Corporate
Style Guide
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Contents
3 Communicating the Brand / What is Bee?
4 Bee Yellow
Bee Logo & Hexagon Relationship
6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction Brand Elements 11 Colour Pallette 12 Typefaces 13 Page Footer 14 Page Footer Usage 15 Application Icons 16 Rules of Application Icons with Bee Logo 17 Use of Application Icons with Bee Logo 18 Hexagon Patterns Usage 20 Stationery 21 Powerpoint Template 22 Signage
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Communicating the Brand
The Belgian Eco Energy NV / SA (Bee) brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, and other Bee brand elements. Proper usage is important to ensure the quality of the experience of every Bee customer and potential customer.
The brand elements include: The Bee logo, the Bee hexagon, the Bee Icons, color fields, patterns and typefaces.
Belgian Eco Energy NV / SA is a leading integrated sustainable energy that individuals and businesses sustainable solutions for their energy needs.
Belgian Eco Energy NV / SA will be known as the transparent, competitive and reliable renewable energy partner of its customers.
Belgian Eco Energy NV / SA is a Belgian company with Belgian private and public shareholders.
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Bee Yellow
Pantone 116c
C: 0 M: 16 Y: 100 K: 0 R: 255 G: 210 B: 0 #ffd200Why Yellow?
The Bee logo represents warmth, friendliness and trust. The hexagon shape resembles a ‘Honeycomb’ which people associate with the insect bee. This ‘Honey’ yellow gives Bee a recognisable and stand-out logo.
Bee Logo
& Hexagon
Relationship
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Bee Logo details
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1 Unit Height Logo Boundary 4 units wide 6 units wide 4 units high 0.5 units high 0.5 units high 0.5 units high 1 Unit Width
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Bee Logo Colour Variations
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Colour Logo
Black Logo
Greyscale Logo
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Bee Logo Placement
Letterhead.
Compliments Slip
Business Card
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Bee Logo Interaction
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Brand
Elements
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Colour Pallette
Pantone 368c
Pantone Purple c
Pantone 298c
Pantone 151c
C:57 M:0 Y:100 K:0 R:102 G:188 B:41 # 66bc29 C:38 M:88 Y:0 K:0 R:165 G:67 B:153 # bc34ba C:69 M:7 Y:0 K:0 R:52 G:182 B:228 # 34b6e4 C:0 M:48 Y:95 K:0 R:255 G:121 B:0 # ff7900opgewekte energie
Typefaces
American Typewriter - Regular
Helvetica Neue - Medium
Helvetica Neue - Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@€£$%^&*():;”’<>?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@€£$%^&*():;”’<>?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@€£$%^&*():;”’<>?
Title Size: ~25-30pt
Print Size: ~8-10pt
Title Size: ~16-25pt
Print Size: ~8-10pt
Title Size: ~16-25pt
Print Size: ~8-10pt
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Page Footer
Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected] www.bee.eu vat 0829 482 335
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Page Footer Usage
Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen
tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected]
vat 0829 482 335
Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected] www.bee.eu vat 0829 482 335
Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected] www.bee.eu vat 0829 482 335
Belgian Eco Energy NV/SA Bedrijvenlaan
3 B-2800 Mechelen tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected] www .bee.eu vat 0829 482 335
Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected] www.bee.eu vat 0829 482 335
Belgian Eco Energy NV/SA Bedrijvenlaan
3 B-2800 Mechelen tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected] www .bee.eu vat 0829 482 335
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Application Icons
Pantone 368c C:57 M:0 Y:100 K:0 R:102 G:188 B:41 # 66bc29 Pantone Purple c C:38 M:88 Y:0 K:0 R:165 G:67 B:153 # bc34ba Pantone 298c C:69 M:7 Y:0 K:0 R:52 G:182 B:228 # 34b6e4 Pantone 151c C:0 M:48 Y:95 K:0 R:255 G:121 B:0 # ff7900opgewekte energie
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Use of Application Icons with Bee Logo
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Hexagon Patterns
Optional Pattern for
use on white only
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Stationery
Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel +32 15 28 13 50 fax +32 15 71 06 14 [email protected] www.bee.eu vat 0829 482 335 BEE-Letterhead-Revised.pdf 1 13/12/2012 15:54 Michael CortenChief Executive Of cer tel +32 15 28 13 57 mobile +32 473 78 88 80 [email protected] opgewekte energie
Belgian Eco Energy NV Bedrijvenlaan 3 B-2800 Mechelen www.bee.eu
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Powerpoint Template
Presented by
Presentation Title
© 2012 Belgian Eco Energy NV
Main Text Font and posi3on
Title Font and position
© 2012 Belgian Eco Energy NV
Belgian Eco Energy nv/sa Bedrijvenlaan 3 B-2800 Mechelen www.bee.eu
© 2012 Belgian Eco Energy NV © 2012 Belgian Eco Energy NV
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