BA (Honours)
Why study Marketing at Strathclyde?
As a Marketing student at Strathclyde you will have the opportunity to gain a degree in a highly employable academic field, from a Department widely acknowledged as an international centre of expertise in the field of marketing.
Many companies, including major
multinationals, local firms and third sector organisations actively target Strathclyde marketing students in their recruitment efforts.
High-quality teaching is informed by staff research, ensuring the content of classes is relevant and up-to-date to prepare you for the real-life scenarios you will face in the workplace.
We also enjoy accreditation from the Chartered Institute of Marketing, acknowledging the quality of the classes that make up our degree programme. Marketing is tremendously popular – most BA students choose Marketing as one of their first-year subjects and more than half of them continue with the subject. Our continued popularity is due to a programme of study that is recognised to be of the highest quality.
Degree Structure
The duration of the BA single or joint Honours degree is four years. All students are admitted as potential Honours students. Students may exit with a BA degree at the end of Year 3 if they have achieved the required standard.
Year 1 is a broad-based foundation course in which you choose a number of basic classes in business and other disciplines alongside the Business School’s Management Development Programme (see separate leaflet).
You will receive advice at both degree level and subject level on which classes you should choose, based on your
individual interests and strengths. BA (Honours)
At the start of Year 2, you select two of your first-year subjects to study in more depth during Years 2 and 3, alongside a third ‘minor’ subject. Years 2 and 3 will also include further classes in the Management Development programme .
For admission to the final year of the Honours course, a student must have qualified for the BA degree and achieved an approved standard of performance.
Flexibility
Marketing can currently be studied to joint Honours level in combination with the following subjects:
Accounting
Business Analysis and Technology Business Enterprise
Business Law Economics Finance
Hospitality and Tourism Management Human Resource Management Management
It can also be taken to joint Honours with a Modern Language in the Faculty of Humanities & Social Sciences.
Classes are reviewed annually in light of student feedback surveys. All classes are comprehensively reviewed as part of a full programme review every five years.
Year 1
Introduction to Marketing (two-semester class) introduces students to the subject of Marketing and the key activities associated with marketing management. It also discusses the wider role of marketing in society and considers the contribution which marketing can make to all types of organisations.
Year 2
Understanding Consumers and Markets develops a theoretical understanding of the factors that influence buyers and explores how information about customers and competitors influence marketing decisions.
Services and Retail Marketing introduces students to the
characteristics and challenges facing marketers in the dynamic retail and services sectors.
Year 3
DigitalMarketing and Convergent Marketing examines the theories an techniques underpinning how marketers connect and communicate with
customers and other stakeholders while recognising the digital aspect of fundamental marketing activities.
Strategic Marketing in and International Context considers the processes and decisions involved in developing, selecting, implementing and evaluating an organisation’s marketing strategy within the global marketplace. Students are introduced to a variety of analytical and decision-making tools used by international marketing practitioners when selecting,
implementing and evaluating marketing strategies and tactics.
The material covered in these years provides a sound foundation for the Marketing Honours year.
Year 4 (Honours)
The core Honours class, Brand
Management, builds on the comprehensive foundation of marketing knowledge acquired in Years 1 to 3 to develop knowledge of contemporary branding issues relevant to marketing within all types of organisations.
Students can also take a selection of elective classes and all final year students must complete a dissertation, either in Marketing or one of their other chosen subjects.
Honours electives include:
International Business Management Managing Customer Relationships Managing Integrated Marketing Communications: Theory and Practice
Advances in Consumer Behaviour Sports Marketing
Business to Business Marketing Social Marketing
Teaching and Assessment
Classes are taught by a mixture of formal lectures and tutorials. Lectures are often large, but lecturers try to keep these as interactive as possible by encouraging class discussion.
Tutorials involve active discussion in small groups of a mixture of topics and coursework assignments.
Our web-based virtual learning environment allows students to access class materials and other important information. Individual online discussion forums allow students to interact outwith the classroom.
Classes are assessed by a combination of a formal (two-hour) exam and coursework. Assignments, both individual and in groups, include reports, essays, module tests, presentations and projects.
Marketing in Other Degrees
Marketing can also be taken as a business subject in the following degree courses, offered by the Strathclyde Business School. For details about these courses, please refer to separate leaflets and the current Prospectus.
BA (Honours) in International Business Masters in International Business and Modern Languages
Study Abroad
The opportunity to spend time abroad on an international exchange in countries such as France, Germany, Spain, Sweden, North America and Australia allows you to benefit from a different cultural perspective, which enhances the attractiveness of your CV to future employers.
Careers
Our graduates are valued by employers in a number of diverse areas, both in the UK and overseas and many are now in high-earning senior posts. Household names, including Shell, Procter & Gamble, Tennents and Sainsbury’s, target Strathclyde as one of only a small number of UK universities which they approach for graduate recruitment. Potential employers include not just the commercial sector and large companies, but also the sports and leisure, arts and charities/ not-for-profit sectors. Examples of employers include: L’Oréal, Coca-Cola, , Scottish Media Group, Faulds Advertising, ScottishPower, Caledonian Breweries, Reebok UK Ltd, Accenture, The Royal Bank of Scotland, Scottish Enterprise, Highland Spring and HSBC .
Contact
For advice on admissions and subject choices please contact:
SBS Undergraduate Office
t: 0141 548 4114
Specific enquiries regarding Marketing should be made to:
Susan Millar Undergraduate Administrator Department of Marketing t: 0141 548 3767 e: [email protected]
Find out more ...
visit the University website at www.strath.ac.uk
the place of useful learning www.strath.ac.uk
University of Strathclyde Glasgow G1 1XQ Information current at August 2014. Please consult the University website for the most up-to-date information. The University of Strathclyde is a charitable body, registered in Scotland, with registration number SC015263.
