Welcome to Crackle!
We appreciate your inquiry to advertise with us. Please contact us to learn about advertising opportunities.
James M Smith (
[email protected]
)
Senior Vice President
Digital Media Sales & Strategic Partnerships
Crackle | Sony Pictures Television
Standard Display Units
Creative Unit Name Initial Dimensions File Formats Max File Size 3rd Party Tracking Rich Media Frame Rate per Second Animation Length Additional Notes
Medium Rectangle 300x250 GIF, JPG, PNG,
Flash SWF, or Rich Media
50k Yes Yes 24 FPS 15 max / 3
times looping
Leaderboard 728x90 GIF, JPG, PNG,
Flash SWF, or Rich Media
50k Yes Yes 24 FPS 15 max / 3
times looping Page Skin 1600x1000 [1280 safe zone] PNG or JPG final PSD file. N/A 1x1, No click tracking
No N/A None Page Skins are NOT scrollable. Only one logo per skin. Cannot be mirrored images. Slideshow Logo 120x50 [240x100
Hi-Res] Transparent PNG or GIF N/A No No N/A None
Brought to you by Slate
Sized down to fit into 640x360
Hi-res logo in vector format
N/A Yes No N/A None Logo w/ brought to you by
copy. Serves as pre roll if no video available
Collections Module Logo
88x31 Transparent PNG or
GIF
N/A No No N/A None
Mobile Splash Page 300x250 GIF, JPG, PNG, or HTML
50k Yes No N/A 5 sec total
Mobile Banner Ads 320x50 GIF, JPG, PNG, or HTML
50k Yes No N/A 15 max / 3
times looping Tablet Splash Page 512x512 GIF, JPG, PNG, or
HTML
50k Yes No N/A 5 sec total
Tablet Banner Ads 728x90 GIF, JPG, PNG, or HTML
50k Yes No N/A 15 max / 3
Site Rich Media Display Units Creative Unit Name Initial Dimensions Max Expanded Dimensions Max Initial File Load Size Max Polite Load Size Subsequent Max Polite File Load Size
Animation Length Expandable Direction
Hot Spot Z-Index Additional Requirements
Medium Rectangle 300x250 600x250 50k 80k 1.5 MB 15 max / 3 times
looping
Expands left on click
100x50 >= 5000
Pencil Ad 970x30 970x420 50k 80k 1.5 MB 30 sec when
expanded. User-initiated replay.
Expands down on click
100x50 <= 4,999 Full Page Overlay 300x250 or
970x30 Full Page (1024x768) 50k 80k 1.5 MB 10 sec when expanded, auto close, User-initiated replay.
Full page 100x50 >= 5000 Must use cookies and not only once per user session General Rich Media Requirements
Site Build Lead Time 15 days preferred; 10 days minimum
Ad Serving Requirement Must be ad served by an approved Rich Media vendor through a 3rd party tag. The tag must be an iFrame tag. Expansion Close Button A visible close button (20x20 min. dimensions) is required in the top right corner of the expanded area.
Expansion and Video Interaction To stop and hide Crackle Player use the PauseVideo() JS function when the banner is expanded and the PlayVideo() JS function, when the banner is collapsed.
Video Permitted Yes. Plays only user- initiated on click events Video Load Progressive
Max Video Duration 30 seconds
Video Controls Bar, Pause, Play/Stop, Mute/Un-mute; Once Pause or Stop has been clicked, all sound and animation should stop. Audio Permitted User-initiated on click or unit expansion.
CPU Usage Between 20% and 30% after initial file load. An initial spike of up to 60% is acceptable in the first five seconds Max Frame Rate 24 FPS
Ad Tag Delivery Method All Rich Media units are delivered to the page through an iFrame. To ensure that expandable creative will work properly, please provide the rich media vendor’s latest iframe buster code.
Third‐party Tags Accepted Yes
Preferred Rich Media Vendors PointRoll, MediaMind, DoubleClick Studio
Third‐party Tracking Accepted Yes (Tags for impressions, clicks, or interactive events)
Site Production Notes Please inform us of any "trademark" information that needs to be present within the creative.
Mobile Rich Media Display Units
iPhone/iPod iPad Android Handset Android Tablet Windows Phone
Blackberry OS
Initial width in pixels 320 728 320 728 320
In Dev Release is
TBD
Initial height in pixels 50 90 50 90 50
Rich Media Type Tap to Expand Tap to Expand Tap to Expand Tap to Expand none
Expanding direction Up Up Up Up none
Max Expanded width 320 768 320 768 none
Max Expanded height 416 660 416 660 none
Close button requirements 20px by 20px upper right 20px by 20px upper right 20px by 20px upper right 20px by 20px
upper right none
Initial Size 40kb 40kb 40kb 40kb 40kb
Subsequent Size 80kb 80kb 80kb 80kb 80kb
Animation limit 15 Sec 15 Sec 15 Sec 15 Sec 15 Sec
Max animation loops 3 3 3 3 3
Animation FPS 24 24 24 24 24
Has video? Only in expanded area Only in expanded area Only in expanded area Only in expanded area none
Video format MP4 MP4 MP4 MP4 none
Max video file size 2200 kb 2200 kb 2200 kb 2200 kb none
Video auto play On expansion On expansion On expansion On expansion none
Accepted tag formats JS, iFrame, IMG JS, iFrame, IMG JS, iFrame, IMG JS, iFrame, IMG JS, iFrame, IMG
Preferred tag format JavaScript JavaScript JavaScript JavaScript JavaScript
SDK Provider Freewheel Autopilot Freewheel Autopilot Freewheel Android Freewheel Android Custom
SDK Version Current Current Current Current N/A
MRAID Supported? Yes Yes Yes Yes No
Placement in App in App in App in App in App
App availability Free in store Free in store Free in store Free in store Free in store
Off line serving? no no no no no
Video Requirements
Raw Video Video
Format H.264 Quicktime File Wrapper .mov
Standard HD or SD
Length 15 preferred, :30 max Bit Rate SD = 5mbps, HD = 10mbps Frame Rate Native to source
Field Order Progressive only
Aspect Ratio Native to source (VIdeo must fill to edges), No Padding, No Letterboxing, No Pillarboxing Line Resolution SD = 4x3: 640x480, 16x9: 853x480 or 720x406/718x404
HD = 1920x1080 or 1280x720 Pixel Type All square pixels
Configuration Picture to Picture (P2P), No Slate, Countdown Leader, Bars, Tone, or Textless Elements @ Tail
Audio
Codec PCM or AAC Sample Rate 48kHz
Bit Rate 192 or 256 kbps Levels Db - 12 (average) Configuration 2 Channel (STL & STR)
File Name Taxonomy
Configuration PromoTitle_Ad(or Promo)_Version_10mb(or 5mb).mov Example mobileonthego_ad_april1_10mb.mov
3rd Party Hosted Video
Format Returned Ads must be MP4 or .FLV and Vast2.0 compliant Impression Tracking Pre-roll Tracking Pixel. Most vendors are accepted.
Flash Requirements Flash System: Flash 9
ActionScript Version: AS2, AS3
Flash Limitations: Units containing Flash must not exceed 40% of user's CPU Backup image files (JPG/GIF/PNG) 50 KB (max)
Click Tracking using ActionScript 2.0.
The designer of the Flash source file (.fla) has to assign a clickTAG variable using a getURL button action. clickTAG is case sensitive. Example: on (release) { if (clickTAG.substr(0,5) == "http:") { getURL(clickTAG); } }
For flash files with multiple clickable areas, we accept multiple clickTAGs as follows: Clickable Area 1 Example:
on (release) {
if (clickTAG1.substr(0,5) == "http:") { getURL(clickTAG1);
} }
Clickable Area 2 Example:
on (release) {
if (clickTAG2.substr(0,5) == "http:") { getURL(clickTAG2);
} }
Designer note: Do not use on (press) instead of on (release) as the press event triggers pop-up blockers. For more information on clickTAG implementation with ActionScript 2.0 please visit the support center at:
Welcome to Crackle. This guide details the available sponsorships and packages with visuals of each placement. For technical specifications please refer to the ad placement on the Technical Specification document. Use this guide as your reference for submitting advertising assets and creative. For detailed sales opportunities or a media kit please contact
James M Smith.
Production lead time for all standard campaign placements is 5 business days unless otherwise noted. Production lead time for all custom placements is 10-14 business days unless otherwise noted. Available Site Packages:
1. Standard Ad Units
The standard ad units includes a Video Ad, 728x90 Leaderboard, and 300x250 Medium Rectangle. Video ad units can be targeted across the Crackle Connected Devices Network while display placements are limited to Online only. A companion banner (300x250) is optional with the Video Ad placement across Online only.
2. Homepage Roadblock
Homepage Roadblock includes a 300x250 Medium Rectangle and a 728x90 Leaderboard, and an optional Page Skin which is ad served but not clickable. Ad units for a roadblock are sold based on duration of time with 100% share of voice.
3. Homepage Flash Overlay Roadblock
Homepage Flash Overlay includes the standard roadblock units, however in replace of the standard 300x250 Medium Rectangle a Flash Overlay serves from the 300x250 ad space. The Flash Overlay is a rich media execution which takes over the full page. Ad units for a roadblock are sold based on duration of time with 100% share of voice.
4. Homepage Pencil Roadblock
Homepage Pencil Roadblock includes the standard roadblock units in addition to a 970x30 Pencil banner at the top of the page. The 970x30 Pencil banner is a rich media execution which expands down. Ad units for a roadblock are sold based on duration of time with 100% share of voice.
5. Sectional Roadblock(s)
The Sectional Page Roadblock includes the same executions as the Homepage but targeted to one of the Crackle sectional pages, either Movies or Shows. Ad units for a roadblock are sold based on duration of time with 100% share of voice.
6. Collection Sponsorship
A Collection Sponsorship includes the standard ad units targeted to a grouping of premium themed content available on Crackle located in one easy destination page. A slideshow logo and collection logo are available for promotional use during the flight of the collection. A collection can be customized based on the advertiser needs. 7. Tentpole Package
A Tentpole Package is a sponsorship of premium themed content available on Crackle typically only executed a few times a year. The package can be customized based on the package and can include several standard ad units in addition to customized and/or promotional ad units. Please contact sales for information about our Tentpole offerings.
8. Mobile Standard Ad Units
