZombie's Guide to Surviving Among the Living
BBH / New York Seamless How New York Eats
Conill / Miami +
Conill / Los Angeles Toyota Más que un Auto
LDC / São Paulo Paulo Coelho The Alchemist Ad
Leo Burnett / Toronto Smith Restaurant + Bar Smith Menu McCann / New York +
O Positive / New York Tommee Tippee Advice Wipes
Out of the Box / New Delhi Mother's Pride The Prodigies of Mother's Pride
CONSUMER: SELF-PROMOTION – SINGLE OR SERIES
barrettSF / San Francisco barrettSF Holiday Cards "The Kims," "The Guzmans," "The Putins"
Typeworth / Brooklyn Typeworth Typeworth Educational Series Posters
Zulu Alpha Kilo / Toronto Zulu Alpha Kilo Zulu Mugs
CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – BILLBOARDS OR TRANSIT – SINGLE
AlmapBBDO / São Paulo Volkswagen do Brasil ACC Bus Back
BBDO / New York Mars Chocolate North America / Snickers Parking While Hungry
Conill / Miami +
Conill / Los Angeles Toyota Más que un auto
David&Goliath / El Segundo Jack in the Box World's Largest Coupon
LDC / São Paulo Paulo Coelho The Alchemist Ad
Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Black Ogilvy & Mather / Bogotá Ecofill Ink Cartridges Yellow TBWA Chiat Day / Los Angeles +
Olson / Chicago + MMT / New York +
ClearChannel Outdoor / New York
Miller Lite (MillerCoors) Miller Lite Ugly Holiday Sweater OOH
We Believers / New York +
Cherry Sundae Media / Miami Volvo North Miami
The Volvo Hijacking Car Service
2016 ONE SHOW – FINALISTS
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CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – BILLBOARDS OR TRANSIT – CAMPAIGN
72andSunny / Los Angeles Dropbox Creative Freedom
Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Converse Made By You
BETC / Paris evian Little big baby
Energy BBDO / Chicago S.C. Johnson Raid® "Roach Restaurants"
Grey / London Tate 500 Years of Stories
Impact & Echo BBDO / Kuwait Alghanim Motors - Honda Honda Voice Recognition GPS Jung von Matt / Hamburg OBI & Co Deutschland Renovated Ambients
McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments Ogilvy & Mather / Singapore Twitter First on Twitter Scholz & Friends / Berlin Berliner Philharmonie Closed for Inventory
TBWA\Media Arts Lab / Los Angeles Apple Color Bars
TBWA\Media Arts Lab / Los Angeles Apple World Gallery
CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – OUTDOOR INSTALLATIONS &
AMBIENT – SINGLE
AKQA / San Francisco +
LOS YORK / Los Angeles Jordan Brand The Last Shot
CP+B / Boulder Domino's DXP
DDB Group New Zealand / Auckland SKY T V Unforgotten Soldiers Del Campo Saatchi & Saatchi / Buenos Aires Andes Beer The Fairest Night of All INNOCEAN Worldwide / Seoul +
Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Hyundai Motor Company A Message to Space
McCann / London +
Momentum Worldwide / London Microsoft Survival Billboard
McCann / New York NY Lottery Is This You?
Ogilvy & Mather / Chicago Glade Museum of Feelings
Ogilvy & Mather / Singapore + Magic Angle Sculpture / USA + Freeflow Production / Singapore
LEGO The Shape of Imagination
CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – OUTDOOR INSTALLATIONS &
AMBIENT – CAMPAIGN
Colenso BBDO / Auckland DB Breweries - DB Export Brewtroleum Jung von Matt / Hamburg OBI & Co Deutschland Renovated Ambients
2016 ONE SHOW – FINALISTS
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BY CATEGORY
CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – DIGITAL / ELECTRONIC
Jung von Matt / Hamburg Vodafone Educative Wifi
Ogilvy Germany / Frankfurt Media Markt Management Rabbit Race
Rosapark / Paris Thalys Sounds of the City
Special Group / Auckland 2degrees Play the Bridge
Wieden+Kennedy / Amsterdam +
Tellart / Amsterdam S7 Airlines The Imagination Machine
CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – TRADE SHOW BOOTHS
J. Walter Thompson / Toronto Walmart Pooch Truck
Y&R New Zealand / Auckland Jaguar New Zealand Actual Reality
CONSUMER: AMBIENT MEDIA (INDOOR & OUTDOOR) – POP-UPS
BBDO / Toronto Wrigley Canada Skittles Holiday Pawn Shop
CP+B / Boulder Domino's Pizza School
GREYNJ United / Bangkok Biothymus M Bald Barbershop
McCann / London +
Momentum Worldwide / London Microsoft Survival Billboard Ogilvy&Mather / Paris +
We Love Art / Paris + Big District / Paris + Parallel / Paris
Netflix Netflix festival
CORPORATE SOCIAL RESPONSIBILITY: PUBLICATIONS
BBDO / Berlin +
BBDO Group Germany / Duesseldorf Mars The Lost Campaign
CLM BBDO / Boulogne Billancourt Guy Cotten Hold your breath
Colenso BBDO / Auckland Volkswagen Reduce Speed Dial
Ogilvy Group Thailand / Bangkok WWF-Thailand Bones Y&R / New Zealand +
DAVID / Miami Burger King McWhopper Open Letter
Y&R SA / Cape Town +
Creative Y&R / Nairobi X News Stories from the Congo
CORPORATE SOCIAL RESPONSIBILITY: COLLATERAL
BBDO India / Mumbai P&G India Ariel - Share the Load
FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll
Grey / London +
Albedo100 / Malmö Volvo Car UK Volvo LifePaint
Grey Group / SIngapore Talwar Traders Life Saving Dot
2016 ONE SHOW – FINALISTS
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BY CATEGORY
CORPORATE SOCIAL RESPONSIBILITY: AMBIENT (INDOOR & OUTDOOR)
BBDO / Berlin +
BBDO Group Germany / Duesseldorf Mars The Lost Campaign
BBDO India / Mumbai P&G India Ariel - Share The Load
Geometry Global / Dubai +
Memac Ogilv y / Dubai Roads and Transport Authority Back Off Road Leo Burnett Argentina / Buenos Aires +
Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Samsung Safety Truck
McCann / San José Gollo Cancer Uncensored
Ogilvy / New York Aetna The 11 Initiative
Y&R New Zealand / Auckland +
DAVID / Miami Burger King McWhopper
NON-PROFIT: PUBLICATIONS
Grey Canada / Toronto Moms Demand Action for Gun Sense
in America Which One
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of Organ Transplantation Beach
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of Organ Transplantation People
Ogilvy & Mather / London +
Illusion / Bangkok 28 Too Many It Happens Here
Ogilvy & Mather Vietnam / Ho Chi Minh City The Samaritans The Samaritans
Ogilvy Brasil / São Paulo GIV The HIV Positive Poster
OpenCo - The Open Collaboration /
Johannesburg Apartheid Museum Make Sense Of The Present
Publicis Communications Schweiz / Zurich Frauenzentrale Zurich Women should not be worth less
Serviceplan / Munich World Press Photo Speaking Images 2015
the community / Miami The Government of the City of Buenos Aires You Give More Than Just Blood
The VIA Agency / Portland Greenpeace Greenpeace Presents: Not Just Tuna
VCCP / London Amnesty International
THE-REALLY-BIG-AND-FAR- REACHING-AD-CAMPAIGN- THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
NON-PROFIT: COLLATERAL
AlmapBBDO / São Paulo Casa do Zezinho Paparazzi Troll
DDB / New York WCFF Endangered Love
Geometry Global / Bogotá Ministry of Environment and sustainability Priceless traps
2016 ONE SHOW – FINALISTS
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BY CATEGORY
NON-PROFIT: COLLATERAL (CONT.)
Ogilvy & Mather / London +
Illusion / Bangkok 28 Too Many It Happens Here
Ogilvy & Mather Vietnam / Ho Chi Minh City The Samaritans The Samaritans
Ogilvy Brasil / São Paulo GIV The HIV Positive Poster
Ogilvy Germany / Frankfurt
Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. (Gesicht Zeigen! Association for a cosmopolitan, liberal-minded Germany )
Mein Kampf ? against racism
OpenCo - The Open Collaboration /
Johannesburg Apartheid Museum Make Sense Of The Present
Shackleton / Santiago de Chile ONEMI ONEMI Radio
the community / Miami City of Buenos Aires Never Stop Riding
NON-PROFIT: AMBIENT (INDOOR & OUTDOOR)
Akestam Holst / Stockholm The Swedish Peace and Arbitration
Society Singing Sailor
BBDO / Berlin +
BBDO Group Germany / Duesseldorf + Ketchum Pleon / Berlin
Fashion Revolution The 2 Euro T-Shirt - A social Experiment
Cheil Worldwide / Seoul Ministry of Unification Piano of Unification DDB Spain / Madrid No somos delito (We are not crime) Holograms for Freedom
FCB / Chicago Illinois Council Against Handgun Violence The Unforgotten
Grey / New York +
Rival School Pictures / New York
States United to Prevent Gun
Violence The Gun Shop
Leo Burnett Tailor Made / São Paulo ABTO - Brazilian Association of
Organ Transplantation Donation Badges
Leo Burnett Tailor Made / São Paulo Clube Sangue Bom (Good Blood Club) Solidarity Queue
Ogilvy&Mather / Paris +
Gang production / Paris Water for Africa The Marathon Walker Publicis Pixelpark / Hamburg +
Markenfilm Crossing / Hamburg IG St. Pauli/BID Reeperbahn+ St. Pauli Peeback
R/GA / New York Ad Council Love Has No Labels
INNOVATION IN PRINT
180 / Amsterdam +
Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam
Benetton Faces of the City
Mother / New York Calvin Klein Meet Us
Mother / New York Target Target Vogue
2016 ONE SHOW – FINALISTS
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INNOVATION IN AMBIENT (INDOOR & OUTDOOR)
AKQA / San Francisco +
LOS YORK / Los Angeles Jordan Brand The Last Shot
Clemenger BBDO / Sydney Keep Australia Fishing The Underwater Billboard
Colenso BBDO / Auckland Volkswagen Reduce Speed Dial
DDB Spain / Madrid No somos delito (We are not crime) Holograms for Freedom
FCB Brasil / São Paulo BDF Nivea Brasil Nivea Doll
INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Hyundai Motor Company A Message to Space
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires +
Ingematica / Buenos Aires
Samsung Safety Truck
McCann / London +
Momentum Worldwide / London Microsoft Survival Billboard
Ogilvy Germany / Frankfurt Coca-Cola Powerade - Workout Billboards P4 Ogilv y & Mather / Panama Medcom The Tweeting Pothole
Rosapark / Paris Thalys Sounds of the City
CRAFT: ART DIRECTION
AlmapBBDO / São Paulo São Paulo Alpargatas Rubberman Bleublancrouge / Montreal +
Ubisoft Canada / Montreal Ubisoft Canada
Assassin's creed syndicate posters
DDB / New York WCFF Endangered Love
Droga5 / New York +
The Coca Cola Company / Atlanta + Like Minded Studio / Sydney
Coca-Cola Retweets of Love
F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 1) F/Nazca Saatchi & Saatchi / São Paulo D&AD Are You Next? (seq. 2) F/Nazca Saatchi & Saatchi / São Paulo Miami Ad School/ESPM Click To Start
F/Nazca Saatchi & Saatchi / São Paulo Nissin Ajinomoto Celebrating 50 Years in Brazil
FCB / Chicago Boeing Flypaper
Herezie / Paris Miyabi - Zwilling J. A . Henckels Long Lasting Sharpness J. Walter Thompson / Toronto Alzheimer Society of Toronto Music for Memory Project
lg2 / Québec Farnham Ale & Lager A bit bitter
McCann Worldgroup India / Mumbai Dabur Gastrina Musical Instruments Ogilvy & Mather / London +
Illusion / Bangkok 28 Too Many It Happens Here
Ogilvy & Mather / Singapore Twitter The 2008 China Earthquake Ogilvy & Mather / Singapore Twitter The Birth of the Royal Baby Ogilvy & Mather / Singapore Twitter The Osama Bin Laden Raid OpenCo - The Open Collaboration /
2016 ONE SHOW – FINALISTS
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BY CATEGORY
CRAFT: ART DIRECTION (CONT.)
the community / Miami City of Buenos Aires Never Stop Riding
the community / Miami The Government of the City of Buenos Aires You Give More Than Just Blood
CRAFT: WRITING
BBDO / New York Midtown Comics Browser Stories
BBDO / Toronto shomi iZombie's Guide to Surviving Among the Living
CLM BBDO / Boulogne Billancourt Guy Cotten Hold your breath
F/Nazca Saatchi & Saatchi / São Paulo Leica Gallery São Paulo Everything in Black & White
FCB / Chicago Archer+Wolf ... And That's The Smell of Archer
FCB New Zealand / Auckland Paper Plus Group Read Better Stories - Gym McCann / London +
Momentum Worldwide / London Microsoft
Survival Billboard - Terms & Horrible, Horrible Conditions McCann / New York New York Lottery Rich Person Field Guide Ogilvy & Mather Vietnam / Ho Chi Minh City The Samaritans The Samaritans
Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
GIV The HIV Positive Poster
CRAFT: PRINTING / PRODUCTION
Energy BBDO / Chicago S.C. Johnson Raid® "Roach Restaurants" Framestore / London +
Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Bloomberg, Morgan Stanley Digital Signage
Leo Burnett / Toronto +
Somerset Graphics / Toronto Somerset Graphics Printed By Somerset TBWA Chiat Day / Los Angeles +
Olson / Chicago + MMT / New York +
ClearChannel Outdoor / New York
