Ad Copywriter & Editor Search Engine Marketer Search Engine Optimizer & Viral Marketer Social Media Marketer

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anthonyragland

Over 12 years experience creating, developing and directing successful e-Business operations;

extensive work with public figures, business executives and non-profit organizations; superior written and verbal communication skills; high-level strategic planning and problem solving skill-sets; expert approach to managing projects, meeting deadlines and accomplishing goals; and a passion for all things Web 2.0.

career

profile

professional

skills

Ad Copywriter & Editor Search Engine Optimizer E-mail & Viral Marketer Search Engine Marketer

Social Media Marketer

Reputation & Brand Manager Public Relations Strategist Web Analyst & Statistician Media Planner & Buyer

e-Business Strategic Planner User Interface Designer

Art & Creative Director Design Thinker & Strategist User Experience Architect

Project & Team Manager

computer

skills

Adobe Dreamweaver Adobe Flash Adobe Illustrator Adobe Photoshop Adobe InDesign

Adobe Image Ready Google Webmaster Tools Google Website Optimizer Adobe Fireworks

Open Source Software

XHTML / CSS /JavaScript Web 2.0 Technologies

Microsoft Operating Systems Ajax / PHP / MySQL

Mac Operating Systems

career

experience

e-Business Entrepreneur Web 2.0 Designer & Developer Certified Internet Marketer

Expert-level Project Manager, Web 2.0 Developer, SEO Pioneer and Internet Marketer:

May 2010 – Present About Atlanta Incorporated

Founder & User Interface Developer

Conceptualized the entrepreneurial vision of the ‘About City’ project -- to reshape how

Americans find local information by operating a network of simplistic and useful localized search engine directories in over 50 metropolitan areas; transform ‘About City’ local search engine directories into a household brand amongst businesses, residents and tourists; and help improve the U.S. economy and reduce the unemployment rate by creating an online platform that better connects local businesses and consumers.

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Conducted usability, cross-browser compatibility, and quality assurance testing to develop a Web 2.0 User interface that works seamlessly across all major browsers and mobile devices; Strategically created the pixel dimension sketches, storyboard mock-ups, web site wireframes and information architecture for the ‘About City’ prototype local search engine directory;

Custom designed the User interfaces, web graphics and interactive page tools featured on the company’s flagship local search engine directory (www.AboutAtlantaGA.com);

Hand coded the XHTML / CSS / JavaScript front-end interface and directed an outsource team of web and software developers to produce back-end “About City” project deliverables;

Wrote and edited advertising copy and conceptualized the marketing strategies featured on the company’s flagship local search engine directory for Atlanta business, residents and tourists;

Developed industry research, business literature, project documentation, marketing/sales collateral and training system for in-house teams, outside vendors and strategic partners; Recruited, directed and managed Internet law firm to produce the “About City” Privacy Policy, Terms of Use, Infringement Policy, Advertiser Agreement, and third-party agreements.

Designed company’s online advertising creative, implemented Ad campaigns on Google, Yahoo!, Bing.com, and Facebook -- managed $180,000 annual Internet marketing budget;

Increased the unique visitor traffic to the corporate web site (www.Credit.org) over 34% in the first 90-days of employment;

Art directed and strategically managed company-wide photo shoot covering 200 employees, 5 business executives, 11 departments and 2 corporate locations for online & offline publication;

Springboard Nonprofit Consumer Counseling

Web & SEO Service Contractor

Increased the company’s online credit counseling business and revenue 427% in first 90-days via the implementation of conversion rate optimization, web design and Internet marketing strategies;

Created Web department presentations, product design deliverables, product demos, and interactive prototypes for CEO, vice president and management team approvals;

March 2009 – July 2010

Riverside, California

Created and designed new web site (www.Homeownership.org) to support President Obama’s Making Homes Affordable, loan modifications and foreclosure prevention programs;

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anthonyragland

Managed and analyzed the company’s Web server logs, WebTrends data, Google Analytics data, and SEO research tools to generate e-Business reports for executive team members; Achieved and surpassed departmental goals, expectations, and projections as outlined by the executive team members during each quarterly review period.

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Represented the company during public speaking engagements, corporate seminars and client presentations on topics pertaining to Web 2.0, Web site development and Internet marketing; Researched, configured and managed company & client Pay-Per-Click advertising campaigns on Google AdWords, Yahoo! Search Marketing (formally Overture) and MSN AdCenter;

Wrote, edited and published company communication materials such as press releases, request for proposal (RFP) documents, internal advertising copy and business summaries; Monitored and analyzed the company’s and client’s web server logs, Google Analytics data, and third party SEO tools to generate web analytics graphs and reports.

Developed and presented company-wide Web design and Internet marketing training programs to company executives, sales representatives and creative departments;

Conducted continual research and development on search engine optimization strategies and Internet marketing techniques for the northeast Georgia real estate and automotive markets;

The Summit Agency, Inc. January 2007 – January 2008

Web & SEO Director

Managed project scopes, designed Web site graphics, wrote XHTML / CSS / JavaScript code, configured MySQL databases, integrated Content Management System and wrote over 90% of the web site content published on the company’s official web site;

Managed project scopes, designed Web site graphics, wrote XHTML / CSS / JavaScript code, and wrote/edited over 90% of web site content for 12 real estate industry client web sites; Continuously researched, planned and implemented e-Business strategies to increase online credit counseling, housing counseling and bankruptcy counseling appointments;

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AdBits Advertising and Public Relations, Inc. July 2006 – January 2007

Web, SEO & SEM Manager

Utilized internal and external SEO tools to develop online target market research, search query keyword spreadsheets, project optimization plans and analytical data reports;

Managed SEO campaigns for company and client web sites that resulted in an increase in search engine placements, rankings and traffic within 3 months;

Implemented and managed company and client off-site SEO link building programs;

Wrote copy and distributed search engine optimized press releases to local, regional and national online newswires to promote company and client business information;

Developed client training manuals, web service agreements and client presentation materials. Researched, configured and managed company and client online advertising campaigns on Google, Yahoo!, Super Pages, and MSN search engines;

Systematically grew BigLeagueStore.com from zero unique visitors per month -- to over 12,000 unique visitors per month with best practice SEO strategies and $0 advertising budget;

Provided comprehensive e-mail and telephone customer service to thousands of customers by use of CRM software, supply-chain management and order tracking systems;

Exclusively coordinated, developed and managed BigLeagueStore.com; designed Web site graphics, developed Web site code, configured customer/product databases, wrote unique product marketing messages and administered e-Commerce applications;

Big League Store, inc. December 2005 – Present

Founder & General Manager

Conceptualized the entrepreneurial vision of Big League Store, inc. (BigLeagueStore.com); Researched and solicited baseball equipment wholesale vendors; signed vendors to wholesale agreements and became an authorized distributor of over 400 baseball equipment products;

Fostered and maintained excellent business relations, partnership and alliance with wholesale vendors for over 5 years of operations.

Fort Lauderdale, Florida

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Managed all internal and external web projects and independent contractor teams;

Designed front-end web graphics, developed User interface code, and wrote page content for company’s web sites, e-mail newsletters and online advertisements (bpmWebServices.com);

Developed and wrote internal print collateral pieces, online advertisements, project definitions, project reports, story boards, sales sheets and data sheets;

Planned and coordinated strategy meetings, client presentations and focus group meetings. Researched, configured and managed company & client Pay-Per-Click advertising campaigns on Google AdWords, Yahoo! Search Marketing (formally Overture) and MSN AdCenter;

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Evander Holyfield Management, Inc. July 1999 – January 2004

Marketing Director & WebMaster

Developed the online strategic plans and managed the online brand identity of Evander Holyfield, Team Holyfield Boxing, and the Holyfield Foundation;

Big Picture Media, LLC. February 2004 – Present

Founder & Web Service Practitioner

Provided high-level Internet marketing consulting and Web development services to small and mid-sized business owners -- worked with over 60 clients to date;

Researched and developed internal search engine optimization best practices, methodologies, approaches, guidelines, and policies;

Researched, implemented and managed the company’s Internet marketing and public relations campaigns during nationally televised boxing events;

Planned, coordinated and purchased online and offline media for company and special events; Managed Web development and Internet marketing budgets, customer/vendor accounts and product inventory databases;

Developed industry research, project documentation and business presentations for in-house teams and third-party meetings;

Riverside, California

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Webmaster Certificate, New Horizons Learning Center;

education

training

Bachelor of Arts, Computer Science, LaGrange College, 1999;

Yahoo! Search Marketing Ambassador, passed cumulative exam and met Yahoo!’s criteria;

Adobe Photoshop Certificate, AIS Computer Solutions;

HTML / XHTML / CSS Certificate, passed cumulative exam and met W3Schools’ criteria; Search Engine Marketing Professionals Organization, Individual Member;

Search Engine Strategies Conference and Google Success Seminars, Attendee;

Over a decade of Independent Research and Resources; extensive business, marketing,

sales and public relations self-education and training.

Google Advertising Professional, passed cumulative exam and met Google’s criteria;

Microsoft adCenter Professional, passed cumulative exam and met Microsoft’s criteria;

Coordinated co-op marketing, sales and distribution strategies for Team Holyfield merchandise; Designed and wrote press kits, press releases and biographies for Internet news distribution; Scheduled and managed radio, television and conference call interviews with national media; Represented company views during TV specials, radio interviews, and print articles;

Hired, trained and managed in-house personnel, independent contractors and seasonal interns.