Job Details
Web Developer & Content
Manager
Contents
Page 1 Job Advertisement
Page 2 Job Description
Page 5 Person Specification
Page 6 Conditions of Service Summary
Page 7
Information on Trinity Laban Conservatoire of Music & Dance
Web Developer & Content Manager
Salary: £27,017 - £32,455 (incl’ LWA)
Trinity Laban is the leading conservatoire of music and dance comprising of Trinity College of Music and the Laban school of contemporary dance.
Primarily the Web Developer & Content Manager will be responsible for delivering or overseeing the design of web pages, including graphics, animation and functionality. To develop web page infrastructure and application related to pages with more advanced graphics and features.
Additionally, you will need to work collaboratively to ensure that all colleagues understand and embrace the role of the web and its full potential as a communication and educational tool. You will also have the opportunity to assist the Head of Marketing & Communications in the planning of overall company strategy regarding web development and search engine optimisation.
The role requires demonstrable commercial experience with web content management systems or online marketing, HTML and SharePoint applications. Furthermore, some management experience would be desirable in order to line manage the post of Web Content Officer, with a view to overseeing consistency and quality of design and content for the website and adherence to milestones and deadlines with regards to web based projects. As a collaborative team player, you will be working alongside colleagues specialising in web development, brand, graphic design, marketing, student recruitment and public relations. For a job pack and application form, please go to the Job Opportunities page of our website at www.trinitylaban.ac.uk or contact: Pamela Thompson, HR Assistant, Trinity Laban Conservatoire of Music and Dance,
Telephone: 020 8305 4374 or e-mail:[email protected]
Closing date: Monday 3 October 2011, 12 Noon (no agencies) CVs will not be accepted unless accompanied by a completed application form. Trinity Laban is committed to Equal Opportunities.
City University London validates Trinity Laban’s degree programmes across music and dance, including the Research Degree Programme. Within the validation partnership Trinity Laban are responsible for the delivery and management of the provision and City University for assuring the quality and standards of the programmes. Trinity Laban Conservatoire of Music and Dance is a company limited by guarantee registered in England and Wales Company No. 51090. Registered Charity No. 309998.
JobDescription
Post: Web Developer and Content Manager
Department: Marketing & Communications
Reporting to: Head of Marketing & Communications Staff Responsibility for: Web Content Officer
Grade: 6
OBJECTIVES:
To help manage the family of Trinity Laban websites, to become best-in-class in the performing arts higher education category, both in the UK and internationally;
To assist the Head of Marketing & Communications in the planning of overall institutional strategy regarding web development, contant, analytics, design, SEO and all digital content;
To oversee that standards of best practice and continuity are adhered to in all writing and design for the website and that non-digital design and branding strives to be compatible with the website;
Working with the Head of Marketing & Communications to ensure that the website meets brand and visual ID guidelines and drives the strategice priorities of the institution;
To maximise the communication and profile-raising potential of the website through the use of innovative and sophisticated contect and technologies;
To co-ordinate web content management systems and usage across the Trinity Laban organisation;
To ensure that all Trinity Laban websites contain the necessary statutory information and features to comply fully with the requirements of higher education establishments; Work with other Managers and Departments to update, drive forward and monitor a complex project management schedule. To ensure that milestones and deadlines are on track and inform the Head of Marketing & Communications of any potential delays.
MAIN DUTIES:
Dynamic and creative content
Working closely with the Head of Marketing & Communications, oversee and contribute to the creation of original, dynamic content from internal and external partners and suppliers, using animation, streaming video, downloadable performance recordings etc, that bring to life the creative, academic and artistic achievements of Trinity Laban’s colleges and performance venues. Use programming, software and front-end development skills to manage existing pages and inform all new online development and innovation.
Oversee and ensure the use of superior content to drive key aspects of Trinity Laban’s business performance, such as student recruitment, performance marketing effectiveness and stakeholder relationship management.
Statutory and formal / corporate content
Oversee the gathering and organisation of all formal data and corporate information to be published across the family of Trinity Laban websites, to ensure they are and remain fully compliant with all the statutory requirements of a higher education institution giving due consideration of accessibility and usability requirements.
Content management and refreshment
Oversee a delegated content management system that allows users and producers throughout the Trinity Laban organisation to add and update their own news and information to designated areas of the websites.
Oversee and ensure the delivery of time-sensitive content via the Trinity Laban websites, including performances, courses and programme content, seasonal events and promotions.
Oversee and manage the monitoring of content and usage across the Trinity Laban organisation, to ensure that content is comprehensive, always current and continuously refreshed.
Relationships with contributors and producers
Oversee and manage the development of good relationships with data owners and contributors throughout the Trinity Laban organisation, to ensure that their programmes and activities are well represented on the appropriate websites.
Oversee the management and development of a calendar and processes for reviewing and updating information published on all Trinity Laban websites.
Contribution to marketing and communications campaigns
Working closely with the Head of Marketing & Communications, to oversee and/or deliver design and content as determined, as well as delivery strategies for assessing ROI of marketing campaigns.
Work collaboratively within the Trinity Laban Marketing and Communications team, to ensure that all colleagues understand and embrace the role of the web and its full potential as a communication and educational tool.
Responsible for delivering or overseeing the design of web pages, including graphics, animation and functionality.To develop web page infrastructure and application related to pages with more advanced graphics and features.
Line Manage the post of Web Content Officer.
To assist the Head of Marketing & Communications in the planning of overall organisational strategy regarding web development and search engine optimisation. Understand the objectives and strategies of the Marketing and Communications team, in order to contribute ideas and initiatives that enhance their effectiveness.
Understand and manage how Trinity Laban websites will align to other developments, such as data management for Customer Relationship Marketing (CRM) and
automated box office integration.
Analyse and present web statistics and analytics that measure and evaluate the effectiveness of marketing campaigns and the behaviour of customers/users.
Oversee the review of the websites and e-marketing activities of Trinity Laban’s key competitors and peer group in the creative arts and education sectors.
Other digital channels
Manage the Web Content Officer and support colleagues in publishing their content via other digital channels, such as the Trinity Laban intranet and extranet, Emails, Ecards, Eflyers, SMS, LCD and plasma display screens.
Manage and delegate maintenance efforts for our social networking sites.
Collaboration with other departments
Work collaboratively with other Trinity Laban departments, such as Development, Registry and IT, to ensure that websites are valuable to their needs, and that they also contribute positively to the enhancement of Trinity Laban’s web resources. Carry out any other duties that may be reasonably required by the Head of Marketing & Communications.
Continuous learning
Keep up to date with software developments and new applications of web technologies and strategies.
Anticipate possible future applications of web technologies, such as e-learning, that could be built into today’s website design.
PERSON SPECIFICATION: WEB DEVELOPER AND CONTENT MANAGER
Criteria Essential Desirable
Education, Qualifications & Training
Good academic record up to completed first degree, or
equivalent X
Appropriate professional qualifications / training X Technical knowledge & Skills
Strong knowledge of X/HTML, CSS and client-side technologies
X Strong knowledge of Content Management Systems and/or
Sharepoint applications X
Web design and basic design experience/training i.e. Flash,
Photoshop, Dreamweaver X
Good knowledge of accessibility and usability X Communication and administration skills
Excellent written English language and proofreading skills X
Documentation skills & disciplines X
Previous Experience
Demonstrable commercial experience in web content and
web development management X
Experience of maintaining Intranet and Extranet channels X
Managing a complex projects X
Management experience (budgets, people) X
Experience in writing for the web and SEO X Personal Characteristics
Ability to prioritise a demanding workload and meet strict
deadlines X
Good planning, organisational and time management skills X
Scrupulous attention to detail X
Excellent interpersonal skills, including oral communication X Team player with ability to build good working relationships X
Applicants for this role must be eligible to work legally in the United Kingdom. If you do not have the necessary permissions to do so, unfortunately we are unable to consider your application.
WEB DEVELOPER AND CONTENT MANAGER CONDITIONS OF SERVICE – SUMMARY
Contract: Permanent – Full time.
Salary Scale: Trinity Laban Staff Salary Scale, Grade 6, £27,017 - £32,455 p.a., inclusive of a London Weighting Allowance of £3,356 p.a. Salaries are paid on the last working day of each month direct into bank or building society accounts.
Hours: 35 hours per week, normally 9am to 5pm, Monday to Friday. Location: You will be based at the Laban site and will visit other local sites
as required.
Annual Leave: 25 days, in addition to Statutory, Bank and Public Holidays. Pension Scheme: The successful candidate, will be eligible to join the Universities
Superannuation Scheme. Employees contribute at the rate of 6.35% of the pensionable salary. The College pays the
Employers contribution currently at the rate of 16.1% of pensionable salary.
Sick Pay: Trinity Laban operates the Statutory Sick Pay Scheme, and staff may be eligible for benefits in excess of this under Trinity
Laban’s own sick pay scheme.
Car Parking: Subject to availability, a limited number of parking spaces are available at Laban.
Cafeterias: Our recently refurbished Cafeterias on both sites serve a range of hot and cold meals plus drinks and snacks.
INFORMATION ON TRINITY LABAN CONSERVATOIRE OF MUSIC AND DANCE In 2005, Laban joined nearby Trinity College of Music to form Trinity Laban Conservatoire of Music and Dance. The pairing of these two leading organisations has created a diverse community of performers, choreographers, composers, designers, teachers, researchers and writers. As the traditional divisions between art forms blur, Trinity Laban provides its students with unique collaborative opportunities in an environment of creative and technical excellence. We encourage our students to explore the ever-evolving art forms of music and dance, and provide the real-world skills they need to become the artistic leaders of the future.
The Conservatoire runs a vibrant programme of performances and festivals as well as groundbreaking education, community and social-inclusion schemes.
Dance
Trinity Laban is one of Europe’s leading centres for the training of professional contemporary dance artists, attracting students from around the globe.
We have the largest team of specialist contemporary dance teachers in the world as well as exceptional facilities. Our state-of-the-art building won the UK’s highest architectural award - the RIBA Stirling Prize for ‘Building of the Year’ - and recently topped The Daily Telegraph’s list of the most inspiring buildings in Britain.
We are training the leading dance artists of tomorrow - we provide our students with the best artistic training and the skills they need to succeed in the professional world. Trinity Laban was the highest ranked dance institution in the Guardian Higher Education/University League Tables 2010.
Music
Located in the beautiful Wren designed King Charles Court at the Old Royal Naval College in Greenwich, Trinity Laban’s music faculty is one of the UK’s leading centres for the training of professional musicians. It is a creative and cosmopolitan community of performers, composers, teachers and researchers.
