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A W E A LT H M A N A G E M E N T C O U R S E - F O R Y O U R A M B I T I O N S

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A WEALTH MANAGEMENT

COURSE

-TAILOR -MADE

FOR YOUR AMBITIONS

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Make success your trademark

with

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CHARTERED WEALTH MANAGER® (CWM®) is a Wealth Management Certification that comprehensively deals with all aspects of wealth management like Investment Strategies, Life Cycle Management, Intergenerational Wealth Transfer, Relationship Management, Behavioural Finance,

Alternative Products, Real Estate Valuation and Global Taxation.

ICICIdirect Centre for Financial Learning

The American Academy of Financial ManagementTM is a worldwide Board of Standards and Financial Professional Organisation, offering exclusive certified designations, charters, and masters certification to candidates who meet the required high standards. AAFM India Pvt. Ltd. is the standard settings body for providing CWM certification in India.

Highlights of AAFM®

Founded in the Year 1996 | 3,00,000 + Certificants Globally | 50,000 + CHARTERED WEALTH MANAGERS® Globally Member Presence in 151+ Counties | Offices in 17 Countries | AAFM® works with more than 800 universities worldwide

About AAFM

About CWM

®

Certification

ICICIdirect Centre for Financial Learning (ICFL) is an educational initiative of ICICI Securities Limited. Our premium education programmes range from skill enhancement programmes for investors and traders to career-oriented certification programmes for students and professionals in areas of Capital Markets, Financial Planning and Wealth Management.

We strive to offer the best in class financial learning programmes, through one of the most superior and practical learning approach that has benefited more than 50,000 individuals till date.

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India, as an economy, has embarked on a high growth trajectory which results in higher GDP with higher disposable income in the hands of individuals. This, coupled with India's growing interaction with developed nations, has exposed Indians to the global financial service standards. These, and many more favourable factors, have given rise to an untiring demand for specialised financial services which match the growing aspirations of young & emerging India.

The CWM® certification has emerged as a respected standard to justify an individual's proficiency in understanding Wealth Management Services and render world class wealth management solutions to affluent clients with the highest standards of integrity.

The cornerstone of a successful wealth management firm comes from the confidence that it is able to earn from its clients. These clients entrust their financial desires and aspirations with the firm through professional wealth managers representing the firm. It is imperative that wealth managers should have the highest levels of professional integrity backed by a deep understanding of investment solutions that cater to the exclusive needs of affluent individuals.

CWM® certification reinforces the high competency levels of wealth managers and hence, is fast gaining acceptance amongst many reputed wealth management firms.

Ashish Kehair

Executive Vice President & Head-Wealth Management ICICI Securities Ltd.

Anup Bagchi

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 CWM® Certification is awarded by AAFM® US, International Boards of Standards and Financial Professional Organisation  The certification is accepted globally without any territorial limitations

 CWM® certification is recognised by top companies around the world  AAFM works with over 800 business schools worldwide

 CWM® members are present in 151+ countries

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With the growth in GDP and rising income levels, India is witnessing a strong growth in the number of High Net Worth Individuals. Credit Suisse, in its Global Wealth Report 2012, estimates that there are 1,58,000 millionaires in India which are likely to rise to 2,42,000 by 2017 requiring a minimum 10,000 Wealth Managers in India just to manage clients relationships.

Besides this, CWM® certificants would also be required in Banking, Wealth Advisory Firms, AMCs, Broking, Insurance and Financial Advisory businesses.

Source: Credit Suisse, Global Wealth Report 2012

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 Provide advice on Wealth Management, Financial Planning, PMS, Estate Planning, Investment Planning,

Personal Taxation, Retirement etc.

 Provide advice on Debt, Real Estate, Mutual Funds, Alternative Investment Products, Derivative Strategies

and understand the client’s different behaviour towards investment

 Develop ability to manage Cross Border Investments

 Conduct Equity Research, recommend investments and portfolio management strategies to the clients  Start catering to HNI & UHNI clients along with your existing clientele

 Develop, implement and review Wealth Plans for clients

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Skills required to succeed in the industry:

 Product Knowledge

 Customer Management & understanding of Client Psychology  Soft Skills & Selling Skills

 Understanding of Financial Markets & Competition  Business Understanding

Job Profiles

MARKET SEGMENTS

BANKING

JOB PROFILES

Priority / Premier Banking, Private Clients, Wealth Management, Investments, Liabilities, Financial Planning, Bank Assurance, Product Management, Client Servicing, Operations

Institutional Channel Sales, Fund Management, Retail Sales, Investor Relationship, Marketing, Operations, Client Servicing

Wealth Management, Equity Analyst, Research, Institutional Sales, Retail Sales, Sub-Broker Channel, Portfolio Manager, Operations

Institutional Channel Sales, Managing Agent & Retail Channels, Corporate Broking, Product Management, Operations, Client Servicing

Practice as an Independent Financial Advisor, or for Boutique outfits providing comprehensive Wealth Management WEALTH ADVISORY FIRMS / OUTFITS AMC BROKING INSURANCE ADVISORY BUSINESS

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Who should apply for CWM

®

Certification?

1. Working Professionals

 Existing Relationship Managers in Wealth Management / Private Banking who wish to enhance their knowledge

and achieve a professionally recognised international certification

 Product heads and managers who wish to learn or reinforce all the technical aspects of their business  IT professionals seeking to enhance their domain skills

 Executives in Banks, NBFCs, Broking Houses, Mutual Funds, Insurance and Distribution houses

2. Students

 Pursuing / completed B.Com / BMS / BBA / BBI / BAF / BFM / M.Com  Other Undergraduates / Graduates seeking careers in finance  MBA / CA / CA Inter / Law

 Other Graduation and Post-Graduation students seeking to make a career in Financial Advisory Services

3. Self Employed

 Professionals who manage HNI clients  Independent financial advisors  Insurance and Mutual Fund advisors

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Curriculum

The CWM

®

curriculum is divided in two levels. A candidate needs to appear for two exams.

Details of the curriculum are given below:

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8 Unit 9 Unit 10

Overview of Indian and Global Financial System Concept of Wealth Management

Life Cycle Management

Measuring Investment Returns in Wealth Management Investment Vehicles of Wealth Management

Managing Investment Risk in Wealth Management Indian Tax Laws

Legalities in Wealth Management Role of Wealth Management in Banking

Inter generational Wealth Transfer & Tax Planning Level 1 : Foundation Level

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8 Unit 9 Unit 10

Level 2: Advanced Level Equity Analysis

Use of Alternative Products in Wealth Management Use of Behavioral Finance in Wealth Management Real Estate Valuation and Analysis

Loan & Debt Management Portfolio Management Strategies

Relationship Management by a Wealth Manager International Taxation and Trust Planning Wealth Management Planning

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Examination Format

Level

Foundation Course

Advanced Wealth Management

2 Hours

3 Hours

MCQ’s (Objective)

MCQ’s (Objective)

Level Type Duration Examination Type Examination Pattern 1 2 1 Mark - 30 Questions 2 Marks - 15 Questions 4 Marks - 10 Questions Total Marks - 100 1 Mark - 40 Questions 2 Marks - 30 Questions 4 Marks - 15 Questions Total Marks - 160 Project Work Stage 1

At the completion of Level 1 - Project 1

The candidates need to get a Data Gathering Sheet Filled by one person. The data gathering sheet basically finds out the current financial position of the client and also their financial goals. Ideal person who fills this sheet should be married person with kids and currently employed.

Note: The contact details of the client are not required while filling the Data Gathering Sheet.

Stage 2

At the completion of Level 2 - Project 2

AAFM India will send a case study and candidate needs to send a “Wealth Plan” on the case study sent. A sample Wealth Plan would be sent to the Candidates.

Time Frames:

Project 1

• Candidates enrolling through compulsory pathway need to submit the project 1 within 30 days after completion of Level 1 Exam.

• Candidates enrolling through experience pathway need to submit the project 1 before appearing for the level 2 exam.

• Candidates who do not submit the project work would not be allowed to appear for the CWM® examination as the case may be.

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Fees, Eligibility and Pathways

Pathways

Eligibility

Not required As per Pathway

As per Pathway Registration Pathway

Heads Resident Indian Candidate

Experience Pathway Compulsory Pathway

Corporate Member Pathway

Work Experience Examination

Minimum 10 + 2 for registration#

Minimum Graduation and Minimum 3 years of relevant work experience 3 Yrs `10000 `10,000 `5000 Registration Fee* `5000 `5000 `5000 Courseware Fee*

#Minimum Graduation to hold the certification

*All fees are exclusive of taxes; fee payable to AAFM India

Candidate should be an employee / associate / advisor etc. of the Corporate Member of AAFM India

Fee Payable to AAFM India

Level 2 only Level 1 & 2

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Why learn from us?

The CWM

®

certification is designed to give a learning experience which only an

Industry Practitioner can offer:

1. Learn from the Practitioners of Wealth Management

Learning from an educational wing of ICICI Securities Limited is a different experience altogether. You will experience an excellent blend of academics and some of the best industry practices related to Wealth Management. This blend will ensure that you experience a highly practical and in-depth learning.

2. Industry Experienced Faculty

Our Faculty comprises highly qualified and industry experienced practitioners, with the expertise and a natural flair for teaching.

3. Internships in Wealth Management Industry to imbibe Practical Knowledge

Internships* are offered to candidates who truly want to experience the world of Wealth Management. You get a chance to work closely with some of the best Wealth Management Professionals in your period of internship.

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Our Authorised Financial Learning Partner / Business Associate BENGALURU

Address: ICICIdirect Centre for Financial Learning, 2nd Floor, No.50, Little Plaza, Cunningham Road, Bengaluru - 560095 Phone: 080 49228916 / 17

PUNE

Address: ICICIdirect Centre for Financial Learning, Ground floor, SANAS Memories, Fergusson College Road,

Near Deendayal Hospital, Pune - 411004 Phone: 020 40009246 / 48

HYDERABAD

Address: ICICIdirect Centre for Financial Learning,1st Floor, 6-3-111, Amrutha Mall, Somajiguda, Hyderabad- 500082 Phone: 040 60020036 / 37 / 38 / 39

KOLKATA

Address: ICICIdirect Centre for Financial ICICI Securities Ltd Flat no 21, 2nd- Floor Parijath Building 24A Shakespeare Sarani, Kolkata - 700017,

Contact 9230700996 / 9230700997

MUMBAI

Address: ICICIdirect Centre for Financial Learning, 2nd Floor, Patel Complex, Liberty Garden Rd., Off S.V. Road, Malad West, Mumbai - 400064 Phone: 022 65900141 / 168 / 169

DELHI

Address: ICICIdirect Centre for Financial Learning, 2E/ 22, Ground Floor,

Jhandewalan Extension, New Delhi - 110055 Phone: 011 43251018 / 26

Our Regional Offices

Website: learning.icicidirect.com, SMS - EDU CWM to 5676766

ICICI Securities Ltd.( I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai - 400020, India, Tel No : 022 - 2288 2460, 022 - 2288 2470. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. These programmes do not guarantee any job or placements with ICICI Group or any other organization. Participants should make independent judgment with regard suitability, profitability, and fitness of any program offered herein above. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon.

References

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