Media Kit. New Exchange

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Media Kit

2012

New Exchange

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WE ARE DELIGHTED TO BE PRODUCING A NUMBER

OF HIGH QUALITY MAGAZINES AND DIRECTORIES IN 2012.

THESE PUBLICATIONS REFLECT ADAIR’S ROLE IN

SERVICING AUSTRALIA’S LARGEST NETWORK OF

INNOVATIVE ORGANISATIONS WITH NATIONAL FESTIVALS,

BUSINESS EVENTS, RESEARCH PROJECTS, BENCHMARKING

STUDIES AND ADVISORY SERVICES.

ADAIR COMMUNICATIONS IS THE HOLDING COMPANY BEHIND

AUSTRALIAN INNOVATION (ALSO KNOWN AS AUSINNOVATION).

WE PRODUCE QUALITY PUBLICATIONS, DIRECTORIES AND WEBSITES

AS WELL AS BEING AUSTRALIA’S PRE-EMINENT INNOVATION EVENT

MANAGEMENT, ADVISORY AND RESEARCH GROUP.

WE ALSO SPECIALISE IN WORKING WITH MEDIUM TO LARGE

BUSINESS TO CREATE SUSTAINABLE INNOVATION SOLUTIONS.

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A D A I R C O M M U N I C A T I O N S : 2 0 1 2 M E D I A K I T

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ADAIR

New Exchange - Autumn 2012 Issue

Quarterly magazine on Emerging issues, key players & mega

trends driving change across business and industry sectors

Main Feature: 2012 Australian Innovation

Festival program

Other Features: Visioning Australia, Healthcare and Medical

Research, AFL Future - Developing a Global Code, Top 100

Inventions, Regional & International Perspectives.

Advertising Bookings: 21 March 2012

Artwork: 28 March 2012

New Exchange - Winter 2012 Issue

Main Feature: Creating the Knowledge

Economy, Infrastructure and Future Cities

Advertising Bookings: 15 June 2012

Artwork: 22 June 2012

New Exchange - Spring 2012 Issue

Main Feature: Leading Australian

Entrepreneurs

Advertising Bookings: 31 August 2012

Artwork: 7 September 2012

New Exchange - Summer 2012 Issue

Main Feature: The Global Sustainability Challenge

Advertising Bookings: 23 November 2012

Artwork: 30 November 2012

Peter Westfield - Publisher

Phone: 0418 251 017

Email:

[email protected]

Contact

www.ausinnovation.org

Primary website in Australia for innovation events, festivals,

articles, case studies, news and videos

Advertising Bookings: current

www.bigXchange.com

Online business, community and information sharing platform

for innovators, entrepreneurs, educators and others

Advertising Bookings: current

Magazines

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MAGAZINES

The New Exchange

Autumn 2012 Issue

The New Exchange presents thought

leadership articles that focus on major

trends, keyplayers and emerging issues

affecting economic and social change

in Australia and overseas.

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urbanisation

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family, religion

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industries, i.e. IT and nanotechnology

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physical environment

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finance, credit

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regional alliances, immigration

The New Exchange is a quarterly magazine

with a national circulation of 30,000 copies.

News agency distribution by Integrated

Publication Solutions, wholly owned

subsidiary of Fairfax Media Ltd

Readership includes senior executives and

business leaders; tertiary educators and

research agencies; national industry and

business associations; SMEs, innovators

and entrepreneurs; Innovation festival

networks; media partners; news agencies

& subscription.

Bookings: 21 March 2012

Artwork: 28 March 2012

Main Feature:

Visioning Australia in 2020

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Main Feature:

Australian Innovation Festival 2012

Other Features:

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These factors which impact the future

are explored in each issue:

Australia’s Magazine

of the Future

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WEBSITES

www.ausinnovation.org

This current website is the official site of

the Australian Innovation Festival, which

attracts over 400,000 participants each

year to the 650 events held throughout

the country. This website is also the

primary source of information for

innovation events in Australia, articles,

case studies, videos and related

international news.

Principal partners include the Federal

government, all State and Territory

governments, 150 national industry

associations, 23 associate festivals and

leading corporate organisations. The

‘Innovation Headlines’ newsletter is

distributed to more than 30,000

subscribers each week and is directly

linked to this website.

In terms of “innovation festivals and

events”, www.ausinnovation.org

consistently rates as No 1 in the world,

according to both Google and Bing.

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WEBSITES

www.bigXchange.com

The BigXchange is an online business,

community and information sharing

platform for innovators, entrepreneurs,

educators, tertiary students, business

leaders and others.

Big stands for Business I Innovation I

Growth and this website will allow those

using this site to share experiences and

build business opportunities. This new

website will take advantage of forum and

blog technology to facilitate

communica-tion and discussion with those interested

in the 4C’s of innovation: creativity,

connections, collaboration and

commercialisation.

Future site enhancements include

twitter feeds, private (encrypted) instant

messaging, forum integration, site

feed-back, oauth (security based authorization

module), iPhone applications, built-in mini

blogs and other developments.

Bookings: Current

We encourage, innovators, entrepreneurs

and others to be part of this major

initiative, which will build personal skills,

acquire related knowledge and help to

access business networks for future benefit.

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DISTRIBUTION

ADVERTISING RATES / DEADLINES

COMPARATIVE RATECARD

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DISTRIBUTION

The following Australian organisations are current partners and supporters of the Australian Innovation Festival. This network

is also used to provide articles and distribute our publications.

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Principal and Associate Partners

State and Territory Governments

Associated Festivals

National Industry Associations

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ADVERTISING RATES / DEADLINES

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COMPARATIVE RATECARD

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COMPARATIVE RATECARD

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

The New Economy $9,900 25,000 97,500 $101.54 35-54, corporate, ITC, govt. leaders, business owners, senior executives

BIG Education Directory $9,900 25,000 97,500 $101.54 17-54, higher education,

- Innovation & Entrepreneurial TAFE, govt. departments,

Courses and Programs corporate, SMEs, business

owners, senior executives

International Leaders $9,900 40,000 157,500 $63.46 35-54, corporate, executives,

- Solutions for Success govt. leaders, business owners,

chambers of commerce

BIG Business Directory $9,900 25,000 97,500 $101.54 35-54, corporate, SME’s

- Innovation & Entrepreneurial chambers of commerce,

Providers and Services govt. agencies, business

Australian Innovation $9,900 40,000 157,500 $63.46 35-54, corporate, business owners, govt agencies,

senior executives

BRW $15,000 43,004 167,000 $89.82 47, high income earners

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

business executives, $80,000+

AFR Boss $15,050 97,496 177,000 $85.02 44, leaders and high

achievers, $204,000

The Deal (The Australian) $15,595 142,000 509,000 $30.63 50+, M, Professionals and

managers, $50,000+

Time (Australia) $20,407 72,000 267,000 $76.43 25 -49, 59% M 41% F, full

time Professionals, managers and white collar workers

Company Director $7,100 21,690 32,535 $218.22 52, AICD (Australian Institute

of Company Directors) members, decision makers

Qantas Air $16,000 40,000 N /A $57.14 Top 0.4%, high investors

Frequent flyers, business

Virgin Blue Voyeur $10,500 73,448 350,000 $30.00 25-49, $98,000+, frequent

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

$50,000-Australian magazine $80,000

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Harvard Business Review $40,043 235,000 495,688 $80.78 47, 74% M 26% F, $266,000,

senior ($115.65 AUD) mgt. The Atlantic $58,235 450,000 1,444,500 $40.31 51, 56% M 44% F, $75,000+, ($59.18 AUD) influentials Vanity Fair $137,360 1,075,000 3,107,000 $44.20 39, 21% M 79% F, $69,000 ($63.21 AUD) Wired $69,320 650,000 1, 587,000 $26.80 35, professionals/managers, ($38.30 AUD) $75,000-$100,000 Fast Company $76,980 750,000 2,030,000 $37.92 25-54, 64% M 36% F, $150,000,

($54.22 AUD) successful, educated

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

adair

COMPARATIVE RATECARD

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

PUBLICATION

RATE (full page) CIRCULATION

READERSHIP

CPM

DEMOGRAPHIC

__________________________________________________________________________________________

$178,000

AFR $16,848 87,702 265,000 $63.57 44, 74% M 26% F, senior

achievers, $204,000

managers, $50,000+

flyers

The Weekend $23,686 307,000 868,000 $27.29 50+, 52% M, 48% F

Good Weekend $38,155 639,599 1,734,000 $22.00 35-50+, 48% M 52% F,

$60,000+

Media Kit – Adair 2010

Production Guidelines

The New Exchange 30,000 117,000 $84.62

156,000

The New Exchange - 2012 Issues

(Winter, Spring, Summer Editions)

30,000 117,000 $84.62

40,000 156,000 $63.46

The New Exchange - Autumn 2012

Feature: Australian Innovation

(11)

adair

PRODUCTION GUIDELINES

Contacts

Publisher: Peter Westfield

Adair Communications Pty Ltd

Suite 11, 27 Kensington Road

South Yarra VIC 3141 Australia

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>Yp2#.)+10/)).

E:

[email protected]

W:

www.ausinnovation.org

Materials supplied other than to

specifications may incur an

additional production charge.

Artwork Delivery

By Mail:

Adair Communications Pty Ltd

Suite 11, 27 Kensington Road

South Yarra VIC 3141

Australia

By Email: (15 MB max)

Send artwork and ad materials to:

[email protected]

Editorial by email:

[email protected]

Specifications:

All other publications

**Double Page ljae!,(p1/ee**

(bleed area) 430 x 307mm

**Full Page ljae!)(p1/ee**

(bleed area) 220 x 307mm

Half Page -horizontal 178 x 124mm

**Half Page%n]jla[Yd0.p*-,ee**

Acceptable Formats

Artwork:

Adobe Acrobat (PDF) -

Please prepare all PDF’s as specified by

the 3DAP guideline. Visit www.3dap.com.au

for details. Artwork is accepted on CD,

zip disk or by email (up to 15mb).

InDesign, Photoshop and Illustrator

are accepted as long as all fonts are

outlined and all images are in

CMYK mode.

Logos: EPS only.

Images: Minimum of 300dpi at 100%

scaling. All Images in CMYK mode,

uncompressed TIFF or composite EPS.

Specifications:

The

New Exchange

**Double Page ljae!,)(p*/.ee**

Zd]]\Yj]Y!,(p0.ee

**Full Page ljae!(-p/.ee**

Zd]]\Yj]Y!)-p0.ee

(12)

International Leaders

of Innovation

www.brisbaneinnovation.org

F e s t i v a l P r o g r a m

NATIONAL PERSPECTIVES | POWERING THE IDEA OF A VENTUROUS AUSTRALIA SOLUTIONS FOR SUCCESS | 17 Analysing the thematic content of Powering

Ideas and Venturous Australia shows that there has been a substantive shift in the terms of the innovation agenda since the previ-ous government’s major statement, Backing Australia’s Ability, in 2001. Analysis of the three documents undertaken by the inde-fatigable Mark Dodgson from the University of Queensland shows that in 2001 the focus was primarily on the role of government in supporting research and innovation. By 2009 the focus has shifted to connecting the dots within the innovation system. This indicates that the widespread discussion and inclusive-ness of the 2008 review process does appear to have changed the innovation agenda in Australia and there are substantive measures to implement these new directions in the recent Budget. In promoting innovation for success, we need to keep two things in mind. First, let us never forget or gloss over the reason why innovation must always remain top of mind. Innovation is not an end in itself; it is crucially important because it is the wellspring of national pro-ductivity, industry competitiveness, and of community wellbeing. Second, we must be focussed in our innova-tion effort and concentrate on what matters and has impact. There were four main thrusts behind the Venturous Australia report. The bottom line of the innovation agenda revolves around these four drivers of desirable out-comes:

1: the nurturing of entrepreneurial firms and innovative workplaces through a market-facing innovation policy framework; 2: investment in Australia’s talent pool through education and training, including life-long learning; 3: the promotion of open information flows and of freedoms to operate; and 4: the internationalisation of Australia’s innovation system. There are key roles for governments in promoting these objectives. These include: 1: investment in the infrastructure to support innovation; 2: intelligent market design and regulation that nurtures a climate of innovation; 3: institution building and the promotion of institutional resilience in the face of global changes; and 4: the promulgation of clear national priorities. A well-functioning innovation system is more than the sum of its parts. It is the interactions and collaborations within the system that create value. This highlights the point that we need clarity about the many and diverse roles of the different contributors to innova-tive outcomes. We also need to have regard to the interdependencies within the system. We need to move beyond mouthing the merits of collaboration to a greater emphasis on the practice of effective collaboration, especially when it comes to developing solutions for many of the major national and global chal-lenges confronting us. Reflecting on the past year, and then looking ahead, reminds us that there is unfinished business. In fact, the business of innovation is never finished. With hindsight, we can see gaps in our innovation agenda, and we should move to fill these. With strategic foresight we need to keep refreshing and deepening our understanding of the major challenges that do not go away, like global warming, energy futures, food security and population health. As our understanding of the challenges deep-ens, we need to keep refining our search for innovative and good solutions.

POWERING THE IDEA OF A VENTUROUS AUSTRALIA

We have certainly had a timely spotlight on our national innovation capabilities and performance over the past year. First we had a Green Paper on innovation. Venturous Australia was released in September 2008. The government’s White Paper, Powering Ideas: An innovation agenda for the 21st Century, was issued almost nine months later on 12 May 2009 in conjunction with the Federal Budget. That Budget included major measures to put substantive momentum behind the longer-term directions spelled out in Powering Ideas.

The big piece of unfinished business – or rather business we have scarcely started – is how we act as global innovators to address the large scale innovation needed to tackle transnational and societal challenges beyond the reach or remit of standalone national in-novation strategies or the “micro-inin-novation” at a firm or industry level. The global recession has been a wake up call. It has also reminded us that innovation is not morally neutral: it can lead to bad outcomes as well as good. Let us never forget that it was dazzlingly innovative financial instru-ments that eventually undermined the global financial system. This breakdown is now threatening to hollow out the crucial innova-tion pipeline of technology start-ups as these start-ups find it increasingly difficult to find cash for growth or survival. And let us remind ourselves that we would not be debating emis-sion trading schemes and global warming if it were not for 200 years of breakneck techno-logical change and innovation. Accelerating technological change has changed the way we live, and dramatically lengthened our life spans. But on the other side of the ledger has been the collateral damage to our planet and the prospects for sustainability. Innovation and technological change got us into many of the messes we are in today, but only innovation and technological break-throughs will get us out of trouble. As Hilary Clinton keeps remarking, let us not waste a good crisis. With unfinished business, and now pressing new business, we must keep the dialogue on innovation alive. [Dr Terry Cutler chaired the Review of the National Innovation System which resulted in the report, Venturous Australia, in 2008.]

Dr Terry Cutler Chair, National Innovation SystemReview

Media Kit. New Exchange

Media Kit

2012

New Exchange

adair

WE ARE DELIGHTED TO BE PRODUCING A NUMBER

OF HIGH QUALITY MAGAZINES AND DIRECTORIES IN 2012.

THESE PUBLICATIONS REFLECT ADAIR’S ROLE IN

SERVICING AUSTRALIA’S LARGEST NETWORK OF

INNOVATIVE ORGANISATIONS WITH NATIONAL FESTIVALS,

BUSINESS EVENTS, RESEARCH PROJECTS, BENCHMARKING

STUDIES AND ADVISORY SERVICES.

ADAIR COMMUNICATIONS IS THE HOLDING COMPANY BEHIND

AUSTRALIAN INNOVATION (ALSO KNOWN AS AUSINNOVATION).

WE PRODUCE QUALITY PUBLICATIONS, DIRECTORIES AND WEBSITES

AS WELL AS BEING AUSTRALIA’S PRE-EMINENT INNOVATION EVENT

MANAGEMENT, ADVISORY AND RESEARCH GROUP.

WE ALSO SPECIALISE IN WORKING WITH MEDIUM TO LARGE

BUSINESS TO CREATE SUSTAINABLE INNOVATION SOLUTIONS.

adair

ADAIR

New Exchange - Autumn 2012 Issue

Quarterly magazine on Emerging issues, key players & mega

trends driving change across business and industry sectors

Main Feature: 2012 Australian Innovation

Festival program

Other Features: Visioning Australia, Healthcare and Medical

Research, AFL Future - Developing a Global Code, Top 100

Inventions, Regional & International Perspectives.

Advertising Bookings: 21 March 2012

Artwork: 28 March 2012

New Exchange - Winter 2012 Issue

Main Feature: Creating the Knowledge

Economy, Infrastructure and Future Cities

Advertising Bookings: 15 June 2012

Artwork: 22 June 2012

New Exchange - Spring 2012 Issue

Main Feature: Leading Australian

Entrepreneurs

Advertising Bookings: 31 August 2012

Artwork: 7 September 2012

New Exchange - Summer 2012 Issue

Main Feature: The Global Sustainability Challenge

Advertising Bookings: 23 November 2012

Artwork: 30 November 2012

Peter Westfield - Publisher

Phone: 0418 251 017

Email:

[email protected]

Contact

www.ausinnovation.org

Primary website in Australia for innovation events, festivals,

articles, case studies, news and videos

Advertising Bookings: current

www.bigXchange.com

Online business, community and information sharing platform

for innovators, entrepreneurs, educators and others

Advertising Bookings: current

Magazines

adair

MAGAZINES

The New Exchange

Autumn 2012 Issue

The New Exchange presents thought

leadership articles that focus on major

trends, keyplayers and emerging issues

affecting economic and social change

in Australia and overseas.

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