Make a big impression.

(1)

Make a

big impression.

ADVERTISING WITH HRMA

2015

63% of our members are decision makers. Reserve your

PeopleTalk, email blast , HRMA.ca and HRVoice.org ad bundle

and maximize your advertising budget, reach and impact.

(2)

Make a Meaningful Connection

As the voice of the HR profession, our goal is to keep people fi rst in the decisions of leaders.

In the context of our 5,500+ membership and the broader business community, this translates into a consistent calibre of communications—on a daily basis online at HRVoice.org and quarterly in the pages of PeopleTalk magazine.

As the authoritative source of industry information and insight in BC and the Yukon, the Human Resource Management Association (HRMA) reaches and represents a readership that spans all industries.

In terms of the opportunities that this represents for our partners, sponsors and advertisers: 63 per cent of our members are key decision-markers and the means to connect with them are multiple and meaningful. With the full integration of our print and online offerings, together with a recent refresh of our advertising options, we have further grown the value for all parties—resulting in less inbox clutter and more direct connections.

This has provided our advertising manager Ruth Lumsden with an even wider breadth of offerings—both a la carte and bundled— and those details are summarized within this document. Together with the sponsorship opportunities represented by our business development and strategic partnerships consultant Richard Deacon, we continue to craft tailored solutions for businesses seeking to connect with a key audience of HR professionals.

For those looking for a proven means of contact, look no further than HRMA, an

association that has been grounded in meaningful connections for more than 70 years. Sincerely,

(3)

3

Pricing in eff ect until January 31, 2016

(4)

HRMA’s corporate membership provides you with the opportunity to demonstrate to the business community that you support the HR profession while strengthening your own business opportunities. Gain member-to-member access to buyers and decision makers in the HR community.

For $750, corporate membership entitles you to the benefi ts of individual membership PLUS these exclusive benefi ts: • Your company will be listed in HRMA’s Corporate Membership Directory, an searchable online business directory of HR service providers.

• Discounted entry for all of your company’s employees to HRMA’s Annual Conference + Tradeshow, the largest of its kind in Western Canada.

• Display the HRMA logo on your company’s website and marketing materials • Additional 10% savings on individual member advertising rates.

• Recognition of corporate members at the Annual Conference + Tradeshow, on social media, and in PeopleTalk magazine Contact: Membership Services 604.684.7228 [email protected]

Corporate Membership

Guidelines

• Advertising space is subject to availability.

• Subject matter and wording of all advertising is subject to approval. HRMA reserves the right to decline any content deemed inappropriate.

Payment

• Full payment is required in advance for all electronic advertisement.

• HRMA accepts Visa, MasterCard, American Express or cheques payable to HRMA. • Declined credit cards and NSF cheques will result in a $30 service charge.

• An additional $100 will be charged for technical services as HRMA deems necessary. • All rates are net and do not include applicable taxes.

• Prices quoted are subject to HST/GST. Please calculate HST/GST at the rate in effect in your location. Reg #119446714.

• Purchasers located outside of Canada will not be charged HST/GST.

Cancellation Policy

A full refund, less a $25 processing fee, will be issued for cancellations submitted in writing to HRMA at least 14 days prior to the date the electronic ad is scheduled to run. Refunds will not be issued for any cancellations made within one week of the publication date. For PeopleTalk Magazine, advertising is non-cancellable after closing date.

(5)

5 PeopleTalk Advertising Rates

Inserts Details Corporate Member Individual Member

Regular one page; double-sided $2000 $2200

Large catalogue $2900 $3190 Black & White 1x 2x 3x 4x CM IM NM CM IM NM CM IM NM CM IM NM Full Page $1668 $1835 $2085 $1556 $1712 $1945 $1372 $1509 $1715 $1303 $1433 $1629 2/3 Page $1300 $1430 $1625 $1215 $1336 $1519 $1148 $1263 $1435 $1084 $1192 $1355 1/2 Page $1015 $1116 $1269 $972 $1069 $1215 $927 $1020 $1159 $879 $967 $1099 1/3 Page $780 $858 $975 $732 $805 $915 $687 $756 $859 $639 $703 $799 1/6 Page $450 $495 $563 $420 $462 $525 $392 $431 $490 $366 $403 $458 Full Colour 1x 2x 3x 4x CM IM NM CM IM NM CM IM NM CM IM NM OBC $3484 $3832 $4355 $3279 $3607 $4099 $3116 $3428 $3895 $2940 $3234 $3675 IFC $2956 $3252 $3695 $2767 $3044 $3459 $2596 $2856 $3245 $2460 $2706 $3075 IBC $2719 $2991 $3399 $2556 $2812 $3195 $2420 $2662 $3025 $2252 $2477 $2815 Full Page $2220 $2442 $2775 $2028 $2231 $2535 $1871 $2058 $2339 $1804 $1984 $2255 2/3 Page $1844 $2028 $2305 $1722 $1894 $2153 $1628 $1791 $2035 $1548 $1703 $1935 1/2 Page $1556 $1712 $1945 $1500 $1650 $1875 $1436 $1580 $1795 $1324 $1456 $1655 1/3 Page $1332 $1465 $1665 $1252 $1377 $1565 $1187 $1306 $1484 $1143 $1257 $1429 1/6 Page $768 $845 $960 $724 $796 $905 $683 $751 $854 $644 $708 $805

PeopleTalk

2016 Issue / Theme Space Close Digital Ad Due Inserts Due Mailed

Winter 2015 November 13 November 16 December 7 January 4

HR Leadership at All Levels

Spring 2016 February 16 February 23 March 23 April 6

Disruption: HR for Challenging Time

Summer 2016 May 16 May 23 June 13 June 25

Global HR

Fall 2016 August 15 August 22 September 12 September 26

Learning and Development

Winter 2016 November 12 November 21 December 12 January 2

The HR Mindset: Changing Minds

Calendar

(6)

Specifi cations

Printing Process: Sheet-fed Screen: 150 lines per inch Binding Method: Saddle-stitched

Submitting an Ad

• Email digital fi les for logos, images, and fi nal digital artwork directly to [email protected]

• For ads requiring productions, email [email protected].

• Mark all correspondence with company name, project and issue date (i.e. CompanyX, PeopleTalk, Fall 2011).

Print Media Specifi cations

• All ads must be supplied in a digital format meeting specifi cations for electronic output.

• Create your artwork using InDesign CS, Photoshop CS or Illustrator CS. Please save your fi le in PDF/X-1a format. • Resolution of images and logos must be at 300 dpi at 100% output size.

• Colour matching cannot be guaranteed unless a professionally calibrated, industry-standard colour match proof is provided.

• Clients will recieve proofs of their ads (by email or fax) and must provide fi nal approval to confi rm the processed fi le’s accuracy.

• Files can be submitted via email, CD, DVD or by uploading to our online File Transfer System: ftp server: ftp.imaginationthink.com

login: peopletalk

password: Ad4P30pl3T@lk!

General Policy

• The publisher will not be responsible for ad material beyond 12 months after publication. • Advertising is non-cancellable after closing date.

• Rates do not include GST/HST. Please calculate GST/HST at the rate in effect in your location.

• Interest of 2% per month is charged on unpaid accounts after 30 days. On direct accounts, payment must be made with the order or at the closing date unless credit terms have been arranged in advance.

Aftaab Gulam T: 604.788.7523 [email protected] Ad Sizes Non-Bleed (w x h) Bleed* (w x h) Full Page 73/16_{x 10}1/16 ₇7/8_x107/8 2/3 Vertical 43/4_{x 10}1/16 ₅1/8_{x 10}7/8 Digest 43/4_{x 7}1/2 -1/2 Page Horizontal 73/16_{x 4}15/16 ₇7/8_{x 5}5/16 1/3 Page Horizontal 73/16_{x 3}1/4 ₇7/8_{x 3}5/8 1/3 Page Vertical 25/16_{x 10}1/16 ₂11/16_{x 10}7/8 1/3 Page Square 43/4_{x 4}15/16 -1/6 Horizontal 3 1/2 _{x 3} 1/4 -1/6 Vertical 2 5/16 _{x 4} 15/16

-* for bleed ads, please allow at least 1/8” beyond trim on all sides.

full page double page spread

1/2 double page spread

1/2 horizontal 1/3 horizontal 1/3 vertical 1/3 square

1/6 vertical 1/6 horizontal

digest

(7)

7

Advertising

* Sent Mondays and Tuesdays * Standalone email

* Responsive design * 600x480 pixels ad

Approx Corporate Individual

Subscribers Member Member Non-Member

All Regions 5400 $900 $990 $1800 Central Interior 140 $225 $247 $450 Coastal Vancouver 1700 $560 $616 $1120 Fraser Valley 890 $340 $374 $680 Greater Vancouver 1100 $450 $495 $900 North 235 $225 $247 $450 Southern Interior 385 $225 $247 $450 Vancouver Island 625 $340 $374 $680 Yukon 50 $150 $165 $300 Combo:

Coastal + Greater Vancouver 2800 $740 $814 $1480

For all email blasts advertising, content must be submitted to[email protected]in jpg, gif or png fi le format. Please also submit the full url the ad will link to.

Association News

* Generally sent bi-weekly (schedule to be determined by HRMA)

* Exclusivity

* Responsive design

* 600x280 pixels ad positioned at end of email plus mention with logo at top

3 months 6 months 12 months

Corporate Member: $3240 $5130 $8370

Individual Member: $3600 $5700 $9300

Non-Member: $5400 $8550 $13950

Professional Development Updates

* Generally sent bi-weekly (schedule to be determined by HRMA; frequency may vary according to region)

* Exclusivity

* Responsive design

3 months 6 months 12 months

(8)

Regional News

* Distribution based on four regional areas

* Generally sent every Thursday (schedule to be determined by HRMA; frequency may vary according to region)

* Exclusivity

* Responsive design

Option 1 - Lower Mainland

Includes Coastal Vancouver, Greater Vancouver and Fraser Valley regions About 3690 members

Single Insertion 3 months 6 months 12 months

Corporate Member: $700 $3600 $5310 $8910

Individual Member: $770 $4000 $5900 $9900

Non-Member: $1155 $6000 $8850 $14850

Option 2 - Vancouver Island About 625 members

Corproate Member: $210 $1800 $2520 $4320

Non-Member: $345 $3000 $4200 $7200

Option 3 - Interior

Includes Central Interior and Southern Interior regions About 525 members

Non-Member: $345 $3000 $4200 $7200

Option 4 - North

Includes Northern and Yukon regions About 285 members

Non-Member: $263 $2250 $3000 $4200

Interested in advertising in ‘Regional News’ but need a shorter time commitment? Contact Ruth Lumsden at [email protected] to discuss options.

Email Blasts Cont’d

(9)

9 HRMA.ca

Placement Size (pixels) Corporate Member Individual Member Non-Member

Week | Month Week | Month Week | Month

Homepage 180x150 $400 | $1350 $440 | $1485 $600 | $2025 Find a Job page 300x250 $200 | $600 $220 | $660 $300 | $900 Find a Job page 300x100 $100 | $300 $110 | $330 $150 | $450 Job Board page 468x60 $100 |$300 $110 | $330 $150 | $450

Camera-ready ads in jpg, gif or png format can be submitted to [email protected]. Please include the url address the ad will link to.

HRVoice.org

Placement Size(pixels) Corporate Member Individual Member Non-Member

Front 300x250 $300 $330 $375

Front 300x100 $200 $220 $250

Front 468x60 $200 $220 $250

Embedded 300x100 $75 $83 $100

Embedded 468x60 $75 $83 $100

Special Promotional Feature $500 $550 $625

Ads

Camera-ready ads in jpg, gif or png format can be submitted to [email protected]. Please include the url address the ad will link to. HRMA reserves the right to place graphic ads in whichever article is deemed appropriate.

Special Promotional Feature

Copy must be submitted by email to [email protected]in plain text or an unformatted Microsoft Word document. Max word count is 800 words. Send images, including logos, as attachments in jpg, gif or png format.

Details Corporate Member Individual Member Non-Member Price

Standard listing $475 $525 $650

To post a position, please complete the online form. Specifi c instructions are included in the form. Once your posting is submitted, it will be reviewed and approved within two business days. An approved ad is placed immediately on the HRMA website to display for 30 days. If you are paying by cheque, please email your ad content to

[email protected]. Ad content must be in a Microsoft Word document. PDFs will not be accepted. Please note: content will be uploaded to the website when payment is received. Questions can be directed to [email protected].

Job Board

Week | Month 25,800 | 103,100 1,350 | 5,550 1,350 | 5,550 785 | 3,290

Avg Unique Pageviews 4,200/week

(10)

Details Member Price Non-Member Price

Program Inside Front Cover $2200 $2750

Inside Back Cover $2200 $2750

Outside Back Cover $2500 $3125

Full Page $1600 $2000

1/2 Page $800 $1000

1/4 Page $600 $750

Delegate Bag Inserts $1600 $2000

Upon arrival, each delegate receives a conference bag, containing the conference program and pen and additional fl yer inserts. The conference program is a 40-page 8.5x11 publication designed to be kept as a resource guide for future reference. Deadline for space booking is March 2016. Contact Richard Deacon at[email protected]or 604.816.1488.

Conference 2016

HRMA Ruth Lumsden

1101 - 111 W. Hastings St Advertising Manager

Vancouver, BC V6E 2J3 604.868.0607

604.684.7228 [email protected]