ARTnews / 2021 Media Kit

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(1)Media Kit 2021.

(2) ABOUT US. Founded in 1902, ARTnews is the world’s oldest and most widely circulated art magazine publishing six themed issues per year. ARTnews.com serves as a hub for up-to-the-minute reporting that delivers the same high-quality editorial content as the print editions.. ARTnews / 2021 Media Kit.

(3) DEMOGRAPHICS. Print. Digital. READERSHIP. North America 66.4%. COUNTRIES. 200,000+ 33. 47%. CIRCULATION. AVG HOUSEHOLD INCOME. 55,000. $184,142. Europe 22.9%. 53%. Asia 7.2%. Learn more about our engaged audience: Africa 1.2%. Are sought for their ad vice on art Recently purch ased /used an art prod uct/service. Oceania 2.2%. Website. Seek out art when traveling Post art-related conten t on social media Purchased art d ir ectly from a gallery. MONTHLY PAGEVIEWS. UNIQUE MONTHLY PAGEVIEWS. 1,600,000+. 1,315,000+. Social Media. Purchased art from an art fair 0%. 20%. 40%. 60%. 80%. 100%. 864K+. 286K+. 258K+. 57K+. ARTnews / 2021 Media Kit.

(4) DIGITAL DISPLAY. AD UNITS REQUIRED (dimensions in pixels). SOV %. SOP %. (Cross-platform) Homepage Roadblock Example. Billboard (970x250/970x90/728x90) Half page (300x600) Box (300x250) Mobile billboard (320x50). 20%. 100%. (Cross-platform) Content Pages Roadblock Example. Billboard (970x250/970x90/728x90) Half page (300x600) Box (300x250) Mobile billboard (320x50). 10%. 100%. BILLBOARD AD. MOBILE BB. HALF PAGE. REQUIRED ASSETS AND SPECIFICATIONS ACCEPTED DIGITAL FILE FORMATS JPG, PNG, GIF (max limit of 3 loops/15 seconds, afterwards the animation should end), and HTML5/Rich Media* Static max file size of 40KB per ad unit *Click here for complete HTML5/Rich Media ad specifications.. -. Ad creative in one of the accepted digital file formats 72 DPI RGB color Ads with a white background must have at least a .25pt border Click-through URL for all ads. DIGITAL FILE DELIVERY -. Creative must be submitted at least one week in advance to [email protected]. ARTnews / 2021 Media Kit.

(5) HIGH-IMPACT HIGH-IMPACT UNIT OPTIONS VIDEO UNITS:. • Video impact unit (desktop + mobile) • Mid-article outstream video SITE WRAP:. • Responsive skins (L & R) MOBILE:. • Interscroller CUSTOM RICH MEDIA:. • 970x250 video masthead (desktop-only). Click here for high-impact ad specs and contact your rep for more high-impact and custom ad options across the PMC portfolio. ARTnews / 2021 Media Kit.

(6) NEWSLETTERS SPECS: 2 billboards (970 x 250px; max file size of 40KB) as a JPEG or PNG format + click-through URL. Breakfast with ARTnews. ARTnews TODAY. How I Made This. What we’re reading. The latest art world headlines straight to your inbox at 8:30am Monday-Friday.. ARTnews.com’s top stories delivered early evening Monday-Friday.. A new weekly newsletter about art and creativity, delivered early evening on Wednesday.. BILLBOARD AD 1. BILLBOARD AD 1. BILLBOARD AD 1. BILLBOARD AD 2. BILLBOARD AD 2. BILLBOARD AD 2. OPT-IN SUBSCRIBERS: 54,100+ OPEN RATE AVG: 22% CTR AVG: 3.4% DISPLAY AD SOV: 100%. OPT-IN SUBSCRIBERS: 51,500+ OPEN RATE AVG: 20.5% CTR AVG: 3.9% DISPLAY AD SOV: 100%. OPT-IN SUBSCRIBERS: 17,500+ OPEN RATE AVG: 19.4% CTR AVG: 1.6% DISPLAY AD SOV: 100%. ARTnews / 2021 Media Kit.

(7) DEDICATED EBLASTS OPT-IN SUBSCRIBERS. CTR % AVG. OPEN RATE AVG. SHARE OF VOICE. 27,000+. 1.1%. 21.2%. 100%. REQUIRED ASSETS -. -. JPEG IMAGE FILE: 600 x 800px Use clear, simple images. If you include text in your image, please ensure that it is legible and not too small. ACTIVE CLICK-THROUGH URL We can’t accept 3rd party impression tracking pixels. We do accept URLs built with a tracking UTM. SUBJECT LINE: 50 characters/6 words or less All subject lines will begin with “[Sponsor].”. 800 pixels. BEST PRACTICES -. -. KEEP IT SIMPLE: Per company policy, the subject line must clearly state the offer is from an advertiser and cannot contain claims. Instead of squeezing every piece of information in your copy, take a more concise approach with plain language and consistent theme. Use proper grammar and spelling. Be mindful of exaggerated language. BE EXPLICIT: Instead of “CLICK HERE,” use descriptive terms such as “VIEW MORE DETAILS” or “LEARN MORE.” USE SPACE WISELY: Make the click area prominent and visible, and incorporate a header/introduction into the top 250px of the email (see example) to ensure that it appears above the fold.. 600 pixels. ARTnews / 2021 Media Kit.

(8) SOCIAL MEDIA. More than 1.3 million followers ARTnews’ growing digital community is engaged 24/7 beyond the pages of the magazine. From daily tweets and Instagram posts to Facebook sharing, our readers stay connected to the art world and drive the conversation.. @artnews. @artnewsmag. @artnews. @artnewsmagazine. 864,000+. 286,000+. 258,000+. 57,000+. Paid Partnership Opportunities INSTAGRAM POST. INSTAGRAM STORY. IG LIVE SERIES. FACEBOOK POST. ARTnews / 2021 Media Kit.

(9) PMC AUDIENCE SEGMENTATION. Penske Media’s digital footprint includes the top audiences in the entertainment, fashion, art, and music industries. Expand your reach to a wider, qualified audience targeting the subcategories that are most relevant to you. EST. 1894 / ACQ. 2020. EST. 1902 / ACQ. 2018. EST. 1905 / ACQ. 2012. EST. 1910 / ACQ. 2014. EST. 1913 / ACQ. 2018. EST. 1930 / ACQ. 2020. EST. 1945 / ACQ. 2014. EST. 1967 / ACQ. 2017. EST. 1976 / ACQ. 2017. EST. 1993 / ACQ. 2020. EST. 1996 / ACQ. 2016. EST. 1999 / ACQ. 2018. EST. 2000 / ACQ. 2015. EST. 2004 / ACQ. 2020. EST. 2006 / ACQ. 2008. EST. 2006 / ACQ. 2009. EST. 2007 / ACQ. 2014. EST. 2007 / ACQ. 2014. EST. 2017. EST. 2009 / ACQ. 2017. EST. 2011. EST. 2013 / ACQ. 2018. EST. 2020. ARTnews / 2021 Media Kit.

(10) LIVE MEDIA. ARTnews Events. New York, NY | March. Switzerland | June. New York, NY | September. Miami, FL | December. Armory Show Kick-off. Art Basel, Basel. Art Basel, Miami Beach. Join us as we head to New York’s longest-running fair devoted to contemporary art.. Special programming during Europe’s premier art show.. Top 200 Collectors Party Our annual event brings highprofile artists, collectors, and industry insiders together.. ARTnews celebrates the year’s most influential people in the art world during ABMB.. Bespoke Experiences. Videos. Recaps. We create both intimate and large-scale events around special art world happenings.. Panels and conversations are recorded and made available to our audience through our YouTube channel.. Make your event an ARTnews.com event. Sponsors receive special editorial recognition. ARTnews / 2021 Media Kit.

(11) LIVE MEDIA. ARTnews Digital Offerings. Webinars. Branded Content. Conversations with the most compelling leaders in the art world about the unprecedented state of art.. The world’s most important collectors take you inside their art-filled homes in our branded video series.. Each webinar will be highly topical and focused on a pressing subject, recorded in PMC’s New York or Los Angeles studios.. Sponsors receive exclusive branding opportunities and reach our audience of 1.3M+ social media followers.. ARTnews / 2021 Media Kit.

(12) PRINT DEADLINES. Print Calendar 2021* ISSUE. CLOSING DATE. MATERIALS DUE. MAILED TO SUBSCRIBERS. NEWSSTAND ON-SALE. February/March Museums Survey. 01/01/21. 01/05/21. 02/01/21. 02/09/21. April/May Money/Market Issue. 02/26/21. 03/02/21. 03/29/21. 04/06/21. June/July The Next Big Things. 04/30/21. 05/04/21. 05/31/21. 06/08/21. August/September Collaborations. 07/02/21. 07/06/21. 08/02/21. 08/10/21. October/November Top 200 Collectors. 08/27/21. 08/31/21. 09/27/21. 10/05/21. December/January The Deciders Issue. 10/29/21. 11/02/21. 11/29/21. 12/07/21 *schedule subject to change. ARTnews / 2021 Media Kit.

(13) PRINT SPECS. Print Ad Specifications ACCEPTED DIGITAL FILES PDF-X1A One ad per file only All artwork must be CMYK or Grayscale; resolution should be 300 dpi All fonts must be embedded for proper reproduction; True Type fonts are not acceptable for printing. DIGITAL FILE DELIVERY Upload ads to pmc.sendmyad.com Send spread ads as individual pages, indicating left and right. FOR ADDITIONAL INFORMATION, PLEASE CONTACT: Adeline Saez, Production Manager [email protected] | (646) 356-4794. Full Spread 19.375” × 11.75” Trim | 492 mm x 298 mm 19.625” x 12” Bleed | 498 mm x 305 mm 18.75” x 11.125” Live Area | 476 mm x 283 mm. ½-Page Spread 18.2” × 5” 462 mm x 127 mm. Full Page 9.6875” × 11.75” Trim | 246 mm x 298 mm 9.9375” x 12” Bleed | 252 mm x 305 mm 9” x 11.125” Live Area | 229 x 283 mm. ½ Page 8.1875” × 5” 208 mm x 127 mm. ⅓ Page 2.45” × 10.45” 62 mm x 265 mm. ARTnews / 2021 Media Kit.

(14) CONTACT US. Contact. [email protected]. ARTnews / 2021 Media Kit.

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