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Making it ‘click’: an investigation of fluency effects on scarcity based persuasive messaging and the moderating role of involvement

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Figure

Figure 1. Schematic overview of relations between variables. Dotted lines represent of interaction effects and filled lines main effects
Table 1. Shows the 8 experimental conditions resulting from the 2×2×2 interaction.
Table 2. Showing the distribution of the participants across cells in the design.
Table 3. Showing the distribution of the participant's gender across the cells of the experiment
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