Advanced Social Media
Certification Training
This Advanced Social Media Certification course will transform you into a career-ready social media marketing professional. This course will help you elevate your brand and execute social campaigns by combining the disciplines of advanced social media, content marketing, and web analytics. Hands-on, industry-aligned projects will allow you to test your skills on Facebook, Twitter, and other popular social media platforms.
Program Overview:
Table of Contents:
Program Features:
35+ hours of high-quality self-learning content 28 hours of instructor-led classes
Lifetime access to self-paced learning
Industry-recognized course completion certificate 25+ real-life industry-based projects
Utilize popular platforms including Facebook, Twitter, and LinkedIn
Delivery Mode:
Online Bootcamp: Online self-learning and live instructor-led classes
Prerequisites:
There are no prerequisites for taking this Advanced Social Media certification training.
Program Overview Program Features Delivery Mode Prerequisites Target Audience
Key Learning Outcomes
Certification Details and Criteria Course Curriculum
About Us
Key Learning Outcomes:
Develop an engaging and successful social media strategy for your business Apply social media strategies to transform your business and career
Enhance a social media strategy that excites your customers and helps you grows your business
By the end of this Advanced Social Media certification training course, you will be able to:
Target Audience:
Certification Details and Criteria:
Attend one LVC Class OR complete at least 85% of the OSL course Successfully complete one assessment project
Complete one assessment test with at least a 75% result
This Advanced Social Media training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.
Course Curriculum:
Social Media Foundation
Lesson 00 - Faculty Introduction Lesson 01 - Introduction to Social Media
Lesson 02 - Social Media Strategy and Planning Lesson 03 - Social Media Channel Management Lesson 04 - Social Media Management Tools
Lesson 05 - Social Media Measurement and Reporting Lesson 06 - Social Advertising
Advanced Social Media Marketing
Section 1 : Introduction to Social Media
Section 2 : Building a Sustainable Social Media Strategy Section 3 : Converged Social Media
Section 4 : Content Marketing in a Social Media World Section 5 : Visual Social Media
Section 6 : Understanding and Sparking Social Sharing
Section 7 : Storytelling An Essential Part of Your Social Narrative Section 8 : Influencer Marketing and Online Reputation Management Section 9 : Social Media Selling
Section 10 : Social Media Measurement
YouTube and Video Marketing
Lesson 1 - Course Introduction
Lesson 2 - Establishing a Video Marketing Strategy Lesson 3 - Gaining Exposure and Measuring Impact Lesson 4 - YouTube Advertising
Lesson 5 - Leveraging Mobile Video
Lesson 6 - Promoting and Measuring Mobile Video Lesson 7 - Youtube: How-To
Lesson 8 - Instagram: How-Tos
Lesson 9 - Video Ads on Different Social Media Channels
Lesson 10 - Impact of GDPR on YouTube Advertising Lesson 11- Video Advertising for B2B Marketers Lesson 12 - The Future of Video Marketing
Facebook Marketing and Advertising
Lesson 01 - Course Introduction Lesson 02 - Understanding Facebook
Lesson 03 - Understanding the Facebook Algorithm Lesson 04 - Groups, Pages, Messenger, and Facebook Live Lesson 05 - Managing Facebook
Lesson 06 - Facebook Marketing Tools Lesson 07 - Understanding Facebook Ads Lesson 08 - Creating Your Facebook Ad Lesson 09 - Facebook Targeting
Lesson 10 - Facebook Tracking and Reporting Lesson 11 - Facebook Commerce
Lesson 12 - Facebook Best Practices Lesson 13 - Facebook Privacy and Security Lesson 14 - Facebook Blueprint Examinations
Social Media Tools
Lesson 1 Twitter Marketing Lesson 2 Pinterest Marketing Lesson 3 LinkedIn Marketing Lesson 4 Instagram Marketing Lesson 5 Snapchat Marketing
Advanced Content Marketing
Section 1 : Introduction to Content Marketing
Section 2 : Developing a Vision of Content Marketing Success Section 3 : Developing a Business Case for Content Marketing Section 4 : Creating a Successful Content Marketing Strategy Section 5 : Creating a Remarkable Editorial Mission Statement Section 6 : Targeting Customer Intent Instead of Demographics
Section 7 : Targeting Key Influencers
Section 8 : Producing Help, Hub, and Hero Content Consistently Section 9 : Producing Engaging Content More Frequently
Section 10 : Using Effective B2C and B2B Content Marketing Tactics Section 11 : Building Successful B2C and B2B Social Media Platforms Section 12 : Helping Customers find the Information They Seek
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process Section 14 : Measuring Content Effectiveness
Section 15 : Measuring Return on Marketing Investment Section 16 : Improving by Experimenting With New Initiatives
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature Section 18 : Content Marketing in the Foreseeable Future
Advanced Web Analytics
Section 1 : Introduction to Digital Analytics Section 2 : Building Blocks
Section 3 : Fundamentals of Digital Analytics Section 4 : Business Perspective
Section 5 : Methodology - Lean Six Sigma Section 6 : Data Analysis Fundamentals
Section 7 : Analysis Perspective Providing Insights Section 8 : Enabling Capabilities
Section 9 : Managing Analytics Section 10 : Audience
Section 11 : Acquisition Section 12 : Behavior
Section 13 : Conversions & Onboarding Section 14 : Retention and Expansion Section 15 : Advocacy
Section 16 : Privacy and Ethics Section 17 : Wrapping Up
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