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The Center for Environmental

Innovation in Roofing

• Vision & Mission • Organization

• Activities

• Why Roof Green?

Dr. James L. Hoff Research Director

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The Center for Environmental Innovation in Roofing

Vision

“The Center for Environmental Innovation in Roofing is dedicated to promoting the

development and use of environmentally

responsible roof systems. The Center's core purpose is to establish a forum that will draw together the entire roofing industry into the common cause of advancing and increasing the knowledge base of environmentally

friendly, high performance roofs.”

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The Center for Environmental Innovation in Roofing

Mission

Advancing Sustainable Roofing Systems by…

 Coordinating and encouraging research

 Serving as an information resource

 Providing industry advocacy

 Expanding market opportunities

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The Center for Environmental Innovation in Roofing

Organization

 Non-Profit 501(c)(6)

 Washington-based

 Member-supported

 Founding members

 Roofing manufacturers / distributors

 Roofing contractors

 Roofing organizations

 Roofing design professionals

 Students

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The Center for Environmental Innovation in Roofing

Founding Members

Carlisle Construction Materials Duro-Last Roofing, Inc.

Firestone Building Products

Performance Roof Systems, Inc. Sika Sarnafil, Inc.

Tremco, Inc. Advanced Green TechnologiesDC Taylor Company DRI Companies

Nations Roof, LLC Tecta America Corp. William Collins

NRCA / Roofing Alliance Penn State University

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The Center for Environmental Innovation in Roofing

Executive Staff

Craig Silvertooth Mary Mai Open Dr. Jim Hoff Dr. Michal Bartko Executive Director

Director, Corp. Relations

Director, Govt. Relations

Director, Research

Senior Researcher

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The Center for Environmental Innovation in Roofing

Current Activities

 Organization

 Executive board and working committees

 Expanded membership base

 Education

 NRCA “SpecRight” program

 “Greening of the Rooftop” program

 Advocacy

 Extension of energy investment tax credits

 Extension of commercial building energy efficiency deductions

 Expansion of DOE / EPA research agendas

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The Center for Environmental Innovation in Roofing

Research Areas of Interest

 Sustainability / Durability

 Life cycle assessment

 Continuous commissioning

 Energy Efficiency

 Calculation tools

 Holistic systems

 Cool Roofs & Cool Roof Alternatives

 Vegetative roofs

 Cool ballast

 Ballast / vegetative / reflective hybrids

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The Greening of the Rooftop

Module 5

Why Roof Green?

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Heating Lighting Other Wtr Htr Off Equip Cooling Ventilation Cooking Refrig.

T ri ll io n s o f B T U s

Commercial Building Energy Consumption by End Use

35%

5%

The building envelope (of which roofing is a major part) is involved in over 40% of commercial building energy consumption

Commercial Buildings and Energy Consumption

The Building Envelope Opportunity

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• Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level 11 1 Billion Sq. Ft. 3 Billion Sq. Ft. New Construction Re-Roofing

North American Low-Slope Roofing Market (Billions of Square Feet, 2006)

The Energy Efficiency Opportunity

Low Slope Commercial Roofing

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Four billion square feet of new low-slope roofs

are installed each year that can be designed and installed to….

Reduce building energy consumption

Mitigate the Urban Heat Island Effect

… provided these roofs are specified to accomplish these goals.

The Energy Efficiency Opportunity

Low Slope Commercial Roofing

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• Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level 13 $30 Million $20 Million “Cool” Roofing Systems Energy-Efficient Design Practices

Potential Annual Energy Savings for

4 Billion Square Feet of New Low-Slope Commercial Roofing Installations (2006 Dollars)

The Roof Energy Savings Opportunity:

Conservative Estimate – 1st Year Savings

$5 Million

Increased Roof Insulation The Immediate Opportunity:

$55 Million Annually

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The Opportunity after 10 Years: $550 Million Annually…

$3+ Billion Cumulatively

Annual Potential Energy Savings for

4 Billion Square Feet of Low-Slope Commercial Roofing Installations

(2006 Dollars) $0 $100 $200 $300 $400 $500 $600 1 2 3 4 5 6 7 8 9 10 M il lio n s o f D o lla rs Year

Increased Roof Insulation

“Cool” Roofing Systems

Energy-Efficient Design

The Roof Energy Savings Opportunity:

Conservative Estimate – After 10 Years

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The Center for Environmental Innovation in Roofing

Contact the Center

The Center for Environmental Innovation in Roofing

816 Connecticut Ave, NW Fifth Floor

Washington, DC 20006

Phone 866.928.CEIR Fax 202.380.3378

Craig Silvertooth, Executive Director ([email protected]) Mary Mai, Corporate Relations Director ([email protected]) Jim Hoff, Research Director ([email protected])

References

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